12月18日，一则来自跨境电商平台速卖通的数据引发关注：过去一年，国产电视机在该平台的销售额同 比激增300%，成为大家电品类中增速最快的"明星"。 小米、TCL、海信、创维、康佳这五大国产电视巨头，已集体将速卖通列为出海战略的核心阵地。其 中，小米电视更是在今年"海外双11 & 黑五"大促期间，一举登上速卖通欧洲市场电视品类销售额榜首 的宝座。 最具里程碑意义的信号出现在2025年"黑五"开卖首日。据知名应用分析平台Sensor Tower数据，当日， 速卖通在欧洲多国App下载量超过亚马逊。 2025"黑五"开卖首日，速卖通在欧洲下载量超过亚马逊 这并非偶然的销售脉冲，而是中国品牌依托跨境电商平台，系统性挑战全球电商巨头亚马逊、重塑海外 市场格局的一个缩影。其背后，是平台战略的升级、品牌诉求的转变与全球贸易环境的演变。 业内人士指出，作为"出海四小龙"中唯一能在品牌出海赛道与亚马逊正面竞争的平台，速卖通此次在亚 马逊核心市场实现下载量反超，标志着速卖通开始向亚马逊的核心主场发起挑战，也吸引了各大知名品 牌将速卖通视为新主场。 本文系观察者网独家稿件，未经授权，不得转载。 国产家电品牌出海并非新鲜事，但过去 ...

Core Insights - The 17th China High-end Home Appliance Trend Release and Red Top Award Ceremony highlighted the theme "Brilliance and Uniqueness," focusing on the value of high-end home appliances and industry upgrades [1] - Hisense's RGB-MiniLED TV E8SPro won the only Red Top Award in the television category, showcasing its leadership in high-end display technology [1][4] Group 1: Product Innovations - The Red Top Award serves as a benchmark for product innovation, quality, and brand influence in the Chinese home appliance industry, with expert judges noting the exceptional strength of nominated products [4] - Hisense has pioneered RGB-MiniLED technology, utilizing self-developed AI image quality chip H7 and RGB-MiniLED self-emissive chips to overcome global challenges in light control and efficiency [4][6] Group 2: E8SPro Features - The E8SPro achieves industry-leading performance with 3,072 partition control and 108 bits color accuracy, resulting in a 68% improvement in color accuracy and a 120% increase in brightness [6] - The TV reduces harmful blue light by 42% and meets an energy efficiency rating of 20.7, exceeding national standards and saving 40% energy compared to OLED [6] - E8SPro features a black crystal screen for superior viewing experience, native 4K 170Hz refresh rate, and a 0 Delay technology, providing an immersive experience for both gaming and movies [6] Group 3: X1Ultra Features - Hisense's Laser TV X1Ultra utilizes SST architecture DMD control chip and achieves 110% BT.2020 color gamut with ΔE < 0.6 for precise color reproduction [8] - The X1Ultra is the only home viewing device certified for cinematic playback, featuring advanced 9.1.4 channel sound technology and a lightweight, wall-mountable design [8] - The product redefines the "living room as cinema" experience, combining high-quality visuals and sound to meet consumer demands for large-screen viewing [8]

Core Viewpoint - The official launch of the Hisense (Changsha) home appliance industrial park marks a significant strategic move for Hisense in central China, enhancing its capacity advantages and global layout for sustainable high-quality development [3][4]. Group 1: Industrial Park Launch - The Hisense (Changsha) home appliance industrial park is recognized as one of the "Top Ten Industrial Projects" in Hunan Province for 2025, indicating its importance to regional economic development [3]. - The park's production will leverage the local transportation network to inject strong momentum into the regional industrial chain upgrade [3]. Group 2: Capacity and Global Layout - The first phase of the park includes the Hisense Hitachi Changsha factory, which is crucial for Hisense's capacity upgrade and will enhance market response efficiency in central, eastern, and southern China [5]. - Hisense is expanding its global footprint, with the HHA smart manufacturing industrial park in Thailand being its largest overseas facility, aimed at localizing operations based on market demands [5]. Group 3: Digital Manufacturing and Technology - Hisense emphasizes digitalization and intelligence as key drivers for rapid development, integrating advanced technologies like industrial internet, big data, and artificial intelligence into its manufacturing processes [6]. - Over the past six years, Hisense has invested over 13 billion yuan in R&D, achieving a compound annual growth rate of over 20%, solidifying its core technological advantages [7]. - The newly launched oil-free variable frequency centrifugal machine features industry-leading energy efficiency and is part of Hisense's strategy to promote energy-saving and carbon reduction in construction [7].

