山东"新"青年激活乡村振兴"一池春水" 中新网日照11月21日电 (陈宛婷)近年来，山东多地立足本土资源，以青年为中坚力量，通过数字赋能、 非遗传承、科技兴农、艺术赋能等多元路径，推动传统产业升级与新兴业态融合，书写"产业兴、乡村 美、农民富"的乡村振兴答卷。 近日，记者跟随2025年第二期"青春当先开新局"融媒采风活动走进淄博、潍坊、日照三市，探索新经济 组织、新社会组织、新就业群体中的"新"青年在数字经济、国潮文创等新业态中的独特视角与创意实 践。 在淄博玺丰数字科技有限公司的直播间里，"95后"宝妈孙泽敏热情地向网友介绍自家纯干无水的牛肉产 品，成为乡村灵活就业的一道风景线。她告诉记者，自己接受过免费的电商培训，从一开始的羞涩逐渐 变自信。目前，直播两小时的营业额达1.5万元(人民币，下同)至2万元，收入远超传统线下销售模式。 "我想让乡村振兴搭上电商这辆'快车'，把更多淄博好品带出去。"上述公司的商务主理人孙媛璐介绍， 该公司以"理论+实战"的实操式培训为核心，打造全产业链服务体系，不仅为学员免费提供直播技术指 导，更搭建云仓、冷库降低企业运输成本，助力淄博老字号走向全国。 同时，该公司的穿戴甲项目还 ...

Core Insights - Qingzhou City is actively promoting the deep integration of e-commerce with local特色产业, accelerating e-commerce empowerment to enhance the "e-commerce +" development model, and facilitating the transformation and upgrading of特色产业 [1] Group 1: E-commerce Development - Qingzhou City has established four public live streaming rooms to provide comprehensive services for rural leaders, new farmers, and e-commerce, enhancing sales channels and increasing the visibility of特色农产品 [1] - The local特色农产品, such as the "ice cream radish," has seen sales of three to four thousand orders for each of the two varieties sold since November, with expectations for higher sales in December [1] Group 2: Employment and Community Impact - E-commerce has created a supply chain that encourages young people and local women to join the workforce, with some earning between 200 to 400 yuan per day [3] - The village's approach includes a model of "party committee guidance, branch platform building, village officials performing, and community benefits," promoting the deep integration of e-commerce with local特色产业 [3] Group 3: Future Plans and Logistics - Future plans include forming an agricultural product collective from various towns to streamline logistics and reduce costs, enhancing brand development and sales volume [3] - Qingzhou City is seizing the live-streaming e-commerce trend by building a flower e-commerce industrial park and expanding service chains to promote the flower e-commerce industry [2] Group 4: Flower E-commerce Expansion - The flower garden in Qingzhou primarily sells "Xian Ke Lai" flowers online, reaching a national market and helping local flower farmers distribute their products quickly [4] - The flower garden has grown from a one-person operation to a team of over 20, accumulating 600,000 to 700,000 followers on Douyin, with plans to expand to other platforms like Taobao and Kuaishou [4] Group 5: Systematic E-commerce Strategy - Qingzhou City has positioned e-commerce as a key driver for cultivating new productive forces, stimulating consumption, and promoting industrial transformation through a systematic approach across 11 areas [4] - Seven enterprises and individuals have been recognized as top e-commerce brands in Weifang, and the Qingzhou flower e-commerce live streaming base has been awarded as an excellent agricultural e-commerce live streaming base in Shandong Province [4]

Group 1 - The event "Empowering E-commerce Development Special Investment Conference" was held to stimulate market vitality and assist local enterprises in expanding e-commerce channels [2] - The focus of the conference was on the e-commerce development challenges faced by the local specialty industry, particularly the Ejiao industry, aiming to enhance brand influence and break geographical limitations [2] - Alibaba's 1688 platform representative shared insights on market positioning, product promotion, and addressed key concerns such as cost structure, traffic acquisition, and logistics optimization [2] Group 2 - Participating enterprises actively engaged in discussions, raising questions about platform rules, product promotion, and cross-regional trade, indicating a strong interest in e-commerce transformation [3] - The conference represented an innovative collaboration between government, associations, and e-commerce platforms, with plans for ongoing training and product selection events to deepen integration with the digital economy [3] - The city aims to enhance the quality traceability system and strengthen brand protection to drive the industry forward through a dual approach of "quality + e-commerce" [3]

