证券研究报告 | 2026年02月24日 悦己消费产业链研究专题 优于大市 从刚需渗透到情感叙事，宠物消费下半场如何展开 情感叙事推动消费理念进阶，国内宠物消费升级进行时。目前国内年轻高知 养宠群体规模快速扩大，养宠理念正逐步从满足基础生存的"养活"进阶为 追求健康与情感共鸣的"养好"，未来其一方面将推动宠物食品等实物消费 升级，另一方面也将加速宠物医疗等服务消费潜力释放，进而驱动国内宠物 产业步入新发展阶段。 食品：情感叙事重构人货场，国牌升级与新渠道协同发力，强者愈强。在情 感化、拟人化驱动的新消费叙事下，信任建立与专业背书是品牌赢得消费者 心智、保持品牌势能的关键落脚点。同时电商渠道已经进入存量竞争、价值 营销时代，品牌商全域运营能力将成为决胜关键。因此我们认为无限货架虽 给国内市场终局带来未知数，但市场终将属于具备供应链自控能力、持续投 入研发并善于传递品牌价值的长期主义者。国内宠食行业或在后半场加速走 向"良币驱逐劣币"阶段，优质品牌商有望穿越周期成为胜者。 医疗：猫狗老龄化激发消费潜力，连锁化有望铸就龙头。1）医院端：国内 宠物医疗市场尚年轻，覆盖率、单店流水明显低于海外成熟市场水平。未来 在科学 ...

证券日报网讯 2月24日，中宠股份在互动平台回答投资者提问时表示，截至2026年2月10日，公司股东 户数为36056户。 （文章来源：证券日报） ...

研 行 行业周报 业 美国关税政策再生变，对华关税迎边际下降 ——轻工制造&纺织服饰行业周报 | 究 | 分析师： | 袁艺博 | SAC | NO： | S1150521120002 | 2026 | 年 02 | 月 24 | 日 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 轻工制造 纺织服饰 | | 投资要点： | | | | | | | | | | | 行业要闻  | | | | | | | | | 证券分析师 | | （1）美国最高法院裁定特朗普政府大规模关税政策违法。 | | | | | | | | | 袁艺博 | | | | | | | | | | | yuanyb@bhzq.com 022-23839135 | | （2）特朗普新加征关税税率加码至 | | 15%。 | | | | | | | 研子究行助业理评级 | | 重要公司公告  | | | | | | | | 证 | 家居用品 造纸 | 中性 中性 | （1）探路者：公司拟对 万股股权激励。 72 | | 名员工进行 672.68 | | ...

Group 1 - The core growth driver of the "pet economy" is the consumption of seasonal holiday products, with the search term "New Year pet gift box" on Tmall showing a year-on-year growth of over 20% [1][2] - Sales of pet clothing for the New Year increased by 330%, while sales of pet New Year dinners grew by 290% according to Tmall data [1][2] - The pet product category has formed a comprehensive matrix covering "food + clothing + decoration + services," extending from cats and dogs to exotic pets [2] Group 2 - There has been a 46% month-on-month increase in demand for pet boarding services as reported by 58 Daojia [2] - The pilot program for pet transportation on high-speed trains has expanded to cover 110 stations and 170 trains, while the "pet in cabin" service for airlines now includes 31 airports and 110 flight routes [2] - Major pet exhibitions in South China and North China are scheduled for March, with leading domestic brands expected to launch new products at these events [2] Group 3 - After the Spring Festival, it is anticipated that pig prices will enter a seasonal decline due to decreased demand and increased supply [3] - The price is expected to drop into a low phase, leading to potential losses in the breeding sector as slaughterhouses resume operations after the holiday [3] Group 4 - Recommended stocks in the pig breeding sector include Muyuan Foods (002714.SZ) and Wens Foodstuff Group (300498.SZ) [4] - Other recommended stocks in the agricultural product supply chain include Morning Light Bio (300138.SZ) and Noposion (002215.SZ) [4] - In the pet sector, recommended stocks include Guibao Pet (301498.SZ) and Zhongchong Co., Ltd. (002891.SZ) [4]

