Core Insights - Bosideng reported a revenue of 8.928 billion yuan for the first half of the 2025/26 fiscal year, reflecting a year-on-year growth of 1.4%, while operating profit increased by 3.1% to 1.517 billion yuan [1] - The revenue growth rate for the Bosideng brand has declined compared to previous fiscal years, with an increase of 8.3% this year compared to 19.4% and 25.5% in the first halves of the 2023/24 and 2022/23 fiscal years, respectively [1] Group 1: Market Position and Strategy - The high-end down jacket market is competitive, with both international brands like Moncler and The North Face and local brands like Gaofeng and Kailas [2] - Bosideng has shifted focus to the mass market, emphasizing high cost-performance products, with a net increase of 88 retail outlets in the first half of the fiscal year, all from its budget brands Xuezhongfei and Bingjie [2][3] - The brand's strategy to strengthen its presence in the mass market is seen as a rational return to ensure cash flow and scale, as high-end products primarily serve brand image [2] Group 2: Store Expansion and Brand Positioning - Bingjie has opened 29 new stores, all dedicated retail outlets, after previously closing most offline channels [3][6] - Xuezhongfei's store count increased from 276 to 389, with a significant presence in mid-range shopping malls [7] - The main brand Bosideng, however, has reduced its store count by 67 to 3,140, indicating a strategic shift to optimize channel structure and improve quality [9] Group 3: High-End Product Development - Bosideng is launching high-end product lines to enhance brand image, including the "Dengfeng" series and collaborations with high-profile designers [10][11] - The introduction of the VERTEX concept store aims to reshape consumer perception of Bosideng as a high-end brand [13] - Despite these efforts, the brand's presence in high-end shopping districts remains limited, with only 2.61% of stores located in high-end areas [13] Group 4: Financial Performance and Challenges - Xuezhongfei reported a revenue of approximately 378 million yuan, down 3.2% year-on-year, while Bingjie faced a significant revenue decline of 26% [16] - The management has indicated that investments in brand marketing and product development for Xuezhongfei have increased, leading to a turnaround in revenue growth in recent months [16] - The high-end market for down jackets has seen a rise in competition, with brands like Gaofeng and Moose Knuckles gaining traction [17][19]

文 | 一财商学院 徐明 编辑 | 吴羚玮 商业世界喜欢讲消费升级的故事，盟可睐和加拿大鹅动辄上万块的价格总是被拿来论证中产阶级的身份焦虑。但当你把目光从CBD的写字楼挪开，会发现 羽绒服的尽头是300块。 最近，羽绒原料价格飙升到十二年以来的历史高位，不少网友还在讨论300元以内到底能不能买到真羽绒的时候，淘宝和抖音的榜单却给出了一个反直觉的 答案：300元以下的羽绒服，不仅没死，而且销量居然遥遥领先。 打开淘宝我们会发现，销量排名前5的羽绒服爆款，有3件都低于300元。在天猫双11服饰销量排行榜上，波司登、雪中飞、鸭鸭这几个专业羽绒服品牌，店 内销量排名第一的羽绒服全都低于300元。 | TOP1 | 优衣库官方旗舰店 | | --- | --- | | TOP2 | 波司登官方旗舰店 | | TOP3 | bananain 蕉内旗舰店 | | TOP4 | ur 官方旗舰店 | | TOP5 | 雪中飞官方旗舰店 | | TOP6 | 鸭鸭官方旗舰店 | | TOP7 | 骆驼集团旗舰店 | | TOP8 | 百丽官方旗舰店 | 鸭鸭成立于1972年，波司登成立于1976年，雪中飞稍晚，成立于1999年 ...

Core Points - The article emphasizes the importance of promoting high-quality development of the private economy in Suzhou, aligning with the spirit of the 20th Central Committee's Fourth Plenary Session and Xi Jinping's important discussions on private economic development [1][6] - The focus is on creating a first-class business environment to stimulate the vitality of business entities and continuously develop and strengthen the private economy [1][6] Company Insights - Bosideng Group, a globally recognized brand in the down jacket sector, is encouraged to deepen its market expansion, green development, and non-public enterprise party building, while leveraging local industrial resources and innovation elements [2][8] - Jiangsu Henrui Fraunhofer New Materials R&D Co., Ltd. is highlighted for its focus on automotive lightweight materials, with encouragement to strengthen collaborative innovation and accelerate the application of research results [2][8] - Zhengli New Energy Company, which specializes in lithium-ion power, energy storage, and aviation batteries, is urged to optimize its industrial layout and actively participate in the development of Suzhou's new energy industry [2][10] Policy and Development Initiatives - The article discusses the need for local governments to prioritize the healthy development of private enterprises and implement policies to promote the private economy [5][10] - It mentions the "Three Services" special action aimed at addressing practical issues such as financing, land use, and talent acquisition for enterprises [5][10] - The overall goal is to assist companies in overcoming challenges, achieving breakthroughs in new technologies, creating new products, and expanding into new markets for high-quality development [5][10]