-1- 通知要求，各市工业和信息化局、质量管理协会要加大对"山东制造.齐鲁精品"的宣传推介力度，广泛 开展品牌宣传和产品推介工作，拓宽营销渠道，助力企业品牌建设和产品营销。入选"山东制造.齐鲁精 品"的企业要进一步加强技术创新和质量品牌建设，增强品牌核心竞争力和持续发展能力，持续研发出 产权明晰、节能环保、创新性强、质量卓越、品牌卓著、经济和社会效益显著的"齐鲁精品"，为全省工 业经济高质量发展作出新的更大贡献。 2025 年第二批"山东制造·齐鲁精品"名单 | | 企业名称 | 品名称 | | --- | --- | --- | | | 、高端装备类 | | | 1 | 山东腾阳智能装备有限公司 | 3D 视控大负载搬运机器人 | | 2 | 青岛思普润水处理股份有限公司 | 生物膜流化床(MBBR)集成装备 | | 3 | 山东国兴智能科技股份有限公司 | 消防灭火机器人 | | 4 | 威飞海洋装备制造有限公司 | 近海区域海洋水下油气生产系统装备 | | 5 | 山东创宇能源科技股份有限公司 | SCR 脱硝分级精准喷氨智能控制装置 | | 6 | 烟台台海玛努尔核电设备有限公司 | 第四代核电高温气 ...

Core Viewpoint - The Texas Attorney General Ken Paxton has filed a lawsuit against several major television manufacturers, including Sony, Samsung, LG, Hisense, and TCL, accusing them of engaging in espionage activities for China by monitoring American citizens without their knowledge [1]. Group 1: Lawsuit Details - The lawsuit claims that these companies secretly recorded content viewed by consumers in Texas without their consent [1]. - The companies are accused of illegally using Automatic Content Recognition (ACR) technology to collect personal data, which poses risks to user privacy and sensitive information [1]. Group 2: Legal Implications - The lawsuit seeks a fine of $10,000 for each of the five companies for violating the Unfair Trade Practices Act [1]. - If the victims of the alleged espionage activities are over the age of 65, the fines could increase to $250,000 [1].

Core Viewpoint - The Shandong Provincial Market Supervision Administration announced the results of the provincial quality supervision sampling inspection for household gas stoves in 2025, revealing that one batch of products failed to meet relevant standards, specifically regarding combustion conditions [3]. Group 1: Inspection Results - A total of 90 batches of household gas stoves were sampled, with 80 from sales channels and 10 from online sales [3]. - The inspection was conducted based on standards such as GB 16410-2020 and GB 30720-2014, focusing on parameters like gas tightness, thermal load, combustion conditions, and efficiency [3]. - One batch from Linqu Haoyu Kitchen and Bath Store was found non-compliant, specifically failing on combustion conditions [3]. Group 2: Compliance and Actions - The Shandong Provincial Market Supervision Administration has mandated relevant market supervision departments to handle the non-compliant products according to the Product Quality Law and related regulations [3]. - The inspection results include a summary table of both compliant and non-compliant products, detailing the names, manufacturers, and inspection outcomes [4][5].

长沙晚报掌上长沙12月16日讯（全媒体记者 张禹）12月16日，位于宁乡经开区的海信（长沙）家电产业园正式投 产。 记者了解到，作为海信集团在中部地区布局的战略项目，海信长沙综合生产基地项目总投资100亿元，计划打造 全球家电行业智能制造标杆工厂。项目分两期建设，此次投产的一期项目投资50亿元，打造商用空调智能制造基 地，主要生产水机、多联机等产品。 2024年3月，海信长沙综合生产基地项目作为湖南省重大项目集中开工主会场，省市主要领导来到现场宣布开 工。一年多时间，项目从规划到落地，从施工图到实物量，充分彰显了"宁乡速度"与"海信力量"的双向奔赴。 近年来，宁乡市始终坚持"工业强市、幸福宁乡"发展定位和"建设省会副中心、挺进全国前十强"发展目标不动 摇，全力以赴推进先进制造业发展，培育新质生产力。宁乡经开区在"2025中国先进制造业百强园区"排名第60 位，特别是智能家电产业在海信、格力两大龙头的引领下，已形成上下游配套、前后端协同的产业生态，宁乡智 能家电产业入选湖南省级中小企业产业集群，宁乡经开区也获评湖南唯一的家电特色产业园。 ...

