Investment Rating - The investment rating for the company is "Buy" (maintained) [1][4][13] Core Views - The company experienced a significant decline in revenue and net profit in 2024 and Q1 2025, with revenue dropping by 20.5% year-on-year to 567.93 billion yuan and net profit decreasing by 11.9% to 19.50 billion yuan in 2024. For Q1 2025, revenue fell by 31.6% to 175.21 billion yuan and net profit decreased by 23.6% to 6.13 billion yuan. The forecast for net profit from 2025 to 2027 is adjusted to 17.63 billion yuan, 19.11 billion yuan, and 20.61 billion yuan respectively, with corresponding EPS of 3.37 yuan, 3.65 yuan, and 3.94 yuan [4][5][8] Financial Summary - In 2024, the company's jewelry business revenue was 469.08 billion yuan, a decline of 19.3% year-on-year. The gross margin for 2024 and Q1 2025 was 8.9% and 9.1% respectively, showing an increase of 0.6 percentage points and 0.7 percentage points year-on-year. The net profit margin for the same periods was 4.5% and 4.6%, with increases of 0.3 percentage points and 0.5 percentage points year-on-year [5][8][10] Strategic Initiatives - The company is focusing on brand renewal, product optimization, and channel enhancement to restore growth momentum. This includes deepening customer insights, enhancing brand recognition through themed stores, and accelerating the development of fashionable and youthful product designs. The company is also expanding its market presence in key regions such as Guangdong-Hong Kong-Macau and Beijing-Tianjin-Hebei [6][9]

Core Viewpoint - The company reported a significant decline in revenue and net profit for the year 2024 and the first quarter of 2025, primarily due to high gold prices impacting sales performance [2][4]. Financial Performance - For the full year 2024, the company recorded revenue of 56.79 billion, a decrease of 20.5%, and a net profit attributable to shareholders of 1.95 billion, down 11.9% [2]. - In Q4 2024, revenue was 4.21 billion, reflecting a sharp decline of 55.1%, with a net profit of 170 million, down 30.4% [3]. - In Q1 2025, revenue was 17.52 billion, a decrease of 31.6%, with a net profit of 610 million, down 23.6% [4]. Business Segment Analysis - In 2024, the jewelry segment generated revenue of 46.91 billion, down 19.3%, primarily due to high gold prices affecting sales. Wholesale and direct sales revenue growth rates were -18.3% and -31.3%, respectively [4]. - Other business segments showed varied performance, with gold trading and craft sales declining by 26.4% and 5.6%, while pencil-related business saw a slight increase of 1.1% [4]. Channel and Network Adjustments - The company experienced a slight reduction in its marketing network, ending 2024 with 5,838 outlets, a net decrease of 156 outlets. Direct sales increased by 10 outlets, while franchise outlets decreased by 166 [4]. Profitability Metrics - The company's gross margin improved to 8.9% in 2024, an increase of 0.6 percentage points, driven by rising gold prices. The gross margins for wholesale and retail jewelry were 9.4% and 23.6%, respectively [5]. - In Q1 2025, the gross margin further improved to 9.1%, up 0.7 percentage points [5]. - The net profit margin for 2024 and Q1 2025 was 3.4% and 3.5%, respectively, both showing slight improvements [6]. Market Outlook - The company is expected to benefit from a recovery in the jewelry sector as consumer confidence in gold prices remains strong, despite short-term fluctuations. The gold price increased by 37% year-on-year in Q1 2025 [6]. - The company, as a leading state-owned gold and jewelry brand, is positioned for steady growth and is likely to benefit from the industry's recovery [6].

Core Viewpoint - The company, Lao Feng Xiang Co., Ltd., will participate in the 2025 Shanghai Listed Companies Annual Report Collective Performance Briefing on May 15, 2025, to address investor concerns regarding its 2024 annual and 2025 Q1 performance [2][3]. Group 1: Event Details - The briefing will take place on May 15, 2025, from 15:00 to 16:30 [2][5]. - The event will be held at the Shanghai Stock Exchange Roadshow Center and will be conducted in an online interactive format [3][4]. - Investors can submit questions from May 8 to May 14, 2025, and the company will respond to commonly asked questions during the briefing [2][5]. Group 2: Participants - Key participants in the briefing will include the company's Party Secretary and Chairman Yang Yi, Vice Chairman and General Manager Huang Hua, Independent Director Ma Minliang, Chief Financial Officer Ling Xiaojing, and Board Secretary Qiu Jianmin [4]. Group 3: Investor Engagement - Investors can participate in the briefing by logging into the Shanghai Stock Exchange Roadshow Center website [5][6]. - The company encourages investors to submit questions via the designated email or through the Roadshow Center's pre-question submission section [5][6]. Group 4: Follow-up Information - After the briefing, investors can access the main content and details of the event on the Shanghai Stock Exchange Roadshow Center website [6].

