以下文章来源于霞光社 ，作者乌塔 霞光社 . 2026 年游戏出海，首个 "致命级" 雷点猝然爆发。 1月22日，鹰角网络《明日方舟：终末地》全球公测首日，海外服支付接口出现随机扣费事件——玩 家充值时系统随机扣取其他已绑定账户的资金， 惊现"他人充值、你买单" 的奇幻乱象，单人最高被 扣 15264.19 欧元 （约合 12 万人民币） ，引发全球玩家社区爆炸式投诉与信任危机。 官方给出的处理方式是集体退费，但彼时有用户称，据加州《不公平竞争法》，大规模的 "错付 - 退 款" 循环被定性为 "系统性金融欺诈"，也就是会被认定为洗钱行为。 赋能企业全球化 来源丨 霞光社（ID：Globalinsights） 作者丨 乌塔 编辑丨 李小天 图源丨Midjourney 多方压力之下，事故当天，鹰角的招聘页面，出现了"法务（合同）"这个岗位。 游戏出海的法律合规和支付安全的重要性再一次摆在了企业的面前。 在这种情况下，加州可以直接对鹰角子公司发起公诉，这类案件的最低赔偿金也高达 2 亿美金。 而 国际版鹰角也随即谋划应对之策——升级了用户协议，要求用户 "自愿" 放弃 "集体诉讼" 权。 《明日方舟：终末地》所带 ...

Core Viewpoint - Tencent and miHoYo were awarded the "14th Five-Year High-Quality Development Outstanding Contribution Award" for their significant contributions to the economic development of the Xuhui District during the 14th Five-Year Plan period (2021-2025) [1][2]. Group 1: Company Contributions - miHoYo has contributed a total of 15 billion yuan in taxes during the 14th Five-Year Plan period (2021-2025) [3]. - The founder of miHoYo, Liu Wei, expressed gratitude for the supportive business environment in Xuhui, highlighting the district's commitment to fostering innovation and entrepreneurship [2][4]. Group 2: Business Environment - Xuhui District is recognized for creating a business-friendly environment characterized by "no disturbance unless necessary" and "responsive to requests," which has positively impacted local entrepreneurs [2][4]. - The district's efforts in providing a warm and supportive atmosphere for businesses have been acknowledged by miHoYo, reinforcing the importance of local government support in fostering economic growth [2][4].

Group 1 - Nvidia, Microsoft, and Amazon are discussing a potential investment of up to $60 billion in OpenAI as part of a larger funding round that could total $100 billion [1] - Nvidia is negotiating to invest up to $30 billion, while Microsoft plans to invest less than $10 billion, and Amazon's investment could exceed $10 billion, potentially reaching $20 billion [1] Group 2 - ByteDance has initiated the official version of the Doubao mobile assistant project, with a new device expected to be released in late Q2 2026 [3] - ByteDance and Alibaba are both preparing to launch new AI models around mid-February, with ByteDance planning three new models including a large language model, an image generation model, and a video generation model [3] - Tesla CEO Elon Musk announced the company will cease production of the Model S and Model X, transitioning the production line to focus on autonomous driving technology [3] Group 3 - Tesla's electric vehicle production reached approximately 1.655 million units in 2025, with a record delivery of 1.636 million units, and the Model Y was the best-selling SUV in multiple markets [12] - The Shanghai Gigafactory delivered 851,000 electric vehicles, accounting for over half of Tesla's global deliveries [12] Group 4 - Sony and Singapore's GIC are investing between $2 billion and $3 billion to build a music copyright library through a joint venture [6] - Mirxes completed a placement of 21.88 million shares, raising approximately HKD 711 million, with a share price premium of nearly 40% compared to its listing price [8]

Key Points - Elon Musk admitted that Tesla's Optimus robot is not yet performing actual work in factories, stating it is still in the early development stage and expected to produce significant output by the end of the year [4][5] - Alibaba launched its self-developed AI chip "Zhenwu," which features a 96GB HBM2e memory and a bandwidth of 700 GB/s, aimed at competing with Nvidia's H20 [7][8] - DeepSeek is expanding its AI product matrix by recruiting talent for a multilingual AI search engine and investing in agent technology to compete with OpenAI and Alphabet [10][11] - Kimi K2.5, a new open-source model, topped multiple global rankings within 24 hours of its release, showcasing its capabilities in various tasks and outperforming many closed-source models [12][13] - Huawei announced significant discounts on its products for the Spring Festival, with reductions up to 4000 yuan on select models [15] - The luxury car dealer Baolide has entered bankruptcy proceedings, with its founder applying for bankruptcy after facing operational difficulties [17][18] - Volkswagen is recalling 44,551 ID.4 electric vehicles due to battery fire risks linked to SK batteries, highlighting ongoing safety concerns in the EV sector [47][48] - Tesla plans to build a large semiconductor manufacturing plant named "TeraFab" to meet its growing chip demands, indicating a strategic move towards vertical integration [50] - SK Hynix announced record bonuses for employees, reflecting strong financial performance driven by the AI chip market [51][52] - Amazon is closing all 72 of its self-operated grocery stores and convenience stores, acknowledging challenges in the physical retail sector while shifting focus to online grocery delivery [52]

