证券研究报告 | 2026年03月01日 2026年03月02日 社会服务行业双周报（第 125 期） 优于大市 中国东方教育春招火热开启，海底捞春节期间共接待 1400 万人次 板块复盘：消费者服务板块报告期内下跌 4.02%，跑输大盘 5.09pct。报告 期内（2026 年 2 月 16 日-2026 年 3 月 1 日），国信社服板块涨幅居前的股 票为三特索道（9.95%）、锦江酒店（6.24%）、首旅酒店、ST 联合、中国东 方教育、新高教集团、华住集团-S、人瑞人才、科德教育、海底捞。 行业与公司动态：2026 年春节消费市场继续展现出亮眼的复苏动能，为服务 消费板块注入了活力。出行链方面，史上最长春节假期带动中长途出行显著 回暖，春运期间铁路、民航客流同比稳健增长，国内游订单量再创历史新高， 传统年俗与"反向过年"成为新潮流。免税消费在海南自贸港封关运作后迎 来首个春节"开门红"，离岛免税销售金额同比增长超 30%，其中 cdf 三亚 国际免税城单店销售额创下历史新高。餐饮市场同样火热，海底捞全国门店 在假期接待顾客超 1400 万人次，通过场景化营销成功承接多元团聚需求； 同时，味千中国等品牌 ...

消息面上，据海口海关统计，2026年春节假期，海口海关共监管离岛免税购物金额27.2亿元，较去年春 节假期增长30.8%；销售件数199.7万件，同比增长21.9%；购物人数32.5万人次，同比增长35.4%。春节 假期离岛免税日均购物金额同比增长16.5%。 中国中免(01880)再跌超4%，节后累计跌幅已近三成。截至发稿，跌4.31%，报75.5港元，成交额1.88亿 港元。 国金证券指出，中免上周股价下跌14.86%，主要系前期市场预期偏高与利空滞后释放，并非趋势反 转。该行认为，春节假期销售增速之所以没有较1月扩大，主要由于：免税城存在接待能力上限，旺季 背景下难以进一步增长；近期免税折扣降低，导致代购减少、购物意愿下降；免税消费需求在假期前提 前释放。 智通财经APP获悉，中国中免(01880)再跌超4%，节后累计跌幅已近三成。截至发稿，跌4.31%，报75.5 港元，成交额1.88亿港元。 ...

国金证券指出，中免上周股价下跌14.86%，主要系前期市场预期偏高与利空滞后释放，并非趋势反 转。该行认为，春节假期销售增速之所以没有较1月扩大，主要由于：免税城存在接待能力上限，旺季 背景下难以进一步增长；近期免税折扣降低，导致代购减少、购物意愿下降；免税消费需求在假期前提 前释放。 消息面上，据海口海关统计，2026年春节假期，海口海关共监管离岛免税购物金额27.2亿元，较去年春 节假期增长30.8%；销售件数199.7万件，同比增长21.9%；购物人数32.5万人次，同比增长35.4%。春节 假期离岛免税日均购物金额同比增长16.5%。 中国中免（601888）(01880)再跌超4%，节后累计跌幅已近三成。截至发稿，跌4.31%，报75.5港元，成 交额1.88亿港元。 ...

国金证券指出，中免上周股价下跌14.86%，主要系前期市场预期偏高与利空滞后释放，并非趋势反 转。该行认为，春节假期销售增速之所以没有较1月扩大，主要由于：免税城存在接待能力上限，旺季 背景下难以进一步增长；近期免税折扣降低，导致代购减少、购物意愿下降；免税消费需求在假期前提 前释放。 智通财经APP获悉，中国中免(01880)再跌超4%，节后累计跌幅已近三成。截至发稿，跌4.31%，报75.5 港元，成交额1.88亿港元。 消息面上，据海口海关统计，2026年春节假期，海口海关共监管离岛免税购物金额27.2亿元，较去年春 节假期增长30.8%；销售件数199.7万件，同比增长21.9%；购物人数32.5万人次，同比增长35.4%。春节 假期离岛免税日均购物金额同比增长16.5%。 ...

