Summary of the Conference Call for Kaiying Network Company Overview - The focus is on the 996 Legend Box, which enhances brand recognition through exclusive IP licensing, such as "Legend of Blood" and "Legend World" [2][4][5] - The company is shifting its strategy towards a platform-based community centered around "retro sentiment" to expand game categories and community services [2][6] Key Points and Arguments Industry and Company Strategy - The 996 Legend Box is positioned as a vertical community platform catering to "Legend" users, with potential expansion to other retro IPs [3] - The current daily active users (DAU) are approximately 400,000 to 500,000, with a potential market of over 2 million "Legend" users, indicating significant growth potential [3] - The company has signed exclusive licensing agreements, expecting an increase in revenue by 400 to 500 million RMB in 2025, with a projected revenue of 1.5 to 2 billion RMB in 2026, and gross margins of 90% [2][8] Revenue and Profitability - The primary revenue model is currently advertising, but future monetization paths include cloud services, live streaming fees, and in-game rewards [7][9] - The company anticipates a significant revenue boost in Q3 2025 due to new licensing agreements, with total revenue expected to reach around 1 billion RMB [8] - The net profit margin is projected to be between 50% and 60%, with potential increases as advertising prices rise [8] User Growth and Engagement - New users are expected to be attracted through brand zones and the integration of popular products, with all products required to feature the 996 Legend Box logo [10][11] - The company aims to double its user base through live streaming and influencer engagement, enhancing platform activity [11] Future Growth Potential - The company sees potential for revenue growth to reach 2 to 3 billion RMB in the next two years, with corresponding net profits of approximately 12 to 18 billion RMB [13] - The overall profit potential for the company could exceed 3 to 4 billion RMB if other major products perform well [14] Recent Initiatives - Recent initiatives include a unified branding campaign requiring all products to feature the 996 logo and inviting influencers to enhance platform engagement [15] - The company is also developing a props trading platform and a points system to ensure user retention [15] Confidence in Future Development - The company demonstrates confidence in its future through share buybacks and commitments from executives not to sell shares for five years [16] Additional Important Insights - The core of the business model revolves around user growth and advertising revenue, with a significant increase in revenue from 200 million to 900 million RMB over the past few years [17] - Key performance indicators for future growth include user engagement metrics and advertising investments, with a focus on high-quality user acquisition [19] - The company has several upcoming game releases, including "Three Kingdoms" and "Douluo Dalu," which are expected to contribute to overall performance [20][21] Conclusion - The 996 Legend Box is positioned for significant growth through strategic licensing, user engagement, and diversified revenue streams, with a strong focus on community building and brand recognition. The company's proactive measures and confidence in its strategy suggest a promising outlook for future performance.

Summary of Key Takeaways from Citi's 2025 China Online Gaming Tour Industry Overview - The report focuses on the **China Online Gaming** industry, highlighting key players such as **Century Huatong**, **Giant Network**, **G-Bits**, and **Kingnet**. Key Company Insights Century Huatong - **Century Games** has emerged as a leading player in the casual strategy gaming sector, with monthly grossing between **US$350-400 million** driven by innovative content and effective traffic acquisition strategies [2][14]. - The company has a high product hit rate, with successful titles like **Whiteout Survival** and **Kingshot**, contributing to an extended profit growth cycle expected until **2028-29** [1][20]. - Management expects **incremental IP licensing revenues** to begin in **3Q25**, further enhancing profitability [23]. Giant Network - **Supernatural Action** is positioned as a potential large DAU title, with over **2 hours** of average daily time spent per user, driven by frequent content updates and a strong female gamer demographic [3][30]. - The game has achieved a grossing of over **RMB 500 million** in August, indicating strong user engagement [30]. - Management emphasizes the importance of social attributes and game quality over heavy traffic acquisition costs, achieving a **20%** traffic acquisition cost relative to grossing [31]. G-Bits - G-Bits is focusing on expanding its market presence in **Hong Kong, Macau, Taiwan, Japan**, and exploring Western and Korean markets [4]. - The company plans to launch **Wen Jian Chang Sheng** in **2H25**, with a focus on cultural adaptation for different markets [46]. - G-Bits maintains a shareholder return policy with a **70%+** earnings payout, supported by a strong cash position of over **RMB 4 billion** [54]. Kingnet - Kingnet has established three core business pillars: distribution, development of innovative games, and investment in IP [58]. - The upcoming renewal of the **Chuanqi IP** on **September 19** is expected to boost information services revenues significantly [60][65]. - Kingnet is also investing in AI initiatives, including the launch of an AI companion application, **EVE**, which has shown promising retention rates during testing [66][67]. Industry Trends and Outlook - The gaming industry is experiencing **structural tailwinds** such as favorable policy support and improved execution capabilities, with increasing interest in how AI is reshaping the sector [6]. - Despite rising traffic acquisition costs, companies are focusing on enhancing game quality and leveraging AI to improve operational efficiency [53][68]. - The overall sentiment among investors is positive, with expectations of continued growth and profitability across the sector, particularly for companies like Century Huatong and Giant Network [25][38]. Additional Insights - The report indicates a competitive landscape where companies are increasingly focusing on **user engagement** and **content innovation** to maintain market share [17][32]. - Management teams across these companies emphasize the importance of adapting to market demands and leveraging data analytics for better decision-making [52][70]. This summary encapsulates the key points from the Citi's 2025 China Online Gaming Tour, providing insights into the performance and strategies of leading companies in the industry.

