Core Viewpoint - Pop Mart is aggressively entering the gold jewelry market with its new brand popop, aiming to capture a share of the market traditionally dominated by established brands like Lao Pu Gold [1] Group 1: Pop Mart's New Initiatives - Pop Mart launched its first gold series products under the popop brand on September 12, featuring items made of pure gold, including beads, pendants, gold bars, and ornaments, utilizing its IP Baby Molly [1] - The popop brand is part of Pop Mart's strategic expansion for 2025, with a focus on becoming a jewelry brand, having opened its first store in Shanghai in June [1] - Pop Mart has invested heavily in high-value locations and store designs for the popop brand, incorporating core IPs like MOLLY and SKULLPANDA into its jewelry offerings [1] Group 2: Market Dynamics and Stock Performance - Despite the launch of the gold products, Pop Mart's stock price has declined by 15.74% since reaching a historical high of 339.8 HKD per share on August 26, closing at 276.8 HKD on September 12 [1] - The decline in stock price is attributed to significant price fluctuations in the labubu plush series in the secondary market, with prices dropping from nearly 600 RMB to 133 RMB for certain items [2] - The price drop is linked to Pop Mart's change in supply strategy, which led to a surge in market supply, increasing the monthly production capacity of labubu plush products to 30 million, a tenfold increase compared to early 2025 [2] Group 3: Long-term Strategy and Market Positioning - In the long term, the current market pressures may benefit Pop Mart's development, as reliance on a single IP for revenue is risky, similar to Disney's strategy of continuously creating new IPs [3] - Pop Mart's management aims for a broader circulation of multiple IPs rather than depending on the high resale value of a single product in the secondary market [3] - The company faces challenges from middlemen in the secondary market, who have been able to mark up prices significantly, which is not aligned with Pop Mart's business objectives [3] Group 4: Brand Influence and Future Outlook - The global success of labubu is attributed to its circulation rather than its resale value, gaining influence through social media exposure [4] - Pop Mart's management seeks to return to this foundational principle of broader influence and penetration for its IPs [4] - To regain market confidence, Pop Mart needs to develop more IPs of the same caliber as labubu and ensure the rapid growth of new ventures like popop [4]

Core Viewpoint - The launch of the gold jewelry series by Popop, a subsidiary of Pop Mart, reflects the company's strategy to extend its IP value and cater to the growing demand for emotional consumption among young consumers [2][12]. Group 1: Product Launch and Strategy - Popop officially released its first gold series, featuring products like gold beads, pendants, gold bars, and ornaments, on September 12 [2]. - The gold series is part of Pop Mart's core strategy to focus on IP-driven group development, with the global flagship store opening in June being a significant step in this direction [2][7]. - The gold products are priced using a fixed-price model, with prices ranging from 980 yuan to 56,800 yuan, allowing for higher premium margins compared to weight-based pricing [6]. Group 2: Consumer Engagement and Market Response - The Baby Molly gold series attracted significant consumer interest, with customers queuing outside the store at opening time [5][6]. - A consumer reported purchasing nine gold beads for approximately 15,000 yuan, indicating strong demand for the products [2]. - The emotional value associated with IP products is driving consumer interest, as evidenced by the positive feedback from customers who appreciate the blend of fashion and investment value [12]. Group 3: Company Performance and Future Plans - Pop Mart's half-year report for 2025 showed impressive growth, with revenue reaching 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [12]. - The company plans to open multiple global flagship stores by 2025, indicating a strategy of continuous expansion and brand development [11].

