中信证券指出，游戏2025Q3延续上半年高景气态势，龙头公司带动下，行业收入、利润均延续高增长 态势。在游戏版号"一月一批"的常态化发行节奏下，游戏行业的优质内容供给节奏有望持续。展望后 续，一方面针对已发售游戏进行的精细化运营有望拉长相关游戏的流水贡献，延续产品动能，另一方面 目前行业龙头产品管线储备丰富，为后续业绩增长提供高确定性。 （文章来源：每日经济新闻） 11月13日，腾讯公布2025年第三季度业绩。财报显示，第三季度，腾讯网络游戏业务总收入达636亿 元。其中，本土市场游戏收入为428亿元，同比增长15%；国际市场游戏收入为208亿元，同比增长 43%。 11月20日，网易披露2025年第三季度财报。公司期内净收入为284亿元，同比增加8.2%。其中，游戏及 相关增值服务业务延续强劲表现，实现净收入233亿元，同比增长11.8%，占公司总营收比重升至82%， 成为拉动业绩增长的核心引擎。对比去年同期，网易游戏业务正在加速回暖。 11月24日午盘，游戏传媒板块持续冲高，游戏ETF（159869）现涨超3.5%，持仓股全线飘红，名臣健 康、迅游科技、神州泰岳、冰川网络、博瑞传播、盛天网络、国脉文化等涨 ...

Game Releases - The mobile RPG "Black Clover: Path of the Magic Emperor" was officially launched on November 6, featuring a 3D world based on the anime and allowing players to experience Asta's journey alongside popular characters [1] - MiHoYo's first life simulation game "Starry Valley" began its "habitable test" on November 7, allowing players to engage in activities like planting and fishing across different planets [3] Industry Developments - The DLC for "Elden Ring: Night's Fall" is currently in development and is expected to be released in the fiscal year 2025, with performance exceeding initial expectations [6] - The 2025 KPL Grand Finals set a new record for the highest attendance at an esports event, with 62,196 attendees, as Chengdu AG Super Play Team claimed the championship [8] Company News - Rockstar Games announced a delay for "GTA VI," pushing the release date from May 26, 2026, to November 19, 2026, which caused a nearly 10% drop in its parent company Take-Two's stock price [11] - Chen Rui stepped down as General Manager and CFO of Shanghai Bilibili Technology, with the company stating that this change is a normal adjustment and does not affect his role as Chairman and CEO [13] Market Performance - In Q3 2025, China's gaming market generated actual sales revenue of 880.26 billion yuan, reflecting a quarter-on-quarter growth of 6.96%, with leading companies like Kaixin Network and Giant Network reporting net profits exceeding 500 million yuan and growth rates above 35% [15]

Group 1: Wealth Growth of Entrepreneurs - The 2025 Hurun Rich List shows significant wealth growth among Chinese entrepreneurs, with the top three being Zhong Shanshan, Zhang Yiming, and Ma Huateng, all of whom have substantial business interests in the gaming industry [1][2] - Ma Huateng's wealth increased by ¥150 billion (+48%) to ¥465 billion, primarily due to the rise in Tencent's stock price and the success of its gaming strategy [2][3] - Ding Lei's wealth rose by ¥120 billion (+60%) to ¥320 billion, driven by stable revenues from several games under NetEase and the anticipated return of Blizzard's games in China [3] Group 2: Performance of Gaming Companies - Gigabit's Q3 revenue reached ¥1.968 billion, a year-on-year increase of 129.19%, with net profit soaring by 307.70%, marking a record high for the company [4][7] - Giant Network reported a Q3 revenue of ¥1.706 billion, up 115.63% year-on-year, with net profit increasing by 81.19%, attributed to the success of new games [7] - 37 Interactive Entertainment's Q3 net profit reached ¥944 million, a year-on-year growth of 49.24%, driven by the performance of several new titles [7] Group 3: Industry Trends and Future Outlook - The gaming industry continues to play a crucial role in the Chinese economy, with the potential for further changes in the wealth landscape as new games are launched [3] - The success of games like "Honor of Kings" and the upcoming projects under its IP indicate a robust expansion strategy within the gaming sector [15][19] - The return of Blizzard's classic games and the launch of new titles reflect a dynamic and evolving gaming market in China [31][34]

