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曾经人人喊打的「赛博舔狗」,怎么就成了全网的 AI 白月光?
3 6 Ke· 2025-08-14 04:21
Core Viewpoint - The article discusses the shift in user sentiment towards AI models, particularly the transition from GPT-4o, which was criticized for being overly flattering, to GPT-5, which has been perceived as cold and unempathetic. This change has led to significant user backlash and a longing for the emotional support that GPT-4o provided [3][4][10]. Group 1: User Sentiment and Reactions - Users have expressed strong nostalgia for GPT-4o, which they felt provided emotional value, contrasting sharply with the more rational and less warm responses of GPT-5 [4][6][27]. - A significant portion of users do not utilize ChatGPT as a productivity tool but rather as a source of emotional companionship, with 60% of users of AI companion apps admitting to forming emotional bonds with AI [6][20]. - The emotional support provided by AI is highlighted as crucial, especially in a context where many individuals experience loneliness and lack sufficient human connections [6][20][24]. Group 2: OpenAI's Strategic Shift - OpenAI's decision to modify GPT-5's approach was influenced by the realization that the overly flattering responses of GPT-4o could lead to safety risks, such as reinforcing negative behaviors and beliefs [14][15]. - OpenAI aims for GPT-5 to act more like a knowledgeable friend rather than a sycophantic assistant, indicating a strategic pivot towards a more balanced interaction style [15][26]. - The leadership at OpenAI acknowledges the benefits of emotional encouragement from AI but also expresses concerns about users relying on AI for critical life decisions [10][12]. Group 3: Broader Implications and Human-AI Relationship - The article raises questions about the necessity of AI providing emotional value, suggesting that users may seek AI companionship to fill emotional voids created by modern social isolation [17][20]. - The concept of "Tamagotchi effect" is introduced, illustrating how humans can form emotional attachments to non-living entities, which is amplified in the context of AI [20][24]. - The discussion reflects a broader societal dilemma: the desire for AI to offer warmth and support while simultaneously fearing the implications of such dependency [26][27].
曾经人人喊打的“赛博舔狗”,怎么就成了全网的AI白月光?
Hu Xiu· 2025-08-14 03:52
万万没想到,连 AI 都有人设塌房的一天了。 今年 4 月份,全网还在疯狂吐槽 GPT-4o 的拍马屁行为——"你做得太棒了"、"完美无缺"的彩虹屁一波接一波,多到被网友封了个外号:"赛博舔狗"。 然而,到了 8 月,新上线的混合模型 GPT-5 被批冷漠无情,把许多用户整破防了。一时间,社交平台上满是想念白月光 GPT-4o 的哀嚎声,甚至引发了一 波声势浩大的退订潮。 谁能想到,曾经被嫌弃太谄媚的 AI,现在居然成了白月光。 用户的这种"真香"反应,让人想起昨天"AI 教父"辛顿发表的观点——比起总想着控制 AI,或许应该反过来想,如何让 AI 关心人类。而 GPT-4o 这场风波 告诉我们,什么算是真正的关心,远比想象中复杂。 一、曾经的AI"赛博舔狗",现在连句好听话都不说了 官方在更新说明里写得很明确:GPT-5 的目标是"减少幻觉内容、提高指令遵循能力",最重要的是不再过度讨好用户。 实测对比很明显。同样表示"我好累",GPT-4o 会说"如果你愿意,我可以陪你说说话。",而 GPT-5 上来就是一句"那就先别硬撑了",理智、节制,却少 了温度。 因此,对于 GPT-4o 的退场,网友的反应异常激 ...
