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韩三楚:大众支付知识产权费从造车新企获CEA架构
Zhong Guo Jing Ying Bao· 2026-01-23 12:06
Core Insights - Volkswagen Group (China) has acquired key technology packages from Xpeng Motors through intellectual property payments, including the overall electronic and electrical architecture, regional controller hardware design, related underlying software, and cloud implementation [1] - The collaboration between Volkswagen and Xpeng began in 2023, with Volkswagen investing approximately $700 million for a 4.99% stake and agreeing to jointly develop electric vehicles for the Chinese market [1] - The CEA project, initiated in July 2024, aims to create a new generation of electronic and electrical architecture tailored to Chinese market demands, allowing Volkswagen's China team to rapidly absorb technology and iterate independently [1] Company Strategy - The first model utilizing this collaboration, the "Zhizhong 07," was delivered in a short timeframe, benefiting from the CEA1.0 architecture developed within 18 months [1] - The "white box" technology transfer does not include Xpeng's core software for intelligent driving and cockpit applications, which are essential for brand differentiation [1] - Volkswagen's future core new energy vehicle platforms in China will be the CMP (Compact Modular Platform) and CSP (Scalable Platform), with the local electronic and electrical architecture (CEA) being the only enabling technology for these platforms [1] Differentiation Approach - The CEA architecture will allow for differentiated configurations based on various brand models, similar to how different room styles can be achieved through decoration [2] - Both the electronic and electrical architecture and the vehicle's interior and exterior designs can be customized to create brand distinctions, akin to the similarities and differences found in mobile phones [2]
造车新势力10年沉浮:“蔚小理”分化
Jing Ji Guan Cha Wang· 2026-01-23 02:48
2021年之前,蔚来一直以领先优势位居交付量第一,但2021年被小鹏超越,此后排名持续下滑,2025年 在新势力品牌中"垫底"。蔚来一直是行业中的焦点性品牌,其在2019年至2020年遭遇资金危机,后获合 肥地方政府注资得以回血,不过销量遭受重创。为打破高端定位带来的增量局限,蔚来陆续发布乐道和 萤火虫两个新品牌。 2025年,蔚来销量32.6万辆,同比增长47%。其中,蔚来品牌全年交付24万辆,乐道品牌累计交付13万 辆,萤火虫品牌累计交付约4万辆。此外,蔚来在2025年推出全新ES8并大幅降价,提升市场竞争力。 随着乐道L90及全新ES8的推出,蔚来第四季度增长明显。虽未完成44万辆的年度目标,但蔚来创始人 李斌在第100万辆车型下线仪式上表示,对第四季度实现盈利有信心。 据经济观察报-经济观察网 "蔚小理"这三家新势力"元老",基本从2015年启动。2021年之前,"蔚小 理"一直占据头部三强,此后竞争加剧,三者销量表现和排名不稳定,发展路径也出现分化。 理想汽车成立之初,曾研发小型低速电动车SEV和增程式SUV。2018年放弃SEV项目,全力押注增程式 智能SUV理想ONE。尽管当时业内对增程式电动车 ...
汽车早报|吉利控股集团计划到2030年实现年销量650万辆 小鹏汽车官宣全系7年低息购车政策
Xin Lang Cai Jing· 2026-01-23 00:39
中汽协:2025年汽车销量排名前十位企业共销售2887.6万辆 吉利控股集团:计划到2030年实现年销量650万辆 1月22日消息,吉利控股集团计划到2030年实现年销量650万辆,年销售额为1万亿元人民币。 曹操出行:计划2030年投放10万辆完全定制Robotaxi 据曹操出行消息,1月22日,在吉利控股集团战略解析会上,曹操出行宣布,计划到2030年累计投放10 万辆完全定制Robotaxi,在全球范围开启全面商业化运营。目前,曹操出行第二代Robotaxi已开展试点 运营。 小鹏汽车官宣全系7年低息购车政策 1月22日,小鹏汽车宣布推出全系7年低息分期购车方案,首付15%起,月供低至1355元,活动有效期至 本月底。此前,特斯拉、小米汽车也先后推出7年低息购车政策,进一步降低购车门槛。 据中国汽车工业协会统计分析,2025年,汽车销量排名前十位的企业(集团)共销售2887.6万辆,占汽 车销售总量的83.9%。在上述十家企业中,与2024年相比,东风公司和广汽集团销量呈不同程度下降, 其他企业销量均呈不同程度增长。 乘联分会:1月狭义乘用车零售预计180万辆,新能源预计80万辆 据乘联分会消息,初步推 ...