Industry Overview - In October, a total of 166 games received approval for release, with 159 being domestic games and 7 imported games, marking the highest number of new game approvals in recent years [3] - The actual sales revenue of the Chinese gaming market for Q3 (July-September) was 880.26 billion yuan, representing a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [5] Domestic Companies - NetEase's head of the tenth division, Li Kaiming, announced his departure to pursue entrepreneurship, with the company confirming that his exit will not affect the studio's operations [6] - Tencent announced that "Honor of Kings World" is set to be released in spring 2026 [6] International Developments - A report indicated that 26% of European developers faced layoffs in 2025, with 13% leaving the gaming industry altogether [8] - The price of in-game items in "CS2" plummeted following a patch that expanded the trade-up system, with the price of the Karambit Doppler skin dropping from over $2,700 to around $1,100 [10] - Koei Tecmo Holdings significantly raised its profit forecast for the first half of the 2025 fiscal year (April to September), expecting both ordinary profit and net profit to double, driven by strong game sales and effective cost control [11]

Core Insights - The article highlights the stable approval process for domestic game licenses in China, with a significant increase in the number of licenses issued in 2025 compared to the previous year [1][3] - The gaming market in August 2025 showed stable performance, with notable revenue contributions from high-quality products, indicating a positive outlook for game development companies [2][3] Group 1: License Approval and Supply - On September 24, 2025, the National Press and Publication Administration approved 145 domestic games and 11 imported games, indicating a robust supply of game licenses [1] - The total number of domestic game licenses issued in 2025 has reached 1,195, significantly higher than the 959 licenses issued in the same period last year, with an average monthly issuance of 132.8 licenses [1] Group 2: Market Performance - In August 2025, the domestic gaming market generated revenue of 29.263 billion yuan, reflecting a month-on-month growth of 0.61% but a year-on-year decline of 13.01% due to a high base from the previous year [2] - Mobile game revenue was 21.521 billion yuan, with a month-on-month increase of 0.85% and a year-on-year decrease of 4.25%, while client game revenue was 6.563 billion yuan, showing a month-on-month decline of 1.11% but a year-on-year increase of 17.59% [2] Group 3: Investment Outlook - The stable approval rhythm for game licenses and the rich supply of game products lead to a favorable investment outlook for companies with strong content reserves and solid fundamentals [3]

Core Viewpoint - The gaming industry in China is experiencing a significant increase in the issuance of domestic game licenses, with a total of 1,195 licenses granted in the first nine months of the year, surpassing the 959 licenses issued during the same period last year [1][3]. Group 1: License Issuance - In September, 145 domestic games were approved, contributing to a total of 1,195 domestic licenses issued this year, which is significantly higher than the 959 licenses issued in the same period last year [1][3]. - The average monthly issuance of licenses has increased from 88.8 in 2023 and 108.8 in 2024 to 132.8 in the first nine months of this year [1][3]. Group 2: Market Performance - The gaming market in August recorded a revenue of 29.263 billion yuan, showing a month-on-month growth of 0.61%, although it experienced a year-on-year decline of 13.01% due to high revenue from a major game in the previous year [4]. - Mobile game revenue reached 21.521 billion yuan, with a month-on-month increase of 0.85% and a year-on-year decline of 4.25%, while client game revenue was 6.563 billion yuan, showing a month-on-month decrease of 1.11% but a year-on-year increase of 17.59% [4]. Group 3: Key Products and Companies - Tencent's game "Delta Action" saw its daily active users rise to 30 million in September, topping the iOS sales chart, indicating strong profit contributions [4]. - The new game "Valorant: Energy Action" is expected to generate over 300 million yuan in its first month [4]. - Companies such as Tencent, NetEase, and Giant Network are highlighted for their strong product performance and market presence [4][5].

