Core Viewpoint - OPPO has ceased cooperation with NetEase for several games, leading to multiple game shutdowns on the OPPO platform, with no current plans for restoration [1][2][4]. Group 1: Game Shutdowns - Numerous NetEase games have stopped operating on OPPO's platform, including popular titles like "Dream of Jianghu" and "Onmyoji: Yokai House" [2][4]. - The shutdowns began in November 2022 and continued into 2025, with several major games announcing their exit from the OPPO platform [4]. Group 2: Company Responses - OPPO customer service confirmed the cessation of certain games due to the end of cooperation with NetEase, but did not provide details on potential partnerships with other game developers [1]. - As of the latest updates, neither OPPO nor NetEase has issued a unified statement regarding the operational strategy changes [6]. Group 3: Industry Analysis - The high revenue-sharing model of traditional Android channels, which can reach up to 50%, has been a limiting factor for game developers' profit margins [6]. - As NetEase and other game developers grow, they are increasingly negotiating better terms with distribution channels to reduce reliance on traditional platforms [6]. Group 4: Financial Performance - NetEase reported a net income of 27.9 billion yuan for Q2 2025, a 9.4% year-on-year increase, but below market expectations [7]. - The net income from games and related services was 22.8 billion yuan, reflecting a 13.7% year-on-year growth [7]. - The net profit attributable to shareholders decreased to 8.6 billion yuan compared to 10.3 billion yuan in the previous quarter and 6.8 billion yuan in the same quarter last year [7].

Core Insights - NetEase is further reducing the size of its internal development teams, including the closure of the Fantastic Pixel Castle studio [1][3] - Fantastic Pixel Castle, established in 2023 and led by Greg Street, was developing an original fantasy MMO titled "Ghost" [3] - The studio is seeking new funding but faces challenges in securing investment for large MMO projects [3] Company Developments - Greg Street announced that Fantastic Pixel Castle plans to close on November 17, while expressing hope for potential funding opportunities [3] - The studio's closure follows a trend of NetEase withdrawing investments from several overseas studios, including Worlds Untold, Jar of Sparks, and Ouka Studio [4] - Earlier in February, Street had expressed optimism about the studio's ability to avoid layoffs, indicating that their game was considered a priority by NetEase [4]

Core Viewpoint - Morgan Stanley's report indicates that NetEase's stock price is likely to rise in the next 30 days, with a probability of approximately 70% to 80%, due to recent price corrections making short-term valuations more attractive [1] Group 1 - The anticipated strong performance in NetEase's upcoming Q3 2025 earnings is expected to be driven by its long-standing game, "Fantasy Westward Journey PC" [1] - Morgan Stanley sets a target price of $170 for NetEase's stock and maintains an "Overweight" rating [1]

Group 1 - The closure of Fantastic Pixel Castle (FPC) is part of NetEase's broader strategy to reduce its international business investments [1][2] - FPC was founded by Greg Street, a former designer for World of Warcraft and League of Legends, and was working on a MMORPG titled "Ghost" [1] - The studio's closure is set for November 17, and Street emphasized the priority of helping developers find new employment opportunities [1] Group 2 - In September, NetEase also closed T-Minus Zero Entertainment, founded by veteran MMO developer Rich Vogel [2] - Earlier in January, NetEase confirmed the end of partnerships with two North American studios: Worlds Untold and Jar of Sparks [2] - Ouka Studio, based in Tokyo and known for its work on the Legend of Mana series, was also closed last year [2] Group 3 - Despite the closures, NetEase retains several well-known development teams globally, including collaborations with prominent developers in Japan and the West [3] - Notable partnerships in Japan include creators of the Yakuza series and the producer of Resident Evil [3] - In the Western market, NetEase collaborates with Quantic Dream and several renowned developers from major franchises [3]

Core Points - The market shows signs of concern despite a strong start to November, traditionally known as a strong month for US stocks, with the S&P 500 index rising by 0.17% and the Nasdaq Composite by 0.46%, while the Dow Jones Industrial Average fell by 0.48% [1] - Amazon AWS announced a $38 billion computing power contract with OpenAI, marking a significant partnership within the "Big Seven" tech companies [2] - Microsoft signed a $9.7 billion computing power contract with Australian cloud service provider IREN, and Lambda also secured a multi-billion dollar contract with Microsoft [5] - Nvidia's stock rose over 2%, contributing to a market capitalization increase of over $100 billion, driven by news of chip exports to the UAE [5] - Google issued $17.5 billion in bonds in the US market, following a €6.5 billion issuance in Europe, receiving approximately $90 billion in orders [5] - Despite the S&P 500 index reaching new highs, over 400 stocks in the index declined during the trading session, indicating a divergence between index performance and market breadth [5] - Historical data shows November has been the best-performing month for US stocks over the past 30 years, with an average gain of 2.6% when the S&P 500 is up over 10% year-to-date [6][7] Company Performance - Amazon's market capitalization increased by $104.5 billion, equivalent to approximately ¥743.7 billion, following the announcement of its contract with OpenAI [2] - Nvidia's stock rose by 2.17%, while other major tech stocks like Apple and Microsoft saw slight declines [8] - Tesla's stock increased by 2.59%, while other companies like Meta and Berkshire Hathaway experienced declines [8] - Chinese concept stocks showed mixed performance, with the Nasdaq Golden Dragon China Index rising by 0.26% [9] Other Industry News - The US electric vehicle market faced a significant drop in sales due to the expiration of federal purchase subsidies, with Hyundai reporting an 80% drop in sales for its Ioniq 5 and 71% for the Ioniq 9 [10] - Kimberly-Clark's stock fell by 14.57% after announcing a $48.7 billion acquisition of Kenvue, while Kenvue's stock rose by 12.32% [11] - Tesla's sales in Europe continued to decline, with a reported 89% drop in Sweden and 86% in Denmark, although there was slight growth in France [12] - Berkshire Hathaway's third-quarter report indicated a $1.2 billion decrease in the value of its Apple holdings, suggesting potential further reductions in its stake [13]