《决胜巅峰》是一款由中国游戏公司沐瞳科技发行的作品，其运营已进入第10个年头。过去几年，国产 游戏成为中国文化产业出海的又一金字招牌，全球无数的年轻人因为游戏齐聚一堂，分享共同的文化体 验。 此轮全球游戏市场的"中国风"，恰与国内行业提倡"长青游戏"的节点不谋而合——它往往意味着一款游 戏持续数年乃至十几年的长线运营。长青游戏的出现，既是国内6.8亿玩家的"用脚投票"，也是行业对 长期主义的共识凝聚。那么，长青游戏以何长青？又凭何令玩家长情？ 运营长青：让故事值得期待 2025年，中国游戏产业迎来丰收，国内游戏市场实际销售收入预计达3507.89亿元，创历史新高。在中 国音数协游戏工委主任委员张毅君看来，头部长青游戏创新玩法、优化运营功不可没。 长青游戏的概念最早由腾讯在2023年提出，其核心理念在于通过集中资源运营少数高质量游戏，实现业 务的长期稳健增长。 稳健且长期的运营，是长青游戏最显著的特征。 ◎记者罗茂林 中国游戏出海的版图还在扩张。在近日于印尼雅加达举行的今年《决胜巅峰》电竞世界总决赛现场，沐 瞳科技CEO张云帆宣布，沐瞳将设立全新的美洲赛区，下一届全球总决赛将首次进军欧洲。 以风靡全球的《原神》 ...

新浪科技讯 1月29日下午消息，近日，在西岸国际会展中心举行的2025年度徐汇区招商引资表彰大会 上，腾讯和米哈游作为"十四五"期间（2021-2025）为徐汇区域经济发展作出重大贡献的企业，获得了 徐汇区颁发的"十四五"高质量发展卓越功勋奖。 感谢徐汇一直以来对于米哈游的支持和帮助，未来我们继续扎根徐汇发展，也继续努力为徐汇经济社会 发展贡献力量。 责任编辑：宋雅芳 新浪科技讯 1月29日下午消息，近日，在西岸国际会展中心举行的2025年度徐汇区招商引资表彰大会 上，腾讯和米哈游作为"十四五"期间（2021-2025）为徐汇区域经济发展作出重大贡献的企业，获得了 徐汇区颁发的"十四五"高质量发展卓越功勋奖。 除了获得表彰外，米哈游联合创始人刘伟还在朋友圈发文并配图，图片显示：在"十四五"期间（2021 年-2025年），米哈游累计创税已达150亿元。刘伟朋友圈原文如下： 从2011年到徐汇创业，一转眼已经过去了十五年！米哈游很荣幸能够在过去五年为徐汇的发展贡献自己 的一份力量。 从2011年三个交大学生在徐汇开始大学生创业，十五年的发展过程中，我们深刻地感受到了徐汇为创业 者打造的"无事不扰，有求必应"的营 ...

Core Insights - The new consumption landscape is not cooling down but rather evolving in strategy, with emerging brands successfully competing against global giants in various sectors [1][6][15] Group 1: Emerging Brands and Market Dynamics - New brands like Tongpin and Canban have achieved significant sales, with Tongpin becoming the top new brand in the Tmall essence market and Canban generating 2 billion yuan in sales [1][2] - Tmall has seen over 150,000 new quality merchants create brands in the past year, indicating a high growth potential for new entrants [2] - The number of brands achieving over 100 million yuan in sales within their first year has increased by over 40% year-on-year, showcasing a thriving entrepreneurial environment [2] Group 2: Consumer Insights and Product Development - CrzYoga and Tongpin have successfully identified and addressed consumer pain points, leading to their rapid growth in competitive markets [4][5] - CrzYoga tailored its products to fit the specific body types of Chinese women, while Tongpin capitalized on the growing demand for home skincare solutions [5][6] - Tmall's support in trend identification has been crucial for brands like CrzYoga, helping them align product development with market demands [5][6] Group 3: Tmall's Role as a Platform - Tmall acts as both an incubator and accelerator for new brands, providing significant sales contributions and growth opportunities [1][6][15] - The platform's 88VIP membership program enhances consumer purchasing power, with members spending 5-9 times more than regular users [11] - Tmall's "扶优" strategy focuses on supporting quality brands through various resources, enabling them to compete effectively against established players [13][14] Group 4: Innovation and Technology - Both CrzYoga and Tongpin emphasize technological innovation as a core component of their business strategies, ensuring sustainable differentiation in the market [6][15] - The development of unique materials and formulations has allowed these brands to stand out in crowded categories, avoiding price wars [6][15] Group 5: New Consumption Trends - The rise of emotional consumption and IP-based brands indicates a shift in consumer behavior, with users willing to spend on products that resonate with their interests and identities [7][8] - Brands that create new categories and address unmet needs are experiencing exponential growth, as seen with LiberLive and its innovative guitar products [7][8][9]

