Core Viewpoint - The company, Wei Long Mei Wei, reported a strong financial performance for the fiscal year 2024, with total revenue reaching 6.266 billion RMB, a year-on-year increase of 28.6%, and a net profit of approximately 1.068 billion RMB, up 21.3% from the previous year [1][2][8] Financial Performance Summary - Total revenue for 2024 was 6.266 billion RMB, representing a 28.6% increase year-on-year [2] - Gross profit amounted to 3.016 billion RMB, with a growth of 29.9% [2] - Gross margin improved to 48.1%, an increase of 0.4 percentage points [2] - Net profit for the year was 1.668 billion RMB, up 21.3% [2] - Basic earnings per share were 0.46 RMB, reflecting a 21.1% increase [2] - Proposed final dividends include a regular dividend of 0.11 RMB per share and a special dividend of 0.18 RMB per share [2] Strategic Developments - The company has adopted a "multi-category big single product" strategy since 2023, which has been further enhanced in 2024, leading to a more diversified product structure [2][3] - The revenue from vegetable products, particularly the konjac products, increased significantly, contributing to 53.8% of total revenue, up from 43.5% the previous year [3] - The company continues to innovate and expand its product offerings, launching new items to meet diverse consumer tastes [5] Market Position and Channel Strategy - Wei Long Mei Wei has made significant strides in channel development, enhancing its online and offline marketing strategies [6] - The company reported that offline revenue reached approximately 5.562 billion RMB, a 27.5% increase year-on-year, while online revenue grew to 0.705 billion RMB, up 38.1% [6] - The company has expanded its distribution network, with 1,879 offline distributors and a comprehensive online presence across various platforms [6][7] Brand and Consumer Engagement - The company has successfully engaged younger consumers through innovative marketing strategies, maintaining a strong brand presence [7] - Recent marketing campaigns, such as the "Durian Spicy Strip" and "Magic Konjac" promotions, have generated significant consumer interest and brand visibility [7] - Wei Long Mei Wei's brand evolution from "spicy strips" to a broader identity of "not just spicy" reflects its commitment to innovation and market relevance [8]

Core Viewpoint - The food and beverage industry is facing pressure in 2024 due to slowing economic growth and weak consumer demand, yet leading companies like Wei Long are achieving robust growth despite these challenges [1] Financial Performance - Wei Long reported a total revenue of approximately 6.266 billion RMB in 2024, representing a year-on-year increase of 28.6% [1] - The net profit for the year was about 1.068 billion RMB, up 21.3% compared to the previous year [2] - The overall gross profit margin improved by 0.4 percentage points to 48.1% [1] Product Performance - Revenue from Wei Long's spicy strips (flavored noodle products) increased by 4.6% to 2.667 billion RMB, demonstrating the brand's strong market position [2][3] - The vegetable product line, represented by konjac snacks, saw a significant revenue increase of 59.1% to 3.371 billion RMB, accounting for 53.8% of total revenue [3] Market Strategy - Wei Long has successfully created a new category of snack food with its spicy strips, maintaining strong sales for over 20 years and continuously innovating with various flavors [3] - The company has expanded its product offerings beyond spicy strips to include konjac snacks, which have gained popularity due to their health benefits [3][4] Brand and Marketing - Wei Long emphasizes product innovation and has introduced new flavors and products to cater to diverse consumer preferences [6][8] - The company has focused on brand rejuvenation through creative marketing strategies aimed at younger consumers, enhancing brand recognition [9] Channel Development - Wei Long has improved its channel operations, with online revenue increasing by 38.1% to 705 million RMB and offline revenue rising by 27.5% to 5.562 billion RMB [8] - The company has explored new sales channels, including social e-commerce platforms and membership supermarkets, to capture more market opportunities [8] Future Outlook - The company is expected to benefit from a recovery in the food industry due to policy support for consumption and a resurgence in domestic demand [10] - Wei Long's strong growth momentum and comprehensive channel coverage are anticipated to drive long-term development and profitability [10]