Summary of Conference Call Records Industry Overview - **Industry**: Pulp and Paper, Real Estate, Metal Cans, New Consumption, Tobacco, Personal Care, AI Applications, Pet Industry - **Key Trends**: Positive cyclical expectations, price increases in pulp, recovery in real estate transactions, and growth in various consumer sectors Key Points Pulp and Paper Industry - **Price Increases**: March pulp prices continue to rise strongly, with Suzano reporting an increase of $20 per ton in China [1] - **Supply Chain Issues**: Indonesia's revocation of forestry licenses affects the supply of hardwood pulp chips, compounded by APP's announcement of delays in the second phase of OKI production [1] - **Investment Recommendations**: Continued recommendations for companies such as Sun Paper, Nine Dragons, and Xianhe, with a focus on potential growth in the sector [1] Real Estate Sector - **Market Recovery**: Improvement in second-hand housing transactions, with the National Bureau of Statistics reporting a narrowing decline in housing prices across 70 cities [1] - **Top Picks**: Recommended companies include Kuka, Hanhai, with expectations for recovery in brands like Gongniu, Oppein, and others [1] Metal Can Industry - **Aluminum Price Adjustment**: Recent pullback in aluminum prices is beneficial for profit release, with a bottom recommendation for Aorikin and attention on Baosteel and Shengxing [1] New Consumption Sector - **Core Products**: Many core products have entered the layout phase, with various brands launching new items and maintaining high store traffic during the Spring Festival [2] - **Tobacco Market**: British American Tobacco reports rapid market share growth in Poland, with a recommendation for Smoore as a core stock [2] - **Personal Care Growth**: Brands like Leshushi and Baia are experiencing significant growth, with new product launches and marketing strategies enhancing their market positions [2] AI Applications - **Smart Glasses Sales**: Kangnait's smart glasses are projected to exceed 7 million units in sales for the year, with ongoing attention to order progress [2] - **Acquisition Plans**: Yudong plans to acquire 51% of Huayan Technology, extending its reach into precision components and AI glasses [2] Pet Industry - **Market Recovery**: The pet industry saw a recovery in January with an overall growth of 18%, with specific brands like Guibao and Zhongchong showing significant increases [3] Cross-Border Trade - **Tariff Changes**: Recent tariff adjustments are favorable, with a 5% reduction in the overall tax rate benefiting cross-border enterprises, particularly focusing on companies like Zhiou and Henglin [3]

Investment Rating - The report maintains an "Overweight" rating for the pet economy sector, highlighting its rapid growth during the Spring Festival [4][7]. Core Insights - The pet consumption during the Spring Festival has seen significant growth, with a 20%+ year-on-year increase in searches for "New Year pet gift boxes" on Tmall. The sales of pet clothing surged by 330%, and pet New Year's dinners increased by 290% [7]. - The report emphasizes the comprehensive nature of pet services, with a 46% month-on-month increase in pet boarding demand. The expansion of pet transport services on high-speed trains and airlines is also noted [7]. - Upcoming pet exhibitions in March are expected to further stimulate market interest, with major brands likely to launch new products [7]. Summary by Sections Important Industry Data Overview - The agricultural sector index stands at 2,858.1, with a year-on-year increase of 14.28%. The wholesale price index for agricultural products is at 129.6, reflecting a 4.95% year-on-year increase [10]. - The average price of live pigs is 12.3 yuan/kg, down 15.81% year-on-year, while the average price of piglets is 471.0 yuan/head, down 25.24% year-on-year [10]. Pig Farming Sector - The report anticipates a seasonal decline in pig prices post-Spring Festival, with expectations of low prices leading to potential losses in farming [5][12]. - Recommended stocks in the pig farming sector include Muyuan Foods and Wens Foodstuffs, with additional recommendations in the agricultural product supply chain [5]. Poultry Sector - The report discusses the white feather broiler market, noting a decrease in chick prices and stable prices for broiler meat [19][20]. - The average price of broiler chicks is reported at 2.4 yuan/chick, with a 4.35% increase month-on-month [10]. Feed Sector - The report indicates stable feed prices, with corn prices at 2,372.2 yuan/ton and soybean meal prices at 3,167.7 yuan/ton [10][30]. - The analysis highlights the fluctuations in import prices for soybeans and corn, impacting the feed sector [32]. Key Company Profit Forecasts and Valuations - The report provides earnings per share (EPS) forecasts for key companies, with Muyuan Foods projected at 2.54 yuan for 2025 and 4.81 yuan for 2026, maintaining an "Overweight" rating [36]. - Other companies such as Wens Foodstuffs and Petty Holdings also receive "Overweight" ratings, indicating strong growth potential [36].

