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揭秘沃尔沃“安全+”密码:百年基因破局流量战
21世纪经济报道· 2025-07-05 07:27
在价格战和行业激烈竞争硝烟中,安全这一传统议题被重新推至焦点。 华为余承东高呼"安全是最大的豪华",雷军也重新强调"安全是一切",几乎所有车企都在 标榜自己的安全性能,但在安全共识下的实践究竟有何差异? 六月底的成都,一场别开生面的"安全小剧场"拉开了全新沃尔沃XC6 0的上市序幕。没有 参数堆砌的PPT轰炸,取而代之的是沉浸式场景体验;发布会的C位不是车企领导,而是 扮演男性、女性、儿童、孕妇的碰撞测试假人。"我们希望让大家身临其境感受沃尔沃的安 全。"沃尔沃汽车大中华区销售公司总裁于柯鑫表示。 在 新 能 源 时 代 , 车 企 营 销 被 流 量 裹 挟 , 如 何 讲 好 品 牌 故 事 成 为 大 多 数 车 企 面 临 的 重 大 挑 战,这一以"安全"著称的北欧豪华车企更不例外。作为难以在售前直观感受的品质,安全 性能如何能被更多消费者感知,沃尔沃一直在探索的路上。 "以前讲安全,是不够具象化的。"于柯鑫反思道。为了讲好安全故事,沃尔沃摒弃了对参 数泛泛而谈的传统营销模式,而是深入挖掘安全亮点并进行了"易理解"的转译。"我们组成 了一个包含产品团队、瑞典研发团队、亚太研发团队和培训团队的内容挖掘 ...
从主动安全看理想的用户价值
Xin Lang Cai Jing· 2025-07-03 06:28
Core Viewpoint - Li Auto is positioning laser radar as a fundamental safety component in its vehicles, contrary to the industry's trend of moving away from it, demonstrating a commitment to enhancing vehicle safety through advanced technology [3][4][17]. Group 1: Safety Features and Innovations - Li Auto's vehicles equipped with laser radar have shown a 20%-30% reduction in accident rates compared to those using only visual systems, with night-time accident rates decreasing by 41% [3][4]. - The company has integrated laser radar into its active safety systems, allowing for emergency braking at speeds of up to 120 km/h in low-light conditions, significantly improving safety performance [4][6]. - Li Auto's active safety features have reportedly prevented over 7.3 million potential collision incidents for users as of June 12, 2023, positioning the company as a leader in the industry [4][17]. Group 2: Technological Advancements - The self-developed Xinghuan OS enhances the response speed of active safety functions, reducing the braking distance by 7 meters at 120 km/h compared to previous systems [13][16]. - Li Auto has transitioned from relying on supplier solutions to developing its own systems, with a dedicated R&D team and significant investment, indicating a long-term commitment to safety innovation [16][17]. - The company has created a high-frequency risk scenario library to improve the detection and response capabilities of its vehicles, addressing various driving hazards [6][17]. Group 3: Market Positioning and Philosophy - Li Auto emphasizes "user value" in its product development, prioritizing safety as a core principle, which is reflected in its decision to make laser radar standard across all models [4][17]. - The company's approach to safety is characterized by a shift from passive defense to proactive evolution, continuously iterating on safety algorithms based on user feedback [16][17]. - Li Auto's strategy aims to redefine automotive safety, positioning itself as a forward-thinking leader in the industry with a focus on long-term technological advancements [17].