Financial Performance - Total revenue for the year ended December 31, 2024, was RMB 6,266.3 million, an increase of 28.6% year-on-year[3]. - Gross profit reached RMB 3,016.1 million, reflecting a year-on-year increase of 29.9%[3]. - Net profit for the year was RMB 1,068.1 million, up 21.3% compared to the previous year[3]. - Basic earnings per share increased to RMB 0.46, representing a 21.1% rise year-on-year[3]. - The company reported a gross margin of 48.1%, which is an increase of 0.4 percentage points year-on-year[3]. - Operating profit for the year was RMB 1,401.0 million, up from RMB 1,103.7 million in 2023[5]. - Other income netted RMB 76,980 thousand in 2024, significantly higher than RMB 43,470 thousand in 2023, driven by government subsidies and sales of waste materials[29]. - The profit attributable to equity holders for 2024 is RMB 1,068,512,000, an increase of 21.4% from RMB 880,354,000 in 2023[46]. - The company recorded a total revenue of RMB 6,266.3 million for the year, an increase of 28.6% compared to the previous year[55]. - Net profit reached RMB 1,068.1 million, representing a 21.3% increase year-over-year[55]. Dividends - The proposed final dividend is RMB 0.11 per ordinary share, with a special dividend of RMB 0.18 per ordinary share[3]. - The total amount of dividends declared for the year ending December 31, 2024, is RMB 376,183,000, with an interim dividend of RMB 0.16 per share[49]. - The company approved a profit distribution plan for the year ending December 31, 2023, with a final dividend of RMB 0.10 per share, totaling RMB 235,115,000[48]. - The group proposed a final dividend of RMB 0.11 per share, totaling approximately RMB 258.6 million, which is about 24% of the net profit for the year[106]. - The company plans to distribute a final dividend of RMB 0.11 per share for the year ending December 31, 2024, totaling approximately RMB 258.6 million, and a special dividend of RMB 0.18 per share, totaling approximately RMB 423.2 million[133]. Assets and Liabilities - Total assets as of December 31, 2024, amounted to RMB 8,182.4 million, compared to RMB 7,053.5 million in 2023[8]. - Total liabilities increased to RMB 2,175.98 million from RMB 1,347.68 million in the previous year[10]. - The company has unallocated retained earnings of RMB 2,830,214,000 as of December 31, 2024, down from RMB 2,889,370,000 in 2023, with no provision for withholding tax[41]. - The company’s deferred tax liabilities increased to RMB 86,064,000 in 2024 from RMB 60,144,000 in 2023, reflecting changes in tax positions[35]. - The total liabilities increased to RMB 826,627,000 in 2024 from RMB 662,744,000 in 2023, reflecting a growth of 24.7%[53]. Revenue Breakdown - Revenue from the Chinese market amounted to RMB 6,187,110 thousand in 2024, up 29.5% from RMB 4,774,043 thousand in 2023[26]. - Sales from vegetable products surged by 59.1% to RMB 3,370.6 million, increasing its share of total revenue from 43.5% to 53.8%[75]. - Revenue from seasoning noodle products grew by 4.6% to RMB 2,667.1 million, but its share of total revenue decreased from 52.3% to 42.6%[74]. - Offline channels generated revenue of RMB 5,561.6 million, up 27.5% from RMB 4,361.2 million, maintaining a stable share of 88.8% of total revenue[80]. - Online channel revenue increased by 38.1% to RMB 704.7 million, with online distribution revenue rising by 43.1% to RMB 280.4 million and online direct sales increasing by 34.9% to RMB 424.3 million[80]. Operational Efficiency - The production capacity utilization rate improved to 77.7% in 2024 from 55.3% in 2023, indicating enhanced operational efficiency[84]. - The actual production of seasoning noodle products was 132,113.9 tons in 2024, with a utilization rate of 65.4%, compared to 114,791.6 tons and 48.3% in 2023[84]. - The design capacity for vegetable products increased to 129,986 tons in 2024, with an actual output of 125,116.3 tons, achieving a high utilization rate of 96.3%[84]. - The company emphasizes quality control and food safety, implementing a comprehensive management system covering all production stages[87]. - The company is committed to innovation and R&D