2026年农历马年春节，多个知名景区"一票难求"，周边游、长线游等旅游消费亮点纷呈。从北国冰雪到 南国暖阳，从古城年俗到现代都市，"流动的中国"正以更新的姿态，展现出春节文旅市场的蓬勃活力。 《证券日报》记者梳理携程、同程旅行、美团等多家平台的数据发现，春节假期，返乡探亲和休闲度假 需求叠加，旅游出行订单、旅客运输量均迎来大幅增长。游客出游频次更高、游玩内容更丰富，人均旅 游消费持续提升。这不仅折射出人们对美好生活的向往，也是文旅消费市场强劲复苏的生动注脚。 热度全面提升 守岁迎新后，不少人开启错峰出行模式，实现团圆与出游双向兼顾。飞猪数据显示，春节假期国内游人 均预订金额较去年同期提升约10%，其中，包含住宿和玩乐权益的热门乐园及景点套餐商品订单量同比 增长140%。 美团旅行数据显示，大年初二开始掀起一波出行小高峰，初二至初五期间，机票预订量同比增长40%。 热门出行目的地集中在北京、成都、广州、重庆、上海等核心城市。 飞猪数据显示，春节假期，一批中小城市凭借独特魅力快速"出圈"，开封、崇左、荆州、阿勒泰、普洱 等地订单量较去年同期增长均超1倍。 在"约满、限流、爆满"成为今年春节各大景区常态的同时，返乡 ...

县城消费也正积极拥抱"AI+即时零售"。淘宝闪购数据显示，在通过千问"一句话点外卖"的订单中，近 半数来自县城。其中，超市百货、水果等非餐品类订单较活动上线初期增长超8倍。 今年春节，绿色、智能、健康消费需求旺盛。北京商报记者从京东了解到，平台春节期间（除夕至初 五）机器人产品访问用户量同比提升超4倍，搜索"机器人"用户增长25倍。此外，AI关联产品销量同比 翻倍增长，其中手机、笔记本、玩具、智能眼镜备受关注。 春节期间，线下消费同样火爆。抖音生活服务数据显示，2月14日—22日，在"团圆欢聚"与"文旅过 年"热潮带动下，从餐饮、住宿到娱乐、健身，多元消费场景全面开花。与去年春节同期相比，今年春 节期间抖音团圆饭套餐订单量增长216%，三线及以下城市团购销售额增长66%。 返乡团圆与旅游异地过年双重需求叠加，带火了小城消费，全国中低线城市服务消费迎来强劲增长。在 美团平台，邯郸、南阳、包头、柳州等中小城市跻身休闲玩乐消费TOP10。 作为观察中国消费市场的一扇窗口，今年春节消费呈现出鲜明的电商底色。2月23日，北京商报记者从 多家电商平台获悉，在线上，AI赶在节前深度切入生活消费，消费者置办年货从"集中囤货" ...

聚焦全龄友好，推出"猪猪侠遇见白龙马"亲子嘉年华、糖业博物馆开馆、动漫音乐节、张大千书画展、国潮非遗市集、新春庙会、"云顶往事"剧本杀、徒 步打卡挑战等特色活动，覆盖不同年龄群体消费休闲需求。 市县两级联动发放甜城消费券440万元，整合金融消费资金40万元、购机补贴3000万元，覆盖住宿、餐饮、零售等重点领域商户542家，确保福利精准投 放、直抵需求。 新春佳节年味浓，甜城消费人气旺。 2月23日晚，记者从内江市商务局获悉，我市紧扣国省"乐购新春"工作要求，统筹推进系列促消费活动，节日市场活力持续迸发。假期期间，全市累计举 办重点促消费活动超70场次，重点商贸流通企业实现销售额7.6亿元，同比增长8.3%，带动整体消费超45亿元。 多元活动聚势，全领域激活消费动能 新质场景焕新，新地标引爆消费热潮 内江深化与自贡灯会客源互送，联合72家景区、酒店、餐饮商户开展"票根相伴·畅游内江"专项活动，开设内自专线大巴，推动"过境游"向"过夜游"转化。 春节假期，全市重点酒店平均入住率超88%，雅高瑞享酒店、内江国际酒店营业额同比增长10%以上。 同步推出"成渝银发·悠享内江环线之旅"、"甜城好物节·把内江带回家"、"内 ...

