Group 1: Real Estate Development and Property Services Valuation - As of July 25, 2025, the real estate sector (Shenwan) has a price-to-book ratio (PB) of 0.78, ranking in the 90.45th percentile historically since 2024 [3] - The Hang Seng real estate and construction sector has a PB of 0.44, ranking in the 98.69th percentile historically since 2024 [3] - From July 1 to July 25, 2025, the real estate sector (Shenwan) increased by 7.8%, outperforming the CSI 300 index by 2.93 percentage points [3] - Key A-share real estate companies with the highest gains during this period include New Town Holdings (+12.2%), China Merchants Shekou (+9.3%), and Gemdale Corporation (+7.4%) [3] Group 2: Property Services Market Performance - From July 1 to July 25, 2025, the property services sector (Shenwan) rose by 3.7%, underperforming the CSI 300 index by 1.20 percentage points [4] - The Hang Seng property services and management index increased by 5.1%, also underperforming the Hang Seng index by 0.37 percentage points [4] - Key A-share property service companies with the highest gains include TeFa Service (+10.4%), World Union (+9.2%), and Ningbo Fuda (+5.9%) [4] Group 3: Public Fund Holdings in Real Estate - As of the end of Q2 2025, public funds held a total market value of approximately 48.4 billion yuan in real estate stocks, down from 54.8 billion yuan at the end of Q1 2025 [5] - This represents about 0.14% of net asset value and 0.67% of stock investment value, indicating a lower allocation compared to standard industry benchmarks by 0.56 percentage points [5] Group 4: Market Trends and Opportunities - In the first half of 2025, the sales amount of commodity residential properties in six major cities (excluding affordable housing) reached 913.3 billion yuan, reflecting a 6.0% increase [6] - The average transaction price of land in core cities increased by 22.8% to 12,009 yuan per square meter [6] - Notable real estate companies with strong sales performance include China Jinmao (36.8 billion yuan, +19.6% YoY) and Yuexiu Property (36.9 billion yuan, +10.8% YoY) [6]

Group 1: Macroeconomic Insights - The introduction of a national basic childcare subsidy standard aims to ensure the policy's inclusiveness and continuity while alleviating local fiscal pressure, contributing to the establishment of a long-term system [4] - The estimated annual childcare subsidy distribution ranges from 100 to 120 billion yuan, which is expected to boost consumer spending and increase retail sales growth by approximately 0.14-0.2 percentage points [4] Group 2: Market Performance - In July, major A-share indices generally rose, with the ChiNext Index showing the largest increase, while the Shanghai 50 Index had the smallest gain [4] - The Hong Kong stock market also experienced a volatile upward trend in July, influenced by improved market sentiment and reduced overseas disturbances [4] Group 3: Fund Analysis - As of Q2 2025, the total scale of convertible bonds held by funds was 272.825 billion yuan, with mixed bond funds reducing their holdings significantly [4] - The banking sector's convertible bonds saw a notable reduction in holdings, while non-bank financial sector bonds were increased [4] Group 4: Real Estate Sector - From July 1 to July 25, 2025, the real estate sector outperformed the market with a 7.8% increase, surpassing the CSI 300 Index by 2.93 percentage points [5] - Leading real estate companies such as New Town Holdings (+12.2%), China Merchants Shekou (+9.3%), and China Jinmao (+24.4%) showed significant growth [5] Group 5: Agricultural Chemicals - The China Pesticide Industry Association initiated a "Correcting Wind and Treating Volume" campaign to address issues like illegal production and disorderly competition in the pesticide industry, which is expected to enhance industry prosperity [6] Group 6: Company Performance - Dongpeng Beverage - Dongpeng Beverage reported a revenue of 10.737 billion yuan for H1 2025, marking a 36.4% year-on-year increase, and a net profit of 2.375 billion yuan, up 37.2% year-on-year [6] Group 7: Company Performance - Heng Rui Medicine - Heng Rui Medicine announced a significant collaboration with GSK, granting exclusive global rights (excluding certain regions) for HRS-9821 and up to 11 projects, with an upfront payment of 500 million USD and potential milestone payments of 12 billion USD [7] - This partnership is expected to expand Heng Rui Medicine's international market presence and solidify its position as a leader in innovative pharmaceuticals [7]