股票简称：老凤祥 股票代码：600612 编号：临 2025-020 老凤祥 B 900905 老凤祥股份有限公司关于参加 2025 年上海辖区上市公司年报集体业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络文字互动 投资者可于 2025 年 5 月 8 日（星期四）至 5 月 14 日（星期三）16:00 前 登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 lfx600612@lfxgf.com 进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 老凤祥股份有限公司（以下简称"公司"）已于 2025 年 4 月 29 日发布公司 《2024 年年度报告》及《2025 年一季度报告》，为便于广大投资者更全面深入 地了解公司情况，公司计划于 2025 年 5 月 15 日（星期四）15:00-16:30 参加 2025 年上海辖区上市公司年报集体业绩说明会（以下简称"本次说明 ...

智通财经5月6日电，莱绅通灵午后涨停，四川黄金、华钰矿业、晓程科技、湖南黄金涨超5%，菜百股 份、潮宏基、明牌珠宝等跟涨。消息面上，受国际金价近日反弹影响，国内多家金店足金饰品价格再度 突破千元。其中，周大福足金饰品价格上调至1026元/克，较前日每克上涨28元；老凤祥足金饰品价格 上调至1025元/克，较前日每克上涨27元。 黄金概念股震荡走强 莱绅通灵午后涨停 ...

Group 1 - The core point of the news is the significant increase in gold prices, with spot gold reaching a high of $3,387.09 per ounce, marking a daily increase of 1.08% [1] - COMEX gold futures also saw a rise, reported at $3,378.00 per ounce, with a daily increase of 1.68% [1] - The price of gold jewelry has increased by over 20 to 200 yuan compared to the holiday period [1] Group 2 - Physical gold prices have risen from the low prices during the May Day holiday, with major retailers like Chow Tai Fook and Chow Sang Sang pricing gold at 1,026 yuan per gram, reflecting a rise of 2.81% [5] - The price of gold at various retailers has shown significant increases overnight, with some products rising by over 20 to 200 yuan [5] - The gold price in the domestic market reached a high of 1,061 yuan per gram on April 22, 2023 [7] Group 3 - The gold price has seen a cumulative increase of over 26% this year, with the World Gold Council reporting that global gold prices broke historical highs 20 times in the first quarter [9] - Despite the rising gold prices, global gold jewelry consumption has decreased by 21% year-on-year, reaching the lowest level since 2020 [9] - There has been a significant increase in gold investment demand, with a total of 551.9 tons in the first quarter, representing a year-on-year increase of 170% [9]

Group 1 - The core viewpoint of the articles indicates that gold prices are experiencing fluctuations, with recent promotional activities leading to a surge in gold purchases during the "May Day" holiday, as prices for some brands have dropped below 800 yuan per gram [1][2][3] - The international gold price saw a decline, reaching a low of 3220 USD per ounce on May 1, but rebounded to 3305.31 USD per ounce by May 5, reflecting a 2% increase [2][4] - Major jewelry brands are offering discounts, with prices for gold jewelry from brands like Chow Tai Fook and Lao Feng Xiang remaining stable around 998 yuan per gram, while Lao Miao Gold is priced at 991 yuan per gram [2][3] Group 2 - Analysts predict that gold prices will continue to experience volatility in the short term, influenced by factors such as trade tensions, a strong dollar, and expectations of Federal Reserve interest rate hikes [4][7] - The World Gold Council reported that global demand for gold bars and coins increased by 3% year-on-year to 325 tons in the first quarter, marking the second-highest quarterly demand on record [4][5] - Despite a decline in global gold jewelry consumption by 21%, the demand for gold bars and coins in China increased by 29.81% year-on-year, indicating a shift towards gold as a safe-haven asset [5][6] Group 3 - The average stock price of gold-related companies in the A-share market has risen by 28.67% this year, with the highest increase recorded at 68.29% for Chifeng Gold [6] - Analysts from Ping An Securities expect that as gold prices continue to rise, short-term volatility will increase, while the long-term outlook remains positive due to the weakening of the dollar's credit [7]