新华网海南博鳌12月4日电 十载博鳌潮涌，共绘时代新章。12月4日，以"链接全球，引领未来：'十五五'新机遇"为主题的2025企业家博鳌论坛 主论坛在海南博鳌举行。汇聚众多世界500强、中国500强企业及行业领军者，共话新时期高质量发展路径。 以品牌为桥，波司登链接全球创新资源迈向价值链中高端。早在上世纪90年代，波司登就率先进入瑞士等欧洲市场，成为中国品牌出海先行 者。近年来，品牌以全球视野高点定位，相继亮相纽约、米兰、伦敦、巴黎国际时装周，响应共建"一带一路"倡议，升级运营伦敦旗舰店，稳健拓 展国际产能与市场。通过品牌、产品、渠道与服务的一体化布局，波司登实现了从"产品出海"到"品牌出海"的价值跃升，让"中国温暖"赢得全球信 赖。 以创新为核，波司登加快形成新质生产力塑造竞争新优势。依托国家级工业设计中心、CNAS认证实验室等高端平台，其登峰系列、泡芙系列 等创新产品屡获国内外大奖。通过深度融合数字智能与制造体系，波司登构建起"研产供销服"全链路协同体系，产品交付周期缩短至7-10 天，"BSD.AI美学大脑"实现从设计到虚拟成衣的数字化闭环。波司登坚信，唯有持续进行"不可复制的创新"，才能真正将科技创新 ...

Investment Rating - The report maintains a "Buy" rating for Bosideng with a target price of HKD 6.0 [1][4]. Core Insights - Bosideng's revenue for the first half of FY26 increased by 1.4% year-on-year to RMB 89.28 billion, while net profit rose by 5.3% to RMB 11.89 billion, indicating healthy growth [2][4]. - The brand's down jacket business saw an 8.3% increase in revenue to RMB 65.68 billion, although the gross margin declined by 2.0 percentage points to 59.1% [2][4]. - The OEM business faced challenges, with revenue decreasing by 11.7% to RMB 20.44 billion, but gross margin improved by 0.4 percentage points to 20.5% due to better supply chain management [3][4]. - The women's clothing segment experienced an 18.6% decline in revenue to RMB 2.51 billion, reflecting a tough market environment [3][4]. - The company is focusing on optimizing channel quality and enhancing store operations, with a net increase of 88 down jacket stores to 3,558 [3][4]. Financial Summary - For FY26, the projected earnings per share (EPS) are expected to be RMB 0.35, with a growth forecast of 10.1% for revenue and 11.3% for net profit [4][5]. - The gross margin is expected to stabilize around 57.3% for FY26, with a net profit margin of 13.7% [5][14]. - The company anticipates a steady increase in revenue from RMB 28.51 billion in FY26 to RMB 34.70 billion by FY28, with corresponding net profits rising from RMB 3.91 billion to RMB 4.86 billion [5][14].

Core Viewpoint - Bosideng, a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a slight increase of 1.4% year-on-year, and a net profit of about 1.20 billion yuan, up 5.2% year-on-year [1] Revenue Performance - The brand down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [2][4] - The main brand, Bosideng, contributed 5.72 billion yuan with an 8.3% growth rate, significantly lower than the previous year's growth rates of 25.5% and 19.4% [4] Market Competition - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others targeting high-net-worth consumers [4] Cost Pressures - Rising raw material prices have added cost pressures, with the price of duck down (95% down content) increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5] Strategic Initiatives - Despite market challenges, Bosideng is maintaining its high-end positioning, launching new product lines such as the "Master Puff" series and collaborating with luxury brand creative director Kim Jones for the AREAL line [6][7] - The management indicated that the AREAL series has performed better than expected, with about 60% of sales coming from new customers, primarily young consumers [7] Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing retail outlets [10][11] - The management emphasized that Snow Flying will continue to be a focus for the company, with increased investment in brand marketing and product development [11] Diversification Efforts - The diversified clothing business segment generated approximately 6.4 million yuan, accounting for 0.7% of total revenue, down 45.3% year-on-year. The company is exploring functional apparel categories while maintaining a focus on down jackets as the core product [12]

