Summary of Petty Co. Conference Call Company Overview - **Company**: Petty Co. - **Industry**: Pet Food and Treats Key Points and Arguments Production Capacity and Market Demand - Southeast Asia factories have a total production capacity of 26,000 tons, sufficient to meet U.S. market demand for the next two years [2][3] - The Cambodia factory focuses on high-priced products, with an annual output value close to 500 million RMB when fully operational [2][3] - The Vietnam factory has added 2,000 tons of capacity, with an expected annual output value of 800-900 million RMB when fully operational [2][3] Impact of Tariffs - The company plans to share the burden of the 10% tariff imposed by the U.S. on Vietnam and Cambodia with customers, as current major clients have not requested the company to absorb the tariff [2][5] - The company will continue to negotiate with clients to adapt to future policy changes [5] Market Performance - The U.S. market accounts for approximately 65% of the company's contract manufacturing business, expected to remain stable this year [6][7] - Significant growth is observed in the European market, particularly in the UK and Canada, driven by offline supermarket clients [2][5] - Orders in the U.S. market are normal and unaffected by tariff increases, with third-quarter orders expected to be on par with the previous year [7] Brand Performance - The proprietary brand "Jueyan" is expected to maintain a compound annual growth rate of over 50%, with projected revenue for the first half of the year between 400 million and 450 million RMB [4][10] - The "Haodangjia" brand is anticipated to continue expanding in the second half of the year [4] Financial Performance - The first quarter of 2025 saw a decline in revenue primarily due to adjustments in customer order delivery cycles and increased sales expenses [4][11] - The company expects the gross profit margin to remain stable in the second quarter, with sales expenses continuing to rise [11] Currency Exchange and Material Costs - The company has experienced stable raw material prices, including chicken, with no significant fluctuations [10] - The impact of currency fluctuations, particularly the depreciation of the U.S. dollar and appreciation of the RMB, is being monitored, with potential negative effects on business if the RMB continues to strengthen [8][12] Product Development and Market Expansion - The company plans to launch new products, including cat food, to capture a larger market share [12] - The "Jueyan" brand is positioned in the mid to high-end market, while "Haodangjia" targets the mid-range market [12] Sales Channels - The majority of sales currently come from online channels, with a focus on expanding into offline channels, particularly membership-based supermarkets like Sam's Club [13] - The company has successfully entered Sam's Club with its "Jueyan" duck jerky product, which aligns with the brand's positioning [13] Future Outlook - The company anticipates significant growth from the New Zealand high-end staple food brand "Smart Balance," expected to receive certification by early July 2025 [15][16] - The introduction of new products is expected to enhance market competitiveness and meet consumer demand for high-quality imported products [15][16]

Summary of Pet Industry Conference Call Industry Overview - The conference focused on the pet industry, particularly the performance of major online platforms during the 2025 618 shopping festival, including Tmall, Douyin, and JD.com [1][2][3]. Key Insights Online Platform Performance - **Tmall**: Sales growth is expected to be in the range of 9% to 10%, but faced challenges due to insufficient subsidies and limited traffic, making it less friendly to small and medium-sized businesses [2][3]. - **Douyin**: Outperformed expectations with a growth forecast of around 15%, benefiting from its social attributes and substantial subsidies, particularly effective for promoting new brands [2][3]. - **JD.com**: Anticipated growth is below 5%, maintaining a stable but low growth rate [2][3]. Return on Investment (ROI) and Discount Strategies - **Douyin**: ROI for domestic brands during the promotion period ranged from 2 to 5, while new or small high-ticket brands had an ROI of 1 to 1.5 [3]. - **Tmall**: Implemented a direct discount strategy of 15%, with mature brands achieving an ROI of 5 to 8, while new brands fell below 5 [3]. Brand Performance - **Guai Bao's Mai Fu Di**: Experienced a decline in Tmall rankings due to brand splitting but maintained overall good performance [1][4]. - **Fleegat**: Suffered from negative publicity on Xiaohongshu, impacting market performance significantly [1][4]. - **Zhongchong's Wanpi Brand**: Successfully repositioned through the Xiao Jin Dun series, achieving sales growth, though repeat purchase rates remain to be validated [1][4][5]. - **Petty Co.