涵盖行人、自行车、踏板式两轮摩托车 AEB强制国标将实施
Core Points - The new standard for Advanced Emergency Braking System (AEB) will replace the existing recommendation standard and become mandatory for M1 and N1 vehicle categories starting January 1, 2028 [1][6] - The new standard aims to enhance vehicle safety by requiring AEB systems to recognize vulnerable road users such as pedestrians and cyclists, which were not covered in the previous standard [6][9] - The implementation of the new standard is expected to significantly reduce traffic accident casualties and will compel automotive manufacturers to increase R&D investments [12] Summary by Sections Standard Transition - The new standard titled "Technical Requirements and Test Methods for AEB in Light Vehicles" is currently in the public consultation phase, with a deadline for feedback set for June 30, 2025 [1] - The new standard will transition from a recommendation to a mandatory requirement for M1 and N1 vehicles, expanding the scope of AEB functionality [6] Technical Requirements - The new standard raises technical benchmarks for AEB systems, including the ability to identify not only vehicles but also vulnerable road users like pedestrians and cyclists [7][9] - Specific speed activation ranges for AEB systems are defined: M1 vehicles must activate between 10 km/h and 80 km/h, while N1 vehicles must activate between 10 km/h and 60 km/h [7] Market Impact - As of early 2023, the AEB installation rate in domestic passenger vehicles reached 56.5%, with 62.9% in the new energy vehicle segment, indicating a growing trend towards AEB adoption [10] - The new standard is anticipated to create a significant shift in the automotive industry, potentially leading to increased costs and adjustments in R&D and vehicle integration for manufacturers [12]
专访 || 加特兰创始人兼CEO陈嘉澍:以创新、质量与安全打造“中国芯”的金字招牌
当智能驾驶从尝鲜期渐入普及期,汽车行业正经历一场安全意识的集体觉醒,政策监管的持续加码,更引导产业从"技术 狂飙"转向 "安全理性"的发展路径。在此关键节点,如何兼顾智驾平权与安全底线,考验着每个参与者的战略定力。 作为全球领先的车规级无线感知与通信芯片企业,加特兰在"2025加特兰日活动"中给出了自己的答案,不仅展示了毫米波雷达 技术的最新进展,还发布了全球首款符合IEEE 802.15.4ab新标准的车规级UWB SoC芯片,充分诠释其"创新与安全并重"的价值坐 标。 "大家是否过于'重智能'而'轻安全'了?"陈嘉澍叩问行业,并呼吁回归安全性第一,让智能技术服务于安全这一最高目标。这 与加特兰创立的初衷相吻合,即通过半导体技术创新,推动毫米波雷达在汽车主动安全领域普及,以减少交通事故和人员伤 亡。从CMOS毫米波雷达SoC从40nm向22nm的跨越、从4T4R到6T6R的升级,到AiP/RoP®封装技术的迭代与BBA/RSP信号 处理器的优化,其每一次技术创新与产品性能提升,都助力实现更安全、更可靠的智能辅助驾驶功能。 陈嘉澍认为,技术价值的终极落点在于,主动安全性能和用户辅助驾驶体验的提升。他指出,不论 ...
Oshkosh (OSK) 2025 Earnings Call Presentation
2025-06-05 13:38
Investor Day Welcome and opening remarks Senior Vice President, Investor Relations Forward looking statements This presentation relates to the Company's 2025 Investor Day at which the Company is discussing the Company's strategy, financial targets and capital allocation priorities, its plans for growth in revenues, margin expansion and advancements in technology, and its investment thesis (its "2028 Targets"). The Company intends that all statements in this presentation concerning the 2028 Targets, includin ...
智能辅助驾驶迎大考,“AEB技术之争”到底争的是什么?
3 6 Ke· 2025-06-04 13:25
最近,汽车圈的一项"沉默但关键"的技术——自动紧急制动系统(AEB),正从幕后走向台前,即将从"选配"升级为"标配"。 2025年5月,工信部牵头起草的《轻型汽车自动紧急制动系统技术要求及试验方法》公开征求意见,首次将AEB(自动紧急制动系统)从推荐性标准变为 强制性标准。 这一政策信号预示着,汽车主动安全技术将从车企的技术储备转变为全民出行的刚性需求,推动行业从"功能堆砌"向"安全实效"深层转型。 例如,乘用车需在60km/h内避免与静止车辆碰撞,在40km/h内避免与横穿行人碰撞,响应速度和制动效能均达到国际一流水平。 新国标直指行业"伪AEB"痛点,对智能辅助驾驶方案供应商的技术研发能力、产品可靠性、成本控制能力,以及规模化量产落地能力提出更高标准。 由于此前国内未将AEB系统纳入强制标准,市场上存在AEB产品的实际稳定性与宣传错位的情况。一旦车辆驾驶速度达到一定程度,某些性能不佳的AEB 会"显出原形"。 AEB技术新规箭在弦上 虽然每家车企都高举着"智驾平权"的大旗,但AEB这类主动安全系统,目前在我国的整体装配率不足60%。乘联会最新统计显示,8万元以下的入门级车 型,AEB装配率仅为2.6%。不 ...