Core Viewpoint - The gaming industry in China is experiencing a positive trend, with a record number of domestic game approvals and continued growth in market size, indicating a healthy long-term outlook for the sector [1] Industry Summary - On August 25, the National Press and Publication Administration announced the approval of 166 domestic online games, marking a historical high for game approvals [1] - A new batch of imported games was also approved, including 7 titles, reflecting ongoing regulatory support for the industry [1] - The gaming industry showed sustained growth in July 2025, with the domestic market size reaching 29.084 billion yuan, a year-on-year increase of 4.62% [1] - Mobile gaming experienced a slight growth of 0.92%, while client-based gaming saw a significant increase of 16.56% [1] - Notable game performances include Tencent's "Delta Action" achieving 20 million daily active users in July and the successful launch of the mobile game "Valorant" on August 19, which boosted user engagement [1] - Other games like Giant Network's "Supernatural Action Group" and G-bits' "Staff Sword Legend" also performed well during July and August [1] - The industry is expected to perform well in the third quarter, particularly during the summer peak season, supported by favorable policies and abundant supply [1]

Core Insights - The article highlights a record high of 166 domestic game approvals in August, indicating strong policy support and a rich supply of products, leading to a positive outlook for the industry [1][2]. Group 1: Approval Statistics - In August, the National Press and Publication Administration approved 166 domestic games, marking a historical peak; a total of 1,050 domestic game approvals have been issued in the first eight months of the year, significantly higher than the 850 approvals during the same period last year [2]. - The average monthly issuance of domestic game approvals has increased from 88.8 in 2023 and 108.8 in 2024 to 131 in the first eight months of this year [2]. Group 2: Market Performance - The gaming industry in China continued to show positive growth in July 2025, with a domestic market size reaching 29.084 billion yuan, a year-on-year increase of 4.62%; mobile gaming grew by 0.92%, while client-based gaming surged by 16.56% [3]. - Notable game performances include Tencent's "Delta Action" achieving 20 million daily active users in July, and the mobile game "Valorant" launched on August 19, which boosted user engagement [3]. Group 3: Investment Recommendations - The stable approval rhythm and abundant game supply lead to a favorable outlook for companies with quality content reserves and solid fundamentals [4].

Group 1 - The A-share market for online gaming stocks has shown strong performance, with Sanqi Interactive Entertainment hitting the daily limit and reaching a new high since December 2023, while Icefire Network rose over 5% [1] - The gaming ETF from Huatai-PineBridge has increased by over 2%, with a year-to-date gain of 50% [2] - The gaming ETF tracks the CSI Animation and Gaming Index, reflecting the overall performance of A-share listed companies in the animation and gaming industry [3] Group 2 - Sanqi Interactive Entertainment announced a projected revenue of 8.486 billion yuan and a net profit of 1.4 billion yuan for the first half of 2025, representing a year-on-year growth of 10.72%. The company plans to distribute a cash dividend of 2.10 yuan per 10 shares, totaling approximately 462 million yuan [3] - The National Press and Publication Administration approved a record 166 domestic online games on August 25, marking a historical high. In the first eight months of this year, 1,050 domestic game licenses have been issued, significantly higher than the 850 issued during the same period last year [4] - The gaming industry in China continued to grow in July 2025, with the domestic market size reaching 29.084 billion yuan, a year-on-year increase of 4.62%. Mobile gaming grew by 0.92%, while client games saw a 16.56% increase [4]

Investment Rating - The report assigns an "Overweight" rating to the gaming industry [1] Core Insights - In August, the number of domestic game approvals reached a record high of 166, with several listed companies receiving product approvals, indicating a positive outlook for the industry supported by favorable policies and abundant supply [3] - The domestic gaming market size in July 2025 was 29.084 billion yuan, showing a year-on-year growth of 4.62%, with mobile gaming growing by 0.92% and client-based gaming by 16.56% [5] Summary by Sections Approval Data - In August 2025, the National Press and Publication Administration approved 166 domestic games, marking a historical high. A total of 1,050 domestic game approvals have been issued in the first eight months of the year, significantly higher than the 850 approvals in the same period last year [5] - The report highlights specific games that received approvals, including titles from companies like NetEase, Bilibili, and 37 Interactive Entertainment [5] Market Performance - The gaming industry continues to show positive growth, with notable performances from games like Tencent's "Delta Action" achieving 20 million daily active users in July [5] - The report maintains a positive outlook for the gaming industry in the third quarter, particularly during the summer peak season, due to stable approval rhythms and rich product supply [5] Investment Recommendations - The report recommends companies with solid fundamentals and quality content reserves, including Kying Network, 37 Interactive Entertainment, Giant Network, Perfect World, Shenzhou Taiyue, and others [5][6]