Competitive Advantages - The company focuses on the core strategy of "focusing on the gaming industry," aiming to create high-quality games that meet market demands, supported by a business system of "R&D, publishing, investment + IP" [2] - The company has established an overseas publishing strategy, leading to a continuous increase in overseas revenue over the past three years [2][4] Overseas Business Performance - In 2023, overseas revenue reached 117 million CNY, accounting for 2.71% of total revenue, with a year-on-year growth of 619.54% [4] - In 2024, overseas revenue is projected to be 375 million CNY, representing 7.32% of total revenue, with a year-on-year growth of 221.48% [4] - In the first half of 2025, overseas revenue was 202 million CNY, making up 7.82% of total revenue, with a year-on-year growth of 59.57% [4] Successful Overseas Products - The game "Monster Alliance" launched on March 25, 2025, quickly rose to Top 2 on the App Store free chart in South Korea [5] - "MU Immortal," launched on May 20, 2025, topped the iOS RPG free chart in multiple countries on its release day [5] - "Party Beast Control," launched on May 22, 2025, achieved first place in iOS downloads in Hong Kong and Taiwan on its launch day [6] Information Service Revenue - Information service revenue includes income from game resource distribution, community services, and promotional services, totaling 657 million CNY in the first half of 2025 [7] Unique Features of Legend Box - Legend Box is a vertical community platform focused on the needs of "Legend" game users, integrating game experience, community interaction, and live streaming [8] New Developments in Legend Box - In July 2025, a licensing agreement was signed for "Legend" and "Legend World," allowing for exclusive development and operation of related products [10] - Over 25 high-quality "Legend" games have been integrated into Legend Box, with plans to introduce over 100 more [10] Shareholder Information - As of September 10, 2025, the total number of shareholders is 53,848, showing a recent overall decrease [10] Arbitration and Financial Impact - The company won an arbitration case against Yumeide, but cannot confirm income from the receivable until the payment situation is clear [11] - The increase in the stock price of Century Huatong will enhance the company's net assets but will not affect current profits [12] Commitment to Shareholder Value - The major shareholder and executives have committed to using dividends for share buybacks from 2024 to 2028, with significant amounts already invested [13]

Market Overview - On September 18, the gaming sector declined by 1.56%, with Xinghui Entertainment leading the drop [1] - The Shanghai Composite Index closed at 3831.66, down 1.15%, while the Shenzhen Component Index closed at 13075.66, down 1.06% [1] Individual Stock Performance - Xinghui Entertainment (300043) closed at 7.17, down 6.88%, with a trading volume of 2.0662 million shares and a turnover of 1.518 billion yuan [2] - Other notable declines include: - Shenzhou Taiyue (300002) down 4.95% to 14.20 with a turnover of 1.763 billion yuan [2] - Bingchuan Network (300533) down 4.55% to 40.52 with a turnover of 994 million yuan [2] - Conversely, Xunyou Technology (300467) saw an increase of 5.61%, closing at 27.10 with a turnover of 927 million yuan [1] Capital Flow Analysis - The gaming sector experienced a net outflow of 1.72 billion yuan from major funds, while retail investors contributed a net inflow of 1.439 billion yuan [2] - Speculative funds saw a net inflow of 281 million yuan into the gaming sector [2]

