Core Viewpoint - The company, Pop Mart, is expected to report significant growth in its first half performance, with revenue projected to increase by no less than 200% year-on-year, reaching at least 13.67 billion yuan, and net profit expected to grow by no less than 350%, amounting to at least 4.34 billion yuan, exceeding market expectations [1] Group 1: Performance Drivers - The substantial year-on-year growth in the company's performance is primarily attributed to the global recognition of its IPs, which has led to a diverse range of product categories driving rapid revenue growth across various regions [1] - The increasing proportion of overseas revenue has positively impacted both gross and net profit margins, alongside scale effects enhancing overall profitability [1] - Continuous optimization of product costs and strengthened expense management have contributed to improved profitability [1] Group 2: Product and IP Development - The LABUBU pre-sale has been highly successful, with the first batch of inventory selling out and a significant contribution expected to the annual performance from the re-listed products [2] - New IPs are emerging, with the company's IP incubation and operational capabilities being validated, particularly with CRYBABY showing strong potential in the Thai market [2] - The company is expanding its product lines to further explore IP value, including the launch of the independent accessory brand POPOP and the preparation of a small appliance product line [2] Group 3: Future Outlook - The company has demonstrated its long-term operational capabilities for IPs, reducing reliance on a few key IPs, which enhances the sustainability of its performance [3] - The profitability of overseas operations is high and growing rapidly, especially in the U.S., where price increases are expected to further enhance regional gross margins [3] - The company has revised its revenue and net profit forecasts for 2025-2027, projecting revenues of 35.1 billion, 53.5 billion, and 69.1 billion yuan, and adjusted net profits of 11.2 billion, 17.8 billion, and 23.8 billion yuan respectively, indicating strong growth potential [3]

Core Viewpoint - The company has released a positive profit forecast for the first half of 2025, expecting revenue growth of no less than 200% and profit growth of no less than 350% compared to the same period last year [1] Group 1: Financial Performance - For the first half of 2024, the company's revenue was 4.558 billion yuan, with a profit of 964 million yuan, and a fair value change loss of financial instruments of 33 million yuan [1] - Based on the positive forecast, the estimated revenue for the first half of 2025 is at least 13.764 billion yuan, with a profit of at least 4.489 billion yuan, resulting in a net profit margin of approximately 33% [1] - Revenue growth in Q1 2025 is projected at 165-170%, with Q2 expected to exceed 200% [1] Group 2: Revenue Drivers - The significant revenue increase is attributed to the expansion of IP and product offerings, particularly the rising global recognition of the Pop Mart brand and its products [1] - Overseas revenue has seen substantial growth, with Q1 2025 showing a 475%-480% increase, including 895%-900% growth in the Americas and 600%-605% in Europe [1] Group 3: Profitability - The net profit margin is expected to rise to 33% in the first half of 2025, up from 20% in the first half of 2024 and 26% in the second half of 2024 [1] - Factors contributing to the improved net profit margin include product structure optimization, price adjustments due to tariffs, and enhanced cost control measures [1] Group 4: Strategic Initiatives - The company plans to increase its overseas business share, focusing on key cities in the US and Europe, and aims to open 100 stores abroad by 2025 [3] - New product categories will continue to be launched, maintaining a strategy of limiting SKU numbers to ensure quality and manage costs effectively [3] - The company anticipates that overseas revenue will exceed 50% of total revenue, with North America potentially matching the sales volume of the Chinese market by 2020 [3] Group 5: Market Development - The company is actively working on a comprehensive platform that includes various product lines such as accessories and building blocks, enhancing its operational capabilities across the entire toy industry chain [2] - Recent supply increases have aimed to balance supply and demand, particularly in response to market disruptions caused by scalping activities [2]

