5月7日晚间，啤酒行业龙头青岛啤酒发布公告称，将收购即墨黄酒100%股权。啤酒龙头涉足黄酒赛道 的原因是什么，是否意味着沉寂多年的黄酒品类要起势？ 公告显示，青岛啤酒拟与新华锦集团有限公司、山东鲁锦进出口集团有限公司及山东即墨黄酒厂有限公 司签署《股权转让协议》，拟以6.65亿元及价格调整期损益金额之和的对价，收购新华锦集团与鲁锦集 团合计持有的即墨黄酒100%股权。交易完成后，即墨黄酒将成为青岛啤酒的全资子公司，标志着这家 啤酒龙头企业跨入黄酒赛道。 来源：中国商报 青岛啤酒此举是否标志着黄酒要起势？对此，一位酒行业观察人士认为，早在几年前，黄酒就被认为要 迎来风口期，但实际发展并不理想。在他看来，黄酒的受众群体很小、门槛很低，目前很难实现大的发 展。青岛啤酒此举只是小规模探索。 "青岛啤酒涉足黄酒类似茅台涉足葡萄酒业务，茅台葡萄酒上市之前曾被很多人看好，但上市后实际销 售情况一般，只是作为礼赠产品较受市场欢迎。"上述分析人士认为。 不久前，青岛啤酒刚发布了2025年一季报。财报数据显示，今年一季度，青岛啤酒实现营收104.46亿 元，同比增长2.91%；实现净利润17.1亿元，同比增长7.08%；销量为2 ...

Employment Changes - Budweiser APAC reduced its workforce from approximately 25,000 employees in 2023 to over 21,000 in 2024, resulting in a decrease of about 4,000 employees, which is a reduction rate of approximately 16% [1] - Yanjing Beer reduced its workforce by 1,440 employees, with total employees dropping from 21,405 in 2023 to 19,965 in 2024 [2][5] - China Resources Beer employed around 26,000 people in 2024, down from about 27,000 in 2023, a decrease of 1,000 employees [6] - Qingdao Beer saw a reduction of 817 employees, with total employees decreasing from 30,687 in 2023 to 29,870 in 2024, a reduction rate of 2.66% [8] Financial Performance - Budweiser APAC's beer sales in 2024 were 8.481 million kiloliters, a year-on-year decline of 8.8%, with revenue of $6.246 billion, down 7%, and normalized EBITDA of $1.807 billion, down 6.3% [2] - Yanjing Beer achieved beer sales of 4.0044 million kiloliters in 2024, a year-on-year increase of 1.57%, with revenue of 14.667 billion yuan, up 3.20%, and net profit attributable to shareholders of 1.056 billion yuan, up 63.74% [6] - China Resources Beer reported a total revenue of 38.635 billion yuan in 2024, a slight decline of 0.76%, with net profit attributable to shareholders of 4.739 billion yuan, down 8.03%, and a gross margin of 42.6%, which is an increase of 1.2 percentage points [8] - Qingdao Beer reported revenue of 32.138 billion yuan in 2024, a decrease of 5.3%, while net profit attributable to shareholders was 4.345 billion yuan, an increase of 1.81%, and net profit excluding non-recurring items was 3.951 billion yuan, up 6.19% [10]

Core Viewpoint - Qingdao Beer has announced the acquisition of 100% equity in Shandong Jimo Huangjiu Factory from Xinhua Jin Group and Lujin Group for a total consideration of RMB 665 million, marking the highest merger and acquisition amount in the domestic Huangjiu industry in the past five years, and signifies the company's entry into the Huangjiu market [1] Group 1: Market Environment - The Chinese beer industry has faced a challenging market environment, with production declining from 38.12 million kiloliters in 2018 to 35.90 million kiloliters in 2023, and a projected further decline of 0.6% in 2024 [1] - Qingdao Beer's revenue for 2024 is reported at RMB 32.138 billion, a decrease of 5.3% year-on-year, although net profit attributable to shareholders increased by 1.81% [1] Group 2: Strategic Diversification - The acquisition of Jimo Huangjiu is a significant step in Qingdao Beer's diversification strategy, aimed at enriching its product line and expanding market channels to offer more diverse choices to consumers [2] - The seasonal sales patterns of beer and Huangjiu create a complementary effect, with Qingdao Beer’s revenue heavily concentrated in the second and third quarters, while Jimo Huangjiu's peak sales occur in the fall and winter [4] Group 3: Huangjiu Market Dynamics - The Huangjiu market is characterized by small and fragmented segments, with total sales revenue of RMB 21 billion in 2023, accounting for only 2% of the overall liquor market [5] - Jimo Huangjiu, while recognized as a leading brand in Northern China, has struggled with market penetration, achieving only 15% of its revenue from Northern markets in 2024 [5] Group 4: Growth Potential - Jimo Huangjiu has shown growth potential, with a reported revenue of RMB 166 million in 2024, reflecting a year-on-year increase of 13.5%, and a net profit of RMB 30.47 million, up 38% [5] - The acquisition is expected to enhance Jimo Huangjiu's market penetration in Northern China, leveraging Qingdao Beer's extensive distribution network of 1.2 million retail outlets [7]

