站在万亿规模的新起点，行业发展路径愈发清晰。深圳市跨境电商研究会会长陈学均认为，2026年跨境 电商行业将进入"高质量增长"与"结构性洗牌"并行的阶段。一方面，全球数字化消费习惯已不可逆，行 业整体规模仍会稳步提升；另一方面，野蛮生长的时代已经结束，合规化、品牌化、精细化运营成为分 水岭。当前最明显的变化是"赛道分化"：单纯依靠流量红利、低价铺货的模式难以为继，而注重产品创 新、品牌价值和供应链效率的企业正在赢得长期竞争力。 深圳商报·读创客户端记者 任建新 陈广琳 2025年，深圳跨境电商线上交易额突破1万亿元人民币，继2024年9000亿元的规模后再攀新高，连续多 年位居全国首位。 1月10日，由深圳市跨境电商研究会主办的2026中国（深圳）跨境电商行业高峰论坛启幕。行业数据与 发展蓝图同步揭晓：这座城市汇聚约12万家跨境电商卖家、10万家配套服务商，两类主体合计占全国总 量的一半，以庞大的市场主体基数和完整的产业链生态，确立了全国跨境电商"超级枢纽"的地位。 深圳跨境电商领跑全国 品牌实力是深圳跨境电商领跑的核心底气。在《中国跨境电商品牌影响力百强榜（2025上半年）》中， 深圳有51个品牌上榜，是上榜 ...

岁序常易，新元肇启。回望2025年，中国汽车"出海"交出亮眼答卷。中国汽车工业协会 最新数据显示，2025年1～11月中国汽车出口634.3万辆，同比增长18.7％；其中新能源汽车 出口231.5万辆，同比增长高达102.9％。 与此同时，本地化运营向纵深延伸，车企针对不同市场需求优化产品配置，并积极构建覆盖 销售、售后、充电、金融的全生命周期服务体系，海外充电网络布局加速，二手车、汽车订 阅等新业务模式逐步落地，形成可持续的海外运营生态。这种生态"出海"模式，让中国汽车 产业从全球价值链的"参与者"向"主导者"转变，同时有望助推中国汽车全球市场份额进一步 提升。 当然，2026年中国汽车"出海"的道路不会一帆风顺，贸易壁垒、合规要求等挑战将持续升 级。以欧盟为例，其本土化要求日趋严苛，不仅对汽车碳排放、电池回收等制定了严格标 准，还在区域价值含量、技术专利等方面持续加码，倒逼车企必须在欧盟境内具备深度本土 化的研发、测试与生产能力，而非仅停留于简单的组装代工模式。 贸易保护主义带来的市场风险也愈发突出。墨西哥作为中国汽车"出海"的核心增量市场，其 关税政策调整将直接冲击中国品牌的竞争优势。该国明确自2026 ...

长城汽车是最早官宣参加CES2026的国产品牌之一，在此之前，长城汽车董事长魏建军就在社交平台表示：「坦率地说，目前我们在全球的品牌知名度和 认知度，还有很大的提升空间，所以一定要真诚地沟通和学习。」 截图：微博@魏建军 可以预见，长城汽车将在CES2026期间集中展示其最新产品与技术，并以开放姿态向全球观众全面分享，借此深化与国际市场的交流与合作。 值得关注的是，在CES2026正式开幕前（北京时间1月5日），长城汽车便已提前公布了参展阵容，涵盖了魏牌全新蓝山、魏牌高山9、全新坦克500、灵魂 摩托巡航版等多款核心产品，以及Hi4技术、V8发动机、氢燃料动力和ASL 2.0等多项前沿技术。 雷科技AI硬件组 | 编辑：小鹰同学 | 监制：罗超 魏牌全新蓝山的优势，在于搭载了行业领先的VLA视觉语言行为大模型。电车通之前便体验过魏牌全新蓝山的VLA技术，不仅能够做到防御性驾驶和盲 区风险预判，还能语音指令控车，甚至在雨雾、昏暗等低能见度场景下，也能通过多个传感器精准识别路况，快速制定避让或减速方案。 如果说蓝山代表了魏牌在智能驾驶领域的突破，那么高山系列则以全球首个新能源高端MPV专属平台，重新定义了高端出行 ...