**: The Jue Yan brand leads in the high-end dog snack sector but faces slowing growth in direct sales [1][10]. Market Trends - The pet food sector is expected to see an overall online growth rate of around 10% for the year [3]. - Imported pet food brands are facing a decline in the Chinese market, with strategies focusing on optimizing supply chains and local production to mitigate challenges [2][17][18]. Future Outlook - The trend towards self-owned supply chains among OEM brands is expected to continue, with a focus on combining staple and snack products to enhance profitability [13]. - The baking grain category is anticipated to continue encroaching on the puffed grain market, with potential new trends emerging in pet food processing [20][21]. Additional Important Points - The high-quality traffic on Tmall is scarce, and past collaborations to boost traffic have not been successful [3]. - The competitive landscape is shifting, with brands needing to adapt to changing consumer preferences and market dynamics [12][19]. - The performance of international brands like Mars and Royal Canin is under scrutiny as they adapt to local market conditions [17][19]. This summary encapsulates the key points discussed during the conference call, highlighting the performance of various platforms, brand strategies, and market trends within the pet industry.

Investment Rating - The report maintains a positive outlook on the pet food industry, indicating a "Buy" recommendation for companies like Guobao Pet and Zhongchong Co., while suggesting to pay attention to Peidi Co. and Lusi Co. [2][4] Core Insights - The pet food industry in China is experiencing a long-term favorable trend, with short-term acceleration expected. The support from channel partners for leading brands is increasing, and product homogenization is becoming more pronounced. The industry is likely entering a phase of accelerated concentration, benefiting leading publicly listed pet food companies [3][4][5] Summary by Sections 1. Sales Performance During 2025 "618" Shopping Festival - The pet food sector maintained high growth during the 2025 "618" shopping festival, with total online sales reaching 7.5 billion yuan, a year-on-year increase of 36% [3][19] - Domestic brands have further increased their market share, accounting for 65% of the top 20 pet brands on Tmall, up from 55% in 2022 [3][27] - The competitive landscape is stabilizing, with no new brands entering the top ten during the 2025 "618" sales [5][28] 2. Performance of Listed Companies - Guobao Pet's brand Maifudi remains a leader, ranking No. 2 in Tmall's pet brand category during the 2025 "618" festival [3][4] - Zhongchong Co. saw improvements in rankings for its brands, with Wanpi making significant progress [3][4] - Peidi Co.'s brand Jueyan achieved a total GMV of 38 million yuan during the festival, reflecting a year-on-year growth of 52% [3][4] 3. Industry Trends - Long-term trends indicate that the "declining birthrate" is driving an increase in pet ownership, particularly among the "post-00s" demographic [3][4] - The market is witnessing a simultaneous rise in domestic brand replacement and consumption upgrades, with domestic brands' market share accelerating from 2020 to 2024 [3][4] - Short-term indicators show an upward trend in industry prosperity, with a combined GMV growth rate of 16.8% across major platforms from January to May 2025 [3][4] 4. Consumer Behavior and Preferences - There is a growing trend towards pet health products and prescription food, with prescription food sales for cats and dogs increasing by 60% year-on-year [3][4][36] - The top brands in the pet food category are increasingly focusing on health-oriented products, indicating a shift in consumer preferences [3][4][36]

