情绪价值
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人与人的差距是怎么拉开的
虎嗅APP· 2025-09-14 10:33
Core Viewpoint - The article emphasizes that personal mindset and cognitive abilities are more decisive for success than background, education, or resources [3]. Group 1: Characteristics of Successful Individuals - Successful individuals exhibit a common trait of relentless self-improvement and iteration [4]. - They do not make excuses for their circumstances but instead focus on self-assessment and improvement [5]. - The ability to navigate challenges creatively is essential for growth, as opposed to sticking rigidly to conventional paths [5]. Group 2: Emotional Value vs. Actual Value - Successful individuals prioritize actual value over emotional value, often disregarding emotional influences in decision-making [6]. - There is a significant difference in communication styles between ordinary people and successful individuals, with the latter focusing on practical benefits rather than emotional connections [8]. - The article illustrates that successful people can handle direct criticism and feedback, as it contributes to their growth and profitability [9]. Group 3: Growth Disparities - The article summarizes two key differences in growth trajectories: relentless self-improvement versus making excuses, and focusing on actual value versus being swayed by emotional value [13].
人与人的差距是怎么拉开的
Hu Xiu· 2025-09-13 05:57
Group 1 - The core idea emphasizes that success is not solely determined by background, education, or resources, but rather by personal mindset and cognitive abilities [1][2][3] - Successful individuals tend to focus on self-improvement and do not make excuses for their shortcomings, contrasting with ordinary individuals who often blame external factors for their lack of progress [2][3][16] - The importance of having a broad perspective and recognizing that not all challenges need to be tackled is highlighted, suggesting that individuals should focus on their strengths [3][4] Group 2 - A distinction is made between those who seek actual value and benefits versus those who are swayed by emotional value, indicating a significant difference in growth trajectories [8][17] - The article discusses how successful figures, like Steve Jobs, prioritize working with intelligent individuals who do not require emotional support, showcasing a focus on practical value over emotional considerations [6][7][8] - The narrative includes historical references to illustrate that effective leaders attract talent by offering tangible benefits rather than emotional validation, reinforcing the idea that recognizing actual value is crucial for personal and professional growth [10][12]
面对罗永浩,回应就输,西贝应该怎么办?
Hu Xiu· 2025-09-13 00:50
Core Viewpoint - The response from Xibei to accusations of being a "pre-made dish" by Luo Yonghao indicates a strategic misstep, as engaging in a public dispute can amplify negative associations rather than mitigate them [1][5][25]. Group 1: Public Relations Strategy - Conventional wisdom suggests that brands should respond to accusations to clear their name, but this approach can often exacerbate the situation [3][16][18]. - The case of McDonald's facing similar accusations illustrates that negative associations can be more damaging than the accusations themselves, as consumers may not need logical explanations to form negative perceptions [12][22][24]. - Xibei's public response to Luo Yonghao's claims inadvertently brought more attention to the negative association, reinforcing the connection between Xibei and "pre-made dishes" in consumers' minds [26][28][40]. Group 2: Alternative Approaches - Instead of engaging in a back-and-forth dispute, brands should focus on building positive associations and narratives around their products [29][32][40]. - McDonald's successfully countered negative perceptions by showcasing its commitment to health and quality through positive imagery and messaging, which could serve as a model for Xibei [33][34][46]. - Xibei should avoid mentioning "pre-made dishes" or "Luo Yonghao" in its communications to prevent further entrenching negative associations [37][39]. Group 3: Brand Building and Emotional Value - Effective brand management involves creating emotional connections with consumers, which can be achieved by consistently presenting positive narratives and imagery [47][76]. - By focusing on the quality and sourcing of ingredients, Xibei can shift consumer perceptions and reinforce positive associations with its brand [41][46][80]. - The concept of a "brand connection group" can be utilized to evoke positive emotions and associations, enhancing consumer trust and loyalty [50][76].