新消费研究-情绪价值总论:始于情绪,终于情感,尊重时间,尊重经营
2025-08-13 14:53
Summary of Key Points from the Conference Call Industry Overview - The global healing economy is projected to reach $7 trillion by 2025, while China's emotional consumption market is expected to exceed 2 trillion RMB in the same year, with an annual compound growth rate exceeding 12% [1][2][3] - The cultural, film, and gaming industries are rapidly expanding, highlighting the importance of emotional value as a significant added value to products [1][3] Core Concepts and Arguments - Emotional value refers to the emotional satisfaction and psychological pleasure consumers derive from purchasing and using products. It encompasses both narrow emotional consumption sectors (e.g., trendy toys, stress-relief toys, emotionally-driven jewelry, and pets) and a broader range of products that must create emotional value [2][4] - Companies can enhance emotional value by improving product added value, increasing consumer pleasure, and boosting conversion rates. Traditional companies in sectors like pets, trendy toys, and jewelry have successfully attracted loyal users through innovative design and marketing strategies [1][4] - The Chinese market has vast potential for developing emotional value, with a focus on "starting with emotion and being loyal to management" to build sustainable, high-quality brand power [1][6] Risks and Considerations - The emotional value sector faces volatility risks, and investors should closely monitor industry dynamics and leading companies' performances while being cautious of over-reliance on single trends or short-term fads [1][7] - As GDP per capita increases, consumer demand is shifting from functional value to emotional and group value, indicating a need for companies to adapt to these changing consumer preferences [1][8] Market Dynamics - The increase in supply-side functional value disparity has concentrated asset value among a few brands, thereby elevating the importance of emotional value [1][10] - Rising incomes among younger generations (90s and 00s) drive higher demand for emotional value, as their spending structures differ significantly from previous generations [1][11] Strategic Insights - Companies should leverage AI and digital tools to capture consumer needs accurately and build a diverse product matrix to meet various consumer demands [2][16][17] - Agile supply chains are crucial for meeting emotional consumption needs, allowing companies to respond quickly to market changes [2][18] - Social media dynamics can enhance brand development and maximize channel efficiency by resonating emotionally with consumers [2][19] Case Studies and Examples - Companies like Bandai and Xiaomi exemplify successful emotional value strategies, with Bandai leveraging a mature platform for IP operations and Xiaomi transforming its automotive products into emotional carriers through user-centric design and ecosystem integration [2][21][27] - Shoujin Holdings demonstrates how social attributes can drive market value growth, emphasizing cultural representation and product quality [2][23] Conclusion - Emotional value is not limited to specific sectors but can be integrated into various traditional industries, suggesting a long-term strategic focus for companies aiming to enhance brand loyalty and consumer engagement [2][24][25] - Investors should remain vigilant against market exuberance and focus on sustainable growth factors to mitigate risks associated with emotional value investments [2][29]
视频 | 年轻人迷上解压玩具!情绪价值在消费市场有多值钱?
Core Insights - The product, an arc-shaped module capable of infinite twisting and transformation, has sold 2,000 units in just five days, indicating strong market demand among young consumers [2] - The market for this product is valued at 20 billion, suggesting significant commercial potential [2] - The underlying factors driving this demand may include workplace anxiety and emotional needs, reflecting modern consumers' desire for unique stress relief solutions [2] Market Analysis - The rapid sales performance of the product highlights a growing trend in the market for innovative stress-relief items [2] - The 20 billion market size indicates a substantial opportunity for companies operating in this sector, particularly those targeting younger demographics [2] - The connection between workplace stress and consumer purchasing behavior suggests that companies may benefit from aligning their products with the emotional needs of their target audience [2]
七大趋势重构大食饮消费版图 品牌需以“新”带热度以“心”建黏性
