北京市建国门北大街 8 号华润大厦 20 层 邮编：100005 电话：(86-10) 8519-1300 传真：(86-10) 8519-1350 junhebj@junhe.com 北京市君合律师事务所 关于芒果超媒股份有限公司 2024年年度股东大会的 法律意见书 致：芒果超媒股份有限公司 受贵公司的委托，北京市君合律师事务所（以下简称"本所"）根据《中华人 民共和国公司法》（以下简称《公司法》）、《上市公司股东会规则》(以下简称《股 东会规则》）等法律、法规、规章及《芒果超媒股份有限公司章程》（以下简称《公 司章程》）的有关规定，就贵公司 2024 年年度股东大会（以下简称"本次股东大 会"）的有关事宜，出具本法律意见。 本法律意见书仅就本次股东大会的召集和召开程序、出席本次股东大会人员 的资格、召集人资格、会议表决程序是否符合中国相关法律、法规及《公司章程》 的规定以及表决结果是否合法有效发表意见，并不对本次股东大会所审议的议案 内容以及该等议案所表述的相关事实或数据的真实性、准确性或合法性发表意见。 本法律意见书仅供见证本次股东大会相关事项合法性之目的而使用，未经本 所书面同意，任何人不得将其用作 ...

证券代码：300413 证券简称：芒果超媒 公告编号：2025-026 特别提示： 1、本次股东大会无否决议案的情形； 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开与出席情况 （一）会议召开情况 1、会议召开方式 本次股东大会采用现场表决和网络投票相结合的方式。 2、本次会议召开时间 芒果超媒股份有限公司 2024 年年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 （1）现场会议时间：2025 年 6 月 6 日 14：30 （2）网络投票时间：通过深圳证券交易所交易系统进行网络投票的时间为 2025 年 6 月 6 日的交易时间，即 9:15-9:25、9:30-11:30 和 13:00-15:00；通过深圳证券交易所互 联网投票系统进行网络投票的时间为：2025 年 6 月 6 日 9:15-15:00。 3、现场会议地点：湖南省长沙市圣爵菲斯大酒店 4、股权登记日：2025 年 6 月 3 日 5、会议召集人：公司董事会 （二）会议出席情况 股东出席的总体情况：通过现场和网络投票的股东426人，代表股份1,4 ...

Investment Rating - The report maintains an "Outperform the Market" rating for the media industry [5][40]. Core Views - The media sector has shown a positive performance with a 1.73% increase, outperforming both the CSI 300 (-1.08%) and the ChiNext Index (-1.40%) during the week of May 24 to May 30 [12][14]. - Key developments include the formalization of the "Stablecoin Ordinance" in Hong Kong and the release of DeepSeek-R1-0528, which has significantly improved in code generation speed and inference accuracy [2][17][18]. - The report emphasizes a short-term upward trend in performance and a long-term positive outlook on AI applications and IP-driven products [4][36]. Summary by Sections Industry Performance - The media industry rose by 1.73%, ranking 5th among all sectors in terms of performance [12][14]. - Notable gainers included Yuanlong Yatu, Times Publishing, Youzu Network, and ST Fanli, while Kunlun Wanwei, Shengtong Shares, Yinsai Group, and Meiri Interactive faced declines [12][13]. Key Developments - The "Stablecoin Ordinance" in Hong Kong aims to promote financial innovation while maintaining stability in the financial sector [17]. - DeepSeek-R1-0528 has been released and open-sourced, showing performance comparable to leading models like OpenAI's o3 [18]. - Perplexity AI launched Perplexity Labs, which can complete complex tasks in about 10 minutes, enhancing productivity for knowledge workers [2][18]. Investment Recommendations - The report suggests focusing on gaming, advertising media, and film sectors, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [4][36]. - The report highlights the potential for growth in AI applications and IP-driven products, recommending companies like Pop Mart and Zhejiang Wenlian [4][36]. Company Earnings Forecasts - Key companies such as Kaiying Network, Fenzhong Media, and Mango Super Media are rated as "Outperform the Market" with projected earnings per share (EPS) growth for 2025 and 2026 [5][38].