农产品新消费观察丨小小绿植缘何成网红
Ren Min Ri Bao· 2025-09-12 07:57
Core Insights - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional aspects [1][2][3] Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, which is expected to grow by approximately 12% [3] - The shift in consumer behavior is evident as the demand for plants as emotional and aesthetic elements increases, moving from ceremonial purchases to everyday self-care consumption [3][4] - E-commerce is becoming a dominant force in the floral market, accounting for about 54.5% of the total retail market, with a projected value of 120 billion yuan in 2024 [5] Group 2: Consumer Preferences - Modern consumers prioritize high aesthetic appeal and ease of care when selecting plants, indicating a shift towards emotional value in purchasing decisions [2][4] - The rise of creative agricultural products, such as "forbidden banana green," showcases how innovative marketing can drive sales and connect with consumer emotions [3][4] Group 3: Industry Innovation - New farmers are leveraging technology and creativity to reshape the horticultural landscape, focusing on storytelling and emotional engagement with consumers [6][7] - The integration of tourism and cultural experiences with plant sales is emerging as a new business model, enhancing the value of plants beyond traditional sales [8][9] Group 4: Business Models - Companies are transitioning from one-time sales to long-term service models, providing ongoing care and maintenance for plants, which increases product value [10] - The blending of traditional agriculture with creative industries is leading to a holistic approach to business, where plants serve as both products and experiences [10]
中产「电子三件套」,没有 iPhone
3 6 Ke· 2025-09-12 02:39
Core Insights - The article discusses the rising trend of "electronic three-piece sets" in photography, particularly among young consumers, highlighting the shift from smartphones to specialized cameras for social media sharing [14][75][80] - The demand for compact, high-quality cameras like Ricoh GR4 and Fujifilm models is driven by their unique aesthetic qualities and the emotional value they provide to users [14][54][80] Group 1: Market Trends - The popularity of compact cameras has surged, with models like the Ricoh GR4 priced at 8999 yuan, reflecting a 45% increase from its predecessor GR3, which was priced at 6199 yuan [17][19] - Fujifilm's XE5 model, released at 9999 yuan, shows a 75% price increase compared to its previous model XE4, which was priced at 5699 yuan [28] - The article notes that the "electronic three-piece set" has become a status symbol among young consumers, emphasizing the emotional value associated with these products [14][32][80] Group 2: Consumer Behavior - Consumers are increasingly willing to pay premium prices for cameras that offer unique features and aesthetic appeal, as seen with Ricoh and Fujifilm products [14][54][80] - The phenomenon of "flipping" cameras for profit in the second-hand market is prevalent, with many buyers purchasing popular models only to resell them at a higher price [44][45] - The article highlights the competitive nature of the market, with brands like DJI also experiencing high demand for their products, such as the DJI Pocket 3 [40][73] Group 3: Brand Strategies - Ricoh and Fujifilm employ strict inventory control and pricing strategies to maintain product exclusivity, often leading to shortages and high resale values [22][35][47] - Fujifilm's unique selling proposition lies in its film simulation features, which attract consumers looking for a nostalgic photography experience [54][59] - The article suggests that the success of these brands is not solely due to consumer demand but also their strategic marketing and product positioning [14][47][80]
小小绿植缘何成网红(农产品新消费观察)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The article highlights the transformation of the flower and plant industry in China, driven by innovative business models and changing consumer preferences towards emotional and aesthetic values [3][4][5]. Industry Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the market for ornamental and foliage plants, which is expected to reach approximately 135 billion yuan, reflecting a year-on-year growth of about 12% [4]. - The shift from ceremonial to daily consumption of flowers and plants indicates a growing trend where consumers view these products as emotional regulators and elements of spatial aesthetics [4][5]. Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a demand for products that offer emotional value and sustainable companionship [3][5]. - The rise of creative agricultural products, such as "禁止蕉绿" (Banana Green), demonstrates how innovative marketing strategies can significantly boost sales, with one entrepreneur selling nearly 100,000 jin of bananas daily during peak periods [5]. E-commerce Impact - E-commerce is becoming a major growth engine for the flower retail market, with an estimated 1.2 trillion yuan in sales expected in 2024, accounting for 54.5% of the total market [6]. - The number of retail personnel in the flower industry is increasing, reflecting the growing importance of the retail sector in the overall market dynamics [6]. New Agricultural Practices - A new generation of "new farmers" is emerging, leveraging technology and market knowledge to reshape horticultural production, focusing on creative and innovative approaches to meet consumer demands [6][8]. - The integration of traditional agriculture with tourism and cultural experiences is creating new business models, as seen in regions like Jiangsu and Chengdu, where flower cultivation is combined with experiential services [9][10]. Business Model Innovations - Companies are shifting from one-time sales to long-term service models, enhancing product value through ongoing care and maintenance services [11]. - The development of unique branding and customer engagement strategies, such as offering guarantees and educational content, is becoming essential for success in the competitive flower market [10][11].