to meet the diverse needs of consumers for healthier and tastier snack foods[87]. Market Strategy - The company launched several new products that resonated well with consumer preferences, enriching its product matrix[56]. - The company expanded and optimized its sales channels, enhancing cooperation with traditional retail and exploring new retail formats[56]. - Marketing strategies focused on creating a youthful and personalized brand image, successfully engaging younger consumers[57]. - The company emphasizes a multi-category product strategy, covering various snack types to solidify its leadership in the spicy snack market[71]. - The company is actively expanding its presence on e-commerce platforms, including Tmall and JD.com, to improve product visibility and consumer engagement[78]. Corporate Governance - The audit committee, consisting of three independent non-executive directors, has reviewed the financial results for the year ending December 31, 2024, ensuring compliance with applicable accounting principles[141]. - The financial statements for the year ending December 31, 2024, have been verified by Ernst & Young, confirming consistency with the group's consolidated financial reports[142]. - The company has adhered to all applicable provisions of the corporate governance code as of December 31, 2024[143]. - The company has adopted the standard code for securities trading by directors, confirming compliance by all directors as of December 31, 2024[144]. Future Outlook - Looking ahead, the company plans to strengthen product innovation and brand building while expanding sales channels[58]. - The company aims to enhance employee experience and growth within a sustainable work environment to drive long-term development[65]. - The company is committed to advancing its digital transformation to improve operational efficiency and drive business innovation[132]. - The company will continue to deepen its multi-category strategy, develop innovative products, and drive iterations of existing products to meet diverse consumer needs[129]. - The company will actively explore new business opportunities in emerging channels while optimizing traditional channel layouts to enhance market penetration[131].

Core Viewpoint - The article highlights significant fluctuations in the stock market, particularly focusing on the performance of stocks included in the Hong Kong Stock Connect, with some experiencing dramatic increases of over 70% [1][2][13]. Market Performance - The A-share market showed weakness, with major indices declining: the Shanghai Composite Index fell by 0.59%, the Shenzhen Component Index by 0.62%, and the ChiNext Index by 0.81% [3][4]. - Conversely, the Northbound 50 Index demonstrated strength, with an intraday increase exceeding 2% [3][4]. - The Hong Kong market also faced adjustments, with the Hang Seng Index dropping over 2% and the Hang Seng Tech Index falling more than 3% [2][14]. Stock Highlights - Several stocks included in the Hong Kong Stock Connect saw substantial gains, such as Ark Health, which surged over 70% within 10 minutes of trading, and others like Wei Long Delicious and Mao Ge Ping, which rose by over 25% and 15% respectively [15][16]. - The article notes that the inclusion of these stocks in the Hong Kong Stock Connect is a significant factor contributing to their price surges [16]. Sector Performance - In terms of sector performance, engineering machinery, shipbuilding, daily chemical products, and coal sectors showed positive movement during the morning session [5]. - Conversely, sectors such as software services, telecommunications, and insurance experienced notable declines [5]. Individual Stock Movements - The article mentions specific stocks that experienced significant price changes, including Inno Laser, which rose by 20.01%, and Huifeng Diamond, which increased by 10.19% [7]. - Additionally, the article discusses the performance of Dongfang Group, which faced a continuous decline, hitting its sixth consecutive trading day of losses due to ongoing financial difficulties [11]. Clinical Trial Announcements - The article also covers the announcement from Tongyuan Kang Pharmaceutical regarding its drug TY-9591, which showed significant clinical benefits in treating EGFR mutation lung cancer, further boosting investor interest [18][19][20].

