Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - Short-term fluctuations in second-hand prices are due to supply adjustments and do not hinder long-term performance growth [5] - The company's strong IP incubation and operation capabilities remain a core competitive advantage, with future performance growth likely to be catalyzed by these strengths [8] - The company is positioned as a leading player in the Chinese trendy toy industry, with robust IP toy full industry chain operation capabilities, and is expected to achieve significant profit growth in the coming years [8] Financial Performance Summary - Revenue projections for 2023 to 2027 show substantial growth, with expected revenues of RMB 6,301 million in 2023, increasing to RMB 60,001 million by 2027, reflecting a compound annual growth rate (CAGR) of 106.92% from 2023 to 2024 and 17.69% from 2026 to 2027 [7][9] - Net profit attributable to the parent company is forecasted to grow from RMB 1,082.34 million in 2023 to RMB 22,009.50 million in 2027, with a remarkable growth rate of 279.10% in 2025 [7][9] - Earnings per share (EPS) are projected to rise from RMB 0.81 in 2023 to RMB 16.39 in 2027, indicating strong profitability growth [7][9] Recent Events - Recent fluctuations in the second-hand market prices for the company's IP products, particularly the Labubu series, are attributed to supply adjustments, which are seen as a normal market response [8] - The company has expanded its global presence, with a total of 571 stores and 2,597 robot stores worldwide as of mid-2025, indicating a strong channel expansion strategy [8]

Investment Rating - The report maintains a "Buy" rating for Pop Mart (9992 HK) with a target price of HKD 396.00 [2][6]. Core Viewpoints - Recent stock price corrections of Pop Mart, which have dropped nearly 25% from the August 26 high, are primarily driven by market concerns over the decline in second-hand prices of certain popular products and the sustainability of their popularity. However, the report argues that second-hand prices are not a reasonable measure of popularity, as the current price adjustments are mainly driven by supply expansion rather than changes in demand [2][3]. - The company is expected to achieve a successful path of "artistic equity," which lays a solid foundation for sustainable long-term growth. The report suggests that investors should actively seize the opportunity to position themselves for future gains [2][3]. Summary by Sections Second-Hand Price Fluctuations and Supply-Demand Dynamics - The recent fluctuations in the second-hand prices of Labubu are attributed to increased supply rather than changes in demand. The report highlights that the second-hand prices of products unaffected by capacity changes, such as Labubu blind box figures, have remained stable or increased, indicating strong IP popularity [3][12]. - Pop Mart's unique brand positioning and supply control in the artist IP toy market provide it with a competitive edge, reducing the likelihood of new entrants causing supply excess and price instability [3][14]. New Product Launches and Pricing Strategies - Recent product launches, such as Mini Labubu, have generated significant fan engagement and strong sales performance in North America. The company demonstrates flexibility in pricing strategies, allowing for differentiated pricing across various IPs and series [4][5]. - The upcoming Q3 earnings report is anticipated to reflect positive impacts from new product releases and the holiday season, with expectations for continued high growth in Q4 [4][5]. Long-Term Growth Drivers - The report outlines several growth drivers for Pop Mart's performance through 2026, including rapid capacity expansion in plush toys, a diverse range of new product categories, and the potential for significant revenue growth from major IPs like The Monsters [5][23]. - The company is expected to continue expanding its store presence, particularly overseas, which will enhance brand influence and customer acquisition [5][23]. Profit Forecast and Valuation - The report projects adjusted net profits for 2025-2027 to be RMB 116 billion, RMB 170 billion, and RMB 220 billion, respectively, reflecting an upward revision of 14% for 2025 [6][9]. - The target price is set at HKD 396, based on a PE ratio of 42x for 2025, which is higher than the average PE of comparable companies [6][33]. Unique Business Model and Market Position - Pop Mart's unique business model, characterized by strong control over the entire industry chain, allows for both IP innovation and product category innovation, reinforcing its market position [31][34]. - The establishment of a global fan ecosystem enhances the company's ability to transmit heat across regions and IPs, further solidifying its competitive advantage [34].

