Core Viewpoint - Hisense showcased its latest technological innovations at IFA 2025 under the theme "AI Your Life," emphasizing the integration of AI in smart living, energy management, and display technology, with a focus on human-centric solutions [1][9]. Group 1: Display Technology Innovations - Hisense's 116-inch RGB-Mini LED TV was highlighted as a significant breakthrough, showcasing advancements in LCD technology and demonstrating the company's technical confidence [3]. - The upgraded RGB-Mini LED chip features a 120% increase in brightness and a 30% improvement in picture uniformity, while the AI quality chip H7 reduces halo effects by over 60% compared to traditional QD-Mini LED [3]. - The new U7S Pro TV model offers 100% BT2020 color gamut and 108 bits color precision, marking a transition from technology leadership to technology accessibility [4]. Group 2: AI Integration in Smart Home - Hisense's AI capabilities are showcased through its "end-cloud-chip" integration, transforming TVs into smart home hubs that enhance user experience with personalized content and intelligent features [5]. - The VIDAA OS introduces real-time search and personalized recommendations based on user preferences and moods, enhancing accessibility for users with disabilities [6]. - Five AI-driven smart home agents were introduced, enabling proactive home management and seamless interconnectivity among devices [7]. Group 3: Smart Energy Solutions - Hisense launched a smart energy sector at IFA, focusing on AI-driven energy management solutions that optimize electricity usage and enhance energy efficiency [9]. - The company is developing humanoid robots, reflecting its commitment to advancing AI technology and practical applications in everyday life [9].

Group 1 - IFA 2025 emphasizes practical innovation and sustainability, moving away from merely "stacking features" to delivering real improvements in products [2][21] - NAVEE, a high-end smart mobility brand, showcased a range of products including high-performance electric scooters and smart golf bag robots, indicating a strong understanding of user needs [5][18] - The NAVEE XT5 series electric scooter features a dual motor all-wheel drive system with a power output of 2200W*2, significantly higher than the typical 500W of competitors, allowing it to tackle steep inclines [6][10] Group 2 - The event highlights a trend towards creating comprehensive ecosystems among manufacturers, with companies like ANKER expanding their product lines beyond charging accessories to include smart home devices [22][36] - Major Chinese brands such as Hisense and TCL are leading the television market with innovative technologies like RGB-Mini LED and QD-Mini LED, setting new standards in display technology [37][48] - AI technology is a focal point at IFA 2025, with products like AI translation earbuds and AI PCs being showcased, reflecting a shift towards integrating AI into everyday devices [68][76] Group 3 - The presence of Chinese brands at IFA 2025 demonstrates their growing influence in the European market, with a focus on localizing operations and understanding consumer needs [79][82] - The event serves as a platform for various players in the industry, from established giants to startups, to showcase their innovations and respond to market demands [79][83]

Group 1 - The core point of the article is that Hisense has been announced as the official sponsor of the 2026 FIFA World Cup, marking the third consecutive World Cup sponsorship for the company [1][3] - Hisense's partnership with FIFA has evolved over the years, starting from brand cooperation in 2018, content collaboration in 2022, to technical support for the VAR system in the upcoming World Cup [3][5] - The collaboration aims to enhance the viewing experience for fans through advanced display technology and innovation, with a focus on "colorful, AI, and passion" [3][5] Group 2 - The 2026 World Cup will be co-hosted by Canada, Mexico, and the United States, and is expected to be the largest in history [5] - Hisense will leverage its technological capabilities to provide clearer and more immersive audio-visual support for global audiences during the tournament [5] - As part of the sponsorship, Hisense will enjoy global marketing rights, gaining extensive brand exposure through both digital and physical channels, and will engage in fan interaction activities with FIFA [5]