Core Insights - Shanghai's "New Year Consumption Season" during the Spring Festival featured six major themes, including shopping and food, with over 300 activities launched daily to stimulate consumer spending [2] Group 1: Consumer Market Performance - The overall consumption in Shanghai from February 15 to 22 reached 603.5 billion yuan, a year-on-year increase of 12.8%, with offline consumption at 365.5 billion yuan, up 15.4%, and online consumption at 238.0 billion yuan, up 8.9% [3] - The 19 monitored commercial districts recorded a total consumption of 47.8 billion yuan, a 12.0% increase year-on-year, with an average daily foot traffic of 3.19 million, up 15.8% [4] Group 2: Specific Commercial Districts Performance - Nanjing East Road's sales increased by 30% due to various New Year activities, while the sales in Yuyuan Garden rose by 22.1% [4] - Lujiazui's sales grew by 27.8%, and Zhongshan Park's sales increased by 28.4% due to special events [4] - The North Bund commercial area saw a remarkable 36.0% increase in sales, attributed to new spring decorations and activities [4] Group 3: Food and Dining Sector - Restaurant consumption in Shanghai increased by 15.2%, with 567 participating merchants offering 1,136 special meal sets, and 80% of merchants reported year-on-year revenue growth [5] - Online dining activities significantly boosted in-store consumption, with participating merchants seeing a 36.7% increase in revenue and a 47.4% increase in order volume [5] Group 4: Consumer Incentives and Promotions - The "old for new" program for home appliances and digital products generated 2.99 billion yuan in sales, with 815 participating companies [6] - Car purchase subsidies were introduced, with individual subsidies ranging from 3,000 to 20,000 yuan [6] Group 5: Tourist Spending and Events - Out-of-town visitors contributed 173.9 billion yuan to the local economy, a 5.4% increase, with significant participation from tourists from Jiangsu, Anhui, and Zhejiang [8] - Various districts implemented measures to attract tourists, including concerts and special discounts for cruise passengers [8] Group 6: Promotional Activities and Consumer Engagement - The "Lucky Invoice" campaign attracted 3.9 million participants, with 11.3 million invoices entered into the lottery [11] - Over 1.1 billion yuan in consumer vouchers were distributed, leading to a total retail and dining sales increase of over 5 billion yuan [11] - Specific districts reported high engagement rates, with some vouchers being claimed within seconds and achieving redemption rates exceeding 90% [11]

Market Overview - The Hong Kong stock market showed significant recovery on February 23, with all major indices closing higher, and the Hang Seng Index returning to the 27,000-point mark [1][2] - The Hang Seng Index rose by 2.53%, closing at 27,081.91 points, an increase of 668.56 points [2] - The Hang Seng Tech Index increased by 3.34% to 5,385.35 points, up by 173.85 points, while the National Enterprises Index rose by 2.65% to 9,197.38 points, gaining 237.82 points [2] Sector Performance - The market exhibited a broad-based rally, particularly in technology stocks, with Meituan rising by 5.26%, JD Group by 3.56%, Alibaba by 3.47%, Xiaomi by 3.39%, Baidu by 3.26%, Tencent by 3.07%, SenseTime by 2.97%, and NetEase by 1.73% [2] - Gold stocks also performed well, with Tongguan Gold increasing by 12.58%, Chifeng Jilong Gold by 7.96%, Zijin Mining International by 6.82%, Lingbao Gold by 6.23%, China National Gold by 6.14%, Zhaojin Mining by 5.83%, Zijin Mining by 5.35%, and Shandong Gold by 4.60% [2] Analyst Insights - Analysts noted that global stock markets are sensitive to interest rate trends, economic growth expectations, and industry-related news, with short-term volatility driven by technical and liquidity factors rather than fundamental changes [3] - The upcoming earnings season for listed companies is expected to provide stronger fundamental support for the market, with a focus on corporate earnings announcements and future development outlooks [3] - The technology sector, which has underperformed since early 2026, saw a collective rebound on February 23, with Meituan significantly boosting market sentiment [3]

Group 1 - The Hong Kong stock market experienced a strong performance on February 23, with the Hang Seng Index rising by 2.53% and the Hang Seng Tech Index increasing by 3.34%, indicating a significant recovery in market sentiment [2][3] - There was a clear divergence in sector performance, with technology and semiconductor stocks generally rising, while the commodity sector, particularly gold and oil stocks, showed remarkable strength, leading the market [3][4] - Gold stocks such as Tongguan Gold, Chifeng Gold, and Datang Gold all surged over 6%, while oil stocks like China Petroleum and CNOOC also saw significant gains [3][4] Group 2 - The recent surge in the commodity sector is supported by rising international commodity prices, with Comex gold futures increasing by 1.66% from February 16 to 20, and Brent crude oil futures rising by 5.62% during the same period [4] - The volatility in commodity-related stocks during the Spring Festival is closely linked to recent developments in international geopolitics, particularly the tensions between the U.S. and Iran, which have historically led to better performance in oil prices [5] - Analysts suggest that the strong performance of the Hong Kong market may serve as a reference for the upcoming A-share market, as there is a close correlation in capital flow and market sentiment between the two [6][7] Group 3 - Analysts expect that the market environment post-Spring Festival will be more favorable for the bulls, with a focus on technology stocks, driven by positive macroeconomic changes and improved capital conditions [7][8] - Historical data indicates that small-cap growth stocks typically outperform after the Spring Festival, although this year may see a simultaneous rise in large-cap growth due to strong industry trends [8]