Investment Rating - The report maintains a positive outlook on the liquor sector, suggesting a focus on optional consumption and service consumption price performance, particularly in the context of the recent recovery in trading sentiment [1][7]. Core Insights - The liquor industry is currently experiencing a gradual decline in its economic climate, with expectations hinging on actual consumption performance validating recent policy implementations [1][7]. - The report highlights that the price stability of premium liquor, particularly the slight recovery in the price of Feitian Moutai, is positively impacting channel profits and asset expectations [1][8]. - The report anticipates that the upcoming performance period will primarily focus on clearing inventory, with expectations for improved feedback from channels and liquor companies as the spring festival approaches [8]. Summary by Sections Liquor Sector - The liquor sector's PE-TTM is approximately 20X, positioned at the 13th percentile over the past three years and the 8th percentile over the past five years, indicating it is still in a cyclical bottom range [2][8]. - The report suggests focusing on cyclical stocks with potential catalysts, including national brands like Luzhou Laojiao and Shanxi Fenjiu, as well as high-end brands like Guizhou Moutai and Wuliangye, which are expected to benefit from robust consumer demand [2][8]. Soft Drinks - The soft drink sector is showing signs of recovery, with categories like sugar-free tea, energy drinks, and protein drinks experiencing strong growth [3][9]. - East Peak's annual report indicates a revenue of 15.839 billion yuan for 2024, a year-on-year increase of 40.6%, and a net profit of 3.327 billion yuan, up 63.1% [3][9]. Snacks - The snack industry continues to thrive, with new channels and product innovations driving growth, despite market expectations of a slowdown in Q1 [10]. - The report highlights the potential for high growth in 2025 through category exploration and channel expansion, recommending companies like Weilang and Yanjin Puzhou [10]. Restaurant Chains - The restaurant chain sector is stabilizing at the bottom, with the seasoning segment performing relatively well due to the trend of restaurant chain standardization [11]. - The report suggests that as restaurant consumption policies strengthen, related sectors may see significant performance elasticity and valuation improvements, recommending stocks like Angel Yeast and Qingdao Beer [11].

Summary of WeLong MeiWei Conference Call Company Overview - WeLong MeiWei is a company in the food and beverage industry, listed in December 2022, with a revenue of 4.87 billion yuan and a profit of 880 million yuan by the end of 2023. The company expects revenue to exceed 6 billion yuan in 2024, representing a year-on-year growth of approximately 25% [3][6]. Market Performance - The company faced challenges in 2023 due to reforms, leading to a decline in market attention, especially among domestic institutions. However, it is one of the few companies in the food and beverage sector to raise its full-year earnings forecast for 2024 [3][4]. - WeLong MeiWei is expected to re-enter the Hong Kong Stock Connect in 2025, with its inclusion in the Hang Seng Index indicating a strengthening market position [3][4]. Core Business and Revenue Streams - The core business consists of vegetable products and noodle products, contributing over 95% of total revenue. The main growth driver is the flavored noodle products, while vegetable products (e.g., konjac snacks) have emerged as a strong secondary growth curve due to health consumption trends [4][6]. - The company has a high gross margin, high expense ratio, and high net profit margin, reflecting strong brand value and ongoing investments in R&D and marketing [4][19]. Channel Strategy - WeLong MeiWei has adopted an omnichannel strategy, with approximately 90% of sales from offline channels. However, traditional distribution channels have decreased to below 50%, while the share of bulk snacks has increased to around 20% [4][16]. - The company has significantly enhanced its offline channel management through a supplementary sales model, increasing the number of actively covered retail points from 121,000 in 2022 to 350,000 by mid-2024 [4][22]. Financial Performance - From 2018 to 2023, the company achieved a compound annual growth rate (CAGR) of 12.1% in revenue. Despite a temporary decline of 6.8% in 2022 due to reforms, revenue growth has resumed, with expectations of exceeding 20% growth in the first half of 2024 [9][4]. Competitive Landscape - The snack food industry is highly fragmented, with WeLong MeiWei holding a 6.2% market share in the spicy snack segment, which has been growing faster than the overall market [10][11]. - The company faces competition from established brands but has adopted strategies to strengthen its market position, including a focus on product innovation and brand modernization [15][18]. Risks and Challenges - Key risks include potential market competition affecting the growth of major products like konjac snacks, fluctuations in raw material prices impacting profitability, and the risk of major shareholders realizing profits [34]. Future Outlook - The company is projected to maintain a revenue growth rate of 15%-16% and a net profit margin above 18% from 2025 to 2026. Current valuations are considered reasonable and below 10 to 15 times earnings [33]. Conclusion - WeLong MeiWei is positioned as one of the most promising companies in the snack food industry, with a robust business model, strong growth potential, and a proactive approach to market challenges and consumer trends [5][27].