Investment Rating - The report maintains a "Buy" rating for the company [4][6] Core Views - The company experienced a significant decline in revenue and net profit in Q1 2025, with revenue down 31.64% year-on-year to 17.52 billion yuan and net profit down 23.55% to 613 million yuan [1] - The company continues to optimize its channel strategy and has launched cross-industry collaboration products, including partnerships with various gaming companies [3] - Despite the challenges posed by rising gold prices affecting sales, the company is expected to maintain its position as a leading brand in the gold jewelry industry through continuous product innovation [4] Summary by Sections Financial Performance - In Q1 2025, the company reported a revenue of 17.52 billion yuan, a decrease of 31.64% year-on-year, and a net profit of 613 million yuan, down 23.55% [1] - For the full year 2024, the company achieved a revenue of 56.79 billion yuan, a decline of 20.50%, and a net profit of 1.95 billion yuan, down 11.95% [1] - The comprehensive gross margin for Q1 2025 was 9.06%, an increase of 0.69 percentage points year-on-year [2] Cost and Expense Management - The company’s expense ratio in Q1 2025 was 2.20%, up 0.18 percentage points year-on-year, with sales, management, R&D, and financial expense ratios showing varied changes [2] Product and Channel Strategy - The company has optimized its store quality, reducing the total number of marketing outlets to 5,838 by the end of 2024, with a focus on self-operated and franchised stores [3] - New product lines include collaborations with popular IPs and themed collections, enhancing the product offering [3] Profit Forecast and Valuation - The profit forecasts for 2025 and 2026 have been revised down by 46% and 47% respectively, with expected net profits of 1.55 billion yuan and 1.77 billion yuan [4] - The company is projected to achieve a net profit of 1.92 billion yuan in 2027 [4] Market Data - The current stock price is 47.99 yuan, with a total market capitalization of 25.11 billion yuan [6]

Investment Rating - The report maintains a positive outlook on the retail and service sectors, highlighting the potential for growth driven by government policies aimed at boosting consumption [4][7]. Core Insights - The Politburo meeting emphasized the importance of stabilizing employment and promoting consumption, indicating a strategic focus on enhancing domestic demand and supporting the service sector [4][7]. - The report notes a significant increase in service retail sales, with a year-on-year growth of 5.0% in Q1 2025, surpassing the growth rate of goods retail sales [8]. - The introduction of optimized tax refund policies for outbound tourists is expected to enhance the attractiveness of inbound consumption, further stimulating the retail market [14][15]. - Various regions have launched consumption promotion activities, including the distribution of consumption vouchers, which have shown positive results in driving sales during the May Day holiday [16][17]. Summary by Sections Economic Policy and Consumption Promotion - The Politburo meeting proposed a series of policies to expand domestic demand and promote consumption, focusing on stabilizing employment and enhancing service consumption [4][7]. - The report highlights the expected positive impact of these policies on sectors such as tourism, hospitality, and retail, with a particular emphasis on the growth of service consumption [8][9]. Market Performance - During the period from April 28 to May 2, 2025, the social service index decreased by 2.63%, while the retail index fell by 1.72%, indicating a challenging market environment [19]. - The report provides a detailed overview of stock performance within the retail sector, noting significant gains for companies like Maoye Commercial and Xinhua Jin, while others like Tongcheng Holdings and Bubugao faced declines [22][29]. Company Updates - Notable companies in the retail sector, such as Yonghui Supermarket and Dazhong shares, are undergoing transformations to enhance profitability and adapt to changing consumer preferences [4][32]. - The report includes financial performance updates for key companies, indicating varied results across the sector, with some companies experiencing revenue growth while others faced declines [32][34]. Valuation Insights - The report presents valuation metrics for key companies in the retail and service sectors, indicating a weighted average PE ratio for e-commerce companies at 13 for 2025E, suggesting a favorable investment environment [40][41].

Core Viewpoint - The strategic cooperation agreement among Lao Feng Xiang, Shanghai Jiushi Sports Industry Development Group, and Maybach Luxury Goods Asia Pacific aims to enhance brand promotion and operational synergy in the Chinese and broader Asia-Pacific markets [1][2]. Group 1: Strategic Cooperation Details - The three parties will collaborate on the marketing and promotion of the Maybach brand in the Chinese market, leveraging their respective resources and strengths [2]. - Lao Feng Xiang will assist Maybach in defining brand positioning and developing promotional strategies, utilizing its advantages in product development and executing initiatives across both physical and online channels [2]. - Following initial success in China, Lao Feng Xiang plans to support Maybach's brand promotion in other Asia-Pacific countries, excluding India and Gulf Cooperation Council member states [2]. Group 2: Brand Influence and Collaboration - The collaboration aims to enhance the international recognition and industry reputation of the Lao Feng Xiang and Jiushi Sports brands through cross-industry cooperation [2]. - The three parties will participate in various exhibitions, themed events, and significant competitions in the Asia-Pacific region to showcase their brands and achieve synergistic benefits [2]. Group 3: Long-term Strategic Partnership - To deepen their long-term strategic partnership, the parties may establish a joint committee or project team to engage in strategic discussions and collaborative validation in key areas such as supply chain optimization, technology research and development, talent cultivation, sustainable development, and digital transformation [2].