Core Viewpoint - The company is expected to achieve significant revenue and profit growth in the first half of 2025, driven by strong domestic and international sales, new product launches, and improved store efficiency [1][2]. Group 1: Financial Performance - The company forecasts over 200% year-on-year revenue growth for the first half of 2025, exceeding 13.67 billion RMB [1]. - Group profit (excluding unrealized gains from financial instruments) is projected to grow by over 350%, reaching at least 4.34 billion RMB [1]. - The profit margin for the first half of 2025 is expected to be 31.7%, an increase of 10.6 percentage points year-on-year, marking a historical high [1]. Group 2: Domestic Growth - The Labubu 3.0 series launched in April has generated high demand, leading to a temporary high premium in the second-hand market [2]. - The company has replenished stock in June to meet consumer demand, resulting in a slight price drop in the second-hand market while still maintaining a premium, indicating sustained IP popularity [2]. - The successful expansion of multiple IPs and the introduction of plush products are expected to enhance average transaction value [2]. Group 3: International Expansion - The company is experiencing rapid growth in Asia and is expanding quickly in Europe and North America, with significant results from its European expansion [2]. - The overseas revenue share is expected to increase in the first half of 2025, supported by strong consumer spending in these regions [2]. - A global organizational restructuring was initiated in April to enhance market operational efficiency and accelerate business development [2]. Group 4: Profit Forecast and Investment Rating - The company has established a competitive advantage through a diverse IP matrix, strong IP operation capabilities, and extensive online and offline channels [3]. - The projected net profits for 2025-2027 are 10.05 billion, 13.11 billion, and 17.02 billion RMB, with corresponding price-to-earnings ratios of 33.8, 25.9, and 19.9 times [3]. - The company maintains a "recommended" rating based on its growth potential and competitive positioning [3].

Core Viewpoint - The company, Pop Mart, announced a positive earnings forecast for the first half of 2025, expecting revenue growth of no less than 200% and profit growth of at least 350% compared to the same period in 2024 [1] Group 1: Financial Performance - For the first half of 2025, the expected revenue is 13.673 billion, with a profit base of 999.7 million from the first half of 2024 [1] - The profit margin is improving due to a higher proportion of high-margin products and regions, along with continuous cost optimization [1] Group 2: Channel Expansion - The number of retail stores in mainland China has increased to 177, up 40.5% from 126 at the beginning of the year [1] - North America has seen a doubling of stores from 26 to 53, with ongoing expansion in key coastal areas and new regions [1] - Southeast Asia has added 9 new stores, while Europe has opened 10 new stores, indicating strong demand in new markets [1] Group 3: Product Development - New IP products are gaining popularity, with the Zsiga series receiving 4,084 likes, and the SP series achieving 5,080 likes, marking historical highs [2] - Collaborations with external IPs such as The Monsters and Disney are enhancing brand reach [2] Group 4: Future Outlook - The company is in a clear upward cycle regarding IP, products, and channels, with significant room for growth in single IP value compared to global leaders [3] - The company plans to focus on the sustainable operation of IPs and the expansion of product categories [3] - Updated revenue forecasts for 2025-2027 are set at 30.994 billion, 42.415 billion, and 52.922 billion, with adjusted net profit expectations of 10.336 billion, 14.353 billion, and 17.992 billion respectively [4]

Investment Rating - The report maintains a "Buy" rating for the company [2][7][17] Core Views - The company has announced a significant earnings forecast for the first half of 2025, with revenue growth expected to be no less than 200% and profit growth no less than 350% compared to the same period in 2024 [7] - The report highlights the company's strong IP (Intellectual Property) long-term operational capabilities, with a focus on expanding product categories and enhancing brand presence in new markets [7] Financial Data and Earnings Forecast - Revenue projections for the company are as follows: - 2023: 6,301 million RMB - 2024: 13,038 million RMB - 2025E: 30,994 million RMB - 2026E: 42,415 million RMB - 2027E: 52,922 million RMB - The expected growth rates for revenue are 36% in 2023, 107% in 2024, and 138% in 2025 [6][8] - Non-IFRS net profit forecasts are: - 2023: 1,184 million RMB - 2024: 3,220 million RMB - 2025E: 10,336 million RMB - 2026E: 14,353 million RMB - 2027E: 17,992 million RMB - The expected growth rates for net profit are 107% in 2023, 172% in 2024, and 221% in 2025 [6][8] Market Expansion and Product Development - The company has increased its retail presence in mainland China, with a total of 177 stores, a 40.5% increase from the beginning of the year [7] - The company is expanding its international footprint, particularly in North America, where the number of stores has doubled to 53, and in Southeast Asia, with 9 new stores [7] - New product launches have shown strong market engagement, with several IP products achieving record popularity on social media [7] Updated Earnings Forecast - The earnings forecast has been revised upwards, with expected revenues for 2025-2027 now at 30.994 billion RMB, 42.415 billion RMB, and 52.922 billion RMB respectively [7] - Non-IFRS net profit estimates for the same period have also been increased to 10.336 billion RMB, 14.353 billion RMB, and 17.992 billion RMB [7]