Core Insights - The event themed "Smart Home, Quality Life" aims to explore new paths for the integration of e-commerce and traditional industries in Suqian City, Jiangsu Province, focusing on the furniture and home goods sector [1][7] - The "Furniture and Home Goods E-commerce Industry Belt Construction Action" was launched, resulting in multiple agreements in service cooperation and talent training, as well as logistics and cross-border operations [3][5] Group 1 - The event gathered over 120 representatives from provincial commerce departments, industry associations, and local e-commerce companies to discuss high-quality development for the furniture and home goods industry [1][7] - Agreements were signed with major platforms like JD.com to enhance sales channels, with a focus on reducing operational costs for local businesses [3][5] - JD.com's self-operated model offers zero entry fees, zero commissions, and zero operational costs, significantly lowering the barriers for companies to enter e-commerce [3][5] Group 2 - The training sessions addressed industry pain points and opportunities, featuring insights from experts and major platforms, including compliance with e-commerce regulations [5][8] - The event is part of a broader initiative by the Jiangsu Provincial Department of Commerce to empower e-commerce at the county level, promoting direct services and support [5][8] - Suqian City currently has over 300 furniture and home goods production and e-commerce companies, with online sales expected to exceed 3 billion yuan in 2024 [7][8]

Core Insights - The Zaozhuang government is promoting the pomegranate industry through e-commerce empowerment, channel integration, and technological innovation, achieving significant sales growth and establishing a notable development model in the industry [1][3]. Group 1: E-commerce Empowerment - Zaozhuang has cultivated over 500 online business entities in the pomegranate sector, with annual online sales exceeding 600 million yuan [3]. - The city has successfully applied for a provincial-level pomegranate e-commerce industrial belt and received a subsidy of 1 million yuan for provincial exhibitions [3]. Group 2: Channel Expansion - Pomegranate co-branded products are now available in over 2,000 convenience stores, including a collaboration with Sinopec to launch a co-branded NFC pomegranate juice [3]. - The introduction of pomegranate products into major retail chains has generated an additional annual sales revenue of 30 million yuan [3]. - A high-standard pomegranate comprehensive trading center has been established, achieving an annual fresh fruit trading volume of 150,000 tons [3]. Group 3: Technological Innovation - Collaborations with leading experts and companies have led to breakthroughs in deep processing technology, including the introduction of a top-tier NFC juice production line with a daily output of 200 tons [5]. - The development of over 20 high-value-added new products, such as cosmetics and special dietary foods, has increased their value by 3-5 times compared to raw fruit [5]. - The deep processing of pomegranate skins, seeds, and leaves has resulted in the production of pomegranate seed oil and cosmetic raw materials, further diversifying revenue streams [5].

Group 1 - The article discusses the transformation of traditional snack brands in Fujian, China, as they adapt to the challenges posed by e-commerce and changing consumer preferences [3][5][6] - It highlights the shift from traditional distribution channels to online platforms, particularly the role of Pinduoduo in enabling these brands to reach new consumer segments [10][14][19] - The article emphasizes the importance of data-driven decision-making in product development, allowing brands to quickly respond to consumer preferences and market trends [10][11][18] Group 2 - The case studies of brands like La Pi Xiu and You Chen illustrate how these companies have successfully leveraged Pinduoduo's support policies, such as "hundred billion subsidies" and "thousand billion support," to enhance their market presence [11][14][18] - The article notes that the collaboration with Pinduoduo has allowed these brands to reduce operational costs and improve their product offerings, leading to significant sales growth [11][19] - It concludes that the combination of established brand heritage and new e-commerce strategies is crucial for the revival and growth of these traditional snack brands in a competitive market [19]

Core Viewpoint - The article highlights the successful transformation of Qianjin Village through the use of internet sales channels, leading to significant improvements in agricultural product sales and collective economic development [1][12]. Group 1: Background and Challenges - Qianjin Village faced challenges such as narrow sales channels for agricultural products and slow development of collective economy, with a total cultivated area of 1,539 acres and an average of 1.06 acres per person [1]. - The village's agricultural production was severely impacted by natural disasters in 2025, including increased rainfall and landslides, which affected product quality and yield [1][10]. Group 2: Initiatives and Strategies - The village's work team, consisting of various officials, identified the potential of internet sales and aimed to expand these channels to enhance economic growth [3]. - Initial efforts included leveraging support from local banks and government units to promote agricultural products through social media platforms like WeChat [5]. - Following the success on WeChat, the team expanded to live-streaming sales on Douyin, engaging professional trainers to enhance the effectiveness of their marketing [7][8]. Group 3: Overcoming Obstacles - The work team faced challenges such as product quality control due to natural disasters and logistical issues due to the village's remote location [10]. - To address these challenges, the team implemented strict quality checks and collaborated with multiple courier companies to secure better logistics pricing and efficiency [10]. Group 4: Results and Future Outlook - The online sales of Qianjin Village's agricultural products exceeded 200,000 yuan in 2025, generating profits over 10,000 yuan, significantly benefiting local farmers and boosting the collective economy [12]. - The success of online sales has encouraged more villagers to learn e-commerce skills and participate actively in the sales process, indicating a positive shift towards internet-enabled rural revitalization [12].