Group 1 - The core viewpoint of the articles highlights the significant role of AI in transforming consumer behavior during the 2026 Spring Festival, with a shift from bulk purchasing to instant retail facilitated by AI technology [1][3] - Online consumption saw a remarkable increase, with nearly 200 million "one-sentence orders" placed, indicating that one in ten users utilized AI for their purchases [1] - Instant retail orders surged, with over 3,000 tons of eggs and more than 100 million cups of beverages ordered through AI, showcasing the efficiency and convenience brought by AI in the shopping experience [1] Group 2 - There was a notable rise in demand for green, smart, and healthy products during the Spring Festival, with user visits for robot products increasing over fourfold and AI-related product sales doubling [2] - Offline consumption also thrived, with Douyin reporting a 216% increase in group meal package orders and a 66% rise in group buying sales in third-tier cities compared to the previous year [2] - The introduction of AI services like Meituan's local life AI assistant "Wen Xiaotuan" significantly enhanced consumer planning for leisure activities, with millions of users benefiting from its services during the holiday [2]

春节假期最后一天港股的亮眼表现，令机构们对A股马年"开门红"充满期待。 "2026年的春晚是AI含量浓度最高的一年，也是AI应用的重要分水岭与节点。"华鑫证券传媒新消费首席 分析师朱珠在研报中称，AI未来的竞争将更加激烈，各家将持续推出新模型、新产品，春节后的AI板 块有望持续演绎，传媒有望承接AI应用新红利。 机构普遍指出，春节后A股科技行情的驱动核心主要来自两方面：一是节后将迎来政策的密集落地，例 如"人工智能+"、数字经济发展规划等节后预期将加速推进；二是美股与港股的映射效应显著，春节期 间海外市场表现强势的科技板块，节后通常能带动A股相关标的走强。 此外，春节后短期市场风格往往向科技成长倾斜。据华金证券统计，春节后5或10个交易日内科技成长 行业走势相对占优。近10年内春节后5个交易日内涨幅进入前三次数最多的行业主要为计算机（5次）、 电子（4次）、通信（3次）、传媒（3次）等科技成长行业，春节后10个交易日内的涨幅榜也由科技成 长行业主导。 2月23日，恒生指数、恒生科技指数双双走强。截至收盘，恒生指数上涨2.53%，报27081.91点；恒生科 技指数涨3.34%，报5385.35点。港股科技股、 ...

春节假期落幕，A股即将开市。参考海外资产与港股的假期表现，有望成为预判板块轮动的关键风向标。快来看看最新消息！ 今日（2月23日），港股高开高走，全线大涨，为A股马年开门红营造积极氛围。 港股率先开市，全线飘红 哪些板块春节假期走强？ 消息面上，据新华社消息，我国科学家近日在光通信和6G领域取得突破性进展，在国际上率先实现光纤通信和无线通信系统间的跨网络融合，自主研发 的"光纤—无线一体化融合通信系统"的数据传输速率刷新纪录。该成果2月19日凌晨在线发表于《自然》。《自然》审稿人认为，这项工作"对融合光学和 太赫兹通信系统的进步作出重要贡献"。 开源证券近期研报称，展望2026年，AI"虹吸效应"显著，全球AI或继续共振。海外方面，谷歌、Meta等巨头不断上调AI资本开支指引，谷歌Gemini等大 模型Tokens消耗量大幅提升，AI正循环效应逐步凸显。国内方面，以字节跳动、阿里巴巴、腾讯等为代表的国内AI巨头或进入AI算力大规模投入期。看 好"光、液冷、国产算力"三大核心主线，同时建议重点关注AI应用、运营商、卫星互联网&6G等板块。 纵观整个假期，港股先抑后扬、震荡中不乏亮点，多只基金重仓港股大幅走强，既 ...

Group 1 - The Hong Kong stock market experienced a strong performance on February 23, with the Hang Seng Index rising by 2.53% and the Hang Seng Tech Index increasing by 3.34%, indicating a significant recovery in market sentiment [2][3] - There was a clear divergence in sector performance, with technology and semiconductor stocks generally rising, while the commodity sector, particularly gold and oil stocks, showed remarkable strength, with several gold stocks rising over 6% [2][3] - The recent surge in the commodity sector is attributed to strong international commodity prices, with gold futures increasing by 1.66% from February 16 to 20, and Brent crude oil futures rising by 5.62% during the same period [3][4] Group 2 - Analysts suggest that the fluctuations in commodity-related stocks during the Spring Festival are closely linked to recent geopolitical developments, particularly the tensions between the U.S. and Iran, which have historically led to better oil price performance [4] - The performance of the Hong Kong market may serve as a reference for the upcoming A-share market, as there is a close correlation in capital flow and market sentiment between the two markets [5][6] - Historical data indicates a significant "Spring Festival effect" in the A-share market, with an 80% probability of the Shanghai Composite Index rising in the five trading days before the festival and a 75% probability in the five days after [5] Group 3 - From a funding perspective, the market shows support, with a net inflow into existing equity ETFs and a potential halt in major fund reductions, suggesting that the current market trend may continue [6][7] - Analysts expect that sectors such as technology manufacturing, resource products, and infrastructure chains will perform well post-Spring Festival, driven by increased risk appetite and seasonal demand [7] - The market may see a blend of growth and dividend strategies post-festival, rather than a simple switch in investment style, as both growth and high-dividend assets remain attractive [7]