Core Viewpoint - Hisense showcased its leadership in display technology at the 2025 IFA in Berlin, presenting a range of innovative large-screen display products, including the world's largest 116-inch RGB-Mini LED TV and the first 100-inch rollable laser cinema, highlighting its advancements in RGB-Mini LED, laser display, and Micro LED technologies [1][3][5]. Group 1: Product Innovations - Hisense unveiled the world's first mass-produced RGB-Mini LED flagship TV, the UX, featuring a 116-inch screen, achieving 100% BT.2020 color gamut and 108 bits color precision, setting a new standard for LCD displays [3][4]. - The U7S Pro, a new RGB-Mini LED TV, was introduced at a more accessible price point while maintaining high color accuracy and low blue light features, making advanced display technology available to a broader audience [4]. - The Micro LED giant screen can be customized up to 271 inches and features a 24mm ultra-thin design, allowing for flexible installation and breaking traditional display size limitations [4]. Group 2: Laser Television Advancements - Hisense launched two groundbreaking laser TVs, including the X1 Ultra, which offers a 120-inch foldable screen with cinema-grade color accuracy, enhancing home viewing experiences [5]. - The world's first 100-inch rollable laser cinema was also introduced, featuring a unique design that allows the screen to retract into a compact form, integrating seamlessly into home decor [5]. Group 3: Market Position and Achievements - Hisense's performance at IFA 2025 reflects the company's transition from a follower to a leader in the global display industry, with a reported 58% market share in shipments of 100-inch and larger TVs in the first half of 2025, solidifying its position as the world's largest supplier [7].

Core Insights - Hisense has officially announced its role as the global official sponsor for the 2026 FIFA World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1][10] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the collaboration, emphasizing the shared values that deepen the partnership [3][6] Company Strategy - Hisense has positioned itself as a pioneer in sports marketing, leveraging top-tier sports sponsorships to accelerate brand globalization [3][10] - The company has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - Hisense's CEO highlighted the historical significance of their collaboration with FIFA, which has evolved from brand cooperation to content collaboration and technological support [3][10] Technological Advancements - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for viewers [4][6] - Hisense plans to launch the U7S Pro, the world's first high-end RGB-Mini LED TV, before the World Cup, showcasing its commitment to delivering superior picture quality [8] - The partnership will also focus on developing high-definition content and experiences to enhance fan engagement [8] Market Impact - Hisense's sponsorship of the World Cup has significantly boosted its brand development, with a reported 70% overall revenue growth and a 156% increase in brand value since 2018 [10] - The company's global TV ranking has improved from third to second, with leading positions in the 100-inch and laser TV segments [10] - Hisense aims to deepen its strategic partnership with FIFA, marking a new phase in its global expansion and brand building efforts [10]

Group 1 - Hisense Group officially announced its sponsorship as the global official sponsor for the 2026 FIFA World Cup, marking its third consecutive sponsorship after the 2018 and 2022 World Cups [1] - The company aims to enhance the viewing experience through its advanced RGB-MiniLED and AI technologies, collaborating closely with FIFA [1][2] - Sports marketing has become a key catalyst for the globalization of Chinese brands, with Hisense being a pioneer in this area since becoming a sponsor of the UEFA Euro in 2016 [1][2] Group 2 - Hisense has developed a comprehensive event operation methodology centered around "technology-driven, user-driven, service-driven, and culture-driven" principles, which supports its global brand building [2] - The partnership with FIFA has evolved from brand cooperation to content collaboration, and now includes technical support for video assistant referee systems [2][3] - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-MiniLED technology, enhancing the visual experience for global audiences [3] Group 3 - Hisense is set to launch the world's first high-end RGB-MiniLED TV, U7S Pro, by the end of September, which aims to provide an exceptional viewing experience ahead of the 2026 World Cup [4] - The company has introduced a new generation of smart TV operating systems, improving user interaction and experience [4] - Hisense plans to explore new marketing strategies and engage with fans globally, enhancing the connection between users and the excitement of football [4] Group 4 - Sponsoring top-tier sports events has significantly boosted Hisense's brand development, with a 70% increase in overall revenue and a 156% rise in brand value by 2024 [5] - Hisense's global TV ranking has improved from third to second, with leading positions in the 100-inch and laser TV markets, and the company holds the top retail market share for refrigerators in Europe [5] Group 5 - The third sponsorship of the World Cup signifies a deepening strategic partnership with FIFA and represents a new stage in Hisense's global expansion and brand building [6] - Hisense is transitioning from a participant in top-tier events to a technology leader that defines future viewing experiences and connects global football fans [6]