Group 1: Pet Economy - The pet economy continues to show high growth, with over 400 pet brands achieving sales growth of over 100% year-on-year during the "618" shopping festival [1] - The number of pet transaction users increased by 32% year-on-year, while new pet owners grew by 39% [1] - Top brands in various pet food categories include Royal Canin and Maffidi for cat and dog dry food, and Maffidi and Zeal for cat and dog snacks/wet food [1] Group 2: Pig Prices - The average price of external three yuan pigs rose to 14.22 yuan/kg, a week-on-week increase of 1.43% [2] - The average price of piglets decreased to 31.85 yuan/kg, down 3.16% week-on-week [2] - The average weight of market pigs decreased slightly to 128.28 kg, while the inventory rate of frozen products increased to 14.04% [2] Group 3: Grain Prices - Prices for corn, soybean meal, and wheat have increased, with corn averaging 2417.06 yuan/ton (up 0.47%), soybean meal at 3015.14 yuan/ton (up 1.59%), and wheat at 2441.67 yuan/ton (up 0.46%) [3] - Weather conditions and trade dynamics are influencing corn prices, while soybean meal prices are affected by supply concerns from the U.S. and geopolitical tensions [3] Group 4: Investment Recommendations - The pig farming sector is expected to enter a long-term profit growth phase after inventory reduction, with recommended companies including Juxing Agriculture, Shennong Group, and Muyuan Foods [4] - The post-cycle sector is seeing a recovery in feed and veterinary demand, with companies like Haida Group and Ruipu Biotech recommended [4] - The planting chain is showing positive fundamentals with rising grain prices, suggesting investment opportunities in companies like Suqian Agricultural Development and Beidahuang [4] - The pet food industry is in a growth phase, with increasing recognition of domestic brands and recommended companies including Guibao Pet and Zhongchong Co. [4]

Investment Strategy Overview - The report maintains an "outperform" rating for the agriculture, forestry, animal husbandry, and fishery industry, indicating a positive outlook for the sector [3][5][6] Market Performance - From the beginning of 2025 to June 16, the agriculture, forestry, animal husbandry, and fishery index achieved an absolute return of +12.81%, outperforming the CSI 300 index by 14.5 percentage points [10][13] - The pet food sector has shown the highest growth, while the aquatic processing sector has also performed well [13][14] Swine Breeding Sector - The swine breeding industry is expected to enter a phase of simultaneous supply and demand growth in the second half of 2025, driven by a sufficient supply of piglets and an increase in domestic slaughtering due to reduced imports from the U.S. [15][30] - The number of breeding sows and total swine stock remains high, with a notable increase in piglet supply observed from January to April 2025 [18][30] - Major companies like Muyuan Foods have reported significant increases in piglet sales, indicating strong market dynamics [17][30] Animal Health Sector - The animal health market is experiencing steady growth, with a market size increase from 472.29 billion yuan in 2016 to 696.51 billion yuan in 2023, reflecting a compound annual growth rate of 5.71% [35][36] - The introduction of new products and the expansion of demand are driving the growth of the animal health industry, particularly with the anticipated market expansion following the launch of African swine fever vaccines [41][48] Seed Industry - The seed industry is undergoing significant transformation, with a focus on the commercialization of biotechnology breeding, which is expected to enhance market concentration and profitability for related companies [4][16][19] - The regulatory environment is becoming clearer, and companies that have passed initial reviews are now obtaining operational licenses, positioning them to benefit from the industry's growth [4][19] Pet Food Sector - China's pet food market is projected to continue growing, driven by demographic changes and rising living standards, with the market size expected to expand significantly [5][23] - The domestic pet food industry is seeing a shift towards increased online sales and domestic product substitution, indicating a robust growth trajectory [5][23][26] Investment Recommendations - The report suggests focusing on leading companies in the sector, including Muyuan Foods, Pulaike, Qiule Seed Industry, Guai Bao Pet, Zhongchong Co., and Petty Co., as they are expected to benefit from favorable market conditions and valuation recovery [5][32]