Core Viewpoint - Bosideng (03998.HK), a leading down jacket brand in China, reported a modest mid-term performance for the first half of the 2025/26 fiscal year, with revenue of approximately 8.93 billion yuan, a year-on-year increase of 1.4%, and a net profit of about 1.20 billion yuan, up 5.2% [2]. Revenue Performance - The brand's down jacket business generated approximately 6.57 billion yuan, accounting for 73.6% of total revenue, with a year-on-year growth of 8.3%. However, this growth rate has slowed compared to the previous two fiscal years, which saw growth rates of 28.1% and 22.7% respectively [3][5]. - The main brand, Bosideng, contributed 5.72 billion yuan in revenue, also achieving an 8.3% growth rate, significantly lower than the previous years' growth rates of 25.5% and 19.4% [5]. Market Challenges - The slowdown in growth is attributed to intensified competition in the high-end down jacket market, with brands like Arc'teryx, KAILAS, Descente, The North Face, and others attracting high-net-worth consumers [5]. - Rising raw material costs have also pressured Bosideng's cost structure, with the price of duck down increasing from 304 yuan/kg in 2020 to 669 yuan/kg in 2025 [5]. Strategic Initiatives - Despite market challenges, Bosideng is committed to maintaining its high-end positioning, launching the "Master Puff" series during Paris Fashion Week and collaborating with renowned designers to introduce premium product lines [6][8]. - The company has strategically invested in the Canadian luxury down jacket brand Moose Knuckles, acquiring approximately 31.6% of its shares to strengthen its high-end market presence [7]. Brand Development - The management indicated that the AREAL series has performed better than expected, with around 60% of sales revenue coming from new customers, primarily younger consumers [8]. - Bosideng aims to deepen its focus on down jackets while exploring new categories, ensuring that all new product developments align with its core business strategy [9][14]. Snow Flying Brand Performance - The Snow Flying brand, positioned in the mid-range market, experienced a revenue decline of 3.2% to 378 million yuan, despite increasing its retail outlets [10][13]. - The management expressed optimism about Snow Flying's recovery, noting a shift from negative to positive growth in sales during October and November [13].

Core Viewpoint - The report from Credit Lyonnais indicates an upward adjustment of the target price for Bosideng (03998) from HKD 5.2 to HKD 5.8, driven by an increase in the forecasted price-to-earnings ratio to 13 times from the previous 12 times, highlighting an attractive risk-return profile with a projected dividend yield of 6.5% over the next 12 months [1] Group 1 - Bosideng's sales and net profit for the first half of the fiscal year increased by 1.4% and 5.3% year-on-year, respectively, aligning with expectations [1] - The management reiterated its guidance for fiscal year 2026, anticipating a 10% year-on-year sales growth, with net profit growth expected to exceed sales growth [1] - Since October, Bosideng's offline sales have recorded double-digit year-on-year growth, with a reduction in discount rates, while online sales maintained strong momentum during the Double Eleven shopping festival [1] Group 2 - The firm has revised its net profit forecasts for fiscal years 2026 to 2028 upwards by 1% to 2%, reflecting a more favorable business mix and stringent cost control, while sales forecasts remain largely unchanged [1]

Core Viewpoint - Citi has raised the target price for Bosideng (03998) from HKD 5.2 to HKD 5.8, citing an increase in the forecasted price-to-earnings ratio to 13 times from 12 times, and a projected dividend yield of 6.5% over the next 12 months, making the risk-return profile attractive [1] Financial Performance - Bosideng's sales and net profit for the first half of the fiscal year increased by 1.4% and 5.3% year-on-year, respectively, aligning with expectations [1] - The management has reiterated its guidance for fiscal year 2026, anticipating a 10% year-on-year sales growth, with net profit growth expected to exceed sales growth [1] Sales Trends - Since October, Bosideng's offline sales have recorded double-digit year-on-year growth, with a reduction in discount rates [1] - The online business has also maintained strong momentum during the Double Eleven shopping festival [1] Profit Forecast Adjustments - The forecast for net profit for fiscal years 2026 to 2028 has been increased by 1% to 2% to reflect a more favorable business mix and strict cost control, while sales forecasts remain largely unchanged [1]

机构：中信建投证券 研究员：叶乐/黄杨璐 核心观点 FY26H1（自然年25 年4 月-9 月）公司营收、归母净利润分别同比+1.4%、+5.3%，其中FY26H1 羽绒服 业务同比+8.3%，主品牌波司登、雪中飞品牌分别同比+8.3%、-3.2%；批发模式营收增速（+7.9%）快 于直营（+6.6 %）。截止9 月底，波司登、雪中飞品牌门店分别为3140、389 家，较财年初分 别-67、+126 家。FY2 6 H1公司OEM 和女装业务承压。FY26H1 公司毛利率50.0 %/+0 .1 p c t，主要系 毛利率较高的羽绒服业务占比提升。财务费用率同比-1.3pct 和其他收入占比同比+0.4pct 共同助力下， 公司经营利润率17.0%/+0.3pct、归母净利率13.3%/+0.5pct。展望FY26H2，波司登主品牌将加大羽绒品 类投入以及强化品类竞争优势，积极推进产品科技研发以及优化渠道布局，伴随着下半财年销售旺季来 临，预计有望提速增长，泡芙和极寒系列有望引领。10 月至今公司羽绒服主业销售表现良好。 事件 公司发布FY26H1 业绩公告（业绩期为2025 年4 月1 日-9 月30日）： ...