Investment Rating - The report maintains a "Buy" rating for Pop Mart International Group Limited [2][5] Core Views - The company is expected to achieve over 200% year-on-year revenue growth in the first half of 2025, exceeding 13.67 billion RMB, with net profit growth of over 350%, reaching at least 4.34 billion RMB [3] - The company's profit margin reached a historical high of 31.7%, an increase of 10.6 percentage points year-on-year, driven by strong sales, new product launches, and overseas expansion [3][4] - The company has established a competitive advantage through a diverse IP matrix, strong IP operation capabilities, and extensive online and offline channels [5] Summary by Sections Financial Performance - Revenue for 2023 is projected at 6.30 billion RMB, with a growth rate of 36.46% - By 2025, revenue is expected to reach 31.80 billion RMB, with a growth rate of 143.93% - Net profit for 2023 is estimated at 1.08 billion RMB, with a growth rate of 127.55%, and is projected to reach 10.05 billion RMB by 2025, with a growth rate of 221.41% [6][10] Market Expansion - The company has seen strong domestic growth, particularly with the Labubu 3.0 series, which has generated high demand and maintained premium pricing in the secondary market [4] - Internationally, Pop Mart is expanding rapidly in Asia and making significant inroads in Europe and the Americas, with overseas revenue share increasing in the first half of 2025 [4][5] Future Outlook - The company is expected to continue its high growth trajectory in overseas markets, particularly in high-consumption regions like Europe and the Americas [5] - The financial forecasts for 2025-2027 indicate a steady increase in net profit, with projections of 10.05 billion RMB in 2025, 13.11 billion RMB in 2026, and 17.02 billion RMB in 2027 [6][10]

Investment Rating - The report maintains a "Buy" rating for Pop Mart (9992.HK) [5][11] Core Views - The company is expected to achieve a revenue growth of no less than 200% and a profit growth of no less than 350% in the first half of 2025 compared to the same period last year [5][6] - The significant revenue increase is attributed to the expansion of IP and product offerings, as well as a rise in overseas revenue [6][10] - The net profit margin is projected to improve to approximately 33% in the first half of 2025, up from 20% in the first half of 2024 [6][10] Summary by Sections Company Overview - Latest closing price: HKD 252.60 - Total market capitalization: HKD 3,392.27 billion - Earnings per share (EPS) for 2025 is projected to be HKD 4.99 [4][11] Financial Performance - For the first half of 2024, the company reported a revenue of HKD 45.58 billion and a profit of HKD 9.64 billion [6] - The projected revenue for the first half of 2025 is at least HKD 137.64 billion, with a profit of at least HKD 44.89 billion [6] Growth Drivers - The company is focusing on international expansion, particularly in the US and European markets, with plans to open 100 stores overseas by 2025 [10] - The introduction of new product lines, including accessories and building blocks, is part of the strategy to enhance the comprehensive platform [9][10] Future Outlook - Revenue growth rates are expected to be 105%, 49%, and 38% for 2025, 2026, and 2027 respectively, with net profit growth rates of 114%, 58%, and 46% for the same years [11] - The company aims to increase its overseas revenue share to over 50% by 2025 [10][11]

Core Viewpoint - Pop Mart's preliminary performance report for the first half of the year significantly exceeded expectations, with sales and profit surpassing Morgan Stanley's estimates by 8% and 20% respectively [1][2]. Performance Summary - Sales reached 13.7 billion RMB, representing a year-on-year growth of 200% [3]. - Adjusted net profit soared by 375% to 4.375 billion RMB [3]. - Gross margin improved to 70.9%, up by 6.8 percentage points [3]. - Operating profit margin increased to 41.1%, a substantial rise of 16.7 percentage points [3]. - Sales and management expense ratio decreased to 29.8%, down by 9.9 percentage points [3]. Regional Performance - Greater China saw a growth of approximately 125% [4]. - North America experienced a staggering growth of about 1400% [4]. - Other Asia-Pacific regions grew by around 200% [4]. - Europe and other markets increased by approximately 750% [4]. Future Projections - Morgan Stanley raised sales forecasts for 2025-2027 by 19%, 22%, and 23% respectively, and net profit forecasts by 32-34% [6]. - Expected sales growth for 2025 is projected at 140%, with net profit growth at 210% [6]. - The target price for Pop Mart was increased from 302 HKD to 365 HKD, indicating a potential for further upside [2][9]. Valuation Metrics - The implied P/E ratio for 2025 is adjusted to 46, with a target P/E for 2026 at 32 [10]. - The gross margin forecast for 2025-2027 is raised to 71.5%, 72.5%, and 73.0% respectively [8]. - The company’s net profit margin is estimated to reach 32%, exceeding previous expectations by about 4 percentage points [6]. Stock Price Outlook - Short-term stock price is expected to reach new highs, followed by potential profit-taking by momentum investors [9]. - Sales growth is anticipated to slow down to 150-160% in Q3 due to higher base effects in the Asia-Pacific and Chinese markets [9]. - Morgan Stanley views the current adjustment window as a good opportunity for long-term investors to increase their positions, given the company's substantial global market potential [9][11].

