Core Viewpoint - Beike is restructuring real estate development through its new business model "Beihome," which focuses on data-driven and technology-enhanced approaches to transform traditional real estate practices [5][41]. Group 1: Introduction of Beihome - In July 2023, Beike launched "Beihome," which differs from its previous services by extending into land acquisition, design, and positioning, starting from vacant land to provide services to developers [5][6]. - The traditional development model has been in place for nearly 40 years, with the industry reaching a scale of nearly 20 trillion yuan, raising questions about Beihome's potential impact [5][6]. Group 2: Project Implementation - Beihome has launched over ten projects in key cities across China, collaborating with major developers like China Power Construction Real Estate and China Merchants Shekou [5][6]. - The first independent project, "Beichen S1," was acquired in Chengdu for 1.076 billion yuan, marking a significant step for Beihome to validate its C2M model [6][11]. Group 3: Innovative Development Approach - Beichen S1 is designed to be a benchmark project, focusing on innovation rather than immediate profitability, with construction costs exceeding 30,000 yuan per square meter [12][14]. - The project incorporates advanced technology, including over 310 smart system points and a diverse range of over 200 plant species, aiming for a unique living experience [15][17]. Group 4: Design and User-Centric Focus - Beihome emphasizes a user-centric design process, involving extensive testing and modeling to ensure optimal functionality and aesthetics [18][22]. - The development philosophy prioritizes "living well" over "selling well," aiming to create homes that meet user needs rather than just market trends [23][32]. Group 5: Data-Driven Model - Beike leverages extensive data on both property products and buyer behavior to connect people with homes, forming the basis of Beihome's C2M model [29][30]. - The C2M model is continuously iterated, combining data analysis with human insights to refine customer needs and preferences [30][31]. Group 6: Collaboration with Developers - Beihome does not aim to become a traditional developer but seeks to partner with existing developers to enhance customer understanding and market reach [37][38]. - By adopting a collaborative approach, Beihome can scale its impact significantly compared to operating solely as a developer [40][41].

Core Viewpoint - The article highlights the innovative "C2M" (Customer to Manufacturer) model adopted by the "Financial City·Beichen S1" project, which allows consumers to directly participate in the design and production of residential properties, aligning with current market demands and the shift towards a buyer's market in real estate [2][8]. Group 1: Project Overview - The "Financial City·Beichen S1" project, developed by Beike's Beihome, features a unique architectural design and high construction costs, exceeding many luxury properties in Shanghai and Shenzhen, with a construction cost of over 30,000 yuan/m² [1][3]. - The project was acquired for a total price of 1.076 billion yuan, setting a new record for residential land prices in Chengdu at 27,300 yuan/m² [2]. - The project has attracted significant attention from over 50 real estate developers and service providers since its demonstration area opened [1]. Group 2: Innovative Features - Beichen S1 incorporates advanced design elements, including a "landscape home" concept with over 200 types of plants and extensive use of natural materials, creating a luxurious and nature-integrated living environment [4]. - The project features a high level of smart home technology, with over 310 smart devices integrated into the living spaces, achieving four times the average level of high-end smart residences in China [4]. Group 3: Customer-Centric Approach - The C2M model emphasizes understanding customer needs through big data insights, allowing for a more tailored design process that prioritizes customer preferences over traditional real estate norms [6][8]. - The project design includes unique features based on customer feedback, such as specialized amenities for elderly residents and enhanced living conveniences, showcasing a commitment to long-term resident satisfaction [7]. Group 4: Market Implications - The shift from a seller's market to a buyer's market since 2021 has necessitated a focus on quality and customer satisfaction in real estate development, with companies needing to adapt to these changing dynamics [8]. - Beihome's approach positions it as a data-driven residential development service platform, aiming to redefine the real estate landscape by prioritizing customer perspectives and needs [8].