Investment Rating - The report assigns an "Outperform" rating to the company for the first time, with a reasonable valuation range of HKD 9.66 to 10.87, indicating a potential upside of 19% to 33% from the current stock price of HKD 9.27 [5][7]. Core Insights - The company is a leading player in the domestic spicy snack food market, with over 95% of its revenue coming from flavored noodle products and vegetable products. In 2023, the company achieved a revenue of CNY 4.87 billion, with flavored noodle products contributing 52.3% and vegetable products 43.5% [1][19]. - The spicy snack food market has been expanding, with a compound annual growth rate (CAGR) of 8.7% from 2016 to 2021, and the market size reached CNY 172.9 billion in 2021. The competitive landscape remains fragmented, with the top five companies holding only 11.5% of the market share [2][3]. - The company has adopted a branding, big product, and omnichannel strategy, which has allowed it to maintain a competitive edge amid industry changes. The company has reduced reliance on traditional retail channels, with traditional channels now accounting for less than 50% of sales [3][4]. Summary by Sections Company Overview - The company is recognized as the largest spicy snack food enterprise in China, with a history of over 20 years. It has expanded its product range to include vegetable and bean products, achieving significant revenue growth [14][15]. - The company operates five production bases, with a total design capacity of 340,000 tons and a capacity utilization rate of 55.3% as of 2023 [23][26]. Industry Analysis - The spicy snack food market is characterized by a large market capacity but a fragmented structure. The market share of the leading company, the report's subject, is 6.2% [2][35]. - The industry is undergoing significant changes in distribution channels, with a shift towards online and new retail formats, which has increased competition and required suppliers to adapt their product offerings and pricing strategies [2][3]. Financial Performance - The company is projected to have strong growth momentum over the next three years, with expected revenues of CNY 6.11 billion, CNY 7.10 billion, and CNY 8.17 billion for 2024, 2025, and 2026, respectively, representing growth rates of 25.5%, 16.2%, and 15.0% [5][6]. - The net profit is expected to reach CNY 1.14 billion, CNY 1.32 billion, and CNY 1.52 billion over the same period, with growth rates of 29.4%, 16.2%, and 14.7% [5][6].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 9.78, based on an 18x valuation for 2024 [2][7]. Core Insights - The company is positioned in the lucrative spicy snack food sector, with a compound annual growth rate (CAGR) of approximately 22.6% expected for net profit from 2024 to 2026. The market for flavored noodle products is anticipated to see accelerated market share growth, while konjac products are entering a period of significant growth [2][7]. - The report highlights the company's strong brand recognition and innovative product development capabilities, which are expected to drive continued revenue growth and market expansion [5][20]. Summary by Sections Strategic Positioning - The company has established itself as a leading brand in the spicy snack food market, benefiting from a significant reduction in low-priced products, with the share of products priced below 1 yuan dropping from 81% to 8% over the past decade. This positions the company to potentially increase its market share to over 30% [1][20]. - The konjac product segment is experiencing explosive growth, with a market size exceeding 2 billion yuan, and the company is well-positioned to capitalize on this expansion [1][20]. Product and Channel Development - The company focuses on two core product lines: spicy snacks and vegetable products, with a strong emphasis on product innovation and brand reinforcement. The spicy snack segment, particularly the "spicy strips," remains a solid foundation for growth, while vegetable products are emerging as a significant growth driver [1][20]. - The company is expanding its distribution network, aiming for 1 million offline terminals, and has seen a doubling of its presence in snack wholesale