10月2日至5日，AGF亚洲游戏博览会在广州保利世贸博览馆盛大启幕，同期举办CICF中国国际漫画节 动漫游戏展。 腾讯游戏xSupercell、网易游戏、盛趣游戏、三七互娱、西山居等游戏企业集体参展，带来众多现象级 游戏IP。三七互娱集团董事、高级副总裁程琳在接受采访时表示，广东地区有非常好的游戏生态，有大 量的游戏厂商，例如腾讯游戏、网易游戏、三七互娱等龙头企业。"广东有很多明星的游戏品牌，可以 说是中国游戏市场的代表。" （文章来源：21世纪经济报道） ...

Group 1: Cultural and Tourism Activities - The cultural and tourism market in the province is operating smoothly and safely during the National Day and Mid-Autumn Festival holiday, with a total of 4.615 million visitors to 4A-level and above scenic spots on October 2, representing a year-on-year increase of 4.2% [1] - Key monitored areas, including ancient post roads, red tourism sites, rural tourism points, and public cultural institutions, received a total of 61.6 million, 35.9 million, 40.7 million, and 34.1 million visitors respectively, with year-on-year growth rates of 3.2%, 2.4%, 3.1%, and 1.4% [1] Group 2: Events and Exhibitions - The AGF Asia Game Fair and China International Comic Festival (CICF) opened in Guangzhou, attracting over 100,000 visitors on the first day, with an exhibition area of 82,000 square meters and participation from over 1,000 companies [2] - The event is expected to draw more than 400,000 visitors by its conclusion on October 5, showcasing over 7,000 IP-related products and featuring numerous industry leaders [2] Group 3: Thematic Activities and Community Engagement - The upcoming 15th National Games has inspired various cultural tourism activities across Guangdong, including themed exhibitions and sports events, enhancing public engagement with the games [4] - Events such as the "Marine Animal National Games" at the Guangzhou Oceanarium creatively combine sports elements with marine performances to promote the National Games theme [4][6] Group 4: Cultural Performances and Local Festivals - Various cultural performances and festivals are being held, such as the Guangdong-Liannan 11th Yao Rice Terrace Fish Culture Season, which attracted over 10,000 participants [7] - The "Hua Xia Folk Culture Week" and "Chao Shan Folk Culture Expo" in Shantou have also seen significant attendance, showcasing local cultural heritage and boosting tourism [6][7]

Core Insights - The AGF Asia Game Fair in Guangzhou is a significant cultural event, featuring over 80,000 square meters of exhibition space, hundreds of activities, and nearly a thousand top brands, with an expected participation of over 800,000 players [1] - The event showcases the vitality and attractiveness of the Guangdong gaming industry, supported by local government policies aimed at promoting the development of quality games [1][8] - Major gaming companies, including Tencent, NetEase, and 37 Interactive Entertainment, participated, presenting numerous popular IPs and engaging players with innovative experiences [1][3] Industry Trends - The event reflects a growing trend of integrating traditional culture with digital gaming, as seen in the interactive experiences that educate players about cultural heritage [4][5] - The "谷子经济" (Guziko Economy) is emerging as a strong segment within the secondary economy, with projections indicating a market size of 168.9 billion yuan in 2024, representing a 41% year-on-year growth [7] - Cross-industry collaborations are on the rise, with brands like Luckin Coffee and Merinda launching themed pop-up stores and co-branded products, enhancing the fusion of gaming, anime, and consumer experiences [7] Company Strategies - Companies are leveraging government policies to enhance game development, focusing on AI and digital innovation to improve content quality and operational efficiency [8] - 37 Interactive Entertainment is emphasizing the creation of immersive experiences that blend entertainment with cultural education, as demonstrated by their interactive exhibits [4][8] - Kuro Game is committed to developing high-quality games and expanding its IP through online and offline channels, aiming to create a positive cycle of consumption that drives both gaming and cultural tourism [9]