Core Viewpoint - The recent stock sales by Beike's management and significant share buybacks indicate the company is at a critical juncture, facing performance pressures amid a declining industry cycle while attempting to stabilize investor confidence through strategic actions [4][5][18]. Management Actions - Beike's CEO, Peng Yongdong, plans to sell 1.4 million ADS (equivalent to 4.2 million Class A ordinary shares) for approximately $24.05 million (around 170 million RMB) to fund a previously announced donation plan of 9 million shares [4][6][8]. - Following the announcement, Beike's stock prices fell significantly, with a 4.78% drop in Hong Kong and a 3.86% drop in the US market [4][5]. - Beike has accelerated its share buyback program, spending $3 million to repurchase 519,500 shares at prices between $5.74 and $5.82 per share, with total buybacks in December nearing $30 million [4][23]. Financial Performance - Beike's third-quarter financial report for 2025 shows a net income of 23.1 billion RMB, a 2.1% year-on-year increase, primarily driven by a 45.3% increase in rental service revenue, while new and existing home sales revenues declined [11][31]. - The company's gross profit decreased by 3.9% to 4.9 billion RMB, with a gross margin drop from 22.7% to 21.4% due to reduced contributions from higher-margin existing and new home sales [12][34]. - Operating profit for the third quarter was 608 million RMB, down from 727 million RMB the previous year, with a net profit decline of 36.1% to 747 million RMB [12][34]. Strategic Shifts - Beike has been diversifying its business model since 2021, introducing home decoration and rental services, and in 2023, it expanded to include residential development under the "Beihome" initiative, aiming to reduce reliance on traditional real estate brokerage [35][36]. - Despite these efforts, new business segments have not yet achieved significant scale or profitability, with the rental business showing high growth but low margins, and the home decoration segment experiencing sluggish growth [36][37]. Workforce Adjustments - Reports indicate Beike is undergoing significant workforce optimization, with claims of a 30% reduction in staff, although the company has stated the actual figure is closer to 0.5%, affecting around 650 employees [36][37]. - As of mid-2025, Beike's total workforce was approximately 131,800, reflecting a reduction of about 3,200 employees compared to the end of 2024 [36][37]. Cash Management - Beike's share buyback efforts have led to a decrease in cash reserves, with total cash and equivalents dropping from 61.6 billion RMB at the beginning of the year to 55.7 billion RMB by September 30, 2025 [17][37].

格隆汇12月16日丨贝壳-W(02423.HK)发布公告，2025年12月15日耗资299.9万美元回购54.1万股。 ...

智通财经APP讯，贝壳-W(02423)发布公告，于2025年12月15日斥资299.85万美元回购54.09万股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 貝殼控股有限公司 呈交日期： 2025年12月16日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 A | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 02423 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | ...

Core Viewpoint - Beike's residential development service platform, Beihome, has officially launched its first project, "Financial City·Beichen S1," marking its entry into real estate development and validating its core C2M (Customer to Manufacturer) model [1][6]. Group 1: Project Launch and Strategy - Beihome was established following Beike's strategic upgrade in July 2023, with the aim of leveraging data advantages to enhance product offerings through the C2M model [2][7]. - The project "Financial City·Beichen S1" was acquired for a total price of 1.076 billion yuan, with a floor price of 27,300 yuan per square meter and a premium rate of 42.19% [2][7]. - The project has seen 25 units signed since its opening, while the second project, "Beilian C1," received 81 family subscriptions on its first day of opening [2][7]. Group 2: C2M Model and Operational Insights - The C2M model focuses on using big data and AI algorithms to analyze customer needs, predicting product types and price expectations to inform project positioning [2][7]. - Beihome's self-operated projects serve to validate and enhance its C2M capabilities, allowing for a complete cycle of land acquisition, design, construction quality control, and marketing [2][8]. - The company plans to shift away from self-operated projects after validating its model, opting for a light-asset approach to maximize value creation [3][8]. Group 3: Data-Driven Decision Making - Beihome has established 17 diverse real estate development projects across major cities, collaborating with various developers [9]. - The effectiveness of the C2M model is evaluated through key performance indicators, including the alignment of target customer profiles with actual buyers and the consistency of pricing models with sales outcomes [10]. - The design process emphasizes customer needs over traditional developer experience, as demonstrated by a shift in architectural orientation based on customer preferences for views rather than traditional layouts [10]. Group 4: Future Collaboration and Expansion - Beihome's future collaborations will extend beyond traditional developers to include city investment companies, construction agents, and asset-holding investors [10].