Investment Rating - The investment rating for the agriculture, forestry, animal husbandry, and fishery industry is "Positive" (maintained) [1] Core Insights - The report indicates that after a rapid increase in pig slaughtering, pig prices have stabilized, with expectations of limited downward pressure in the short term. The overall supply of pigs is entering a contraction phase, leading to an upward trend in pig prices in Q3 2025 [4][13] - The Consumer Price Index (CPI) has shown a decline for four consecutive months, which may exert pressure on the CPI target for 2025. The report anticipates that policy measures will be implemented to support pig prices and mitigate their negative impact on CPI [5][21] - The investment logic for the pig industry is improving, with recommendations for companies such as Muyuan Foods, Wens Foodstuff Group, and others. The pet food sector is also highlighted for its growth potential, driven by domestic brands [6][33] Summary by Sections Weekly Observation - The average price of pigs in China as of June 13, 2025, is 14.02 yuan/kg, showing a week-on-week decrease of 0.05 yuan/kg and a year-on-year decrease of 4.73 yuan/kg. The report notes that the price has stabilized after a period of accelerated slaughtering [4][13] - The report discusses the impact of weather conditions, such as the "Bailu" typhoon and the rainy season in southern China, which have affected pig transportation and provided short-term support for prices [4][13] Market Performance - The agricultural sector outperformed the broader market by 1.87 percentage points during the week of June 9-13, 2025, with the agricultural index rising by 1.62% while the Shanghai Composite Index fell by 0.25% [6][36] - The pet food sector led the gains, with individual stocks such as Yuanfei Pet (+12.41%), Xiaoming Co. (+7.33%), and Shennong Group (+6.64%) showing significant increases [6][36] Price Tracking - As of June 13, 2025, the average price of pigs is 14.02 yuan/kg, with a decrease of 0.28% from the previous week. The average price of piglets is 32.89 yuan/kg, down 4.69% week-on-week [49][60] - The report also notes that corn and soybean meal prices have increased, with corn futures settling at 2370.00 yuan/ton, up 1.46% week-on-week, and soybean meal futures at 3048.00 yuan/ton, up 1.91% [60][64]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights that the acceleration of pig weight reduction and the resulting supply contraction will likely support a gradual increase in pig prices in the second half of 2025. The current downward pressure on pig prices is expected to be limited due to a forthcoming supply gap [4][13] - The beef market is anticipated to remain strong through 2025-2026, driven by slow recovery in supply and the price disparity between pork and beef. Global beef prices reached a historical high of 294.07 cents per pound in April 2025, up 8.69% year-on-year [5][23] - The report emphasizes the low valuation of the pig farming sector, presenting a value opportunity for investors. It recommends several companies including Muyuan Foods and Wens Foodstuffs [6][29] Summary by Sections Weekly Observation - The report notes that the acceleration of pig weight reduction has led to a short-term decline in pig prices, with the national average price at 14.07 yuan/kg as of June 6, 2025, down 0.37 yuan/kg week-on-week and 4.38% year-on-year. The supply gap is expected to support prices in the latter half of 2025 [4][13][20] Weekly Market Performance - The agricultural index underperformed the market by 0.22 percentage points, with the agricultural index rising by 0.91% compared to a 1.13% increase in the Shanghai Composite Index. The pet food sector showed the highest gains [6][33] Price Tracking - As of June 6, 2025, the average price of external three-yuan pigs was 14.06 yuan/kg, down 0.41 yuan/kg from the previous week. The average price of piglets was 34.51 yuan/kg, down 0.73 yuan/kg. The profit for self-bred pigs was 33.83 yuan/head, while the profit for purchased piglets was -120.80 yuan/head [7][45][47] Recommendations - The report recommends investments in the pig farming sector due to its low valuation and potential for recovery, highlighting companies such as Muyuan Foods, Wens Foodstuffs, and Juxing Agriculture. It also suggests investing in the feed sector, which benefits from strong overseas demand [6][29][32]