智通财经APP获悉，万联证券发布研报称，9月游戏版号发放量维持高位，结构覆盖多类型产品，其中 米哈游崩坏IP系列《崩坏：因缘精灵》获批，主打大世界精灵搜集。从市场趋势来看，各大厂商纷纷布 局精灵养成赛道，腾讯《洛克王国：世界》、蛮啾《蓝色星原：旅谣》、杭州爪印《伊莫》等均备受关 注，未来竞争较为激烈。整体来看，9月游戏供给端延续释放，版号常态化趋势稳固，行业修复节奏持 续推进。建议关注具备产品储备、研发能力及题材多样化布局能力的头部厂商。 万联证券主要观点如下： 9月游戏版号发放量维持高位，涵盖多类型产品与知名厂商 从市场趋势来看，各大厂商纷纷布局精灵养成赛道，腾讯《洛克王国：世界》、蛮啾《蓝色星原：旅 谣》、杭州爪印《伊莫》等均备受关注，未来竞争较为激烈，《崩坏：因缘精灵》有望通过其独特的生 态设计，大世界、自走棋等玩法融合占有一席之地。 风险因素 政策监管风险、版号核发节奏不及预期、新游延期上线及表现不及预期、新游流水不及预期、出海业务 风险加剧、商誉减值风险。 年初至今国产游戏合计通过审批1195款，9月份游戏版号发放量维持高位，通过审批145款，包括腾讯 (00700)《归环》、米哈游《崩坏：因缘精灵 ...

Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7]. Core Insights - The issuance of game licenses in September, with approvals for companies like Kaiying, Giant Network, and Point Point, indicates a positive trend in the new game cycle and overall industry prosperity. The performance of several new games, such as Giant Network's "Supernatural Action Group" and G-bits' "Staff Sword Legend," is expected to drive the product cycle and industry sentiment upward. The combination of new game cycles, favorable policies, and AI catalysis suggests that the gaming sector still has upward valuation potential, warranting continued attention to investment opportunities in this area [2][4][6]. Summary by Sections Game License Issuance - In September, a total of 156 game licenses were issued, including 145 domestic and 11 imported games. This brings the total number of domestic game licenses issued this year to 1,195, nearing the annual total of 1,306 from 2024 [6][9]. Market Performance - The gaming market in China showed a month-on-month growth, with August revenues reaching 29.263 billion yuan, a 0.61% increase from the previous month. The mobile gaming market accounted for 21.541 billion yuan, reflecting a 0.85% month-on-month growth [9]. New Game Launches - Several new games are set to launch or have recently launched, including Kaiying's "The Legend of the Adventure" and Heartbeat's "Yise," which quickly topped the iOS and TapTap charts. The report highlights a rich pipeline of upcoming games from major developers, indicating potential for revenue growth [6][9].

人民财讯9月29日电，据三七互娱（002555）消息，近日，三七互娱正式完成对济南晶正电子科技有限 公司（简称"晶正电子"）的股权投资。此次投资晶正电子，不仅让三七互娱的投资版图延伸至半导体材 料领域，更丰富了其在算力、光学显示、XR 整机、文娱内容、半导体及材料、空间计算引擎、人工智 能、新型传感和AIGC游戏社交平台等文娱科技领域的生态布局。 ...

Investment Rating - The report maintains an "Outperform" rating for the media sector [1] Core Viewpoints - The media sector has shown significant performance with favorable policies and AI-driven growth, particularly in the gaming segment [1][4] - The gaming sector is experiencing robust growth, with a year-on-year revenue increase of nearly 24% and net profit growth of approximately 75% [4][13] - The report highlights a divergence in performance among sub-sectors, with gaming showing strong growth while publishing and film sectors face challenges [4][12] Summary by Sections Investment Recommendations - The media sector's H1 2025 report indicates record-high revenue and significant profit growth, with a positive outlook on gaming, publishing, and IP derivative products [4][12] - The gaming sector benefits from favorable policies and AI advancements, leading to improved valuations and sustained performance [4][13] Market Review - From August 18 to September 26, 2025, the media sector rose by 11.76%, underperforming the ChiNext index by 12.60 percentage points but outperforming the CSI 300 and Shanghai Composite indices [3][16] - Among sub-sectors, the gaming sector increased by 28.36%, while the publishing sector declined by 2.19% [3][16] Industry News - Recent government policies, such as the "Artificial Intelligence +" initiative, are expected to enhance the media sector's growth prospects [25] - The gaming industry saw the approval of 145 domestic game licenses in September 2025, indicating a healthy regulatory environment [50] Monthly Data - In August 2025, the domestic film market generated a box office of 5.991 billion yuan, a year-on-year increase of 48.59% [26][27] - The gaming market's actual sales revenue in August 2025 was 29.263 billion yuan, with a year-on-year decline of 13.01% [44]