Core Viewpoint - Qingdao Beer is expanding its business by acquiring a 100% stake in Jimo Huangjiu for 665 million yuan, aiming to diversify its operations beyond beer and tap into the Huangjiu market, which is expected to provide new growth opportunities [2]. Group 1: Acquisition Details - Qingdao Beer announced the acquisition of Jimo Huangjiu for 665 million yuan, which includes the profit and loss adjustments during the price adjustment period [2]. - Jimo Huangjiu, established in 1980, reported a revenue of 170 million yuan in 2024, marking a 13.5% year-on-year increase, and a net profit of 30.47 million yuan, up 38% year-on-year [2]. Group 2: Strategic Intent - The acquisition is part of Qingdao Beer's strategy to expand its non-beer business and promote diversified development, which is expected to bring new growth opportunities [2]. - The company believes that both Huangjiu and beer are fermented beverages, which can enhance product lines and create market and resource synergies [2]. Group 3: Market Context - The beer industry is experiencing a shift in growth patterns, with overall volume declining, and growth now driven by structural upgrades and new product categories [4]. - The domestic alcohol industry, including beer, faces challenges such as premiumization, personalization, cost-effectiveness, and youth-oriented marketing [4]. - Cross-category combinations are becoming a strategy for beer companies to offer more choices to consumers and enhance brand loyalty, as seen with other companies like Yanjing Beer and China Resources Beer [4].

值得注意的是，此前青岛啤酒集团与青岛饮料集团实施战略性重组整合，此次重组旨在深化国企改革， 推动食品饮料产业提质升级，构建"10+1"创新型产业体系的重要布局。此次重组后，两大企业将实现资 源共享和优势互补。青岛啤酒集团可借助青岛饮料集团在水饮料和葡萄酒领域的优势，拓展啤酒主业之 外的新业务；青岛饮料集团则能利用青岛啤酒集团在渠道、品牌、供应链、资本等方面的优势，助力旗 下优质产品迅速扩展全国市场，提升竞争力。 编辑 李严 校对 赵琳 新京报讯（记者王子扬）5月8日，新京报记者了解到，啤酒企业青岛啤酒股份有限公司（简称"青岛啤 酒"）已与新华锦集团有限公司（简称"新华锦集团"）、山东鲁锦进出口集团有限公司（简称"鲁锦集 团"）及山东即墨黄酒厂有限公司（简称"即墨黄酒"）签订股权转让协议。青岛啤酒拟从新华锦集团和 鲁锦集团处受让其合计持有的即墨黄酒100%股权，相关对价为6.65亿元与价格调整期损益金额之和。 本次股权收购交易完成交割后，青岛啤酒将持有即墨黄酒全部股权，即墨黄酒成为其全资子公司，纳入 公司合并报表范围。 根据公告，即墨黄酒始建于1949年，1980年成立即墨县黄酒厂，生产销售的"即墨"牌即墨老酒 ...