Investment Rating - The report maintains a rating of "Buy" for Suplay, with a focus on its strong market position and growth potential in the collectible card industry [4]. Core Insights - Suplay is positioned as the leading company in China's collectible non-combat card market, with a market share of 3.2% as of 2024, significantly surpassing its closest competitors [10][28]. - The global market for entertainment products is projected to grow from USD 44.8 billion in 2019 to USD 82.2 billion in 2024, with a compound annual growth rate (CAGR) of 12.9% [28]. - The non-combat collectible card market is expected to reach USD 12 billion by 2024, with a CAGR of 19.5% from 2019 to 2024, and is projected to grow to USD 25.7 billion by 2029 [28][33]. - In China, the non-combat collectible card market is anticipated to grow to RMB 6.2 billion in 2024, with a CAGR of 24.5% from 2019 to 2024, and is expected to reach RMB 16.5 billion by 2029 [28][33]. Summary by Sections Company Overview - Suplay, founded in 2019, is the leading player in China's collectible non-combat card market, focusing on global expansion and promoting Chinese cultural IP [6][10]. - The company achieved revenues of RMB 281 million and RMB 283 million in 2024 and the first three quarters of 2025, respectively, representing year-on-year growth of 92% and 40% [6][15]. - Adjusted net profits for the same periods were RMB 65 million and RMB 86 million, with increases of 306% and 82% year-on-year [6][15]. Industry Analysis - The global entertainment product market is expanding rapidly, with significant growth in the non-combat collectible card segment, which is driven by IP globalization and increasing consumer engagement [28][39]. - The competitive landscape in China's non-combat collectible card market is relatively fragmented, with the top five companies holding a combined market share of 6.8% [28][39]. - Suplay's unique position as the only Chinese brand among the top five global collectible non-combat card brands highlights its competitive advantage [10][39]. Business Model - Suplay operates a dual-engine product strategy, focusing on both collectible and consumer-grade products, leveraging its strong IP portfolio to enhance brand engagement [51][48]. - The company has established a structured IP development and commercialization framework, successfully integrating both proprietary and licensed IP into its product offerings [59][60]. - Revenue from collectible products is expected to grow significantly, with projections indicating a strong increase in sales volume and average revenue per unit [49][52].

Group 1 - The core message highlights the successful attraction of global high-quality foreign investment in Xuhui, Shanghai, contributing to the region's economic prosperity and growth [2] - The Xuhui District's GDP has achieved a historic leap, crossing two "hundred billion" thresholds during the 14th Five-Year Plan period [2] - Tencent and Mihayou were awarded the "14th Five-Year High-Quality Development Outstanding Contribution Award" for their significant contributions to the economic development of Xuhui [2] Group 2 - MiniMax, a young tech company based in Xuhui, set a record for the fastest AI IPO globally and plans to continue its deep involvement in the AI ecosystem in the region [3] - Ten foreign companies, including 3M China and Mettler-Toledo, received the Foreign Investment Achievement Award for their long-term contributions to the local economy [3] - The newly released "Xuhui District Action Plan for Accelerating the Creation of a First-Class Business Environment (2026)" includes 22 tasks and 96 detailed measures to enhance the business environment [3] Group 3 - The Xuhui District government held a roundtable meeting to gather feedback from high-level executives on business development challenges and policy implementation after the release of the business environment 9.0 plan [4]

Core Insights - The global gaming industry is entering a highly competitive year in 2026, marked by the delayed release of "GTA 6" on November 19, 2026, which is expected to reshape the industry's annual timeline [1][3] - 2026 coincides with a critical hardware upgrade cycle and a surge of top-tier intellectual properties (IPs) [1][3] Group 1: Major Players and Strategies - Nintendo is adopting an aggressive release strategy for the Switch 2, focusing on rapid deployment of popular IPs to attract users and compete with rivals like Steam Deck [4][6] - Sony is shifting its focus back to its core strengths in narrative-driven single-player games, with "Marvel's Wolverine" set to showcase the PS5 Pro's performance advantages [7][9] - Microsoft is redefining its approach by emphasizing Xbox Game Pass and potentially launching a handheld device, aiming to transition from traditional console competition to a broader ecosystem [10][12] Group 2: Emerging Trends and Innovations - Chinese companies like Tencent and MiHoYo are stepping up their game, with Tencent's "Honor of Kings: World" and MiHoYo's "Starry Valley" targeting the open-world and simulation genres [13][18][20] - The mobile gaming landscape is evolving, with titles like "Tomorrow's Ark: The End" blurring the lines between platforms, as mobile devices become integral to a multi-platform ecosystem [24][26] - AI is expected to play a significant role in game development, moving beyond cost-cutting to enhance gameplay and narrative depth, particularly in independent games [28][30] Group 3: Market Dynamics and Impacts - The anticipated release of "GTA 6" is expected to dominate the gaming landscape, potentially overshadowing other releases and impacting the scheduling of both game and film launches [31][33] - The gaming industry is preparing for a transformative year in 2026, with major companies leveraging their resources to secure market positions amid technological changes [35]