持股5%以上的股东永辉超市股份有限公司保证向本公司提供的信息内容真实、准 确、完整，没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 成都红旗连锁股份有限公司（以下简称"公司""红旗连锁"）于 2025 年 8 月 5 日 披露了《关于持股 5%以上股东减持股份的预披露公告》（2025-023），公司股东永辉超 市股份有限公司（以下简称"永辉超市"）拟通过集中竞价减持所持公司股份不超过 13,600,000 股，占公司总股本比例不超过 1%。 公司于 2025 年 10 月 16 日收到永辉超市《永辉超市股份有限公司关于成都红旗连锁 股份有限公司股份减持达到 1%整数倍及减持计划实施完成的告知函》，截止告知函出具 日，永辉超市本次减持计划已实施完成，具体实施情况公告如下： | 1.基本情况 | | | | | | --- | --- | --- | --- | --- | | 信息披露义务人 | | 永辉超市股份有限公司 | | | | 住所 | | 福州市西二环中路436号（经营场所：福州市鼓楼区湖头 街120号） | | | | 权益变动 ...

Core Points - Zhengzhou East Station has evolved from a busy transportation hub to a significant commercial and cultural center, attracting a large number of travelers and visitors [1][4][12] - The station's connectivity has been enhanced with the opening of the Zhengji High-Speed Railway, allowing for rapid access to various regions within hours [1][12] - The popularity of local brands, such as Mixue Ice City, has turned the station area into a vibrant shopping destination for young travelers [6][9] Group 1: Transportation and Connectivity - Zhengzhou East Station is now the most connected high-speed railway station in China, with over 800 trains operating daily and a peak passenger flow of 235,000 people [1] - The station allows for travel to various provincial capitals and major cities within a few hours, significantly improving regional accessibility [1][12] Group 2: Commercial Development - The station has seen a surge in commercial activities, with Mixue Ice City establishing its global headquarters nearby, attracting many young customers [6][9] - Other notable brands, such as Fat East and Pop Mart, are also setting up shops in the vicinity, indicating a growing trend of commercial development around the station [9][10] Group 3: Cultural and Social Impact - The transformation of Zhengzhou East Station reflects a broader trend of urban revitalization, where transportation hubs become cultural and social hotspots [12] - The station's popularity on social media has contributed to its status as a new cultural landmark, encouraging visitors to explore the city beyond just transit [4][10]

这两年，啤酒企业的日子普遍不好过。根据国家统计局等相关机构发布的数据显示，2024年规模以上啤酒企业累计产量3521.3万千升，同比下降0.6%，仅 有十年前（2013年累计产量5061.5万千升）高峰期的70%左右。青岛啤酒、华润啤酒、重庆啤酒等主要啤酒上市企业，去年的营收和盈利都在下滑。 行业下滑的背后是需求不振，曾经餐饮门店里热热闹闹的饭桌上，啤酒一打一打地搬，现在啤酒"喝一送一"，却不见几个客人。 如此环境下，"外敌"杀入又加剧了酒企的压力。前几日，蜜雪冰城发布公告称，已与鲜啤福鹿家达成投资及股权转让协议，以约 2.97 亿元人民币收购鲜 啤福鹿家 53% 的股权。换言之，以后"雪王"除了茶饮，还要卖鲜啤，正式进入精酿啤酒的赛道。 当年轻一代成为消费的主流群体，啤酒行业正在迎来一场新的变革，工业啤酒增长停滞，精酿啤酒快速崛起，如今茶饮巨头"雪王"的跨界又给行业带来了 新的变量。 蜜雪冰城，把精酿啤酒的价格打下来？ 行业整体走向下滑，但精酿赛道却逆势向上，这是当前啤酒行业的明显趋势。据中金公司的数据显示，2020年中国精酿啤酒市场规模约415亿元，预测 2025年精酿啤酒市场规模（销售口径）将达到134 ...

Core Viewpoint - Hongqi Chain's stock price has shown fluctuations, with a recent increase of 2.12% and a total market capitalization of 7.847 billion yuan, indicating investor interest and potential growth opportunities in the retail sector [1]. Financial Performance - As of September 30, Hongqi Chain reported a revenue of 4.808 billion yuan for the first half of 2025, a year-on-year decrease of 7.30%, while the net profit attributable to shareholders was 281 million yuan, reflecting a year-on-year increase of 5.33% [2]. - The company has cumulatively distributed 1.562 billion yuan in dividends since its A-share listing, with 926 million yuan distributed over the past three years [3]. Shareholder Information - The number of shareholders for Hongqi Chain decreased to 65,100, a reduction of 3.27%, while the average circulating shares per person increased by 3.38% to 17,583 shares [2]. - As of June 30, 2025, Hongqi Chain's top ten circulating shareholders included Hong Kong Central Clearing Limited, which increased its holdings by 9.9326 million shares to 55.2059 million shares [3].

Core Viewpoint - Mijue Ice City has acquired a 53% stake in Fresh Beer Fulu Family for a total of 297 million yuan, marking its entry into the fresh beer market from the tea and coffee sectors [1] Group 1: Acquisition Details - The acquisition allows Mijue Ice City to achieve absolute control over Fresh Beer Fulu Family [1] - The move is aimed at expanding into new product categories and creating synergies with the main brand and "Lucky Coffee" [1] Group 2: Ownership Structure - The original largest shareholder of Fresh Beer Fulu Family, Tian Haixia, held 60.05% of the shares and is the actual controller through Zhengzhou Mailang Tongzhou Enterprise Management Partnership, which holds 20.41% [1] - Tian Haixia is the spouse of Zhang Hongfu, the CEO and controlling shareholder of Mijue Group [1]