Report Industry Investment Rating No information provided. Core Viewpoints of the Report In the first half of 2025, China's bond market continued to strengthen its direct financing function, focusing on "improving quality and efficiency, serving the real economy." It launched the "Technology Board" of the bond market, increased targeted support for key areas such as technological innovation and private enterprises, strengthened requirements for issuance, trading, and valuation, promoted market standardization, and further advanced opening - up to promote the interconnection of domestic and foreign bond markets [5]. Summary by Relevant Catalogs 1. Key Areas: The "Technology Board" of the Bond Market Sets Sail, and Policy "Combinations" Inject New Development Momentum - **Policy for Technological Innovation**: Policies in the technological innovation field were intensively introduced. The "Technology Board" of the bond market was officially launched, supporting three types of entities to issue technological innovation bonds. The issuance scale of technological innovation bonds reached about 1 trillion yuan, a year - on - year increase of 86%. The risk - sharing tools and ETFs for technological innovation bonds made positive progress [4][6][11]. - **Support for Consumption and Sports Industries**: The bond market increased support for the consumption and sports industries. In the sports industry, relevant departments issued a guiding opinion to support sports enterprises in issuing bonds. In the consumption field, policies were introduced to support enterprises in service consumption areas to issue bonds [12][14]. 2. Weak Links: Policies Intensify to Release Positive Signals, and the Financing Situation of Private Enterprises Remains to Be Continuously Observed - **Policy Attention**: The central government deployed efforts to solve the financing problems of private enterprises. The "Private Economy Promotion Law" was officially implemented, emphasizing support for private enterprises to obtain direct financing through bonds [15][16][18]. - **Financing Situation**: Although the bond financing of private enterprises improved marginally, overall, it still faced constraints such as insufficient demand and high costs. The improvement of private enterprise bond financing requires time [21][22]. 3. Basic Systems: Adhere to the Main Line of Standardized System Construction and Promote the High - Quality Development of the Bond Market - **System Rule Optimization**: The bond market optimized rules for issuance, trading, and valuation. For example, it reduced bond trading and settlement fees, revised company bond review guidelines, and optimized bond valuation guidelines [25][26][27]. - **Risk Management**: It standardized debt - restructuring bond replacement business and improved the institutional framework of credit risk mitigation tools to enhance the flexibility of product creation [28][29]. 4. Opening - up: The Bond Connect Has Made Positive Progress, and Upgraded Measures May Accelerate the Opening - up Process - **Free - Trade Offshore Bonds**: There are expectations for the restart of free - trade offshore bonds, emphasizing the "two - ends - abroad" principle to support domestic enterprises' overseas financing and attract foreign investment [33]. - **Bond Connect Optimization**: The Bond Connect reached its eighth anniversary. The scope of "South - bound Connect" investors was expanded to non - banking institutions, and relevant mechanisms were optimized to promote the interconnection of domestic and foreign markets [34][37]. - **Bond Allocation Value**: China's bonds have good allocation value. Against the backdrop of Sino - US tariff frictions, they may attract more long - term allocation funds, and the bond market's opening - up level is expected to continue to deepen [38][39].

