"启境"品牌官宣 在启境汽车启航仪式上，徐直军表示，希望年轻的启境汽车可以开启新境、智赢未来，鼓励双方团队共 同努力将启境打造成为一个高端品牌，打造极致的智能化出行体验，把智能带入每一辆启境汽车，让出 行更安全、生活更美好。 冯兴亚表示，广汽与华为在新环境下开启新的战略合作，华为不仅是广汽的重要合作伙伴，也是再造新 广汽的老师和样板。为此广汽设立了新公司，创建了新品牌，华为派出了精兵强将，在双方的通力合作 下将结出新成果。启境项目对广汽集团举足轻重，广汽将把启境置于最高优先级，集中优势资源保障启 境品牌的长期发展。 根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座舱、用户 生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互补、紧密协 作，共同为启境品牌注入强大竞争力。 作为全新的高端智能新能源汽车品牌，启境将在智能化、生态和品牌协同等方面深度融合广汽集团与华 为各自优势，在高起点上扬帆启航。在汽车行业智能化的下半场，启境品牌将通过全新的产品和服务， 为消费者带来更具前瞻性的智能化出行体验。 原标题："启境" 品牌正式官宣，广汽集团携手华为乾崑共启 ...

责任编辑：王翔 今年7月，冯兴亚曾透露，他专程前往深圳拜访了华为的创始人任正非先生，针对当下汽车产业发展趋 势、营销创新、客户洞察、公司改革治理及合作项目推进等进行了深入学习和交流。未来，广汽与华为 将进一步深化全面战略合作，共同推动行业高质量发展。 据广汽集团官方微博，近日，在华为轮值董事长徐直军，广汽集团董事长、总经理冯兴亚的共同见证 下，"启境"品牌正式官宣。"启境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品 牌。 据悉，根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座 舱、用户生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互 补、紧密协作，共同为启境品牌注入强大竞争力。 ...

9月19日，南方+获悉，在华为轮值董事长徐直军与广汽集团董事长、总经理冯兴亚的共同见证下，"启 境"品牌正式官宣。"启境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品牌。 ...

Core Viewpoint - GAC Group is undergoing significant organizational changes, including personnel adjustments and a comprehensive reform of its marketing system, aimed at enhancing user orientation and improving overall performance [1][2][3][4] Group 1: Personnel Changes - Yang Long is expected to replace Xiao Yong as the Deputy General Manager and Head of Marketing at GAC Aion, pending official confirmation from GAC Group [1] - GAC Group is implementing a competitive selection mechanism for mid-level management positions across its three brands: Aion, Trumpchi, and Haobo [1][4] - The new Chief Marketing Officers for Trumpchi and Haobo have been appointed, both of whom are external professionals with experience in internet companies [2] Group 2: Marketing Strategy - GAC Aion is shifting its focus towards the C-end market, launching new models such as the Tyrannosaurus, RT, and UT to strengthen its position in the competitive price range of 70,000 to 150,000 yuan [2] - The marketing strategy includes separating B and C-end sales channels, with dedicated experience centers for C-end customers and separate centers for B-end sales [2] Group 3: Organizational Reform - GAC Group is actively pursuing a comprehensive reform strategy known as the "Panyu Action," which includes management model transformation, R&D restructuring, and marketing integration [3][4] - The company aims to achieve integrated management across research, production, supply, sales, and finance, reducing the standard development cycle for models to 18 months and cutting R&D costs by over 10% [3] - GAC Group is also focusing on enhancing supply chain efficiency and decision-making processes, with improvements estimated at around 50% [3] Group 4: Performance Goals - GAC Group is committed to stabilizing its performance in the second half of the year, emphasizing user demand, product value, and service experience as key areas of focus [4] - The company plans to expand its overseas market presence and establish a competitive cost control system as part of its strategic initiatives [4]

Core Viewpoint - The official launch of the high-end intelligent electric vehicle brand "Qijing" by GAC Group marks a new phase in the strategic partnership with Huawei, aiming to integrate their respective strengths in technology and manufacturing [2] Group 1: Strategic Collaboration - GAC Group and Huawei will deeply integrate Huawei's advantages in intelligent driving, smart cockpit, user ecosystem, and brand marketing with GAC's expertise in battery technology and vehicle manufacturing [2] - This collaboration aims to inject core competitiveness into the "Qijing" brand [2] Group 2: Future Outlook - The "Qijing" brand is expected to provide innovative products and services, offering users a forward-looking intelligent travel experience [2]

Market Overview - The passenger car sector experienced a decline of 0.74% on September 18, with Beiqi Blue Valley leading the drop [1] - The Shanghai Composite Index closed at 3831.66, down 1.15%, while the Shenzhen Component Index closed at 13075.66, down 1.06% [1] Individual Stock Performance - The following stocks showed notable performance: - Seres (601127) closed at 143.10, up 1.43% with a trading volume of 516,900 shares and a turnover of 7.459 billion [1] - SAIC Motor (600104) closed at 18.81, down 0.48% with a trading volume of 770,400 shares and a turnover of 1.461 billion [1] - BYD (002594) closed at 109.71, down 1.15% with a trading volume of 934,000 shares and a turnover of 10.362 billion [1] - Beiqi Blue Valley (600733) closed at 8.16, down 4.90% with a trading volume of 2,730,500 shares and a turnover of 2.272 billion [1] Capital Flow Analysis - The passenger car sector saw a net outflow of 631 million from institutional investors and 146 million from retail investors, while retail investors had a net inflow of 777 million [1] - Specific capital flows for key stocks include: - Seres (601127) had a net inflow of 559 million from institutional investors, while retail investors had a net outflow of 266 million [2] - Beiqi Blue Valley (600733) experienced a significant net outflow of 581 million from institutional investors, with a net inflow of 391 million from retail investors [2]