Core Viewpoint - The article discusses the innovative marketing strategy employed by tea brands, particularly focusing on the serialized novel "The Snow King Sells Coffee in Ancient Times" printed on receipts by the brand Mixue Ice City, which has sparked a trend in the beverage industry [6][12][46]. Group 1: Marketing Innovation - Mixue Ice City has creatively utilized its receipts to serialize a novel, engaging customers and generating buzz on social media [8][11]. - The serialized novel consists of 20 chapters, with daily updates from September 17 to October 6, 2023, and is a reworking of a previously released short drama [12][46]. - This approach has transformed the brand's mascot, the Snow King, into a cross-genre character, enhancing brand identity and customer engagement [11][12]. Group 2: Industry Trends - The trend of writing novels on receipts is not unique to Mixue Ice City; other brands like Jasmine Milk White have also adopted similar strategies, indicating a broader movement within the tea industry [16][18]. - The article highlights that the trend of "receipt literature" is becoming a new norm in the beverage sector, with brands using this medium for storytelling and customer interaction [20][27]. - The marketing strategy reflects a shift in consumer expectations, where customers seek surprise and resonance rather than traditional brand messaging [27][43]. Group 3: Consumer Engagement - The serialized storytelling on receipts has led to increased customer participation, with consumers actively seeking out the next chapters and sharing their experiences online [11][12]. - This phenomenon has created a community around the brands, where customers engage in discussions and share their own narratives related to the products [20][32]. - The article notes that the trend has resulted in a unique blend of consumption and entertainment, as customers enjoy their beverages while following the unfolding stories [24][45].

Core Viewpoint - The article discusses the innovative marketing strategy of Mixue Ice City, particularly its recent initiative of serializing a novel on purchase receipts, which has garnered significant attention on social media and exemplifies the brand's ability to engage consumers creatively [3][4][7]. Group 1: Novel Serialization on Receipts - Mixue Ice City has started a novel serialization titled "The Snow King Sells Coffee in Ancient Times" on its purchase receipts, which has attracted widespread attention and engagement from consumers [3][4]. - The novel consists of 20 chapters, with the first chapter released on September 17 and updates scheduled daily until October 6, creating a continuous interaction with customers [3][4]. - The brand has also produced a short drama based on the novel, which was released on various social media platforms, further enhancing its marketing reach [4]. Group 2: Marketing Strategy - Mixue Ice City effectively utilizes low-cost marketing strategies to achieve high visibility, as seen in the novel serialization, which incurs minimal additional costs compared to traditional advertising methods [7][8]. - The brand has a history of leveraging simple, creative elements to generate significant consumer interest, such as its playful "Snow King" character, which has become a central part of its branding [8][10]. - The company capitalizes on the viral nature of the internet to spread its marketing campaigns, ensuring that engaging content quickly reaches a broad audience [10][12]. Group 3: Unique Market Positioning - Mixue Ice City differentiates itself by focusing on creating unique brand experiences rather than traditional product quality marketing, which allows it to resonate emotionally with consumers [12][14]. - The brand's approach to marketing is characterized by quick, impactful strategies that adapt to market changes, enabling it to maintain a competitive edge [12][14]. - The ability to consistently produce viral marketing campaigns enhances the brand's visibility and customer loyalty, positioning it favorably in a competitive market [14][15]. Group 4: Financial Implications - A brand with self-propagating marketing capabilities, like Mixue Ice City, can significantly reduce customer acquisition costs and enhance user engagement, leading to increased brand value [15]. - The cycle of successful marketing initiatives creates a momentum that allows the brand to maintain a presence in the media and consumer discussions without the need for extensive advertising [15]. - The brand's focus on being "fun and engaging" rather than "refined and high-end" resonates more with consumers in a market where attention is scarce, making it a noteworthy case in modern marketing [15].

Group 1 - The company, Hongqi Chain (002697), stated on October 13 that as of September 30, 2025, the total number of shareholders is expected to be 65,111 [1]

Core Insights - Mixue Ice Cream has demonstrated outstanding performance in quality operations, innovative breakthroughs, and social contributions, leading to its nomination for the 2024-2025 Most Respected Enterprises by Economic Observer [1] Group 1 - The company has excelled in various metrics including operational quality, innovation, and social impact [1]

Core Insights - The article discusses the resurgence of "receipt literature" in the tea and coffee industry, highlighting how brands like Mixue Ice City have creatively engaged consumers through serialized storytelling on receipts, leading to increased customer interaction and brand loyalty [4][5][19]. Group 1: Marketing Strategies - Mixue Ice City launched a serialized novel titled "The Snow King Sells Coffee in Ancient Times," printed in 20 chapters on receipts, which has captivated consumers and sparked a trend of exchanging chapters among customers [9][11]. - Other brands such as Jasmine Milk White and CoCo都可 have also adopted similar strategies, enhancing consumer engagement through creative content on receipts [18][19]. - The trend of "receipt marketing" has gained traction again this year due to its cost-effectiveness and ability to transform a standard receipt into a marketing tool without additional material costs [21][23]. Group 2: Consumer Engagement - The interactive nature of these marketing strategies has led to consumers actively participating in the storytelling process, with some visiting stores multiple times to collect all chapters [12][24]. - Brands are encouraging user-generated content by leaving open-ended storylines on receipts, prompting consumers to contribute their own endings, which enhances brand engagement and social media sharing [25][27]. - The emotional resonance of the content, such as motivational quotes and poetry, has also struck a chord with younger consumers, making the receipts a medium for connection and reflection [32][35]. Group 3: Broader Implications - The success of "receipt literature" illustrates that effective marketing does not always require significant investment; rather, it can stem from innovative ideas that leverage everyday consumer experiences [37][42]. - Other brands are exploring low-cost interactive methods, such as creative designs on cups and engaging games during wait times, to enhance customer experience and brand perception [40][41].