Macro Insights - The upcoming National People's Congress is expected to set the GDP growth target for 2026 at "4.5%-5%" and maintain a CPI target around 2%[6] - Key indicators to watch include whether the PMI can return to expansion territory and if the first quarter credit can achieve a "good start"[6] Market Performance - The overall market performance in January showed a 13.1% increase, while March saw a 31.4% rise, with a year-on-year increase of 82.3%[3] - The coal sector maintained a steady performance with a 11.3% increase in both January and March, and a 25.4% increase year-on-year[3] Investment Recommendations - Focus on sectors benefiting from price increases, such as chemicals, steel, and energy, as well as companies involved in AI and technology[9] - Recommended stocks include Yanzhou Coal Mining, Nanshan Aluminum, and Yanjing Beer, among others[9] Economic Indicators - The central bank's liquidity measures have led to a slight decline in deposit rates, maintaining a stable and loose monetary environment[14] - The carbon market saw a total transaction volume of 8.8 billion tons, with a cumulative transaction value of 587.2 billion yuan[23] Sector-Specific Trends - The environmental sector is expected to benefit from new policies in Zhejiang and Guangxi, promoting solid waste treatment and recycling[22] - The tourism market is projected to perform well throughout 2026, driven by ongoing policy support and consumer demand[26] Risks - Potential risks include unexpected changes in external environments, policy effectiveness, and geopolitical tensions[6] - The coal market faces risks from domestic production exceeding expectations and downstream demand not meeting projections[34]

Core Insights - The report emphasizes the potential for investment opportunities in commodities driven by geopolitical tensions, particularly in the Middle East, which may lead to rising prices for oil and precious metals in 2026 [2][5][6] - The A-share market is expected to experience short-term volatility due to geopolitical factors, but will likely refocus on domestic fundamentals and policy expectations in the medium term [3][15] - The report highlights a significant investment in AI applications by major domestic internet companies, indicating a competitive landscape focused on user habit formation and commercial viability [9][12] Market Overview - The report lists a "March Gold Stock Portfolio" featuring companies such as Poly Real Estate Group, CITIC Hanzhong, and Mindray Medical, indicating a focus on sectors like real estate, transportation, and healthcare [1][7] - The A-share market indices showed mixed performance, with the Shanghai Composite Index closing at 4162.88, up 0.39%, while the Shenzhen Component Index fell by 0.06% [1] - The report notes that the steel industry performed well, with a 3.37% increase, while sectors like construction materials and telecommunications saw declines [1] Commodity Insights - The report anticipates that geopolitical events will significantly impact oil and certain petrochemical product prices, with a focus on the implications of the closure of the Strait of Hormuz [5][29] - It is projected that Brent crude oil prices could exceed $80 per barrel due to potential supply disruptions from Iran, with historical comparisons to the 2022 Ukraine conflict [5][29] - The chemical industry is advised to focus on low-valuation leading companies and sectors benefiting from price increases under the "anti-involution" policy [28][33] AI Industry Developments - Major domestic internet companies invested over 4.5 billion yuan in promoting AI applications during the Spring Festival, marking a shift towards practical applications and user engagement [9][12] - The report highlights the rapid evolution of domestic AI models, with significant advancements in performance and market application, indicating a dual development path towards general models and vertical industry applications [10][12] - Concerns about AI replacing human jobs are noted, but the report emphasizes that current AI capabilities are more about enhancement rather than replacement [11][12] Investment Recommendations - The report suggests focusing on companies in the AI sector and those involved in the development of general models and industry-specific AI agents, such as MINIMAX-WP and iFLYTEK [13][12] - It also recommends monitoring traditional chemical leaders that are adapting to new materials and benefiting from improving industry conditions [33]