Core Insights - E-commerce platforms are deeply integrated into the economic and social development of Jilin Province, acting as a core engine for industrial upgrading and consumption stimulation [1] - The establishment of a standardized system for ginseng products is crucial for enhancing quality and market trust, enabling a win-win situation for consumers and businesses [2] - Digital marketing and e-commerce innovations are reshaping the ginseng industry ecosystem, allowing for direct consumer connections and enhancing brand influence [5] E-commerce Development - Jilin Province has seen a continuous increase in online sales of agricultural products, with local merchants experiencing significant annual growth in online orders [1] - The province's online retail sales exceeded 100 billion yuan in 2023, with a growth rate of 24%, ranking first in the nation [5] - The launch of online auction models for ginseng on platforms like JD.com is addressing industry pain points and enhancing product value through transparent pricing [4] Standardization and Quality Improvement - The "京东好人参" standard system was introduced to regulate various ginseng types, filling industry gaps and establishing a reliable quality framework for consumers [2] - Standardization is pushing companies to improve quality from cultivation to processing, transitioning the industry from a resource advantage to a quality advantage [5] Marketing Innovations - Live streaming and short video platforms are significantly enhancing market recognition and transforming ginseng from an agricultural product to an online product [6] - The collaboration between local businesses and platforms like Kuaishou is fostering regional economic development and consumer engagement [6] Regional Economic Impact - The integration of e-commerce is injecting vitality into the regional consumption market, with traditional brands revitalizing through digital channels [1] - The "数商兴产" strategy is positioning Douyin e-commerce as a key player in promoting Jilin's specialty agricultural products nationwide [5]

Core Viewpoint - The article highlights the successful implementation of e-commerce empowerment and graded sales strategies in Wengyuan County, specifically focusing on the promotion of Sanhua plums as a means to enhance farmers' income and drive rural revitalization [2][4]. Group 1: E-commerce Empowerment - Wengyuan County has been exploring ways to convert its ecological advantages into economic benefits, particularly through e-commerce initiatives [2][3]. - A four-day training program was organized to equip local farmers with skills in e-commerce operations, video editing, live streaming, and product grading standards [10][11][12]. - The training aimed to cultivate "digital new farmers" who understand technology, operations, and value differentiation in the market [11][13]. Group 2: Graded Sales Strategy - The implementation of a graded sales model has been established to enhance the pricing of Sanhua plums based on quality indicators such as size, weight, color, and appearance [27][34]. - The "优品优价" (premium quality, premium price) strategy has resulted in an average sales price increase of over 30% compared to previous bulk sales, significantly boosting overall value and farmer income [34][35]. - The graded pricing strategy has received positive market feedback, with successful sales of 4,543 pounds of Sanhua plums generating revenue of 80,989 yuan through live streaming channels [37]. Group 3: Marketing and Brand Building - The village has actively created a "富村直播间" (Rich Village Live Room) to promote local products and attract external collaborations [16][20]. - In June, 34 live streaming sessions were conducted, attracting over 100,000 viewers and showcasing the grading standards and unique qualities of Sanhua plums [18][24]. - Promotional videos related to Sanhua plums have garnered over 400,000 views, enhancing market awareness and brand image [22][38]. Group 4: Future Development - Wengyuan County aims to continue refining grading standards and optimizing its e-commerce matrix to ensure that every Sanhua plum can reach a broader market [42][43]. - The focus is on establishing a sustainable model that not only enhances product quality but also contributes to the long-term development of the local agricultural industry [39][44].

Core Insights - J&T Express reported strong growth in parcel volume for Q2 and the first half of 2025, with Q2 parcel volume reaching approximately 7.39 billion, a year-on-year increase of 23.5% [1] - The company achieved a total parcel volume of 13.99 billion in the first half of 2025, reflecting a 27% year-on-year growth [1] - J&T Express maintained its position as the leading express company in Southeast Asia for five consecutive years, with Q2 parcel volume in the region reaching about 1.69 billion, a remarkable 65.9% increase [1][2] Performance Metrics - Daily average parcel volume for Q2 was 81.2 million, while the first half recorded a daily average of 76.9 million [1] - In Southeast Asia, the daily average parcel volume for Q2 was 18.5 million, and for the first half, it was 17.7 million [1] - The company’s Southeast Asia parcel volume for the first half of 2025 grew by 57.9% to 3.23 billion [1][2] Strategic Collaborations - The strong performance in Southeast Asia is attributed to strategic partnerships with major e-commerce platforms, local brands, and various industry clients, leading to mutual growth [2] - Increased promotional activities and a wider range of product offerings from e-commerce platforms significantly boosted business volume [2] - J&T Express has successfully positioned itself as an independent enabler for e-commerce, leveraging high-quality services to capitalize on the overall growth of the e-commerce sector in the region [2]