Core Viewpoint - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating significant profits, particularly in the context of Japan's "lost 30 years" and the evolving consumer behavior in China [3][4]. Group 1: Emerging Business Opportunities - The article identifies eight key industries that are experiencing growth, highlighting that a low-desire society does not equate to a lack of opportunities [4]. - The concept of consumption upgrading and demand migration is presented as the largest business opportunity [5]. Group 2: Second-Hand Economy - In the context of reduced spending on luxury goods, the second-hand economy is flourishing, with companies like "大黑屋" in Japan and "红布林" and "胖虎" in China seeing substantial revenue increases [6][7]. - The article notes that platforms like "闲鱼" and "转转" are experiencing significant user engagement and transaction volume growth [9][10]. Group 3: Pet Economy - The pet economy is highlighted as a growing sector, with young consumers spending on premium pet products despite having fewer children [12]. - Companies like "中宠" and various pet brands are witnessing strong sales growth, indicating a shift in consumer spending towards pet care [13][14][15]. Group 4: Adult Care Products - The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a significant economic driver [18][19]. - The article suggests that aging should be viewed as an opportunity rather than a burden, contributing to a multi-trillion dollar "sunset economy" [19]. Group 5: Health Food and Beverages - The rise in health consciousness and demographic changes are driving demand for sugar-free beverages and functional foods, with brands like "东方树叶" and "简醇" gaining traction in China [21][22]. Group 6: Beauty and Aesthetics - The beauty industry continues to thrive, with products like collagen supplements and home beauty devices achieving significant sales, indicating a persistent consumer desire for beauty enhancements [23][24][26]. Group 7: Outdoor and Leisure Activities - The outdoor equipment market is growing, with brands like "凯乐石" and "骆驼" benefiting from increased consumer interest in outdoor activities [29][31]. - The article notes that even in economic downturns, consumers are willing to invest in experiences and leisure [32]. Group 8: Convenience and Time-Saving Products - The "lazy economy" is emerging, with increased demand for frozen foods and smart home appliances that save time, reflecting a shift in consumer priorities towards convenience [39][40]. - The article posits that in a low-desire economy, time-saving solutions may hold greater commercial value than cost-saving measures [42].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are spending more on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin poised for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks, with brands like Dongfang Shuye and Jianchun gaining traction in China [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise, with companies like Jinbo Bio and U like seeing significant sales growth [23][25]. - **Outdoor Recreation**: The outdoor equipment market is booming, with brands like Kailas and Camel experiencing rapid sales growth as consumers seek leisure activities [25][26][27]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and lifestyle brands, are gaining popularity, reflecting a dual consumer behavior of frugality and indulgence [28][29][30]. - **Convenience Economy**: The demand for convenience foods and smart home appliances is increasing as younger generations spend less time cooking. Brands like Anjijia and Kewotai are seeing steady growth [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often viewed as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors [39]. - It suggests that the key to success in a low-desire society is to identify and capitalize on emerging trends and consumer needs, rather than retreating from the market [39].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With a decline in birth rates, young consumers are increasingly spending on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [12][13][15][16]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a lucrative market segment [17][18][19]. - **Health Food and Beverages**: Changing demographics and rising health awareness have led to the growth of sugar-free beverages and functional foods in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - **Beauty and Aesthetic Products**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, indicating that consumers prioritize personal care even in economic downturns [23][24][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from increased interest in outdoor activities as a form of stress relief [29][31][32]. - **Convenience Economy**: The rise of frozen foods and smart home appliances reflects a shift towards convenience, with brands like Anjijia and Kewell seeing steady growth as consumers seek time-saving solutions [39][40][42]. - **Lazy Economy**: The trend of reduced cooking time among younger generations has led to a preference for ready-to-eat meals and smart appliances that automate household tasks, indicating a shift in consumer priorities [39][40][42]. Group 2: Market Dynamics - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. Companies that can identify and act on these opportunities are likely to emerge as winners [44].

Investment Rating - The report maintains an investment rating of "Outperform" for the agriculture, forestry, animal husbandry, and fishery industry [8] Core Insights - The report highlights the stabilization and rebound of pig prices, with the January average price for external three yuan pigs at 12.68 yuan/kg, reflecting a month-on-month increase of 9.58% but a year-on-year decrease of 19.52% [8][21] - The "No. 1 Document" emphasizes the promotion of biological breeding industrialization, which is crucial for achieving self-sufficiency in seed sources and enhancing grain production capacity [19][20] - The pet food sector shows a positive trend, with December 2025 pet food exports reaching 37,700 tons, a year-on-year increase of 15.49% [35] Summary by Sections Market Review - In January 2026, the agriculture, forestry, animal husbandry, and fishery index rose by 1.63%, ranking 23rd among 30 sectors, while the Shanghai and Shenzhen 300 index increased by 1.65% [11] - The animal health sector performed well, while the forestry processing sector saw declines [11] Biological Breeding - The "No. 1 Document" calls for the implementation of actions to revitalize the seed industry and accelerate the breeding and promotion of breakthrough varieties [19][20] - The focus is on stabilizing grain and oil production and enhancing yield levels [19] Livestock and Poultry Data Tracking - Pig prices showed a rebound in January, with a tight supply supporting price increases [21] - The average price of white feather chickens rose to 3.73 yuan/jin, with a month-on-month increase of 1.36% [28] Pet Food Exports - Pet food exports maintained a year-on-year growth, with total exports for 2025 reaching 361,300 tons, a 7.78% increase [35] Investment Recommendations - The report suggests focusing on companies such as Muyuan Foods, Pulaike, Qiule Seed Industry, Guobao Pet, Zhongchong Co., and Petty Holdings, as the industry’s price-to-earnings and price-to-book ratios are below historical averages, indicating potential for valuation recovery [8]