Core Viewpoint - The automotive sector is experiencing a decline, particularly in electric vehicle (EV) stocks, amid news that the exemption from vehicle purchase tax for new energy vehicles (NEVs) in China will end this year, leading to potential changes in consumer demand and market dynamics [1] Group 1: Stock Performance - Xpeng Motors (09868) fell by 3.95%, trading at HKD 81.55 [1] - GAC Group (601238) decreased by 2.57%, trading at HKD 3.41 [1] - Li Auto (02015) dropped by 2.49%, trading at HKD 101.9 [1] - Great Wall Motors (601633) declined by 1.26%, trading at HKD 17.26 [1] Group 2: Policy Changes - Reports indicate that 2023 is the last year for the exemption of vehicle purchase tax for NEVs in China, with the tax set to be reinstated next year [1] - According to the Ministry of Finance, from January 1, 2026, to December 31, 2027, NEVs will be subject to a 50% reduction in vehicle purchase tax [1] Group 3: Market Outlook - A report from Galaxy Futures suggests that the "Automotive Industry Growth Stabilization Work Plan (2025-2026)" aims for NEV sales to reach approximately 15.5 million units by 2025, reflecting a year-on-year growth of about 20%, which is lower than the initial forecast of 16 million units by the China Association of Automobile Manufacturers [1] - The end of the full exemption on NEV purchase tax may stimulate additional demand in the fourth quarter, potentially exceeding the outlined targets [1] - CITIC Securities indicates that with market shifts, the implementation of national subsidies in the second half of the year, and expectations of a decline in NEV purchase tax, the industry may experience a favorable market period in September and October [1]

Group 1 - GAC Group has undergone significant organizational changes and personnel adjustments in 2023, including the establishment of three major brand marketing departments for its brands, GAC Trumpchi, Aion, and Haobo, effective January 1, 2025 [1] - Despite these reforms, the sales of GAC's key brands continue to decline, with GAC Trumpchi's sales down 18.66% year-on-year to 197,014 units, Aion's sales down 17.31% to 154,119 units, and Haobo's sales at a low level of 8,992 units [2][3] - The company is actively recruiting globally for key positions, including CMO roles for Trumpchi and Haobo, amidst internal restructuring and a push for a competitive appointment system for mid-level management [1][2] Group 2 - GAC Aion has struggled with brand positioning, primarily targeting the low-end ride-hailing market, which has hindered its ability to attract C-end consumers, leading to a significant drop in sales [3] - GAC Trumpchi plans to accelerate its integration operations and product structure adjustments in 2025, focusing on mainstream new energy power forms, including range-extended, plug-in hybrid, and pure electric vehicles, while enhancing collaboration with Huawei [2] - GAC Haobo has faced challenges since its launch in September 2022, with ongoing adjustments to its brand positioning and insufficient product competitiveness, resulting in disappointing sales performance [3]

Group 1 - The China Quality (Nanjing) Conference will be held from September 16 to 17, 2025, in Nanjing, Jiangsu Province, focusing on the theme "Quality: Empowering New Quality Productivity" [1] - The conference aims to share new trends and concepts in international quality development, exchange experiences in comprehensive quality management, and strengthen international quality cooperation [1] - Approximately 600 representatives will attend the conference, with one-third being foreign guests, including leaders from international organizations and relevant government departments [1] Group 2 - Guangdong Province has actively promoted quality initiatives, achieving significant results and leading the nation in quality work [2] - One enterprise from Guangdong has been included in the first batch of national quality strong country construction leading enterprise cultivation database, and nine projects have been incorporated into the national key quality strong chain projects [2] - Seven county-level cities in Guangdong have been selected for the 2025 National Quality Improvement Activities, with three cities designated as national quality strong county (district, town) innovation pilot projects [2]

Core Insights - In August 2025, 20 A and H-share listed automotive manufacturers reported a total vehicle sales of 1.9239 million units, representing a year-on-year increase of 18.59% and a month-on-month increase of 8.81% [1][5] - The total sales of new energy vehicles (NEVs) reached approximately 1.0365 million units, marking a year-on-year increase of 25.74% and achieving a penetration rate of about 55% [1][5] - Companies such as NIO, SAIC Motor, Great Wall Motors, and Qianli Technology saw significant acceleration in sales growth compared to July, while companies like Xpeng Motors, Geely, and Dongfeng Group experienced a slowdown in growth [1][3] Vehicle Sales Overview - The top three companies in terms of total vehicle sales in August were BYD with 373,626 units, SAIC Motor with 363,371 units, and Geely with 250,167 units [4][8] - SAIC Motor's sales increased by 41.04% year-on-year, with its subsidiary brands showing strong growth, particularly SAIC General which exceeded 170% growth for two consecutive months [5][9] - Dongfeng Group reported total vehicle sales of 160,111 units, a year-on-year increase of 29.35%, but a decline in growth rate compared to July [5] New Energy Vehicle Sales - BYD, Geely, and SAIC Motor led the NEV sales in August with 373,626, 147,347, and 129,771 units respectively [7][8] - Xpeng Motors showed a remarkable year-on-year growth of 168.66%, while companies like Ideal Auto and Jianghuai Auto reported a decline in sales [7][8] - The NEV sales growth for companies such as NIO and Qianli Technology increased by over 10 percentage points compared to July, while Xpeng Motors and Foton experienced a decline of over 50 percentage points [7]