Core Viewpoint - The recent launch of popop's gold jewelry series, leveraging the popularity of the IP Baby Molly, has resulted in significant consumer interest and sales growth, coinciding with a rising gold price trend [1][7][10]. Group 1: Product Launch and Market Response - Popop, a jewelry brand under Pop Mart, has officially released its first gold jewelry series, featuring products like gold beads, pendants, and decorative items, priced between 980 yuan and 56,800 yuan [1][7]. - The most expensive item in the series is a 41-gram gold bottle ornament, priced at 56,800 yuan [1]. - Within three days of the launch, popop's two offline stores experienced a notable increase in customer traffic and sales [1]. Group 2: Industry Context and Market Potential - The Chinese jewelry market is projected to reach a scale of approximately 778.8 billion yuan in 2024, indicating significant growth potential despite current challenges such as demand fatigue and product homogeneity [7][12]. - The gold jewelry market is facing a decline in consumption, with a reported 3.54% decrease in gold consumption and a 26% drop in gold jewelry demand in the first half of 2025 [12][15]. - The recent surge in gold prices, with COMEX gold futures reaching over 3,700 USD per ounce, has led to increased retail prices for gold jewelry, with some brands pricing gold at 1,092 yuan per gram [12][13]. Group 3: Company Performance and Strategic Direction - Pop Mart reported a revenue of 13.88 billion yuan in the first half of 2025, marking a year-on-year increase of 204.4%, with net profit exceeding the total for the entire year of 2024 [9]. - The company aims to redefine jewelry as a medium for emotional expression and personal sentiment, focusing on creating wearable art that resonates with consumers [15][16]. - The strategy of integrating IP with jewelry is seen as a pathway to attract younger consumers and create trendy products, as evidenced by collaborations with well-known IPs by leading jewelry brands [15][16].

Group 1 - The event "2025 Tianfu Cultural and Creative Gathering" was held in Beijing, focusing on capital connection, industry exchange, and cooperation expansion among over 20 digital cultural enterprises from Chengdu [4] - Sichuan Leixing Cultural Industry Group, a listed company on the Tianfu Cultural and Creative Board, has a diverse business scope including brand design, cultural construction, event planning, cultural tourism, creative design R&D, and intangible cultural heritage promotion [2] - The chairman of Sichuan Leixing Cultural expressed gratitude for the event organization and highlighted the importance of the opportunity for deep industry connections, reflecting Chengdu's improved business environment and emphasis on cultural industry development [1][4] Group 2 - Sichuan Leixing Cultural's "Anyi" panda image was recognized as one of the top ten domestic tourism promotion cases in 2023, showcasing the company's successful branding efforts [2] - The event was supported by various organizations, including the Chengdu Cultural Industry Development Promotion Center and the Digital Cultural Industry Alliance of Zhongguancun, indicating strong institutional backing for cultural initiatives [1]

Group 1 - The event "2025 Tianfu Cultural and Creative Fair" was held in Beijing, focusing on capital connection, industry exchange, and cooperation expansion among over 20 digital cultural enterprises from Chengdu [1] - The event was guided by the Chengdu Municipal Committee of the Communist Party of China and organized by the Chengdu Cultural Industry Development Promotion Center, with support from various cultural and financial institutions [1] - Zhao Peng, Chairman of Sichuan Leixing Cultural Industry Group, expressed gratitude for the event's organization and highlighted previous collaborations with Pop Mart, indicating potential new opportunities from the visit [1][5] Group 2 - Zhao Peng noted that the event reflects the continuous optimization of Chengdu's business environment and the city's emphasis on the cultural industry [5] - Sichuan Leixing Cultural is listed on the Tianfu Cultural Innovation Board and is a backup enterprise for cultural listings in Sichuan, with a diverse business scope including brand design, cultural construction, event planning, and intangible cultural heritage promotion [5] - The company has successfully created the "Anyi" panda image, which was recognized as one of the top ten domestic tourism promotion cases in 2023 [5]

Core Viewpoint - Morgan Stanley downgraded Pop Mart's stock rating to "Neutral" due to a lack of clear growth catalysts and unattractive current valuation, raising market concerns about the potential decline in product popularity [1] Group 1: Stock Performance - On September 15, Pop Mart's stock opened with a significant drop, falling over 8% at one point, and closed at 259 HKD, reflecting a decline of 6.43% [1] - Since reaching an all-time high on August 26, Pop Mart's stock price has decreased by 30% [3] Group 2: Product Market Trends - Concerns have emerged regarding the waning popularity of Pop Mart's products, particularly the Labubu series, with its trading prices on the secondary market experiencing volatility [1] - The average transaction price for the Labubu series has shown a downward trend, with some regular models trading below their original price of 99 CNY [1] - The hidden version "Ben Wo," a limited edition product, has seen its second-hand market price drop to around 700-800 CNY, with some listings going as low as just over 200 CNY [2]