注定悲剧的2026,还有多少车企不信邪?
汽车商业评论· 2026-01-22 23:07
Core Viewpoint - The article discusses the challenges and strategies of the Chinese automotive industry as it faces declining domestic sales and increasing pressure to transition towards higher-value and technology-intensive vehicles. The focus is on the 2026 sales targets set by various automakers amidst a backdrop of changing government policies and market dynamics [3][6][8]. Group 1: Market Overview - In 2025, China's automotive production and sales reached 34.4 million units, a 9.4% increase year-on-year, maintaining its position as the world's largest market for the 17th consecutive year [3]. - Domestic sales, excluding exports, were 27.3 million units, up 6.7%, with passenger vehicles accounting for approximately 24.1 million units, growing by 8.0% [5]. - However, December 2025 saw a significant decline in domestic sales, with only 2.519 million units sold, marking a 6.7% month-on-month drop and a 15.6% year-on-year decrease [5]. Group 2: Industry Challenges - The average profit margin in the Chinese automotive industry has fallen to 4.4%, only slightly above the historical low of 4.3% in 2024, indicating extremely thin profit margins [6]. - The new vehicle replacement subsidy policy, shifting from fixed subsidies to percentage-based subsidies, targets higher-priced vehicles, which may pressure companies that rely heavily on low-cost models [8]. Group 3: Sales Targets and Strategies - Major automakers have set ambitious sales targets for 2026, with a combined goal of approximately 35 to 36 million passenger vehicles, reflecting a year-on-year increase of 12% to 15% [5]. - Traditional automakers are focusing on stability and efficiency improvements, while new entrants are experiencing significant divergence in their growth strategies [10][30]. - For instance, Changan aims for a total sales target of 3.3 million units in 2026, with a strong emphasis on new energy vehicles, projecting 1.43 million units from this segment [12][15]. Group 4: New Energy Vehicle Focus - The article highlights the increasing importance of new energy vehicles (NEVs) in the sales strategies of various automakers, with companies like Dongfeng targeting 1.7 million NEVs in 2026, representing a significant portion of their overall sales goals [15][26]. - Geely plans to launch over ten new models in 2026, focusing on a comprehensive product matrix to drive sales growth [23]. Group 5: Export Market Dynamics - The export market for Chinese vehicles is thriving, with exports reaching 7 million units in 2025, a 21% increase year-on-year, and NEV exports doubling to 2.6 million units [49]. - Automakers are increasingly prioritizing overseas markets, with many setting aggressive export targets that significantly exceed their overall sales growth targets [51][54]. - For example, Changan's overseas sales target for 2026 is set at 750,000 units, accounting for nearly a quarter of its total sales goal [52].
从“单点突破”到“全链引领” 黑河寒区试车产业实现蝶变
Xin Lang Cai Jing· 2026-01-22 21:16
Core Insights - Heihe City has rapidly developed its cold-region vehicle testing industry, leveraging opportunities in the new energy vehicle and intelligent connected vehicle sectors, achieving a transformation from "single testing" to "full-chain leadership" with a growth rate of 10% annually [1][2] Group 1: Strategic Development - The cold-region vehicle testing industry has been integrated into Heihe's modern industrial system with a strategic path defined as "one core, two wheels driving, and two wings flying" [2] - Policies such as the "Cold Region Vehicle Testing Industry Service Regulations" and the "Heihe Cold Region Vehicle Testing Full Industry Chain Development Plan (2022-2035)" have been established to support industry growth [2] - Over 1 billion yuan has been invested in cold-region testing infrastructure, leading to the establishment of significant testing facilities [2] Group 2: Technological Empowerment - Heihe has made significant advancements in intelligent connected vehicle testing, including the construction of a 1.6 km testing road and the successful outdoor cold-weather flight tests for drones and flying cars [3] - The proportion of new energy vehicle testing in Heihe has increased from less than 30% to over 60% during the 14th Five-Year Plan period, with major companies like Xiaomi and Tesla conducting long-term tests [3] Group 3: Economic Integration - The integration of cold-region vehicle testing with tourism and sports has led to the successful hosting of events like the Cold Region Vehicle Testing Festival, generating over 600 million yuan in revenue and creating more than 1,500 jobs [4] - The cold-region vehicle testing industry has become a vital part of Heihe's urban development, with significant contributions to local economic growth [5] Group 4: Industry Impact - Heihe's cold-region vehicle testing accounts for 85% of the national market and 45% of the global market, earning accolades such as "China Heihe Automotive Cold Region Testing Base" [5] - The industry has transitioned from "industrial advantages" to "brand advantages," enhancing its reputation and recognition [5]