在沙特阿拉伯的阿尔舒巴赫沙漠，一座装机容量2600兆瓦的光伏电站正在源源不断的将阳光转化为电 能。这个中东地区最大的光伏项目背后，是中国能建（601868）的EPC总包能力，不仅集成了中国新能 源产业强大的制造能力、也集成了跨国企业施耐德电气的先进技术方案。在工业制造领域，朗快科技通 过与施耐德电气合作，逐鹿高端机床行业的国际化竞争，并持续推进数字化赋能、项目开拓及海外投 资。 这些全球化项目，折射出"十五五"时期中国企业出海的新图景：从单纯的产品出海走向技术出海、产业 链出海、生态出海。这种跃迁提出了前所未有的挑战，不仅要求中国企业具备全球化和本地化能力，更 要求中国企业将出海从产业"平移"转变为"向上走、向深走"的机会。 在这些挑战面前，越来越多中国企业开始寻找"同行者"，一些企业将视线投向了一批特殊的合作伙伴： 那些既懂中国又通全球的跨国企业。它们不仅拥有覆盖全球的商业网络和成熟的本土化经验，更在中国 市场深耕多年，深刻理解中国产业的优势与特点，能够合作无间。 新出海需要新伙伴，跨国企业成为有力支持 "十五五"即将成为中国企业出海的一个转折点。"十四五"时期，在国际经贸形势变化和供应链挑战的背 景下，许 ...

Group 1: BYD's Global Expansion - BYD's 14 millionth electric vehicle rolled off the production line in Brazil, marking a significant milestone for Chinese automakers in the South American market [1] - In 2025, BYD's overseas sales of passenger cars and pickups exceeded 1.0496 million units, a year-on-year increase of 145%, with a presence in over 119 countries and regions [1] - BYD's strategy focuses on local adaptation, including product customization, localized production, autonomous logistics, and brand contextualization to overcome market barriers [1][2] - The company emphasizes local talent recruitment, with approximately 80% of the workforce at its Brazilian factory being local residents [1] Group 2: Technological Advancements and Market Strategy - BYD plans to enhance its overseas market expansion and increase the global adoption of electric vehicles and renewable energy products [2] - The company aims to strengthen its technological leadership by investing in electric and intelligent technology, ensuring that innovations translate into market competitiveness [2] Group 3: SF Express's Logistics Innovations - SF Express has significantly increased its blueberry shipping volume from 50,000 items in 2018 to over 10 million items in 2025, enhancing the freshness experience for consumers [3] - The company has implemented a drone logistics network in key blueberry production areas, utilizing AI and high-spectral imaging technology to improve product quality [3] - SF Express has introduced a "late delivery compensation" service to enhance customer rights and service quality, initially launched in ten cities [4] Group 4: iFLYTEK's AI Developments - iFLYTEK's AI model has undergone five iterations in 2025, achieving core capabilities in language understanding and mathematical reasoning, supporting over 130 languages [5][6] - The company focuses on using domestic computing power for model training to ensure long-term development security and independence [6] - iFLYTEK has expanded its AI applications across various sectors, including education and automotive, serving millions of users and facilitating significant interaction volumes [6] Group 5: Yili's Industry Growth - Yili Group's intelligent production base in Inner Mongolia has a daily processing capacity of 6,500 tons of fresh milk, emphasizing quality control throughout the production chain [7] - The company has successfully developed technologies that significantly enhance the retention of lactoferrin in long-life milk products [7] - Yili aims to increase its international market share and product value, positioning itself as a leading global health food provider [8] Group 6: Skyworth's New Energy Business - Skyworth's new energy business revenue reached 13.801 billion yuan in the first half of 2025, a nearly 54% year-on-year increase, accounting for 38% of total revenue [9] - The company is developing a comprehensive green energy ecosystem through innovations in photovoltaic technology and integrated energy solutions [9][10] - Skyworth plans to enhance its competitiveness in smart home appliances and expand its presence in the global green energy market [10]