Group 1 - The gaming sector has shown strong performance recently, driven by new product release expectations and industry recovery, with the gaming ETF (159869) gaining nearly 1.5% [1] - Major stocks in the gaming ETF include Xunyou Technology (300467) leading with over 10% increase, followed by Beiwai Technology (002148) with nearly 6% rise, and others like Kaiying Network (002517), G-bits (603444), Baotong Technology (300031), and Giant Network (002558) also showing significant gains [1] - The gaming ETF has seen a net inflow of funds for two consecutive days, accumulating a total of 5.92 billion yuan [1] Group 2 - In the first half of 2025, the gaming sector achieved revenue of 54.452 billion yuan, a year-on-year increase of 22.17%, with net profit rising 74.95% to 8.052 billion yuan [2] - The profit increase is attributed to leading companies like Perfect World (002624) focusing on core product operations and self-developed IP iterations, alongside contributions from hit games and new game version updates [2] - The overall profitability of the gaming sector improved, with gross margin and net margin rising by 0.37 percentage points and 4.13 percentage points to 67.80% and 14.74%, respectively [2] Group 3 - Wanlian Securities notes that the media sector's overall performance is recovering, with significant improvement in the gaming sector's performance in Q2 2025 [3] - The long-term outlook for the industry is positive, with expectations of recovery in industry prosperity driven by gradual restoration of content supply, deepening AI technology empowerment, policy support, and consumer recovery [3] - Companies in the film and television industry, as well as those in the gaming sector showing strong performance, are recommended for attention, along with those involved in digital assets and AIGC-related technologies [3]

Group 1 - The stock price of Kaiying Network has reached a historical high, with 11 trading days in the past month where the stock price set new records [2] - As of 09:33, the stock is up 1.35% at 28.44 yuan, with a total trading volume of 5.8675 million shares and a transaction amount of 166 million yuan, resulting in a turnover rate of 0.31% [2] - The latest total market capitalization of the stock is 60.76 billion yuan, with a circulating market value of 53.72 billion yuan [2] Group 2 - The media industry, to which Kaiying Network belongs, has an overall increase of 0.38%, with 46 stocks rising, including Xunyou Technology, Giant Network, and Gibit, which have increased by 7.64%, 3.90%, and 3.41% respectively [2] - Conversely, 71 stocks have declined, with Tian Di Online, Xinghui Entertainment, and Fantou Shuchuang experiencing declines of 2.62%, 2.60%, and 2.14% respectively [2] Group 3 - The latest margin trading data shows that as of September 17, the margin balance for the stock is 599.7 million yuan, with a financing balance of 575 million yuan, reflecting an increase of 88.6471 million yuan over the past 10 days, a growth of 18.21% [2] - In the past 10 days, four institutions have rated the stock, with Huatai Securities setting a target price of 30.72 yuan on September 4 [2] Group 4 - The company's semi-annual report indicates that it achieved an operating income of 2.578 billion yuan in the first half of the year, a year-on-year increase of 0.89%, and a net profit of 950 million yuan, a year-on-year increase of 17.41% [3] - The basic earnings per share are 0.4500 yuan, with a weighted average return on equity of 13.40% [3]

Core Viewpoint - The stock price of Kaiying Network has increased by 5.13% on September 18, reaching 29.50 CNY per share, with a total market capitalization of 63.025 billion CNY, reflecting a cumulative increase of 16.48% over three consecutive days [1] Company Overview - Kaiying Network Co., Ltd. was established on January 3, 2000, and listed on December 7, 2010. The company is located at 15th Floor, Expo Yaohua Business Center, 899 Yaohua Road, Pudong New District, Shanghai [1] - The main business segments include: 1. Game Business: Development, operation, and distribution of mobile and web games 2. Platform Business: Operation of web game platforms and mobile application distribution platforms - Revenue composition is as follows: - Mobile Games: 73.03% - Information Services: 25.47% - Web Games: 1.50% - Other Businesses: 0.00% [1] Fund Holdings - According to data, one fund under E Fund has a significant holding in Kaiying Network. The E Fund CSI 500 Quality Growth ETF (159606) reduced its holdings by 86,800 shares in the second quarter, maintaining 511,300 shares, which accounts for 2.39% of the fund's net value, making it the second-largest holding [2] - The fund has achieved a year-to-date return of 31.43%, ranking 1592 out of 4222 in its category, and a one-year return of 57.92%, ranking 1784 out of 3804 [2] - The fund manager, Wu Chendong, has been in position for 3 years and 335 days, with a total asset scale of 17.216 billion CNY [2]