汽车行业供应链迎成本与自主升级大考
Zhong Guo Zheng Quan Bao· 2026-01-22 20:56
Core Viewpoint - The automotive industry is facing significant cost pressures due to a systemic crisis in the supply chain, particularly driven by shortages and price increases in memory chips and raw materials like copper and silver [1][2][3]. Group 1: Cost Pressures and Supply Chain Challenges - The shortage of memory chips has escalated into a critical issue, with prices for automotive-grade DDR4 and DDR5 memory increasing by over 150% and 300% respectively since the second half of 2025 [2]. - Global storage prices are expected to rise by an additional 40% to 50% in the first quarter of 2026, with a supply gap for general DRAM projected to remain between 15% and 20% [2]. - The automotive sector is at a disadvantage in the competition for memory resources, as leading manufacturers prioritize supply to AI and cloud computing sectors, which offer higher profit margins [3]. Group 2: Raw Material Price Increases - Prices for essential raw materials such as copper and silver have also risen significantly since the second half of 2025, impacting the costs of automotive electrical systems and power batteries [3]. - The competition for these materials between the automotive and AI industries has intensified, although current price increases have not yet fully reached end consumers [3]. Group 3: Strategies for Mitigation - Automotive companies are implementing various strategies to combat rising costs, including technological innovations and supply chain partnerships [5]. - Companies like CATL are leveraging scale and technology to manage battery costs, while others are optimizing memory usage through software improvements [5]. - Long-term supply agreements and strategic partnerships are being established to mitigate price volatility in raw materials [6][7]. Group 4: Industry Impact and Future Outlook - The ongoing memory crisis is likely to lead to increased competition and differentiation within the automotive industry, with profit margins under pressure [8]. - Companies with robust supply chain management capabilities are better positioned to withstand these challenges, while smaller firms may struggle [8]. - The crisis may accelerate a shift towards vertical integration and the development of proprietary supply chains, as companies seek to enhance their resilience against future disruptions [9].
车企密集推出“7年低息”购车方案 超长期低息方案的真实让利边界、成本分摊方式及其对行业竞争秩序的影响 仍有待市场检验
Zheng Quan Ri Bao· 2026-01-22 16:40
Core Viewpoint - The automotive market is shifting from direct price reductions to low-interest financing options, with several brands introducing long-term low-interest plans to stimulate demand amid consumer hesitation and inventory pressure [1][3]. Group 1: Low-Interest Financing Strategies - Following Tesla's introduction of a "7-year low-interest" financing plan, brands like Xiaomi, Li Auto, Xpeng, and Dongfeng Yipai have launched similar "6 to 7-year low-interest" and "low down payment, low monthly payment" installment policies [1][2]. - Tesla's financing plan offers an annual interest rate as low as 0.5% (approximately 0.98% annualized), with options tailored to different models and down payment levels [2]. - Xiaomi and Li Auto have adopted the "7-year low-interest" model to attract budget-sensitive consumers, emphasizing low monthly payments and down payment thresholds [2]. Group 2: Market Dynamics and Consumer Behavior - The introduction of low-interest financing is closely linked to fluctuations in consumer demand, with data indicating a 3.8% year-on-year increase in retail sales of passenger vehicles in 2025, but a decline in December retail numbers [3]. - The current market environment, characterized by consumer hesitation, has led automakers to utilize financial tools to stimulate demand and secure orders [3]. Group 3: Regulatory Environment and Compliance - Regulatory bodies have emphasized the need to resist chaotic price wars, enhancing the tactical value of financial subsidies as a means to maintain market order [4]. - The Ministry of Industry and Information Technology and other agencies have called for strict monitoring of pricing behaviors and compliance with regulations to ensure fair market practices [4]. - The introduction of guidelines for pricing behavior in the automotive industry aims to standardize promotional and pricing practices, indicating that financial subsidies are not outside regulatory scrutiny [5]. Group 4: Potential Implications and Concerns - While low-interest financing can reduce immediate cash flow pressure and encourage purchases, there are concerns about the long-term sustainability of such strategies [5]. - Risks include potential consumer leverage issues, demand being pulled forward, and the possibility of a return to price wars if financial incentives are not managed properly [5][6]. - The future effectiveness of these promotional strategies will depend on transparent compliance with promotional rules and the ability of companies to provide sustainable product value beyond financial incentives [6].