与传统车企主要以产品贸易出海不同，比亚迪以"因地制宜、本土深耕"为核心逻辑，通过产品定制化、 产能本地化、物流自主化、品牌场景化的多维度协同，力争突破不同市场的政策壁垒、消费认知壁垒与 竞争格局限制，加快探索出海新模式。 "首先是认知门槛、文化差异，其次是合规与政策的不确定性，最后是舆论环境的考验。"比亚迪巴西分 公司总经理李铁回忆，"初入巴西市场时，当地消费者认可的是积累了数十年品牌信任的德日美系车 企，并且当地有着不同的审美、驾驶习惯以及政策、标准规定。在拓展业务过程中，比亚迪构建起集研 发、生产、供应链本地化、人才培养与就业促进于一体的产业生态，最终赢得竞争优势。" "比亚迪走的不只是'建厂建产'的路子，更在'人'的本土化上下足了功夫，专门在当地找熟悉市场的人加 入团队。"李铁说，如今，比亚迪巴西乘用车工厂的近1000名员工里，约80%是土生土长的本地人。 2025年10月9日（当地时间），比亚迪第1400万辆新能源汽车在巴西乘用车工厂下线。这不仅仅是一款 新车的交付，更是中国车企在南美市场刻下的新高度。 在国内汽车市场竞争加剧与产业技术变革深化的双重影响下，以比亚迪为代表的中国车企纷纷加快出海 步伐。 ...

Core Insights - The Chinese automotive industry is entering a critical transition period in 2025, shifting from policy-driven growth to self-sustained growth, with an expected annual production and sales growth rate of 9% [1] - Great Wall Motors' chairman, Wei Jianjun, emphasizes the importance of integrating traditional Chinese culture into the automotive industry, positioning it as a source of strength for national brands and a driving force for sustainable development [1][2] Group 1: Cultural and Technological Integration - Great Wall Motors adopts a differentiated development strategy by deeply integrating culture and technology, drawing inspiration from various cultural elements such as the wisdom of Dujiangyan and the spirit of Dunhuang [2] - The Hi4-Z architecture utilizes power distribution technology inspired by Dujiangyan's philosophy, balancing mechanical performance with energy efficiency, thus addressing the issue of industry "involution" [2] - The long-term research and development strategy of Great Wall Motors is influenced by Dunhuang culture, with new vehicle colors inspired by the murals of Mogao Caves, leading to successful product launches [2] Group 2: Market Performance and Sales Growth - In 2025, Great Wall Motors achieved new car sales of 1.3237 million units, a year-on-year increase of 7.33%, with new energy vehicle sales reaching 403,700 units, up 25.44% [3] - Overseas sales reached 506,100 units, marking an 11.68% increase and setting new records for both new energy and overseas sales [3] Group 3: Global Expansion and Ecosystem Development - Great Wall Motors is transitioning to a "thicker" growth model, focusing on comprehensive industry chain development and achieving multi-dimensional progress in global markets [7] - The company has established a robust overseas sales network covering over 170 countries and regions, with more than 1,400 channels and a cumulative overseas sales volume exceeding 2 million units [7] - The "ecological export" model promotes resource integration and technological collaboration, enhancing local economic vitality and providing a replicable model for other Chinese automotive brands [7] Group 4: Competitive Positioning and Future Outlook - Great Wall Motors is experiencing significant growth in various regional markets, with Central Asia emerging as a new growth driver and Australia maintaining its position as the top market for Chinese brands [8] - The company's commitment to long-termism and a technology-driven strategy, combined with cultural and technological dual-driven development, positions it favorably in the transition from scale expansion to quality competition [8] - The cultural accumulation, technological advancements, and global layout established in 2025 are expected to create a competitive "moat" for Great Wall Motors, with further value growth potential as new high-end models are produced and overseas markets deepen [8]