Investment Rating - The report maintains a "Strong Buy" rating for the real estate sector, indicating a positive outlook for investment opportunities in this industry [4]. Core Insights - Recent policies in Chengdu and Jinan aim to stimulate the housing market by easing restrictions on property sales and lowering down payment ratios for second homes [3]. - New home transaction volume has shown signs of recovery, with a month-on-month increase in transaction area and a narrowing year-on-year decline [17][18]. - The report highlights a significant increase in domestic bond issuance by real estate companies, indicating improved market confidence [15]. Summary by Sections 1. Key City New Home Market, Second-hand Home Market, and Inventory Tracking - New home transaction area in 40 cities increased by 6.9% month-on-month, while the year-on-year decline narrowed to 9.6% [18]. - Second-hand home transaction area decreased by 2.2% month-on-month, with a year-on-year decline of 11.1% [18]. - New home inventory area increased by 0.2% month-on-month but decreased by 16.0% year-on-year, with a de-stocking period of 17.7 months [44]. 2. Land Market Tracking - Total land transaction area across 100 cities increased by 9.8% month-on-month but decreased by 3.0% year-on-year [15]. - The total land transaction price fell by 7.8% month-on-month and 25.9% year-on-year, with an average floor price of 1598.3 yuan per square meter [15]. 3. Policy Overview - Chengdu's new policy allows for phased cancellation of housing sales restrictions starting July 21, 2025, and Jinan has introduced favorable policies for affordable housing [3]. 4. Sector Performance Review - The real estate sector's absolute return was 4.1%, up by 6.2 percentage points from the previous week, while relative return compared to the CSI 300 index was 2.4%, an increase of 5.6 percentage points [15]. 5. Investment Recommendations - The report suggests focusing on four main lines of investment: established firms in core cities, smaller firms with significant breakthroughs, companies with strategic changes, and real estate brokerage firms benefiting from the second-hand market recovery [15].

Investment Rating - The report maintains a "Buy" rating for key companies in the real estate development sector, including Poly Developments, China Merchants Shekou, and Binjiang Group, while also giving a "Buy" rating to China Overseas Development, China Resources Land, and China Jinmao in the H-share sector [37][71]. Core Insights - The real estate sector has shown resilience, with the real estate (Shenwan) index rising by 7.8% from July 1 to July 25, 2025, outperforming the CSI 300 index by 2.93 percentage points [29][37]. - The report highlights a structural alpha opportunity in the real estate sector, particularly for leading companies with strong brand recognition and product reputation, despite a weak beta performance overall [4][65]. - The report emphasizes the importance of urban renewal and structural optimization in high-capacity core cities, which are expected to benefit from ongoing real estate policies [70][71]. Summary by Sections Real Estate Development Sector Valuation and Key Companies - As of July 25, 2025, the real estate (Shenwan) price-to-earnings (P/E) ratio is 42.93, with a historical percentile of 99.45% [11][20]. - The top-performing A-share real estate companies from July 1 to July 25, 2025, include New Town Holdings (+12.2%), China Merchants Shekou (+9.3%), and JinDi Group (+7.4%) [29][31]. Property Services Sector Valuation and Key Companies - The real estate services (Shenwan) P/E ratio is 46.73, with a historical percentile of 86.21% as of July 25, 2025 [2][40]. - The top-performing A-share property service companies during the same period are TeFa Service (+10.4%), World Union (+9.2%), and Ningbo Fuda (+5.9%) [51][55]. Public Fund Holdings in Real Estate Sector - As of the end of Q2 2025, public funds held a total market value of approximately 484.4 billion yuan in real estate stocks, representing a decrease from 548.4 billion yuan at the end of Q1 2025 [3][63]. Market Trends and Sales Performance - In the first half of 2025, the sales amount for commodity residential properties in major cities increased by 6.0%, while the overall sales amount for the top 100 real estate companies decreased by 11.4% [4][66]. - The report notes a significant increase in land transaction prices and areas in key cities, indicating a potential recovery in the real estate market [67][70]. Investment Recommendations - The report suggests focusing on three main lines for investment: stable leading companies with high product reputation, companies with rich existing resources, and the long-term growth potential of the property services sector [71][70].