2024年全国花卉零售市场总规模近2200亿元 热带植物和个性特色绿植的消费占比持续攀升 小小绿植缘何成网红(农产品新消费观察)
Ren Min Ri Bao· 2025-09-11 21:59
Core Viewpoint - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional attributes [1][3][10]. Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, particularly foliage plants, which is expected to grow by approximately 12% [3]. - The shift from ceremonial to daily self-indulgent consumption is evident, with non-festival sales increasing, as consumers view plants as emotional regulators and aesthetic elements [3][4]. - E-commerce is becoming a major growth engine, accounting for about 1.2 billion yuan in flower sales, representing 54.5% of the total retail market [5]. Group 2: Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a shift towards emotional value in their buying decisions [2][4]. - The rise of creative agricultural products, such as "bananas with stems" marketed as "bananas to relieve anxiety," showcases how innovative branding can drive sales and consumer interest [4][5]. Group 3: Industry Dynamics - The flower industry is witnessing a generational shift, with new farmers leveraging technology and creativity to reshape horticultural production and marketing [6][7]. - The integration of cultural and experiential elements into the floral business is creating new revenue streams, as seen in the development of tourism and educational experiences around plant cultivation [8][9]. Group 4: Business Models - Successful businesses are focusing on brand building, service enhancement, and customer experience, such as offering guarantees on plant survival and creating engaging content for social media [9]. - The blending of traditional agriculture with cultural and creative industries is exemplified by regions like Jiangsu, where flower cultivation is combined with tourism and experiential services [9].
IFA2025情绪价值彻底爆了,中国品牌开卖 “生活方式”
Sou Hu Cai Jing· 2025-09-11 15:42
Core Insights - The core viewpoint of the articles is that emotional value is becoming a key competitive factor in the home appliance industry, shifting the focus from functional satisfaction to emotional resonance and cultural connection [2][30]. Group 1: Emotional Value in Home Appliances - The competition in the home appliance sector has evolved from a focus on technical specifications to emotional resonance, as consumers increasingly seek products that fulfill emotional needs rather than just functional requirements [2][12]. - The "2025 China Home Appliance Consumption Trend White Paper" indicates a rise in self-satisfying consumption, highlighting that emotional value is now a significant factor in consumer purchasing decisions [2][30]. - The concept of "emotional appliances" is emerging, with three main development paths identified: cultural resonance, scene companionship, and health care [6][10]. Group 2: Cultural Resonance and Market Strategies - Companies like Changhong are leveraging cultural symbols, such as the panda, to create emotional connections with consumers, thereby enhancing brand identity and meeting consumer identity expression needs [6][24]. - The sponsorship of global events, such as Hisense's support for the 2026 World Cup, aims to resonate emotionally with football fans worldwide [6][10]. - The emotional value approach is not limited to home appliances but is becoming a broader strategy for Chinese brands to penetrate international markets by transcending language and cultural barriers [24][25]. Group 3: Consumer Behavior and Market Dynamics - The shift towards emotional value is a response to the saturation of technical specifications in the home appliance market, where differentiation based on features has become increasingly difficult [13][17]. - Emotional value aligns with the fundamental principle that all consumer behavior ultimately seeks to achieve a positive emotional experience, such as safety, relaxation, or satisfaction [21][22]. - The success of products like the "Chasing" robotic vacuum cleaner demonstrates how understanding and addressing consumer emotional needs can lead to significant market impact [23][30]. Group 4: Globalization and Brand Identity - The narrative of Chinese home appliance brands has shifted from merely offering cost-effective products to selling experiences, values, and lifestyles, emphasizing emotional connections [24][30]. - Successful examples of Chinese brands, such as the game "Black Myth: Wukong," illustrate how cultural resonance can create a global appeal, enhancing the emotional connection with international consumers [29][30]. - The trend towards emotional value signifies a transformation in the home appliance industry, moving away from cold parameter competition to a focus on genuine consumer experiences and emotional fulfillment [30].