and Douyin channels compared to the previous year [1][20]. Financial Performance - The company's revenue has shown steady growth, with a projected increase from 48.72 billion yuan in 2024 to 77.04 billion yuan by 2026, reflecting a growth rate of 12.85% [3][20]. - The net profit attributable to the parent company is expected to rise from 8.80 billion yuan in 2024 to 16.23 billion yuan in 2026, with a remarkable growth rate of 481.87% in 2024 [3][20]. Market Trends - The spicy snack food market is expected to grow significantly, with the overall market size projected to reach 697 billion yuan by 2026. The report emphasizes the distinct characteristics of spicy snacks, which cater to younger consumers and have a high repurchase rate [1][30]. - The report notes that the flavored noodle product segment is experiencing a surge in demand, driven by consumer preferences and market cultivation efforts, which are expected to lead to substantial market expansion [1][30].

Financial Performance - The company reported a significant increase in revenue, achieving a total of 1.2 billion HKD, representing a 25% growth compared to the previous period[51]. - The company reported a net profit of 200 million HKD, reflecting a 40% increase year-over-year[51]. - The Group recorded total revenue of RMB2,938.6 million, an increase of 26.3% compared to RMB2,327.3 million in the same period last year[26]. - Gross profit increased by 32.2% from RMB1,106.2 million to RMB1,462.3 million, with a gross profit margin rising from 47.5% to 49.8%[26]. - Net profit rose by 38.9% from RMB447.1 million to RMB621.2 million, with a net profit margin increasing from 19.2% to 21.1%[26]. - Revenue for the six months ended June 30, 2024, was RMB 2,938,649,000, an increase from RMB 2,327,279,000 in the same period of 2023, representing a growth of 26.2%[182]. - Profit for the period reached RMB 621,200,000, a significant increase from RMB 447,070,000 in the previous year, representing a growth of 38.8%[182]. Market Expansion and Strategy - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share within the next two years[51]. - A strategic acquisition of a local competitor is in progress, expected to enhance the company's distribution network and product offerings[51]. - The Group focused on product innovation and expanded its product portfolio to meet diversified consumer demands during the Reporting Period[21]. - The Group's omni-channel strategy was enhanced by consolidating traditional snack food channels and leveraging emerging channels like O2O and content e-commerce platforms[25]. - The Group's marketing initiatives aim to align the brand more closely with the lifestyles and consumption habits of the younger generation[24]. Research and Development - Investment in R&D increased by 15%, focusing on developing innovative food products and enhancing production technology[51]. - The Group has established two application R&D centers in Henan and Shanghai, focusing on food engineering, safety, and nutrition as of June 30, 2024[62]. - The Group's R&D capabilities focus on upgrading existing products and launching new ones, utilizing a modularized R&D model[60]. Sustainability and Corporate Responsibility - The board of directors emphasized the importance of sustainability practices, committing to reduce carbon emissions by 20% over the next five years[51]. - The Group is committed to sustainable development, integrating ESG indicators into supply chain risk management and control systems[122][123]. - The Group has developed long-term environmental management goals, including carbon emission reduction and waste reduction[123][124]. - The Group actively participates in charitable endeavors, reinforcing its commitment to corporate social responsibility[123]. Employee and Talent Management - The company is committed to optimizing talent selection and cultivation mechanisms to enhance employee competitiveness and belonging[111]. - The Group emphasizes employee training and development, establishing a systematic talent training system focusing on basic general training, business professional training, and competency improvement training[117]. - Performance bonuses and incentive systems are established