Core Insights - Great Wall Motors has achieved cumulative global sales exceeding 16 million vehicles and has made significant breakthroughs in high-end vehicle offerings, with models like the new WEY brand and Tank series leading in their segments, indicating a robust growth potential [2][4] - The year 2025 is designated as the cultural year for Great Wall Motors, integrating traditional Chinese culture into technology development, product design, and corporate philosophy, which is seen as a "cultural engine" driving the company's growth [2][4] Group 1: Cultural Integration and Philosophy - Chairman Wei Jianjun emphasizes the importance of integrating traditional Chinese culture into the automotive industry, viewing it as a source of strength and innovation for high-quality development [4][5] - The company aims to create a unique automotive culture rooted in Chinese traditions, distinguishing itself from overseas automotive cultures [5][8] - Great Wall Motors plans to leverage the wisdom of ancient Chinese engineering, such as the Dujiangyan irrigation system, to inspire modern technological advancements in their vehicles [8][9] Group 2: Product Development and Market Strategy - Great Wall Motors is committed to enhancing its product matrix with new models, including the 2026 Haval Dog and Tank series, to increase market influence [9][11] - The company has established a comprehensive "ecological export" model, with over 1,400 overseas sales channels and cumulative overseas sales exceeding 2 million vehicles [11][12] - Great Wall Motors is focusing on high-value models for international markets, successfully exporting the Tank SUV to over 30 countries and establishing a strong presence in regions like Australia and the Middle East [11][12] Group 3: Brand Recognition and Global Presence - The company is actively working to enhance the recognition and reputation of Chinese automotive brands globally, integrating Chinese culture into its brand identity [11][12] - Great Wall Motors has built a solid sales and service network in key markets such as Saudi Arabia and the UAE, with models like the Tank 300 and Tank 500 becoming market stars [12]

Core Insights - Shenzhen's cross-border e-commerce is positioned as a significant player in China's foreign trade transformation, with a projected GMV of 1 trillion RMB by 2025, up from 900 billion RMB in 2024 [2] - The city hosts 120,000 sellers and 100,000 service providers, representing a substantial portion of the national market, and is recognized as a "super hub" for cross-border e-commerce [3] - The shift from "product export" to "brand export" and now to "ecosystem export" illustrates Shenzhen's evolution in global trade [8] Group 1: Industry Growth and Performance - Shenzhen's cross-border e-commerce has established a "sunshine" regulatory service model, leading to a continuous top ranking in import and export scale for four consecutive years [3] - Notable companies like Anker Innovations and Ugreen Technology have reported significant revenue growth, with Anker achieving a revenue of 21.02 billion RMB in the first three quarters of 2025, a 27.79% increase year-on-year [3][4] - Ugreen Technology also demonstrated strong performance with a revenue of 6.364 billion RMB, reflecting a 47.80% year-on-year growth [5] Group 2: Emerging Brands and Market Dynamics - A new wave of "dark horse" sellers has emerged, with companies achieving annual sales of over 1 billion RMB in niche markets, contributing to the diversity of Shenzhen's cross-border e-commerce landscape [5] - The collaboration between cross-border e-commerce and traditional manufacturing is driving digital transformation and brand development, exemplified by companies like Saiwei Times, which has launched over 70 self-owned brands [6] Group 3: Policy Support and Future Directions - The Shenzhen government has implemented policies to support independent brand development, offering financial incentives for companies to establish their own platforms [9] - The transition to "ecosystem export" is characterized by companies integrating supply chains and retail, enhancing their global competitiveness [9] - Experts predict that Shenzhen's cross-border e-commerce will evolve from merely selling products to offering standards, models, and comprehensive outputs of technology and management [9]

【原标题】从"产品输出"迈向"生态输出"——"中国IP"群体崛起展现跨文化吸引力 文/本报记者 姚玉洁 王默玲 张梦洁 程思琪 辞旧迎新之际，美国纽约时报广场、法国卢浮宫的泡泡玛特门店依然大排长龙，老铺黄金在新加坡滨海 湾金沙的海外首店人气比肩爱马仕、香奈儿……这一派热热闹闹的景象清晰折射出当下"中国IP"在全球 舞台蓬勃发展的强劲态势。近期在北京发布的《中华文化国际传播研究报告(2025)》指出，在IP创新领 域，中华文化展现出强大的全球适配力。 面向未来，"中国IP"仍将以创新表达和多元形态，打造中国文化"出海"的新范式。它在"歪果仁"指尖滑 动的网文页面里、手机屏幕的短剧片段里、手柄操控的游戏世界里、满满当当的电商购物车里……既是 规模覆盖，更是价值共鸣。持续上新的"中国IP"正转化为系统的话语体系，在国际传播中展现一个更加 真实、立体、全面的中国。 从点到面席卷海外市场 近5米高的LABUBU毛绒气模打头阵，SKULLPANDA、MOLLY、DIMOO等一众高人气IP集结……2025 年11月，泡泡玛特亮相美国纽约梅西百货感恩节大游行，这也是百年来首个以原创潮玩IP形象登上花车 的中国品牌。 有人说， ...