Group 1: Popop's New Product Launch - Popop, a jewelry brand under Pop Mart, launched its first gold product line featuring 20+ SKUs, including gold beads, pendants, gold bars, and ornaments, available in Beijing and Shanghai stores [1] - The price range for the new gold series is between 980 and 56,800 yuan, with the per gram price concentrated between 1,300 and 1,700 yuan [1] - The most expensive item is a gold ornament weighing approximately 41 grams, priced over 50,000 yuan [1] Group 2: Labubu Series Price Fluctuations - The Labubu mini series, launched on August 28, initially sold out quickly, with secondary market prices for a complete set reaching 3,200 yuan, and hidden items nearing 1,000 yuan [2] - As of September 12, the average transaction price for the mini Labubu on the Dewu app dropped to 142 yuan, with complete sets falling to 1,899 yuan, indicating a significant price decline from the initial launch [2][4] - Recent data from the Xianyu platform shows a 7-day average transaction price of 105 yuan for Labubu, with 67% of users expecting further price drops [4] Group 3: Market Analysis and Future Outlook - Economic expert Pan Helin noted that the price decline of Labubu could lead to a continuous downward trend, emphasizing the correlation between product demand and company stock prices [6] - The report from Zhongtai Securities highlighted that Pop Mart has developed a gradient IP matrix and successfully created the world-class IP Labubu, suggesting long-term commercial potential [6] - However, there are concerns regarding the sustainability of consumer interest in IP derivatives and the potential for declining product sales if new IPs are not continuously developed [6]

Group 1 - The core argument is that the speculative bubble in the collectible toy market, particularly around Labubu, is rapidly deflating as the consensus on its value dissipates, leading to significant price drops [2][10][12] - The price of Labubu collectibles has seen a drastic decline, with the stock price of Pop Mart dropping 7.5% to below 300 HKD, and previously high resale prices for Labubu collectibles falling to half their original value [2][10] - The market for collectible toys is shifting from speculation to rational collection, indicating a change in consumer sentiment and demand dynamics [2][10] Group 2 - The initial high auction prices for Labubu collectibles were driven by speculative investment rather than genuine interest, similar to practices seen in antique auctions [3][4] - The concept of value consensus is crucial for the sustainability of collectible prices; without a strong collective agreement on value, prices are likely to fall [5][10] - The collectible toy market, including Labubu, faces challenges in maintaining value due to the lack of inherent utility and the rapid changes in consumer interest [10][12] Group 3 - The comparison between the collectible toy market and the sneaker market highlights that both are subject to speculative bubbles, with sneaker prices also experiencing significant declines in recent years [10][12] - The need for Pop Mart to invest more in marketing and IP collaborations to sustain interest in Labubu may impact its profitability in the long run [12] - The dynamics of the collectible market suggest that it operates like a "hot potato" game, where the last holder may face significant losses as interest wanes [2][12]

Core Viewpoint - Popop, a jewelry brand under Pop Mart, has launched its first gold product line, featuring 24K gold items, marking a significant expansion from its previous offerings primarily made of S925 silver, pearls, and zircon [1] Product Launch Details - The new gold series includes various products such as gold beads, pendants, gold bars, and decorative items, with a price range from 980 to 56,800 yuan [1] - The average price per gram for the gold products is concentrated between 1,300 and 1,700 yuan, with the most expensive item being a gold ornament weighing approximately 41 grams, priced over 50,000 yuan [1] Sales Performance - Initial sales data for the new gold series appears positive, with over 20 SKUs launched, although each product has limited inventory of about ten pieces in-store [1] - The store in Shanghai did not experience significant foot traffic compared to its initial opening, indicating a quieter launch environment [1]

Core Viewpoint - Popop, a jewelry brand under Pop Mart, has launched its first gold product line, featuring 24K gold items, marking a shift from its previous focus on materials like S925 silver and zircon [1] Product Launch Details - The new gold series includes various products such as gold beads, pendants, gold bars, and decorative items, with a price range from 980 to 56,800 yuan [1] - The average price per gram for the gold products is primarily between 1,300 and 1,700 yuan, with the most expensive item being a gold ornament weighing approximately 41 grams, priced over 50,000 yuan [1] Sales Performance - Initial sales data for the new gold series appears positive, with over 20 SKUs launched, although each product has limited stock of around ten pieces in-store [1] - The store experience was noted to be less crowded compared to the brand's initial opening, indicating a potential shift in consumer interest [1]

经济观察网9月12日，高盛就泡泡玛特(09992.HK)发布研报称，公司中期业绩公布后，强劲展望带动股 价上升，随后出现波动，该行认为这反映了对高频数据放缓的情绪波动，尤其是二手市场价格，此修正 更多与公司增加货币化相关，高盛相信强劲盈利仍将为估值提供一些支持。 ...