Core Insights - The project "Financial City. Beichen S1" in Chengdu has garnered significant attention for its innovative design and operational model, which emphasizes a C2M (Customer to Manufacturer) approach, allowing consumers to directly influence product design and manufacturing [1][2][3] - Beichen S1's construction cost exceeds that of many luxury properties in Shanghai and Shenzhen, reflecting a commitment to high-quality development [1][3] - The project has set a new record for residential land prices in Chengdu, with a floor price of 27,300 yuan/m², indicating strong market demand and potential for value appreciation [2][3] Design and Construction - Beichen S1 features a unique architectural design with a cost of over 4,000 yuan/m² for its facade, utilizing advanced materials like UHPC (Ultra-High-Performance Concrete) and aluminum panels, creating a striking aesthetic [4] - The project incorporates a comprehensive landscape design that integrates over 200 types of plants and natural stone, enhancing the living experience and aligning with the concept of "homes in the scenery" [4][5] - The residential units are equipped with over 310 smart devices, significantly surpassing the average for high-end smart homes in China, showcasing a commitment to advanced technology integration [5] Market Positioning and Strategy - The C2M model aligns with current market trends, emphasizing customer-centric development and reflecting a shift from a seller's market to a buyer's market since 2021 [2][7] - Beichen S1 serves as a prototype for Beike's strategic vision, demonstrating the feasibility of the C2M model and its potential to reshape the real estate industry [8] - The project has achieved notable sales success, ranking second in total sales volume for luxury properties in Chengdu shortly after its launch, indicating strong market acceptance [5][8] Innovation and Customer Focus - The design process for Beichen S1 involved extensive customer research, leading to features that address specific needs, such as enhanced accessibility and convenience for residents [6][7] - The project emphasizes a high degree of customization and systematic innovation, reflecting a deep understanding of customer preferences and behaviors [6][7] - Beike's data-driven approach allows for a more tailored residential experience, moving beyond traditional real estate practices to meet evolving consumer demands [6][7]

Core Viewpoint - The article highlights a general decline in popular Chinese concept stocks, with the Nasdaq China Golden Dragon Index dropping by 1.18% [1]. Group 1: Stock Performance - Pony.ai (PONY) experienced a decline of 4.75% [1] - Beike (BEKE) fell by 3.62% [1] - Baidu (BIDU) decreased by 3.41% [1] - Kingsoft Cloud (KC) dropped by 2.56% [1] - Alibaba (BABA) saw a decline of 2.55% [1] - ZTO Express (ZTO) fell by 2.43% [1] - TAL Education (TAL) decreased by 2.26% [1]

Core Insights - Beike's subsidiary, Beihome, has launched a high-end residential project "Financial City·Beichen S1" in Chengdu, attracting significant attention in the real estate industry due to its innovative design and technology integration [1][4][20] Project Overview - The project is located in Chengdu's Financial City Phase III, just two kilometers from the Twin Towers, and was acquired for a record price of 1.076 billion yuan, setting a new benchmark for residential land prices in the city [4][5] - "Financial City·Beichen S1" has achieved 20 signed contracts within a month of its opening, ranking second in total signed contracts for residential properties priced over 20 million yuan in Chengdu [3] C2M Model Implementation - Beihome's C2M (Customer to Manufacturer) model focuses on utilizing big data and AI to align customer needs with the entire development process, from land acquisition to marketing [5][11] - The project emphasizes customer involvement in product design and positioning, marking a shift from traditional real estate development practices [13][14] Investment and Cost Structure - The construction cost of Beichen S1 exceeds the land price, reaching over 30,000 yuan per square meter, which is uncommon in residential projects, resulting in an average selling price of over 60,000 yuan per square meter [5][6] - Beihome has invested significantly in creating a high-quality living experience, prioritizing long-term customer satisfaction over immediate profit [14][20] Architectural and Technological Features - The project features unique architectural designs and advanced smart home technologies, integrating over 310 smart devices across various categories, achieving four times the average level of high-end smart residences in China [10][12] - The design process involved extensive customer research, leading to innovative solutions that prioritize customer preferences over traditional design norms [13][14] Strategic Positioning - Beihome aims to position itself not as a traditional developer but as a partner to developers, providing comprehensive solutions that enhance the success rate of real estate investments [17][20] - The company plans to leverage the insights gained from the Beichen S1 project to offer a full-chain solution for residential development, encompassing positioning, design, quality control, and marketing [20]