Investment Rating - The report maintains an "Outperform the Market" rating for the media industry [5][40]. Core Views - The media sector has shown a positive performance with a 1.73% increase, outperforming both the CSI 300 (-1.08%) and the ChiNext Index (-1.40%) during the week of May 24 to May 30 [12][14]. - Key developments include the formalization of the "Stablecoin Ordinance" in Hong Kong and the release of DeepSeek-R1-0528, which has significantly improved code generation speed and inference accuracy [2][17][18]. - The report emphasizes a short-term upward trend in performance and a long-term positive outlook on AI applications and IP-driven products [4][36]. Summary by Sections Industry Performance - The media industry rose by 1.73%, ranking 5th among all sectors in terms of performance [12][14]. - Notable gainers included Yuanlong Yatu, Times Publishing, and Youzu Network, while Kunlun Wanwei and Shengtong Co. saw declines [12][13]. Key Developments - The "Stablecoin Ordinance" in Hong Kong aims to promote financial innovation while maintaining stability [17]. - DeepSeek-R1-0528 has been released and open-sourced, showing competitive performance with leading models [18]. - Perplexity AI launched Perplexity Labs, enhancing AI-driven solutions for complex tasks [2][18]. Investment Recommendations - The report suggests focusing on gaming, advertising media, and film sectors, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [4][36]. - The report highlights the potential for growth in AI applications and IP-driven products, recommending companies like Pop Mart and Zhejiang Wenlian [4][36]. Company Earnings Forecasts - Key companies such as Kaiying Network, Fenzhong Media, and Mango Super Media are rated as "Outperform the Market" with projected earnings per share (EPS) growth [5][38].

证券代码：300413 证券简称：芒果超媒 公告编号：2025-025 芒果超媒股份有限公司 关于召开 2024 年年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 了《关于召开2024年年度股东大会的通知》（公告编号：2025-020），公司定于2025年 一、召开会议的基本情况 门规章、规范性文件和公司章程的有关规定。 现场会议时间：2025年6月6日（星期五）14:30（参加现场会议的股东请于会前30 分钟到达开会地点，办理登记手续）。 网络投票时间：通过深圳证券交易所交易系统进行网络投票的时间为2025年6月6 日的交易时间，即9:15-9:25、9:30-11:30和13:00-15:00；通过深圳证券交易所互联网投 票系统进行网络投票的时间为：2025年6月6日9:15-15:00。 本次股东大会采取现场投票与网络投票相结合的方式，公司将通过深圳证券交易 所交易系统和互联网投票系统（http://wltp.cninfo.com.cn）向公司股东提供网络形式的 投票平台，公司股东可以在网络投票时间内通过上述系统对议案行使表决权 ...

证券代码：300413 证券简称：芒果超媒 公告编号：2025-025 芒果超媒股份有限公司 关于召开 2024 年年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 2025年4月26日，芒果超媒股份有限公司（以下简称"公司"）在巨潮资讯网刊登 了《关于召开2024年年度股东大会的通知》（公告编号：2025-020），公司定于2025年 6月6日（星期五）14:30召开2024年年度股东大会，现将股东大会有关事项提示如下： 一、召开会议的基本情况 1、股东大会届次：2024年年度股东大会 2、会议召集人：公司董事会 3、会议召开的合法、合规性：本次股东大会的召开符合有关法律、行政法规、部 门规章、规范性文件和公司章程的有关规定。 4、会议召开的日期、时间 现场会议时间：2025年6月6日（星期五）14:30（参加现场会议的股东请于会前30 分钟到达开会地点，办理登记手续）。 市时在中国结算深圳分公司登记在册的公司全体已发行有表决权股份的股东均有权出 席股东大会，并可以以书面形式委托代理人出席会议和参加表决，该股东代理人不必 是本公司股东 ...

Investment Rating - The industry investment rating is "Recommended (Maintain)" [1] Core Insights - The box office for the Dragon Boat Festival in 2025 reached 136 million yuan, a year-on-year increase of 30%, with attendance increasing by 33% to 3.9 million people, indicating strong demand resilience driven by quality content supply [4][5] - The opening of the first immersive children's intellectual park in Shanghai, themed around classic animation IPs, is expected to enhance brand recognition and channel value [5] - Wanda Film's investment in 52TOYS aims to leverage IP and channel advantages, enhancing non-ticket revenue and capital appreciation through a "content + consumption + technology" business model [6][8] Summary by Sections Box Office Performance - The 2025 Dragon Boat Festival box office saw a significant increase, with the film "Mission: Impossible 8" contributing 46% of the total box office, showcasing the impact of quality content on audience turnout [4] New Business Opportunities - The launch of the popome children's park in Shanghai represents a new business avenue for cinemas, combining classic animation IPs with immersive experiences to attract families [5] - Wanda Film's strategic investment in 52TOYS is expected to enhance its non-ticket revenue and strengthen its market position in the IP toy sector [6][8] Market Trends - The demand for family-oriented experiences, as evidenced by the success of various IP-themed parks, highlights the resilience of the market amid evolving consumer preferences [9] - The integration of AI and innovative media is anticipated to amplify the commercial value of upstream IP and downstream channel enterprises [9]