Group 1 - Hisense officially announced its partnership as the official sponsor for the 2026 FIFA World Cup, marking its third sponsorship of the World Cup [1] - The Hisense Ultra Cotton Candy washing machine made its international debut at the IFA 2025, showcasing China's innovative capabilities and transitioning from "technology going abroad" to "brand going abroad" [1][9] - The Hisense washing machine booth attracted significant attention at the IFA, featuring a transparent structure that visually presented its partitioned washing technology [3] Group 2 - The Hisense Ultra Cotton Candy washing machine features a modular design with a 13 kg main drum and two mini drums, allowing users to customize their washing experience based on their needs [3][6] - The washing machine incorporates advanced technologies such as a Zeus integrated heat pump drying system and a four-stage water treatment system, enhancing the washing experience and effectively removing stubborn stains [6] - Hisense washing machines have achieved remarkable success in overseas markets, with products sold in over 140 countries and regions, and a total shipment volume of 6.362 million units in 2024 [7] Group 3 - In the domestic market, Hisense washing machines reported a 37.58% year-on-year increase in main business revenue in the first half of 2025, with e-commerce sales during the "618" shopping festival rising by 83% [9] - The heat pump washing and drying machines and partitioned washing products have become dual growth engines in the high-end market [9] - Hisense aims to leverage "technological innovation" and "brand expansion" to gain global recognition for Chinese manufacturing, with the washing machine's launch representing a lifestyle upgrade [9]

Core Viewpoint - Hisense has launched the U7S Pro RGB-Mini LED TV at IFA 2025, marking a significant advancement in display technology with a focus on high color accuracy, brightness, and energy efficiency [1][3]. Product Launch and Specifications - The U7S Pro will be available in 75, 85, and 100-inch sizes, set to begin mass production by the end of September [1]. - The TV features a "dual-chip" combination that enhances its RGB-Mini LED capabilities, promising ultra-high color, brightness, wide viewing angles, and low energy consumption [1][6]. Technological Advancements - Hisense's RGB-Mini LED technology has achieved a 100% BT.2020 color gamut coverage, 100% color purity, and low blue light protection [5]. - The TV incorporates the world's first anti-reflective black screen Pro and advanced audio technologies, including Dolby Vision 2, to enhance visual and auditory experiences [5]. Industry Impact - Hisense is recognized as the only brand globally to mass-produce RGB-Mini LED TVs, establishing a new standard in the industry [6][10]. - The RGB-Mini LED technology is seen as a revolutionary step in display technology, with significant improvements in color space and purity compared to QD-OLED and traditional Mini LED [4][9]. Competitive Edge - The new AI picture quality chip H7 allows for the highest industry partition control and color precision, addressing long-standing challenges in the display sector [8][9]. - Hisense's RGB-Mini LED technology is positioned as the most reliable and efficient solution in the market, providing a "Chinese solution" for global display industry upgrades [9].

Group 1 - Hisense officially announced its third sponsorship of the World Cup on September 5, marking a significant move in both the sports and technology sectors [1] - The dual actions of sports marketing and technology innovation are part of Hisense's strategy for global expansion and brand enhancement [1] - Continuous sponsorship of top-tier events has led to substantial returns for Hisense, including a significant increase in overseas revenue and brand recognition [1] Group 2 - Hisense showcased its core competitiveness through technological research and development, presenting innovations such as RGB-MiniLED, laser displays, and AI large model intelligence at IFA [1] - The company is transitioning from a Chinese brand to a global leader by combining "on-field brand exposure" with "on-site technology experience" [1]

Group 1 - Hisense officially announced its role as the global official sponsor for the 2026 World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the upcoming World Cup, emphasizing the collaboration's potential to elevate football to new heights [1][3] Group 2 - Sports marketing has become a key catalyst for the globalization of Chinese brands, with Hisense being a pioneer in leveraging top-tier sports event sponsorships [3] - Over the past decade, Hisense has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - The partnership has evolved from initial bold attempts to deep value cultivation, showcasing the importance of sports marketing in building independent brands [3] Group 3 - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for global audiences [4][6] - Hisense's upcoming high-end RGB-Mini LED TV, U7S Pro, is set to launch in September, promising superior color accuracy and user comfort [8] - The collaboration will also focus on developing high-definition content and experiences to bring fans closer to the action [8] Group 4 - Hisense's sponsorship of top-tier sports events has significantly boosted its brand development, with a 70% increase in overall revenue and a 156% rise in brand value projected by 2024 [10] - The company has moved from being a participant in top-tier events to becoming a technology leader that defines future viewing experiences [10] - Hisense's brand recognition has increased, with overseas revenue growing 1.6 times and its television ranking rising from third to second globally [10]