Group 1 - iQIYI and Xpeng Motors saw an increase of over 1% [1] - Bilibili, NetEase, Baidu, and NIO experienced a rise of nearly 1% [1] - JD.com increased by 0.06% and Pinduoduo by 0.03% [1] Group 2 - Alibaba experienced a decline of nearly 1% [1]

Core Viewpoint - Nomura analysts predict that NetEase's third-quarter revenue may fall short of high market expectations, with game and related value-added service revenue expected to grow by 12% year-on-year, below market forecasts [1] Group 1: Game Revenue Insights - Mobile game revenue is expected to recover, with a projected growth of 4% in the third quarter, driven by evergreen games such as "Party Animals" and "Yanyun Sixteen Sounds" [1] - PC game revenue growth may slow to 32% due to a high base effect from the return of "World of Warcraft" to the Chinese market last year [1] Group 2: Analyst Ratings and Price Target - Nomura maintains a "Buy" rating on NetEase's H-shares, with the target price unchanged at HKD 249.00 [1]

Group 1 - Li Auto issued an apology regarding the fire incident involving the MEGA 2024 model, stating that they are cooperating with relevant authorities for an investigation and have initiated an internal review [1] - The internal investigation revealed that the batch of MEGA 2024 vehicles had insufficient coolant corrosion resistance, which could lead to battery overheating under specific conditions, posing safety risks [1] - Li Auto has proactively filed a recall plan with the State Administration for Market Regulation to conduct safety inspections and repairs on all vehicles from the same batch [1] Group 2 - Li Auto's CEO, Li Xiang, emphasized that the recall is a proactive measure, highlighting the importance of addressing even a one-in-ten-thousand risk to ensure safety [2] - The investigation into the fire incident may take time, potentially extending over several months [2] Group 3 - Starbucks CEO Brian Niccol addressed speculation about selling equity in its China business, indicating strong interest from high-quality partners while maintaining confidence in the region's growth potential [5] - Starbucks plans to retain significant equity in its China operations and is focused on finding suitable partners to unlock future growth [5] Group 4 - Nvidia's CEO Jensen Huang dined with South Korean business leaders during the APEC summit, showcasing a cultural exchange while discussing potential collaborations [3] - Nvidia announced plans to deploy up to 260,000 GPUs in South Korea, collaborating with the government and major companies to establish a large-scale AI factory [13] Group 5 - Apple executives clarified that the supply constraints for the iPhone 17 are due to demand exceeding production plans, rather than manufacturing capacity issues [15] - Google reported that Android users receive 58% fewer scam messages compared to iPhone users, indicating advancements in Android's fraud protection capabilities [15] Group 6 - OpenAI announced the launch of the "Stargate" data center project in Michigan, which will have a planned capacity exceeding 8 gigawatts and is expected to drive over $450 billion in investments over the next three years [18]

Core Insights - US stock indices collectively rose, with Nasdaq up 0.61%, S&P 500 up 0.26%, and Dow Jones up 0.09% [1] - Amazon surged over 9%, reaching an all-time high; Tesla rose over 4%, and Netflix increased by more than 2% [1] - Illumina Inc. experienced a significant increase of over 24%, marking its largest single-day gain since January 2012 [1] Company Performance - Meta Platforms declined over 2%, while Microsoft fell more than 1% [1] - Intel, Apple, Nvidia, and Google saw slight declines [1] - Among popular Chinese stocks, Pony.ai initially dropped about 5%, while Tencent and Alibaba fell over 2% [1] - Xiaomi, JD.com, and Baidu decreased by more than 1%, whereas NetEase rose by 0.7%, Li Auto by 1.6%, Xpeng by 2.2%, and NIO by 3.3% [1] Market Trends - Nasdaq Golden Dragon China Index increased by 0.53% [1]

Core Insights - The 32nd China International Advertising Festival and the 34th Asia Advertising Conference focused on innovation and international cooperation in the advertising industry, emphasizing the theme "Empowering Advertising with Technology" [1] Group 1: Industry Challenges - The advertising industry is undergoing significant transformation, with brands facing internal competition and the risk of losing core values due to traffic obsession [1] - Advertising companies must balance marketing effectiveness with long-term brand value [1] - Platforms are contending with content homogenization while vying for traffic [1] Group 2: Company Strategies - The company emphasizes its core competency in content creation, which has been pivotal in maintaining its leading position through various technological waves over its 28-year history [1] - The company has introduced three core strategies to address industry challenges and support brand growth: - AI-driven content innovation through the "Qianmeng Engine" marketing platform, which leverages mature AI technology and a professional execution team to enhance content creation speed and brand stability [1] - The "Brand Cube" working model, which dissects brand needs to create effective marketing content that satisfies both clients and users, exemplified by a collaboration with BYD [2] - Deep engagement with young user demographics by creating a diverse product ecosystem that encourages active user participation [2] Group 3: AI Integration - The company applies AI to enhance product models and content, ensuring that AI serves a positive role in user experience rather than merely replacing traditional content [3] - To mitigate young users' resistance to AI-generated content, the focus is on amplifying the inherent value and uniqueness of the content rather than using AI as a cost-saving measure [4]