Core Insights - The report indicates that the increase in investment hotspots has weakened the performance of consumer stocks in China [1] - The consumer sector is experiencing slow growth, with a lack of fundamental catalysts in the short term, although long-term asset revaluation logic remains intact [8] Industry Overview - In April 2025, five out of eight tracked industries maintained positive growth, while two experienced negative growth and one remained flat. The industries with single-digit growth included dairy (+3.4%), dining (+3.1%), soft drinks (+2.7%), condiments (+2.3%), and frozen foods (+1.5%). The declining sectors were mass-market and below liquor (-10.7%) and mid-to-high-end liquor (-1.5%), with the beer industry remaining flat [3][10] - The revenue for the high-end liquor sector in April was 26.4 billion yuan, down 1.5% year-on-year, while the cumulative revenue for the first four months was 167 billion yuan, up 0.3% year-on-year [12] - The mass-market liquor sector saw a revenue of 15 billion yuan in April, down 10.7% year-on-year, with a cumulative revenue of 75.2 billion yuan for the first four months, down 13.9% year-on-year [13] - The beer industry reported a revenue of 14 billion yuan in April, remaining flat year-on-year, with a cumulative revenue of 60.6 billion yuan, showing a slight decline of 0.2% [14] Price Trends - In April, the wholesale prices of high-end liquor such as Feitian Moutai continued to decline, with prices for whole boxes and individual bottles down by 70 yuan compared to the previous month [4][22] - The prices of most high-end liquor remained stable, while mid-range and lower-end liquor prices saw more declines than increases [12][13] Cost Analysis - The cost indices for various products in April showed increases for beer (+2.69%), frozen foods (+1.67%), dairy (+1.09%), while condiments (-0.12%), instant noodles (-0.18%), and soft drinks (-1.58%) experienced declines [5] - The prices of packaging materials varied, with aluminum can prices rising by 8.37% year-on-year, while glass, plastic, and pulp prices fell by 23.17%, 20.90%, and 4.59% respectively [5] Investment Recommendations - The report suggests waiting for the right opportunity to increase positions in consumer stocks, particularly in the dairy sector, soft drinks, and liquor, with specific companies highlighted for potential investment [8]

Group 1 - Qingdao Beer has established a new biotechnology company named Qingdao Beer Biotechnology Co., Ltd. with a registered capital of 421 million yuan [1] - The legal representative of the new company is Yang Zhengguo [1] - The business scope of the new company includes research and development of biological organic fertilizers, composite microbial fertilizers, biomass energy technology services, and solid waste treatment [1] Group 2 - Qingdao Beer holds 100% ownership of the newly established biotechnology company [1]

Summary of Conference Call Records Company and Industry Involved - **Company**: Qingdao Beer (青岛啤酒) - **Industry**: Huangjiu (黄酒) Industry Key Points and Arguments 1. **Acquisition Announcement**: Qingdao Beer announced the acquisition of 100% equity in Jimo Huangjiu from Xinhua Jin Group and Lujin Group for a total consideration of RMB 665 million, including adjustments for profit and loss during the price adjustment period [1] 2. **Financial Performance of Jimo Huangjiu**: In 2024, Jimo Huangjiu achieved a revenue of RMB 166 million, representing a year-on-year growth of 13.5%. The net profit reached RMB 30.47 million, with a year-on-year increase of 38.0%, resulting in a net profit margin of 18.3% [1] 3. **Asset Overview**: As of December 31, 2024, Jimo Huangjiu reported total assets of RMB 908 million and net assets of RMB 203 million [1] 4. **Valuation Metrics**: The acquisition price corresponds to a Price-to-Sales (PS) ratio of 4.0x, Price-to-Earnings (PE) ratio of 21.8x, and Price-to-Book (PB) ratio of 3.3x [1] 5. **Industry Trends**: The Huangjiu industry is undergoing a period of competitive optimization and product upgrades, which is expected to drive profitability improvements in the medium to long term [2] 6. **Market Positioning**: Leading companies in the Huangjiu sector are enhancing their offerings by focusing on younger and premium products. Recent price increases by leading brands indicate a clear trend of market optimization [2] 7. **Regional Influence**: Jimo Huangjiu, as a representative of Northern Huangjiu, holds significant influence in the North China market. The acquisition by Qingdao Beer is expected to further develop Northern Huangjiu and enhance its market presence [2] 8. **Future Growth Opportunities**: The Huangjiu industry is anticipated to experience new growth opportunities, with recommendations to focus on leading brands such as Kuaijishan and Guyuelongshan [2] 9. **Strategic Expansion**: Since the recent restructuring, Qingdao Beer has been actively expanding its portfolio, including the acquisition of assets from Qingdao Beverage Group, aiming for a revenue target of RMB 10 billion and a profit target of RMB 1 billion by 2029 [2] 10. **Synergy Potential**: The acquisition of local high-quality Huangjiu assets is expected to enhance Qingdao Beer's product lineup and leverage existing distribution channels for greater synergy [2]