Group 1 - The core viewpoint highlights the ongoing development of commercial real estate, particularly in retail, with various companies expanding their operations and enhancing consumer experiences through innovative strategies [3][5][8] - Multiple cities are implementing or enhancing tax refund policies to stimulate inbound consumption, with notable examples including Guangzhou and Dalian, which have introduced convenient tax refund services for foreign tourists [5][6] - Companies like China Resources and Poly are expanding their commercial footprints through strategic partnerships and new project developments, targeting both core cities and emerging markets [10][11] Group 2 - Alibaba is raising funds to support its international e-commerce and cloud computing businesses, while competitors like JD.com and Meituan are intensifying their efforts in instant retail [4][28] - The REITs market is experiencing significant activity, with several companies, including Cinda and China Overseas, pushing for the listing and expansion of quality assets, indicating a robust interest from investors [31][33] - High-end brands are innovating their retail experiences, as seen with LV's unique store concept in Shanghai, which has attracted considerable foot traffic and consumer interest [19][21] Group 3 - The retail landscape is evolving with brands like Ba Wang Cha Ji and Lao Xiang Ji expanding into Hong Kong, indicating a trend of brands using the city as a launchpad for global expansion [18][24] - Nike is facing challenges in the Chinese market, with a reported 13% decline in revenue, while luxury brands are leveraging experiential marketing to attract consumers [19][20] - Community-focused commercial projects are on the rise, with new concepts like DT-X aiming to enhance local shopping experiences and meet consumer demands for convenience [17][18]

Investment Rating - Industry investment rating: Stronger than the market (maintained) [2] Core Viewpoints - Short-term focus on policy developments, while mid-term emphasis on quality enterprises. The real estate sector rose by 4.07%, outperforming the CSI 300 index which increased by 1.69%. The average daily transaction of new homes in 50 key cities increased by 23.7% week-on-week. As important meetings approach, market sentiment is expected to remain optimistic, with attention on the latest policy statements. Mid-term, as some companies exit the market and the central government emphasizes "controlling increments, optimizing stock, and improving quality," the industry is expected to shift towards quality competition, with product strength and financing capabilities becoming key factors for surviving companies [3]. Market Monitoring - Transaction volume rebounded, but future trends remain to be observed. In the week of July 19-25, new home transactions in 50 key cities reached 15,000 units, a 23.7% increase week-on-week. However, the average daily transaction for new homes in July (as of the 25th) decreased by 29% year-on-year and 37.1% month-on-month. The inventory decreased by 1.9% week-on-week, with a de-stocking cycle of 18.8 months, totaling 89.52 million square meters in 16 cities as of July 25 [9][12]. Capital Market Monitoring - The real estate sector saw a 4.07% increase, outperforming the CSI 300 index's 1.69% rise. The current PE ratio for the real estate sector is 42.93 times, placing it in the 99.1 percentile of the past five years [21]. Key Stock Recommendations - China Overseas Development: Valued at 0.38 times PB, with a dividend yield of 4.2%, and a year-to-date increase of 18.6%, below the Hang Seng Index [5]. - CR Land: Benefits from the stabilization of "good houses," providing stable dividend income with a projected dividend of approximately 10 billion from 2021 to 2024 [5]. - Beike-W: Expected to benefit from the recovery in second-hand housing transactions, with a projected net profit growth of 15% in 2025 [5]. Policy Environment Monitoring - The State Council announced the "Housing Rental Regulations," indicating a supportive policy environment for the real estate sector [7].

丨证券研究报告丨 行业研究丨行业周报丨房地产 [Table_Title] 如何看待反内卷对地产的间接影响？ ——房地产行业周度观点更新 报告要点 [Tablary] 地产行业属性与传统产能概念差别很大，直接出台相关反内卷政策的概率不高，但也会受到一 些间接影响。反内卷一定程度上将缓和物价下行压力，有助于降低实际利率，但可能对生产、 就业和收入等总量数据造成一定压力。关键还是需求端扩张性政策的配合，既提升居民就业和 收入预期，反内卷又降低实际利率，如此方能更有效地提振地产需求；但如果没有收入提升预 期，物价的提升反而会压制实际可支配收入，提振地产需求依赖总需求扩张引致的良性通胀， 而非供给侧优化之下的成本上涨。 分析师及联系人 [Table_Author] SAC：S0490520040001 SAC：S0490525060001 SFC：BUV416 刘义 侯兆熔 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_Title 如何看待反内卷对地产的间接影响？ 2] ——房地产行业周度观点更新 核心观点 止跌回稳的政策目标一定程度上对市场预期有所提振， ...