Core Insights - The article discusses the rise of "cloud screenings" as a marketing strategy in the video streaming industry, highlighting its impact on audience engagement and revenue generation [1][3][10]. Group 1: Cloud Screening Overview - "Cloud screenings" originated in the film industry and were adapted by streaming platforms to facilitate online viewing during the pandemic [3][10]. - As of May 28, 2025, the series "藏海传" has achieved a cloud screening investment of 11.93 million yuan, making it the first series to surpass the 10 million yuan mark [1][2]. - The cloud screening model has evolved into a multi-party marketing tool involving platforms, production teams, and fans, creating a cycle of data-driven engagement [2][10]. Group 2: Financial Impact and Participation - The total amount invested in cloud screenings has exceeded 1 million yuan for 48 series, with 131 series participating in the model [4][10]. - Fans have significantly contributed to cloud screenings, with examples like "大奉打更人" raising nearly 7 million yuan through fan participation [4][10]. - The data indicates that platforms are leveraging cloud screenings to attract new users and increase viewership, with a notable rise in participation from fans of popular stars [10][11]. Group 3: Marketing Strategies and Brand Engagement - Brands can utilize cloud screenings for targeted marketing by analyzing user data and tailoring content to specific audiences [11][12]. - Interactive elements during cloud screenings, such as social media engagement and exclusive content, enhance brand recognition and user experience [12][13]. - The integration of brand content within cloud screenings can foster deeper connections with audiences, although it requires careful consideration of celebrity influence and brand reputation [12][13]. Group 4: Challenges and Industry Dynamics - The reliance on cloud screenings may lead to a shift in industry dynamics, where production teams feel pressured to participate for visibility, potentially harming the ecosystem [13][14]. - There is a risk that excessive dependence on cloud screenings could diminish consumers' willingness to pay for content, impacting long-term revenue for platforms [13][14]. - The article emphasizes the need for a balance between content quality, user experience, and brand messaging to ensure sustainable growth in the industry [14].

Summary of Conference Call Notes Industry Overview - The conference call discusses the **Chinese consumer market**, highlighting its transition into a new consumption era characterized by emotional consumption and the integration of AI applications. [1][2][5] Key Insights and Arguments - The **fifth consumption era** in China emphasizes "well-being," which includes both physical and emotional health, leading to a diversification of emotional consumption patterns, especially in first-tier cities. [1][7] - The **media sector** is positioned as a dual attribute of technology and discretionary consumption, benefiting from both new consumer trends and AI applications, which are expected to drive valuation reassessment. [1][6][10] - **Policy support** from the government is crucial in driving market growth, with a focus on urban renewal and the application of new technologies to stimulate economic activity. [1][9] - The **Japanese experience** in transitioning through consumption eras serves as a model for China, particularly in understanding consumer behavior and the importance of emotional value in purchasing decisions. [2][3][6] Emerging Trends - Emotional consumption is gaining traction as it reflects changes in social and economic cycles, aligning with the "well-being" concept introduced in Japan's fifth consumption era. [8] - The **rise of new consumer demands** in sectors such as beauty care, fitness, and card games is noted, particularly in lower-tier markets, indicating potential growth opportunities. [1][5] Important but Overlooked Content - The **impact of AI and new media** on the media sector is highlighted, with a focus on the integration of AI applications in enhancing consumer engagement and content delivery. [3][10] - The **China Securities Regulatory Commission's** policies on mergers and acquisitions are expected to invigorate the market, allowing companies to leverage strategic partnerships for growth. [3][11] - Specific **media sector companies** to watch include cinema chains like Wanda Film and Hengdian Film, as well as companies involved in IP derivatives and digital marketing, indicating a diverse investment landscape. [12][13] Conclusion - The conference call emphasizes the importance of understanding the evolving consumer landscape in China, driven by emotional values and supported by government policies, while also recognizing the potential of AI applications in reshaping the media sector. [1][2][10]

Core Insights - The competition among long video platforms for male-oriented dramas is intensifying as they prepare for the summer 2025 release schedule, with platforms like Youku, Tencent Video, and iQIYI announcing new titles [1][3][12] - The success of these dramas hinges not only on male viewership but significantly on female audience engagement, as platforms recognize that "whoever wins the female audience wins the market" [3][20] Group 1: Upcoming Dramas and Strategies - Youku's "Cang Hai Chuan" has garnered over 9 million reservations, surpassing the previous record set by "Nan Hong" [4] - Tencent's "Zhe Yao" is strategically designed to appeal to female viewers by incorporating romantic elements into its narrative, achieving over 30,000 views within six days of release [11][19] - iQIYI's "Ren Sheng Ruo Ru Chi Jian" is positioned uniquely in the market, focusing on a historical narrative that diverges from typical male-centric themes [6][9] Group 2: Market Dynamics and Audience Preferences - The male-oriented drama market is characterized by a "four-way standoff," with each platform attempting to differentiate itself through unique storytelling and character development [13][16] - Platforms are increasingly aware that merely casting popular male leads is insufficient; they must also engage female viewers through relatable narratives and emotional depth [20] - The success of dramas like "Qing Yu Nian" demonstrates the potential for male-centric stories to resonate with female audiences when they incorporate relatable themes and emotional arcs [19][20]