Core Viewpoint - The pet economy is experiencing rapid growth, with a market size exceeding one trillion yuan and an annual growth rate of over 20% [1] Company Overview - Petty Co., founded in 1992, initially focused on dog chew toys and has since expanded into various pet food categories, becoming a leader in the pet food industry [2][3] - The company went public in 2017, becoming the first pet food company listed on the A-share market [6] Financial Performance - In 2024, Petty Co. achieved a revenue of 1.659 billion yuan, a year-on-year increase of 17.56%, and a net profit of 182 million yuan, recovering from a loss in 2023 [8][10] - The company faced a decline in Q1 2025, with revenue dropping by 14.40% to 329 million yuan and net profit decreasing by 46.71% to 22 million yuan [2] Market Position - Petty Co. primarily relies on overseas markets, with over 80% of its revenue coming from exports, while domestic sales remain relatively small [10] - The company is competing in a crowded pet food market, where it has seen stock price fluctuations compared to peers like Guai Bao Pet and Zhong Chong Pet, which have experienced significant stock price increases [13][14] Strategic Direction - Petty Co. is at a strategic crossroads, deciding whether to continue focusing on overseas OEM advantages or to invest more heavily in domestic brand development [11][14] - The company has begun to emphasize its own brands, with a 33% increase in revenue from its proprietary brands in 2024, indicating a shift towards domestic market engagement [10][12]

Investment Rating - The report maintains a positive outlook on the agricultural sector, specifically highlighting investment opportunities in the pig farming and pet food industries [3][4]. Core Insights - The report emphasizes the strong performance of the pet food sector during the "618" shopping festival, with leading brands showing significant sales growth. It also notes the potential for re-evaluation of pig prices due to changing market conditions [4][5]. - The agricultural index increased by 1.8%, contrasting with a 1.1% decline in the Shanghai and Shenzhen 300 index, indicating a favorable market environment for agricultural stocks [5]. Summary by Sections Agricultural Stock Market Performance - The agricultural index rose by 1.8%, while the Shanghai and Shenzhen 300 index fell by 1.1%. The top five gainers included ST Tianshan (13.6%), Juxing Agriculture (13.2%), and Xiwang Food (12.4%) [5][12]. - The report suggests focusing on the sales performance of pet food during the "618" shopping festival and the re-evaluation of pig prices, particularly for undervalued leading pig farming companies [4][5]. Pig Farming - Pig prices continue to show strong fluctuations, with a national average selling price of 14.42 CNY/kg as of June 2, reflecting a week-on-week increase of 0.8%. The report indicates that the overall industry remains profitable, with a profit of 125.3 CNY per head for large-scale farms [4][5]. - The report highlights the expectation of a re-evaluation of pig prices in the second half of the year, driven by strong market realities and declining breeding costs [4][5]. Pet Food - The "618" shopping festival saw explosive sales in the pet food sector, with major brands performing exceptionally well. The festival's duration was extended, leading to increased sales [4][14]. - Key brands such as Guai Bao Pet and Zhongchong Co. showed significant improvements in their rankings on e-commerce platforms, indicating a strong market presence [21][23][28]. Animal Health - The report notes that the re-evaluation of pig prices may drive demand for animal health products, particularly vaccines. The first quarter of 2025 saw a 23.02% year-on-year increase in vaccine approvals [4][5]. - Companies focusing on pet health products are expected to benefit from the growing demand in the market [4][5].

Group 1 - The company Petty Animal Nutrition Technology Co., Ltd. has received approval from the Shenzhen Stock Exchange and the China Securities Regulatory Commission to issue convertible bonds totaling up to RMB 720 million [1] - The convertible bonds, named Petty Convertible Bonds, will be issued at par value of RMB 100 each, with a total of 7.2 million bonds and a maturity period of 6 years [1] - The listing date for the Petty Convertible Bonds is January 21, 2022, with the conversion period starting from June 4, 2025 [2][3] Group 2 - The conversion price for the Petty Convertible Bonds will be adjusted from RMB 17.92 per share to RMB 17.57 per share due to the company's profit distribution plan [3] - The record date for the company's 2024 annual profit distribution is set for June 3, 2025, and the ex-dividend date will be in June 2025 [2][3] - The convertible bonds will be suspended from conversion during the profit distribution period, with specific details to be disclosed on the company's information platform [2]