每经编辑｜蒙锦涛 阿里千问强势入局春节AI大战。 每年春节，都是互联网大厂的"必争之地"，但投入方式不尽相同，背后的战略目的也存在差异。 与腾讯元宝社交裂变发放10亿红包、字节跳动旗下豆包拿下春晚赞助的春节布局路径不同，千问本次计划的战略目标直指AI生活化落地，试图依托生态 协同构建差异化竞争壁垒，深化大众对AI实用价值的认知。 争夺AI时代用户生活消费习惯 据千问APP官微，"千问春节请客计划"将于2月6日正式上线，强调"吃喝玩乐，免单不停"，还有大额现金红包。 官方虽暂未披露具体活动形式，但网友早已从千问前期动作中嗅到了春节攻势的端倪。 1月15日，千问APP宣布已接入淘宝闪购、支付宝、淘宝、飞猪、高德等阿里生态场景，测试AI购物功能。 当前，在查询电影票时，已能在千问APP主对话页面购买电影票。据千问APP内部人士透露，AI买电影票功能正在灰测，即将全面上线。 2月2日，千问APP宣布投入30亿元启动"春节请客计划"，以免单形式请全国人民在春节期间吃喝玩乐，感受AI时代的全新生活方式。淘宝闪购、飞猪、大 麦、盒马、天猫超市、支付宝等阿里生态业务也将加入千问春节攻势。 据悉，此次30亿量级的投入规模，不仅 ...

Group 1 - Alibaba's Qianwen APP has launched a "Spring Festival Treat Plan" with an investment of 3 billion, officially starting on February 6, aiming to provide free food and entertainment to the public during the Spring Festival [1] - Qianwen will collaborate with various Alibaba ecosystem businesses such as Taobao, Fliggy, and Alipay to offer free experiences [1] - Concurrently, Qianwen has announced sponsorship of the Jiangsu Satellite TV Spring Festival Gala [1] Group 2 - As of the report, Alibaba's stock price in Hong Kong is 161.100 HKD, reflecting a decline of 4.79% [2][3] - The stock has seen a significant drop, with a decrease of 8.100 HKD [3] Group 3 - Tencent's AI application "Yuanbao" has initiated a Spring Festival red envelope activity with a total of 1 billion cash to attract users [6][10] - The red envelope activity aims to enhance user engagement and promote the AI product's features through various tasks [9] - The competition among major tech companies for user acquisition during the Spring Festival has intensified, with multiple companies launching similar promotional activities [12][14] Group 4 - The AI application landscape is evolving, with companies like Alibaba and Tencent vying for dominance in the consumer-facing AI market [15] - Alibaba's Qianwen has achieved over 30 million monthly active users, setting a record for AI application growth [15] - The Spring Festival promotional activities are expected to significantly boost the user base and engagement for AI applications [15][16]

消息面上，2月2日，阿里旗下千问APP宣布投入30亿启动"春节请客计划"，将于2月6日正式上线。春节 期间，千问App将联合淘宝闪购、飞猪、大麦、盒马、天猫超市、支付宝等阿里生态业务，以免单形式 请全国人民在春节期间吃喝玩乐。据悉，此次千问30亿春节请客计划，在阿里历史上的春节活动中投入 最大，以目前公布的金额来看，在今年春节大厂AI大战中投入金额也最高。 阿里巴巴-W(09988)午后跌超4%，截至发稿，跌4.2%，报162.1港元，成交额86.76亿港元。 ...

2026马年春节成了互联网大厂激战"AI入口"的一个特殊特点。 2月2日，继百度、豆包后，阿里千问也加入春节红包大战。千问APP宣布投入30亿启动"春节请客计划"，以免单形式推广千问APP的AI购物。 此前，1月15日，千问APP宣布接入淘宝闪购、支付宝、淘宝、飞猪、高德等阿里生态场景，实现千问app内一句话点外卖等。此外，记者获悉，千问app的 AI买电影票功能正在灰测，即将全面上线。 记者了解到，"千问春节请客计划"将于2月6日正式上线，淘宝闪购、飞猪、大麦、盒马、天猫超市、支付宝等阿里生态业务也将加入千问春节攻势，强 调"吃喝玩乐 免单不停"，还有大额现金红包，但官方尚未透露具体的活动形式。 互联网分析师张书乐对记者分析，抢红包是最契合春节氛围的节庆活动，当年微信红包上春晚，实现了史上最快最广最深的使用习惯孵化，抢红包、推新 品、养习惯是互联网大厂在春节惯用的营销打法，今年春节，AI成为最大的上新品类。通过发红包，大厂希望以此来促进app安装并引导用户探索各种AI场 景，争夺部分用户的新AI入口。 记者关注到，随着元宝10亿现金红包活动启动，2月2日午间，在苹果商店免费App（应用程序）排行榜上，腾讯元 ...