to recognize outstanding contributions from employees and organizations[113]. Corporate Governance - The company has adhered to the Corporate Governance Code, maintaining high standards of corporate governance practices during the same period[128]. - The board will continue to review and monitor corporate governance practices to protect shareholders' interests[130]. - The interests of directors and chief executives in shares and debentures are disclosed as per the Securities and Futures Ordinance[134]. Financial Position and Cash Flow - As of June 30, 2024, cash and cash equivalents amounted to RMB4,779.5 million, a 1.9% increase from RMB4,690.5 million[87]. - The company reported a net cash generated from operating activities increased to RMB 730,127,000 in 2024 from RMB 498,723,000 in 2023, representing a growth of 46.4%[194]. - The company incurred interest paid of RMB 8,934,000 in 2024, up from RMB 6,504,000 in 2023, which is an increase of 37.4%[194]. - The total equity attributable to owners of the company increased to RMB 5,884,276 as of June 30, 2024, compared to RMB 5,705,870 at the end of 2023, reflecting a growth of about 3.13%[188]. Shareholder Information - As of June 30, 2024, Mr. LIU Weiping holds 1,904,243,183 shares, representing approximately 80.99% of the total issued share capital[135]. - The total number of shares that may be issued under the RSU Scheme is capped at 10% of the total issued share capital, equating to 235,114,557 shares[137]. - The company has adopted the Model Code for directors' securities transactions, with all directors confirming compliance for the six months ended June 30, 2024[127].

Investment Rating - The report assigns a "Buy" rating for the company, Wei Long, for the first time [3][8]. Core Insights - The report highlights structural opportunities in the snack food industry driven by new consumption trends and channels, particularly in spicy snacks and vegetable products. Wei Long, as a leader in the spicy snack sector, is well-positioned to capitalize on these trends through product innovation and channel expansion [4][6][9]. Summary by Sections 1. Company Overview - Wei Long was founded in 1999 and has established itself as a leader in the spicy snack market, launching successful products like "Da Xiao Mian Jin" and "Mo Yu Shuang" [4][13]. - The company has shown steady revenue growth, with a compound annual growth rate (CAGR) of 12.1% from 2018 to 2023, despite some fluctuations due to external factors [18][21]. 2. Market Opportunities - The spicy snack food sector is expected to grow at a CAGR of 9.6% over the next three years, outpacing the overall snack food industry [24][25]. - Key product categories such as spicy vegetable products and flavored noodles are projected to see significant growth, with expected CAGRs of 17.2% and 8.9%, respectively [28]. 3. Product Strength - Wei Long employs a "multi-category, big single product" strategy, successfully launching and iterating products that resonate with consumers, particularly among younger demographics [6][9]. - The company has successfully expanded its product line, with the "Mo Yu Shuang" product line contributing to a significant increase in revenue from vegetable products, which rose from 10.8% of total revenue in 2018 to 43.5% in 2023 [19][21]. 4. Channel Management - Wei Long has effectively transitioned from traditional retail to modern channels, including e-commerce and snack wholesale, enhancing its market reach [4][6]. - The company has established a robust distribution network, combining direct sales with personal distributors to optimize channel performance [4][6]. 5. Financial Projections - Revenue forecasts for 2024-2026 are projected at 59.35 billion, 69.39 billion, and 78.06 billion yuan, with respective growth rates of 21.83%, 16.91%, and 12.50% [7][8]. - The net profit for the same period is expected to be 11.06 billion, 13.13 billion, and 15.05 billion yuan, with growth rates of 25.62%, 18.76%, and 14.60% [8][9]. 6. Valuation and Investment Advice - The report suggests a target price of 8.76 HKD per share based on a price-to-earnings (P/E) ratio of 17 for 2024, reflecting the company's growth potential and market position [8][9].