核心观点 免税：春节假期离岛免税销售整体稳健，市场预期过高导致股价暂时承压。短期看，折扣缩减、货币升值的带动仍有 待体现；中期看，高端消费复苏、日本旅游回流逻辑不变，看好中长期业绩增长逻辑不变，持续推荐。 黄金珠宝：本周金价整理后向上突破，头部品牌涨价效果或好于预期。2 月 28 日老铺黄金正式启动 2026 年开年首轮 调价，整体涨幅在 20%-30%之间，创下公司历史调价新高。本次调价呈现大克重、热门款涨价更高的规律，小克重入 门款相对涨价幅度较小，对高客群体的价格策略方面更加强调品牌调性。 消费者对涨价接受度好于预期，品牌力持续验证。从线下表现看，2 月 27 日北京、上海、广州、澳门多地门店排队火 爆，排队时间或达 3 小时以上；2 月 28 日涨价后上海豫园店、杭州万象城等地依然出现排队盛况。看好 26 年店铺优 化调整与高客运营策略，同店增长有望持续；同时海外加速布局，有望贡献超额增量。 行业数据追踪 GMV 表现：根据国金数字未来 Lab，1 月第 4 周天猫+京东整体 GMV 同比+81.52%，同比高增或与年货节错期相关。 品类表现：根据国金数字未来 Lab，1 月第 4 周天猫+京东品类增 ...

证券研究报告 大消费行业周报 上游板块受资金青睐， 关注刚性内需细分 平安证券研究所大消费团队 证券分析师： 胡琼方S1060524010002（证券投资咨询）邮箱：HUQIONGFANG722@pingan.com.cn 王源S1060524010001（证券投资咨询）邮箱：WANGYUAN468@pingan.com.cn 王萌S1060522030001（证券投资咨询）邮箱：WANGMENG917@pingan.com.cn 张晋溢S1060521030001（证券投资咨询）邮箱：ZHANGJINYI112@pingan.com.cn 王星云S1060523100001（证券投资咨询）邮箱：WANGXINGYUN937@pingan.com.cn 2026年3月1日 请务必阅读正文后免责条款 -6% -4% -2% 0% 2% 4% 6% 8% 10% 12% 14% 钢铁 有色金属 基础化工 煤炭 电力及公用事业 建筑 石油石化 国防军工 通信 建材 综合金融 电子 机械 农林牧渔 交通运输 综合 纺织服装 电力设备及新能源 轻工制造 计算机 沪深300 房地产 商贸零售 汽车 医药 家电 银行 非银 ...

策略研究 | 证券研究报告 — 总量点评 2026 年 3 月 1 日 3 月金股组合 中银证券研究部 2026 年 3 月金股 3 月金股组合 中银国际证券股份有限公司 具备证券投资咨询业务资格 策略研究 证券分析师：王君 (8610)66229061 jun.wang@bocichina.com 证券投资咨询业务证书编号：S1300519060003 证券分析师：徐沛东 (8621)20328702 peidong.xu@bocichina.com 证券投资咨询业务证书编号：S1300518020001 策略观点：A 股短期波动中期聚焦国内主线，资源品行情正当时。美以 军事打击伊朗对于全球市场及资产价格的影响取决于行动的目标及持续 性。金价上行有望得到进一步支撑。无论是当下的中东局势还是特朗普 关税政策的反复都为短期市场增加了较高的不确定性因素。而这种不确 定性下的避险情绪将为短期贵金属价格形成有力支撑。目前来看，对于 A 股的影响更多集中在风险偏好层面，中期来看，A 股市场将会回归国内 基本面及政策预期。国内两会即将开幕，A 股短期冲击幅度或小于海外， 节后复工情况、两会前后宏观政策的释放是国内投资者关 ...

股 票 研 究 重申黄金珠宝和旅游出行的投资机会 [Table_Industry] 社会服务业 商社行业周报（2026.2.23-2026.3.1） | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 刘越男(分析师) | 021-38677706 | liuyuenan@gtht.com | S0880516030003 | | 赵国振(分析师) | 021-38031044 | zhaoguozhen@gtht.com | S0880524030006 | 本报告导读： 国际局势动荡，黄金珠宝与部分大宗交易公司有望重估。继续看好旅游出行景气恢 复。 投资要点： 股票研究 /[Table_Date] 2026.03.01 风险提示：消费复苏不及预期、宏观经济波动风险、市场竞争加剧。 [Table_Report] 相关报告 社会服务业《春节消费高景气，关注性价比、情 绪价值和体验》2026.02.26 社会服务业《史上最长春节假期，文旅板块景气 度高》2026.02.23 社会服务业《千问加码外卖补贴，行业价格战趋 缓》2026 ...