泡泡玛特爆火密码:为何“无用”却让人上瘾?
混沌学园· 2025-09-11 12:08
Core Viewpoint - The success of Pop Mart is attributed not just to selling toys, but to understanding and leveraging emotional value, which has become a key competitive advantage in the era of material abundance [1][11][19]. Group 1: Emotional Value - Emotional value is defined as the emotional benefits derived from products and services, driving positive consumer emotions and influencing purchasing decisions [12][28]. - The rise of emotional value is linked to societal changes, including ecological crises and economic instability, leading consumers to seek emotional fulfillment through products [45][46]. - Pop Mart's products serve as a means for consumers to escape reality and fulfill emotional needs, particularly among younger generations [29][60]. Group 2: Pop Mart's Business Model - Pop Mart's business model focuses on creating a community around collecting blind box toys, which fosters emotional connections and encourages repeat purchases [30][32]. - The company has successfully developed multiple IPs, reducing reliance on any single product and mitigating operational risks [32][33]. - Pop Mart's strategy includes a strong emphasis on social currency and community building, appealing to the emotional needs of its primary consumer base, the younger generation [37][39]. Group 3: Market Position and Growth - Pop Mart has expanded rapidly, with significant revenue growth, achieving 138.76 billion yuan in the first half of 2025, surpassing the total revenue of the previous year [19][28]. - The company has established a global presence, with plans to open 100 stores overseas by 2024, indicating a strategic approach to international market penetration [17][19]. - Pop Mart's unique approach to product development includes localizing designs to resonate with different cultural contexts, enhancing its appeal in international markets [55][57]. Group 4: Consumer Behavior and Trends - The primary consumer demographic for Pop Mart consists of the post-90s and post-95s generations, who prioritize emotional value and self-expression over traditional materialistic values [35][37]. - The shift in consumer behavior reflects a broader trend towards valuing emotional connections and community engagement, particularly in the context of social media and online interactions [39][40]. - Pop Mart's success is partly attributed to its ability to tap into the emotional and social needs of younger consumers, creating a vibrant community around its products [37][39].
Z世代成职场主力,京东政企业务以业采融合助力企业采购适配新需求
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-11 09:24
Core Insights - The transformation in corporate procurement is underway, with a projected total procurement amount of 188.3 trillion yuan in 2024, reflecting a 7.3% year-on-year growth, while digital procurement is expected to reach 21.7 trillion yuan, growing by 16.2% [1] - The emergence of Generation Z in the workforce is driving a shift towards "emotional value" in corporate management, posing challenges to traditional procurement models [1] - JD's government and enterprise business has launched the "Business Procurement Integration" solution, leveraging smart supply chain advantages to address procurement pain points and enhance employee care efficiency [1] Industry Trends - Over 80% of employees recognize the role of benefits in enhancing their sense of belonging, indicating a shift in employee expectations [1] - The integration of human needs into supply chain processes is seen as a crucial path to improving overall efficiency, as emphasized by industry experts [1] - Companies like China Construction Ecological Environment Group are prioritizing employee satisfaction in procurement, shifting from standard products to tailored supplies that meet emotional and health needs [1] JD's Innovations - JD is innovating from the supply side by establishing an efficient demand matching mechanism through data and technology, offering customized welfare services via platforms like "JD Jinli" [2] - The "Business Procurement Integration" model aims to transition procurement from a "price, quality, efficiency" triangle to a "cost, efficiency, experience" triangle, optimizing hidden costs and enhancing service throughout the procurement cycle [2] - JD's three-step methodology focuses on accurately understanding employee care and business needs, matching supply chain resources, and dynamically optimizing procurement outcomes, leading to significant improvements in employee satisfaction [2]