车企造人真相:不造,才是不务正业
机器人大讲堂· 2026-01-22 09:12
Core Insights - The automotive industry is witnessing a significant shift towards robotics, with at least 17 major car manufacturers globally entering the robot sector by 2025, including both international and domestic companies [1][3] - Tesla's Elon Musk claims that 80% of the company's future value will come from robotics, indicating a strong belief in the potential of humanoid robots [3] - The automotive sector is transitioning from being a cost center to a profit center through the development of robots, which can enhance efficiency and reduce costs in manufacturing [4] Group 1: Industry Trends - The automotive industry has the highest density of industrial robots, with 29.3 robots per million working hours, indicating a strong integration of robotics in manufacturing processes [5] - Companies like Tesla and Xpeng are planning to produce humanoid robots at scale, with Tesla aiming for a production line of one million units by the end of 2026 [5][7] - The consensus in the industry is that humanoid robots will follow a three-step path: factory, commercial, and home applications [8] Group 2: Strategic Approaches - Companies like Chery are focusing on providing intelligent solutions rather than just hardware, which has helped them gain market share in key overseas markets [7] - BYD is strategically investing in over 20 robotics companies to enhance technological collaboration without heavy self-research costs [7] - SAIC Group is leveraging supply chain advantages by investing in core component companies to ensure cost-effective supplies for its robotics initiatives [7] Group 3: Cost Advantages - The cost of developing humanoid robots for automotive companies is estimated to be one-third lower than that of traditional robotics firms, thanks to established supply chains [18][20] - The automotive industry's scale in manufacturing is reshaping the cost structure of the robotics sector, with significant reductions in component costs, such as LiDAR [20] - The dual empowerment between robotics and automotive sectors is creating a feedback loop that enhances both industries [20] Group 4: Challenges and Future Outlook - Despite the enthusiasm for humanoid robots, significant technical challenges remain, particularly in achieving dexterity, stability, and efficient AI processing [22][24][26] - The current global stock of humanoid robots is under 5,000 units, with fewer than 1,000 achieving commercial viability, highlighting a gap between industry excitement and market reality [34] - The automotive industry is expected to play a crucial role in the evolution of humanoid robots, potentially transforming from "car manufacturing" to "intelligent entity manufacturing" [34]
南极光:公司车规级背光模组已应用于小鹏汽车、上汽集团等知名车企
Jin Rong Jie· 2026-01-22 08:29
有投资者在互动平台向南极光提问:"请问公司车载模块相关的车企有哪些?" 声明:市场有风险,投资需谨慎。本文为AI基于第三方数据生成,仅供参考,不构成个人投资建议。 财经频道更多独家策划、专家专栏,免费查阅>>责任编辑:安东 针对上述提问,南极光回应称:"尊敬的投资者您好,公司车规级背光模组已应用于小鹏汽车、上汽集 团等知名车企,谢谢您的关注。" ...
小鹏汽车-W跌超3% 宣布推出全系7年低息分期购车方案
Zhi Tong Cai Jing· 2026-01-22 06:35
小鹏汽车-W 分时图 日K线 周K线 月K线 76.65 -2.65 -3.34% 3.72% 2.48% 1.24% 0.00% 1.24% 2.48% 3.72% 76.35 77.33 78.32 79.30 80.28 81.27 82.25 09:30 10:30 12:00/13:00 14:00 16:10 0 11万 22万 33万 小鹏汽车-W(09868)跌超3%,暂领跌新能源车股。截至发稿,跌3.15%,报76.8港元,成交额7.43亿港 元。 消息面上,1月22日,小鹏汽车宣布推出全系7年低息分期购车方案:首付15%起,月供低至1355元,活 动有效期至2026年1月31日。此外,招银国际发布研报称,考虑到去年11月及12月销售数据较预期弱, 维持对今年中国乘用车零售及批发销量预测,预料分别同比跌0.1%及增长2.9%。该行认为,上季销量 表现逊色可能导致部分车企期内盈利未能符合预期,相应下调小鹏等车企去年第四季盈利预测,仍预计 小鹏可在上季度能实现盈亏平衡。 ...