Investment Rating - The report maintains a "Buy" rating for the company [1][12] Core Insights - The company is expected to achieve significant revenue and profit growth in H1 2025, with revenue projected to increase by no less than 200% year-on-year, reaching at least 13.673 billion RMB, and profit expected to grow by no less than 350%, reaching at least 4.489 billion RMB [5][8] - The company's global IP recognition and diverse product categories are driving revenue growth across various cities, with overseas revenue contributing significantly to profit margins [8][11] - The expansion of overseas stores and the successful performance of products on platforms like TikTok are enhancing the company's market presence and profitability [8][11] Summary by Sections Recent Performance - As of July 16, 2025, the company's stock price is 252.60 HKD, with a market capitalization of approximately 339.23 billion HKD [4][12] - The company has shown a remarkable 572.8% increase in stock performance over the past 12 months, significantly outperforming the Hang Seng Index [4] Financial Projections - Revenue projections for 2025-2027 are 30.797 billion RMB, 41.415 billion RMB, and 49.772 billion RMB, respectively, with corresponding net profits of 9.405 billion RMB, 12.848 billion RMB, and 15.514 billion RMB [10][12] - The adjusted net profit is expected to be 10.037 billion RMB, 13.611 billion RMB, and 16.438 billion RMB for the same years [10][12] Product and Market Expansion - The company has accelerated the launch of new products, with 47 new blind box products and 26 MEGA products introduced in H1 2025, reflecting a strong market response [11] - The company is also focusing on expanding its product categories, including potential entry into the small home appliance sector [11]

Investment Rating - The report assigns an "Overweight" rating to Pop Mart International Group with a price target of HK$365.00, indicating a potential upside of 39% from the current price of HK$263.20 [6]. Core Insights - Pop Mart's 1H25 sales and earnings exceeded estimates by 8% and 20%, respectively, with Greater China and APAC identified as key markets driving this performance [1][2]. - The company is expected to continue strong sales growth, with estimates of 150-160% growth in 3Q25, following a 230% increase in 2Q25 [3]. - The report highlights significant operational efficiencies, with a notable decline in the SG&A ratio due to economies of scale and effective spending management [2][4]. Financial Performance - For 1H25, Pop Mart reported sales of RMB 13.7 billion, a 200% increase year-over-year, and a net profit of RMB 4,375 million, reflecting a 375% increase [2]. - The gross profit margin (GPM) improved to 70.9%, up 6.8 percentage points, while the operating profit margin (OPM) reached 41.1%, an increase of 16.7 percentage points [2]. - The report forecasts revenue growth of 140% and 210% for 2025, with adjusted net profit margins projected at 31.6%, 32.5%, and 32.9% for 2025, 2026, and 2027, respectively [4][11]. Estimate Revisions - Revenue forecasts for 2025, 2026, and 2027 have been increased by 19%, 22%, and 23%, respectively, due to stronger-than-expected performance in both domestic and international markets [9]. - Gross profit margin assumptions have been raised by 2.6 percentage points for 2025, reflecting increased pricing strategies in the US market [10]. - The SG&A ratio is expected to decrease to 29.9%, 29.3%, and 29.2% for 2025, 2026, and 2027, respectively, indicating improved operational leverage [11]. Valuation - The base case scenario for the price target has been raised to HK$365, reflecting a revised EPS forecast for 2025, with a target P/E ratio of 46x [24]. - The bull case scenario suggests a price target of HK$482, driven by stronger domestic and overseas momentum [25]. - The bear case scenario indicates a price target of HK$161, contingent on unfavorable macroeconomic conditions [25].