Group 1: Industry Performance - The gaming industry index closed up 2.13% on September 17, with key stocks like Kaiying Network rising by 9.01% and others like Giant Network and Xunyou Technology increasing by over 4% [1] - Year-to-date, the gaming industry index has increased by 82.61%, ranking third among all Shenwan secondary industries, making it one of the best-performing sectors this year [1] - Six gaming stocks have doubled in price compared to the end of last year, with ST Huatuo, Giant Network, and 37 Interactive Entertainment showing significant cumulative increases of 286.19%, 261.23%, and 157.39% respectively [1] Group 2: Market Growth - The gaming market revenue reached 1970.84 billion yuan from January to July 2025, marking a year-on-year growth of 12.58% [2] - Projected revenues for the gaming market from 2022 to 2024 are 2658.84 billion yuan, 3029.64 billion yuan, and 3257.83 billion yuan respectively, indicating robust growth potential [2] Group 3: Esports Development - The esports industry in China generated 127.61 billion yuan in revenue from January to June 2025, reflecting a year-on-year increase of 6.1% [4] - The Chinese esports industry is expanding its influence overseas, particularly in regions like Latin America, alongside traditional markets in East and Southeast Asia [4] Group 4: Supply and User Growth - The steady growth in industry revenue is attributed to the continuous release of new games, with a noticeable reduction in the approval cycle for game licenses [5] - As of June 2025, the number of online game users in China reached 584 million, an increase of 26.92 million from December 2024, representing 52% of the total internet users [7] - The proportion of female gamers has risen to 48%, up by 3.1 percentage points from the end of 2024, contributing to market expansion and innovation [7] Group 5: International Expansion - The overseas business revenue of 20 A-share gaming companies reached 21.823 billion yuan in the first half of 2025, a year-on-year increase of 30.43% [9] - Notably, ST Huatuo, Kunlun Wanwei, and 37 Interactive Entertainment reported overseas revenues exceeding 1 billion yuan, with ST Huatuo achieving 89.58 billion yuan, accounting for 52.06% of its total revenue [10]

Market Overview - On September 17, the gaming sector rose by 2.02%, with Kaiying Network leading the gains [1] - The Shanghai Composite Index closed at 3876.34, up 0.37%, while the Shenzhen Component Index closed at 13215.46, up 1.16% [1] Individual Stock Performance - Notable gainers included: - Xinying Network (002517) with a closing price of 28.06, up 9.01% and a trading volume of 563,800 shares, totaling 1.514 billion yuan [1] - Giant Network (002558) closed at 45.38, up 4.49% with a trading volume of 459,700 shares, totaling 2.076 billion yuan [1] - Xunyou Technology (300467) closed at 25.66, up 4.44% with a trading volume of 180,400 shares, totaling 453 million yuan [1] Fund Flow Analysis - The gaming sector experienced a net outflow of 637 million yuan from institutional investors, while retail investors saw a net inflow of 330 million yuan [2][3] - Key stocks with significant fund flows included: - Shenzhou Taiyue (300002) with a net inflow of 141 million yuan from institutional investors [3] - Perfect World (002624) saw a net inflow of 95.9 million yuan from institutional investors [3] ETF Performance - The Gaming ETF (159869) tracking the China Animation and Gaming Index saw a 4.78% increase over the past five days, with a net outflow of 44.875 million yuan [5] - The Food and Beverage ETF (515170) experienced a decline of 1.63% over the past five days, with a net outflow of 17.845 million yuan [5]

Group 1 - The A-share market's online gaming sector experienced a significant upward trend, with notable stocks such as Beiwai Technology hitting the daily limit, and Kaiying Network approaching the daily limit while reaching a new high [1] - Giant Network saw an increase of over 4%, indicating strong performance within the sector [1] - Other companies including Xunyou Technology, Shenzhou Taiyue, Iceberg Network, Perfect World, and 37 Interactive Entertainment also showed positive movement, contributing to the overall growth of the online gaming sector [1]