Group 1 - A promotional campaign featuring a truck with the message "Download Yuanbao to win cash red envelopes" is set to take place in a traditional market in Yichuan, Zhengzhou on February 3 [1] - Tencent announced a new Spring Festival activity starting February 1, offering users a total of 1 billion yuan in cash red envelopes through the Yuanbao app, with individual red envelopes potentially reaching up to 10,000 yuan [1] - Other major companies such as Alibaba, Baidu, and ByteDance have joined the competition for AI red envelopes during the Spring Festival [1] Group 2 - Baidu announced a campaign from January 26 to March 12, allowing users of the Baidu app to share in a total of 500 million yuan in cash red envelopes, with a maximum reward of 10,000 yuan [1] - Qianwen App has committed 3 billion yuan to launch a Spring Festival initiative, integrating with various Alibaba ecosystem services, set to go live on February 6 [1]

消息面上，2月2日，阿里旗下千问APP宣布投入30亿启动"春节请客计划"，将于2月6日正式上线。春节 期间，千问App将联合淘宝闪购、飞猪、大麦、盒马、天猫超市、支付宝等阿里生态业务，以免单形式 请全国人民在春节期间吃喝玩乐。据悉，此次千问30亿春节请客计划，在阿里历史上的春节活动中投入 最大，以目前公布的金额来看，在今年春节大厂AI大战中投入金额也最高。 智通财经APP获悉，阿里巴巴-W(09988)午后跌超4%，截至发稿，跌4.2%，报162.1港元，成交额86.76 亿港元。 ...

每经AI快讯，阿里巴巴-W(09988.HK)午后跌超4%，截至发稿跌4.2%，报162.1港元，成交额86.76亿港 元。 ...

2月2日， 阿里旗下千问APP 宣布推出"春节请客计划"，将投入30亿元用于免单消费，旨在邀请全国用户在春节期间体验 AI时代 吃喝玩乐的全新方式。 据了解，此次计划也联动阿里生态旗下淘宝闪购、飞猪、大麦、盒马、天猫超市及支付宝等多业务共同参与。 有互联网人士透露，千问此次30亿元的"春节请客计划"是阿里巴巴春节活动史上投入力度最大的一次，其投入规模在今年互联网行业的"春节AI竞赛" 中也是截至目前 最高的 。 具体来看，千问APP官方微信公众平台信息显示，"千问春节请客计划"将于2月6日正式上线，主打"吃喝玩乐 免单不停"，还有大额现金红包，但官方尚未透露具体的 活动形式。 实际上，业内已有关于AI进一步融入现实世界的讨论，相较于去年春节AI技术引发的广泛讨论，今年春节的关注点可能转向"AI生活助理"的实际应用。千问APP的相 关尝试，有望为AI与日常消费场景的融合提供一个重要的市场验证节点。 阿里此次打出了一张"看得见、难模仿"的生态牌：通过千问全面接入淘宝、支付宝、飞猪等生态体系，并以"免单"等直接激励，推广"AI办事"功能。整体来看，此次 春节期间千问的核心策略展现出三个特点： 一是投入规模最大：30 ...

Group 1 - Qianwen APP announced a 3 billion yuan "Spring Festival Treat Plan" to invite the public to enjoy food and entertainment during the Spring Festival, marking the largest investment in a Spring Festival activity in Alibaba's history [1] - The plan will involve various Alibaba ecosystem businesses, including Taobao Flash Sale, Fliggy, Damai, Hema, Tmall Supermarket, and Alipay, indicating a comprehensive approach to engage users [1] - The official launch of the "Spring Festival Treat Plan" is set for February 6, emphasizing continuous free meals and large cash red envelopes [1] Group 2 - The AI ticket purchasing feature is currently in gray testing and will soon be fully launched, showcasing the integration of AI into practical consumer activities [1] - Observers believe that Qianwen APP aims to cultivate new consumer habits by encouraging users to utilize AI for various activities, from dining to shopping, through substantial financial investment [2] - The upcoming Spring Festival in 2026 is anticipated to be a significant moment for AI competition among major companies, with Alibaba aiming to establish Qianwen as an "AI Life Agent" [2]

Core Viewpoint - Alibaba plans to invest 3 billion yuan (approximately $431 million) to attract users to its Qwen AI app during the Lunar New Year holiday, intensifying competition among China's leading tech companies [1] Group 1: Company Actions - Alibaba's investment of 3 billion yuan is aimed at user acquisition for its Qwen AI app [1] - The timing of this investment coincides with the Lunar New Year holiday, a significant period for consumer engagement in China [1] Group 2: Industry Competition - The announcement highlights the escalating competition among major tech firms in China as they vie for dominance in the AI sector [1] - The investment reflects a broader trend of increased spending by tech companies to enhance their AI offerings and attract users [1]