Investment Rating - The industry investment rating is maintained at "Outperform the Market - A" [7] Core Insights - The Shanghai land market is experiencing a resurgence, with the sixth batch of land auctions yielding a total of 28.957 billion yuan from 8 plots, indicating strong demand for core urban land [1] - The report suggests that under a backdrop of loose liquidity, the entry of core land in major cities is expected to restore market confidence and stabilize the real estate sector [1] - The report highlights potential investment opportunities in distressed real estate companies such as JinDi Group and New Town Holdings, as well as leading firms maintaining land acquisition intensity like China Merchants Shekou and Poly Developments [1] Sales Review (July 19-25) - A total of 13,042 units were sold across 32 monitored cities, representing an 18.5% week-on-week increase; however, cumulative sales for 2025 stand at 465,000 units, down 6.2% year-on-year [2][13] - First-tier cities sold 3,431 units, down 11.5% week-on-week, while second-tier cities saw a significant increase of 47% with 8,491 units sold [2][14] - The second-hand housing market also showed growth, with 23,343 units sold across 18 monitored cities, a 2.5% increase week-on-week, and a cumulative year-on-year increase of 10.4% [17] Land Supply (July 14-20) - The planned construction area for residential land supply across 100 cities is 4.8 million square meters, with a cumulative supply of 12.261 million square meters for 2025, reflecting an 11.7% year-on-year decline [3][21] - The average floor price for land supply across 100 cities is 5,376 yuan per square meter, with a 0.5% increase week-on-week and a 9.8% increase year-on-year [3][22] Land Transactions (July 14-20) - The total planned construction area for residential land transactions across 100 cities is 2.28 million square meters, with a cumulative total of 10.516 million square meters for 2025, showing a 5.1% year-on-year increase [4][43] - The average transaction floor price for residential land is 5,899 yuan per square meter, reflecting a 1.7% week-on-week increase and a 9.4% year-on-year increase, with an overall premium rate of 10.7% [4][45]

Core Insights - The commercial landscape in Xingsha is experiencing significant growth, with multiple high-profile retail projects opening, including the first "Convention + Outlet" commercial complex in Changsha, set to open in September with over 230 international brands [1][3][9] - The influx of major commercial players into Xingsha reflects the area's strong market potential and favorable business environment, as recognized by national economic policies aimed at boosting consumption [3][8] - Xingsha has become a leading county in commercial development, with a notable increase in the number of flagship stores and a robust consumer base, supported by a comprehensive transportation network [5][6][8] Group 1 - The opening of the Aeon Mall in Xingsha has attracted over 128,000 visitors and generated sales exceeding 5.1 million yuan on its first day [9] - The upcoming Changsha Shanshan Outlet will feature a significant number of first stores and flagship stores, enhancing the local retail scene [1][9] - The strategic location and development of commercial complexes in Xingsha have transformed it into a competitive shopping destination, reducing the need for residents to travel to the city for shopping [4][5] Group 2 - The commercial ecosystem in Xingsha is characterized by a diverse range of shopping options, with seven large commercial complexes and numerous supermarkets and department stores [5][6] - The county's economic strength is highlighted by its GDP exceeding 220 billion yuan and its recognition as one of the "super strong counties" in China [8][9] - The local government has implemented various initiatives to stimulate consumption, including the "Top Ten Action Plans to Boost Consumption" [9][11] Group 3 - The rapid development of commercial projects in Xingsha is supported by efficient government services, including the establishment of dedicated teams to assist businesses [11][12] - The commercial area has seen a 97,500 square meter increase in the size of large commercial complexes and supermarkets over the past decade [12] - The upcoming openings of Shanshan and Junshang commercial centers are expected to further enhance the consumer market in Changsha County [9][12]