“按华为质量标准,有车厂一台车都不能发货”!余承东最新发声,呼吁“鼓励真牛,打击吹牛”
证券时报· 2025-05-31 10:02
余承东最新发声! "我今天说的话可能有点过头,媒体助理在下面让我不能说。我告诉你,按华为的质量标准,有的车厂它一台车都不能发 货。"在5月31日召开的未来汽车先行者大会上,华为常务董事、终端BG董事长余承东表示。 此外,余承东在本次大会上还透露,华为系将只做五个"界",到此截止。他还呼吁,汽车行业在L3级别自动驾驶的法规标准 制定上,应更加站到用户体验和交通安全的角度来看,进行真正合理的标准划分。 赛力斯和奇瑞董事长都"定了尊界" 在本次未来汽车先行者大会上,江汽集团董事长项兴初表示,奇瑞汽车股份有限公司董事长尹同跃和赛力斯董事长张兴海都 定了刚刚上市的尊界S800。 此前在5月30日晚,华为与江淮汽车合作的尊界品牌首款车型尊界S800正式发布,售价70.8万元起。5月31日,鸿蒙智行宣布尊 界S800上市1小时大定突破1000台。余承东表示,70%订单为百万顶配。 项兴初透露,自2019年江淮汽车与华为开展战略合作以来,双方组建了超5000人的专属团队,新建了尊界超级工厂,目前尊 界项目投入已超百亿元。 为什么要做尊界?余承东表示,中国汽车要向全球价值链顶端迈进,打造一辆最具顶尖设计技术、工艺的车,一辆能代 ...
鸿蒙智行:累计避免可能的碰撞超1,810,000次
news flash· 2025-05-27 07:41
Group 1 - The core viewpoint is that the Hongmeng Intelligent Driving Alliance has successfully avoided over 1,810,000 potential collisions as of May 22, 2025, highlighting the effectiveness of active safety technologies in modern vehicles [1][3] - The entry into a large-scale pre-installed AEB (Automatic Emergency Braking) era in the Chinese automotive market is imminent, indicating a significant shift towards enhanced vehicle safety systems [1] - Active safety technology is becoming a crucial component of the modern automotive safety framework, emphasizing its importance in the industry [1]
乘用车AEBS强标落地前夜:技术边界待定、低价车型压力大
经济观察报· 2025-05-24 05:59
当前汽车行业对于AEBS技术仍存在争议,包括技术标准不统 一 、 技 术 缺 陷 ( 如 误 触 发 或 漏 触 发 ) 以 及 成 本 压 力 等 。 在 AEBS即将强制安装的背景下,如何解决这些问题成为业内关 注的焦点。 作者:周菊 封图:图虫创意 自动紧急制动系统(Advanced Emergency Braking System,下称:AEBS)或将在乘用车上强制 安装。 近日,工信部牵头发布《轻型汽车自动紧急制动系统技术要求及试验方法》(下称:《方法》)并 公开征求意见。与现行标准不同,《方法》将AEBS从推荐性标准转变为强制性标准,并将范围扩 大至M1类乘用车与N1类轻型货车,即轿车、SUV、MPV等乘用车以及轻型载货汽车。这意味着, 未来在中国市场销售的乘用车,无论是高端型还是经济型,都将具备这一功能,乘用车大规模前装 AEBS进入倒计时。根据新标准,2027年1月1日新申请车型将强制执行,2028年1月1日所有在产 车型要全面达标。 AEBS是一项汽车主动安全技术,能够通过雷达测出与前方车辆或障碍物之间的距离,并利用数据 分析模块将测出的距离与警报距离、安全距离进行比较。当距离小于安全距离时 ...
AEB强制国标,港股跑出重量级“黑马”?
Jing Ji Guan Cha Bao· 2025-05-23 11:04
(原标题:AEB强制国标,港股跑出重量级"黑马"?) 靴子加速落地,佑驾创新迎重大利好。 近日,强制性国家标准《轻型汽车自动紧急制动系统技术要求及试验方法》完成起草,并进入公开征求 意见阶段,标志着中国汽车行业已迈入主动安全"强监管"时代。 AEB作为汽车安全"生命线",其强制装配将为产业链上下游释放巨大增量空间,驱动千亿级市场爆发, 成为影响行业格局的重要推手。而拥有全栈技术积淀、成熟量产能力及全球化视野的佑驾创新 (2431.HK),或将凭借生态位优势,在新一轮竞争中率先突围。 红利释放,"乘商双线布局"精准卡位 对比现行标准,新国标明确M1(轿车、SUV、MPV等乘用车)和N1类(轻型载货汽车)应装备自动紧 急制动系统,适用范围覆盖乘用车、商用车两大市场。 这种"乘商两开花"的前瞻布局,在完善产品矩阵、分散市场风险的同时,更让佑驾创新能够灵活调配资 源,在政策驱动的增量市场中最大化承接红利。 全球视野,本土需求与出海战略共振 当前,中国汽车市场正经历结构性变革。 一方面,本土车企加速向智能化、电动化转型;另一方面,自主品牌"探索第二增长曲线"的出海浪潮高 涨,满足欧盟、美国等海外法规要求成为刚需。 若国 ...