Investment Rating - The report downgrades the investment rating of Pop Mart to Neutral from Overweight, with a price target (PT) of HK$300, down from HK$400 [1][3][9]. Core Insights - The long-term investment thesis for Pop Mart remains intact, supported by its strong brand equity and sales momentum, despite recent challenges such as declining Google search interest and resale prices [1][9]. - The report highlights that the share price has increased significantly, with a 209% year-to-date rise and a 466% increase over the past year, leading to a valuation that is considered priced for perfection [1][9]. - Upcoming catalysts, including the release of new animation and product launches, have low visibility, which may impact future performance [1][9]. Summary by Sections Investment Thesis - Pop Mart is a leader in China's IP merchandise market, with a diverse portfolio of over 100 owned and licensed IPs, 571 retail stores, and 2,577 roboshops across more than 30 countries [9][10]. - The company is expected to benefit from its proven capability in sourcing and monetizing IP through social media, a diversified IP portfolio, and significant global exposure [9][10]. Financial Estimates - Revenue is projected to grow from Rmb13,038 million in FY24 to Rmb49,559 million in FY27, with a year-on-year growth rate of 106.9% in FY24 and 20.1% in FY27 [8][25]. - Adjusted net income is expected to rise from Rmb3,220 million in FY25 to Rmb17,890 million in FY27, reflecting a compound annual growth rate (CAGR) of 34% [8][25]. Valuation - The price target of HK$300 is derived using a PEG ratio of 1.1x, which is a 40% discount to the market-cap weighted average PEG of comparable companies [10]. - The report indicates that the current valuation reflects a 25x P/E for 2026 estimates, suggesting that the stock is fairly valued given its growth prospects [10].

Core Viewpoint - The stock price of Pop Mart (09992.HK) has experienced a significant decline, dropping 23.78% from its historical high of 339.8 HKD per share, resulting in a market capitalization loss exceeding 100 billion HKD [3]. Group 1: Stock Performance - On September 15, Pop Mart's stock price fell by 6.43% to close at 259 HKD per share, with an intraday drop of 8.96%, leading to a total market value of 347.8 billion HKD [1]. - Since reaching its peak, the stock has been on a downward trend, while the Hang Seng Index has increased by 2.16% during the same period [3]. Group 2: Analyst Ratings - Morgan Stanley downgraded Pop Mart's stock rating to "neutral," citing a lack of clear growth catalysts and unattractive current valuation levels [3]. Group 3: Product Demand and Sales - Recent product launches, such as the SKULLPANDA series, have not generated the expected consumer demand, with sales figures showing a significant drop compared to previous releases [4]. - The online sales of the new blind box experienced fluctuations, with initial sales of 93,000 units dropping to only 809 units shortly after, indicating potential high return rates [5]. - The launch of the popop gold jewelry series also failed to attract significant consumer interest, with no queues reported at retail locations [5]. Group 4: Market Trends and Consumer Sentiment - Data from second-hand trading platforms indicate a decline in the popularity of Pop Mart's IPs, with the average transaction price for Labubu series dropping from 1916 RMB to 1422 RMB [5]. - A significant portion of users on trading platforms believe prices will continue to decline, leading some resellers to pause their purchasing strategies [5]. - An economist noted that the stock price of collectible toy companies is closely tied to product market demand, emphasizing the importance of continuously producing new IPs to sustain market value [7].

Core Viewpoint - Pop Mart's stock price has significantly declined, dropping 23.78% from its historical high of 339.8 HKD per share, with a market capitalization now below 350 billion HKD, indicating a loss of over 100 billion HKD in value since the peak [2] Group 1: Stock Performance - On September 15, Pop Mart's stock price fell by 6.43% to 259 HKD per share, with an intraday drop of 8.96%, resulting in a total market value of 347.8 billion HKD [2] - The stock has been on a downward trend since reaching its peak on August 26, despite the Hang Seng Index rising by 2.16% during the same period [2] Group 2: Analyst Ratings and Market Sentiment - JPMorgan downgraded Pop Mart's stock rating to "Neutral," citing a lack of clear growth catalysts and unattractive current valuation levels [2] - Recent product launches, such as the SKULLPANDA series, have not generated the expected consumer interest, with reports of only 10 people queuing for the new release [2][3] Group 3: Sales Performance and Market Trends - The online sales of the new blind box series showed volatility, with initial sales of 93,000 units dropping to only 809 units shortly after, suggesting high return rates [3] - The launch of the gold jewelry series "popop" also failed to attract significant consumer interest, with no queues reported at the Beijing store [3] - Data from second-hand trading platforms indicate a decline in the popularity of Pop Mart's IPs, with average transaction prices for Labubu products falling significantly [3] Group 4: Market Dynamics and Future Outlook - Economic experts suggest that the stock price of collectible toy companies is closely linked to product market demand, with current trends indicating a potential irrational bubble in Labubu's pricing [5] - The sustainability of IPs is crucial, and companies need to continuously produce new IPs to meet diverse consumer demands and support stock prices through performance [6]

中国经济网北京9月15日讯 泡泡玛特（09992.HK）港股今日收报259.00港元，跌幅6.43%。 （责任编辑：徐自立） ...