来源：环球网 【环球网公益综合报道】近日，在距离黄海之滨两千余公里的甘南高原上，一场温暖的交接仪式悄然举 行。海信冰箱·雨辰助学捐赠的爱心物资，跨越山海，送达甘南藏族自治州舟曲县曲瓦乡中心小学师生 手中，为这所大山深处的小学带来了温暖与改变。 曲瓦乡中心小学始建于1958年，位于舟曲县西南部，距县城55公里。该校教育覆盖曲瓦乡7个行政村、 25个自然村。由于距离学校远，孩子们从小学三年级开始就入校住宿。而资金不足，缺乏合适的取暖设 备，这成为每年严冬学校面临的严峻考验。海信冰箱·雨辰助学调研得知学校情况后，专门在严冬来临 前为学校配置了足够的空调。目前，宿舍空调已安装完毕，它们将成为孩子们抵御高原严寒的"守护 者"，让孩子们每个夜晚都能温暖舒适地入眠。 同时，在校园办公区，海信冰箱·雨辰助学还为学校新添置了彩色打印机。未来，课本中斑斓的世界、 孩子们笔下的奇思妙想，都能通过它变成触手可及的彩色图像。 当然，公益的意义远不止于物质的抵达。如果说物资是抵御风寒的铠甲，那么与此同时抵达的关怀，则 旨在点亮教育者内心的灯火。针对学校偏远、留守儿童居多的现状，海信冰箱·雨辰助学还特别邀请了 心理学专家刘志燕老师，为学校 ...

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, indicating an expectation of returns that outperform the market benchmark by over 5% [5][13]. Core Insights - The optimization and continuation of the "Two New" policies are expected to activate greater consumer potential in the home appliance sector. The policies aim to stimulate demand through measures such as large-scale equipment updates and trade-in programs [8]. - The domestic sales driven by government subsidies are showing marginal slowdown, but the ongoing policies are anticipated to provide sustained demand stimulation in both product and service consumption [8]. - The report highlights that the impact of Mexico's proposed tariffs on Chinese home appliance companies is limited, as the revenue contribution from this market is relatively small [8]. - The market share of Miniled TVs is on the rise, with RGB-Miniled technology expected to lead the next generation of display technology upgrades, enhancing the competitive edge of Chinese brands in the global market [8]. Summary by Sections Investment Recommendations and Targets - Domestic sales are expected to benefit from the "Two New" policy, with leading white goods companies likely to gain more from trade-in programs due to their higher efficiency and mature management processes [3]. - Key investment themes include: - Leading companies with higher operational efficiency and mature overseas production layouts, such as Midea Group, Haier Smart Home, and Hisense Visual, are recommended for stable allocation [3]. - The long-term focus on overseas expansion is emphasized, with Stone Technology highlighted as a potential beneficiary [3]. - Companies with stable core business performance and potential for a second growth curve, such as Anfu Technology, are also noted [3].

文 | 《BUG》栏目 周文猛 近日，海尔、美的、小米、 TCL 等多家企业联合发声将遵守空调《空调铝强化应用研究工 作组自律公约》（下称"自律公约"），表态将全面认同并严格遵守公约各项条款，共同维 护行业整体形象与竞争力，为空调"铝代铜"技术突破与高质量发展注入动力。 值得注意的是，此次发声遵守"自律公约"的企业中，除了格力电器外，其他头部空调企业 均悉数到场。今年以来，格力电器先后多次表态"没有空调'铝代铜'计划"，在行业集体发声 遵循"自律公约"并有序推动"铝代铜"的背景下，格力的做法有些格格不入。 在与《 BUG 》栏目沟通中，格力最新回应称："目前没有'铝代铜'计划，铜材在导热性、 耐腐蚀性和长期可靠性方面具有优势，在没有 100% 把握之前，格力空调不会铝代铜"。 一方面，是整个空调行业对于"铝代铜"进展的热切观望，另一方面，却是头部厂商明确表 态"没有把握"。空调行业的"铝代铜"推进工作，道阻且长。 美的、海尔等共推"铝代铜" 格力却"缺席"了 近日举办的 2025 中国家电科技年会上，空调领域"铝代铜"创新应用及产业标准落地成为 一大重点。大会期间，由海尔、海信等企业参与的《房间空调器用铝管翅 ...