Group 1: Gold Price Surge - Gold prices reached a record high of $3674.27 per ounce on September 12, surpassing the previous peak of $850 per ounce set in January 1980, adjusted for inflation [1] - Gold prices have increased approximately 5% this month and nearly 40% year-to-date [2] - The surge in gold prices has prompted several banks, including Bank of China and Agricultural Bank of China, to raise investment thresholds and adjust margin requirements for precious metals trading [3] Group 2: Factors Driving Gold Prices - Multiple factors, including tax and tariff policies from the Trump administration and challenges to the independence of the Federal Reserve, have diminished the attractiveness of the US dollar and US Treasury bonds, leading to increased investment in gold [4] - Gold is seen as a hedge against inflation and currency devaluation, a role it has played for centuries [4] - Central banks have been diversifying their foreign reserves, with gold now being the second-largest reserve asset globally, surpassing the euro [5] Group 3: Market Dynamics and Predictions - Analysts suggest that the current gold price rally is characterized by lower volatility compared to the 1980s, attributed to enhanced market liquidity and the accessibility of gold through ETFs [4] - Goldman Sachs predicts that gold prices could reach $3700 by the end of 2025 and potentially exceed $4000 by mid-2026, with a possibility of hitting $4500 to $5000 if there is a significant outflow from dollar assets [4] Group 4: New Product Launches in Jewelry Sector - Pop Mart's jewelry brand popop has launched its first gold product line, featuring items priced between ¥980 and ¥56,800, with a per gram price exceeding ¥1300 [6][8] - The pricing strategy for popop's gold products differs from traditional gold brands, opting for a fixed price model rather than a combination of gold price and processing fees [8] - The new gold jewelry line is part of popop's strategy to expand into the jewelry market, previously focusing on lower-value materials [14]

Core Insights - Popop, a brand under Pop Mart, is entering the gold market by launching a series of gold products, challenging traditional gold shops [1][3] - The most expensive item in the new collection is a gold ornament weighing approximately 41 grams, priced at over 56,000 yuan [1] Product Details - The initial phase will feature IP products from Baby Molly, including gold beads, pendants, gold bars, and ornaments, with prices ranging from 980 to 56,800 yuan [3] - The pricing strategy for the gold series is fixed based on craftsmanship rather than fluctuating gold prices, with the price per gram primarily between 1,300 and 1,700 yuan [3] - Compared to previous collaborations, such as the Dimoo World series with Chow Sang Sang, Popop's pricing is lower, with a 0.8-gram DIMOO gold bead priced at approximately 1,743 yuan, translating to about 2,179 yuan per gram [3]

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) opened in Beijing, with Pop Mart participating as the exclusive trendy cultural brand partner, showcasing various popular IP products and interactive experiences [1][2] - Pop Mart aims to highlight the diversity and extensibility of trendy IP through its participation in CIFTIS, receiving widespread recognition from attendees [2] Company Strategy - Pop Mart's core strategy revolves around IP-centric group development, actively exploring creative expressions and new business formats such as building blocks, plush toys, desserts, and jewelry [2] - The company is committed to IP innovation and aims to provide diverse emotional experiences and cultural value to global consumers as it expands its international business [2] Performance Metrics - In the first half of 2025, Pop Mart achieved over 100% growth across all four major regions, with the Americas experiencing a growth rate exceeding tenfold [2] - As of June 30, 2025, Pop Mart has opened a total of 571 stores across 18 countries worldwide [2]