Group 1 - Moutai Culture announced that Zhang Yixing has officially become its brand ambassador, aiming to enhance its market presence and brand image [1] - Moutai Culture focuses on the integration of liquor and tourism, with core businesses including industrial tourism, cultural product development, and event planning [1] - The upcoming "2025 Guizhou Huangxiaoxi T² Music and Art Festival" will feature Zhang Yixing, further promoting Moutai's brand and cultural identity [1] Group 2 - Qingdao Beer plans to acquire 100% equity of Shandong Jimo Yellow Wine for a total consideration of RMB 665 million, enhancing its diversification strategy [2] - In 2024, Jimo Yellow Wine reported a revenue of RMB 166 million, a 13.5% increase year-on-year, and a net profit of RMB 30.47 million, up 38% [2] - The acquisition is expected to enrich Qingdao Beer's product line and strengthen its competitive position in the market [2] Group 3 - Guizhou Moutai repurchased 934,800 shares in April, accounting for 0.0744% of its total share capital, with a total expenditure of RMB 1.44 billion [3] - As of the end of April 2025, Moutai has repurchased a total of 2.0175 million shares, representing 0.1606% of its total share capital, with a cumulative expenditure of RMB 3.039 billion [3] - The share buyback reflects Moutai's confidence in its value and is likely to boost market sentiment in the liquor sector [3]

Market Performance - On May 7, 2025, A-shares saw collective gains with the Shanghai Composite Index rising by 0.8% to 3342.67 points, the Sci-Tech 50 Index increasing by 0.36% to 1030.19 points, the Shenzhen Component Index up by 0.22% to 10104.13 points, and the ChiNext Index gaining 0.51% to 1996.51 points [1] - Hong Kong stocks opened higher but narrowed gains, with the Hang Seng Index closing up 0.13% at 22691.88 points and a total turnover of HKD 2400.5 million; the Hang Seng China Enterprises Index fell by 0.23% to 8242.25 points, and the Hang Seng Tech Index dropped by 0.75% to 5200.04 points [1] - U.S. stocks also experienced gains, with the Dow Jones Industrial Average rising by 284.97 points (0.70%) to 41113.97 points, the Nasdaq up by 48.50 points (0.27%) to 17738.16 points, and the S&P 500 increasing by 24.37 points (0.43%) to 5631.28 points [1] New Stock Offerings - Two new stocks are available for subscription today: - Taili Technology, with a subscription price of CNY 17.05 per share and a price-to-earnings ratio of 21.55, focuses on new material research and vacuum technology applications, offering a range of home storage products and related functional materials [3] - Weigao Blood Purification, priced at CNY 26.5 per share with a price-to-earnings ratio of 24.82, specializes in the research, production, and sales of medical products for blood purification, including hemodialysis devices and peritoneal dialysis solutions, making it one of the most comprehensive manufacturers in this field in China [3] Regulatory Developments - The China Securities Regulatory Commission (CSRC) has issued a new action plan aimed at promoting high-quality development in the public fund industry, emphasizing the need for improved salary management linked to fund performance [4][5] - Fund managers whose products underperform the benchmark by more than 10 percentage points over three years will see a significant reduction in their performance-based compensation, while those who exceed benchmarks may receive reasonable increases [5] - The action plan includes 25 measures designed to shift the focus of the industry from scale to returns, addressing market and social concerns and aiming for a turning point in high-quality development [5] Industry Insights - According to preliminary data from the China Passenger Car Association, the wholesale sales of new energy passenger vehicles in April 2025 are estimated at 1.14 million units, representing a year-on-year increase of 42% and a month-on-month increase of 1% [6] - Cumulatively, from January to April 2025, the total wholesale volume reached 4 million units, also reflecting a year-on-year growth of 42% [6]