Core Viewpoint - The gaming sector experienced a slight decline of 0.13% on September 29, with ST Huatuo leading the drop, while the overall Shanghai Composite Index rose by 0.9% [1][2]. Market Performance - The Shanghai Composite Index closed at 3862.53, up 0.9% - The Shenzhen Component Index closed at 13479.43, up 2.05% [1]. Individual Stock Performance - Notable gainers included: - ST Dazheng (600892) with a closing price of 3.98, up 5.01% on a trading volume of 245,500 shares and a turnover of 96.50 million yuan - Giant Network (002558) closed at 45.74, up 2.79% with a trading volume of 379,900 shares and a turnover of 1.742 billion yuan - Notable decliners included: - ST Huatuo (002602) closed at 21.13, down 2.09% with a trading volume of 1,514,000 shares and a turnover of 3.244 billion yuan - Glacier Network (300533) closed at 66.86, down 1.74% with a trading volume of 123,000 shares and a turnover of 483 million yuan [1][2]. Capital Flow Analysis - The gaming sector saw a net outflow of 590 million yuan from institutional investors, while retail investors contributed a net inflow of 280 million yuan [2][3]. - Key stocks with significant capital flow included: - Giant Network with a net inflow of 1.62 million yuan from institutional investors - Perfect World (002624) with a net inflow of 2.00 million yuan from institutional investors [3]. ETF Performance - Gaming ETF (product code: 159869) tracked the China Securities Animation and Gaming Index, with a recent five-day change of 3.58% and a net outflow of 220 million yuan [5].

Group 1 - The core viewpoint of the article highlights that the approval volume of game licenses in September remains high, covering various types of products and well-known manufacturers [1] - From the beginning of the year to date, a total of 1,195 domestic games have been approved, with 145 games approved in September, including titles from Tencent, miHoYo, NetEase, and others [1] - For imported games, a total of 80 games have been approved this year, with 11 games approved in September, including titles from Chuangmeng Tiandi and Xinghui Games [1] Group 2 - The game ETF (516010) tracks the animation and gaming index (930901), which selects listed companies involved in animation production, game development, platform operation, and related industry chains to reflect the overall performance of the sector [1] - The index focuses on innovation and growth in the animation and gaming field, covering the entire industry chain from content creation to distribution channels, showcasing distinct industry representation and market vitality [1]

Summary of the Conference Call for Sanqi Interactive Entertainment Company Overview - Sanqi Interactive Entertainment has established a competitive edge through industrialized game development and operations, along with leading traffic operation capabilities, achieving a 250% increase in advertising efficiency with its self-developed platforms, Tianji and Quantum [2][4]. Key Industry Insights - The gaming industry is experiencing a slowdown in growth, necessitating new growth engines. Sanqi is leveraging its industrialized development and operational capabilities to quickly respond to market demands [7]. - Mini-games have emerged as a significant growth driver, contributing over 23 billion yuan in the first half of 2025, with a year-on-year growth exceeding 40% [8]. Globalization and Market Position - Sanqi's globalization strategy has yielded significant results, with overseas business contributing nearly 40% of total revenue and achieving a market share of 7-8% among domestic companies venturing abroad [2][6]. - The company has successfully positioned itself among the top 10 domestic game companies in overseas markets, with its product "Puzzles and Survival" generating over 10 billion yuan in revenue since its launch [2][6]. Product Diversification and Development - Sanqi has expanded into various game genres, successfully launching products such as "Douluo Dalu: Soul Master Duel," "Xiaoyao Otherworld," and "Call Me the Grandmaster," demonstrating effective diversification strategies [2][6]. - The company currently has over 20 new products in the pipeline, including 10 SLG (Simulation and Management) titles, indicating confidence in this segment [12]. Competitive Advantages - Sanqi's competitive advantage is built on a mature industrialized development and operation model, supported by multiple studios and research platforms [4]. - The company has established strong partnerships with several CPs (Content Providers) to supplement its production capacity and enhance its product offerings [4][12]. Recent Product Performance - Recent product launches, such as "Heroes Never Flash" and "Time Explosion," have performed well, with "Heroes Never Flash" achieving over 100 million yuan in monthly revenue shortly after its release [13]. Conclusion - Sanqi Interactive Entertainment is well-positioned to navigate the challenges of the gaming industry through its robust operational capabilities, strategic diversification, and strong market presence both domestically and internationally [2][6][12].