Core Insights - The food and beverage industry is undergoing a "human heart revolution," shifting from mere functional satisfaction to health and emotional value, as highlighted in the Nielsen IQ report [1][2] Consumer Trends - Consumers are moving from "trusting brands" to "trusting ingredients," with 71% of consumers researching product components, origin, and nutritional value before purchase [2] - Emotional factors are now the primary motivators for purchasing decisions, with the top three reasons being emotion-driven [2] - 65% of consumers are willing to engage with new food and beverage products on social media, indicating a shift towards content-driven and social value in consumption [2] - The five psychological drivers influencing consumer behavior include safety, self-control, self-identity, social expression, and autonomy [2] Brand Strategy - Brands must address both the "new" and "heart" demands of consumers to achieve growth, focusing on product innovation and emotional connection [3][4] - The decision-making process has compressed to "content equals purchase," emphasizing the need for brands to create surprise and belonging in consumers' minds [3] - Brands should balance short-term trends with long-term loyalty by developing a dual-product strategy and resonating marketing approaches [3][4] Social Media Influence - Social media is a crucial factor in shaping consumer decisions, serving as a platform for brand storytelling and engagement [5][6] - Key pathways for content marketing on social media include driving consensus through expression, emotional triggers, and user feedback for product development [6] - Social platforms provide a comprehensive business ecosystem for brands to connect with consumers, allowing them to observe trends and adapt accordingly [6]
贵州茅台上半年营收净利双增 主要指标稳定向好
Zheng Quan Shi Bao· 2025-08-12 17:24
Core Viewpoint - Guizhou Moutai (600519) reported a solid performance in the first half of 2025, with total revenue of 91.094 billion yuan, a year-on-year increase of 9.16%, and a net profit of 45.403 billion yuan, up 8.89% [1] Group 1: Financial Performance - The company achieved stable growth in key indicators, laying a solid foundation for completing annual targets [2] - Moutai liquor and series liquor generated revenues of 75.589 billion yuan and 13.763 billion yuan, respectively [3] - The direct sales and wholesale agency channels contributed 40.009 billion yuan and 49.343 billion yuan to revenue [3] Group 2: Market Strategy - Moutai is actively conducting market research and enhancing measures to boost market confidence [2] - The company is leveraging a dual-channel system of "social + self-operated" to optimize operations and expand sales channels [2] - Moutai is focusing on international market expansion, collaborating with global events and launching new products [2] Group 3: Consumer-Centric Approach - The company is transitioning from a product-centered to a consumer-centered model, emphasizing service alongside product offerings [4] - Moutai aims to enhance service capabilities and provide emotional value to consumers [4] - The company is targeting diverse consumer groups and optimizing the entire service process [4] Group 4: Product Innovation and Cultural Integration - Moutai launched a limited edition commemorative product, generating sales of 179 million yuan within a day [5] - The company is shifting from a "government + business" model to a "business + gifting + personal consumption" model, appealing to younger consumers [6] - Moutai's strategy of "controlling volume and stabilizing price + diverse scenarios + cultural value" is key to addressing market segmentation [6] Group 5: Social Responsibility - Moutai is committed to social responsibility, engaging in agricultural support by planting over 600,000 acres of sorghum, benefiting more than 110,000 households [6]
贵州茅台 上半年“成绩单”来了!
会上,张德芹指出,当前的市场,是一次深刻的时代性跨越,白酒行业正加速从以商品为中心的时代, 转向以消费者为中心的商品时代或者是"商品+服务"的时代。面对白酒行业的根本性时代变革,茅台有 足够的信心与定力成为破冰前行的引领者。 再看市场情况,贵州茅台表示,公司市场营销稳中有进。茅台迎难而上、主动作为,赴省区开展市场调 研,强化措施应对,全力提振市场信心。 在茅台酒方面,公司利用"社会+自营"双渠道体系优势,不断优化运营体系,积极拓展销售渠道;系列 酒方面,以茅台1935、汉酱、茅台王子酒"一体两翼"总体产品结构为战略核心,拓展销售网络,打造样 板市场;同时,贵州茅台全面加大国际市场开拓力度,积极与世博会、亚洲职业高尔夫球巡回赛等国际 IP合作,发布5款"走进系列"新品和"世博会纪念酒"。 半年报显示,报告期内,茅台酒和系列酒分别实现营业收入755.89亿元和137.63亿元;若按销售渠道来 看,直销和批发代理分别贡献营收400.09亿元和493.43亿元。截至今年上半年,贵州茅台国内、国外经 销商数量分别为2280家和115家;报告期内,国内经销商增加160家、减少23家,国内净增加137家,国 外经销商则净增 ...
当人们怀念 GPT-4o,他们在「怀念」什么?
Founder Park· 2025-08-12 10:43
Core Viewpoint - The release of GPT-5 by OpenAI has sparked a global backlash from users who feel that the new model lacks the emotional connection and empathy that GPT-4o provided, leading to a significant trust crisis for the company [2][8][22]. Group 1: User Sentiment and Reaction - Users expressed deep sadness over the removal of GPT-4o, describing it as losing a close friend or emotional companion, which highlights the emotional value that AI can provide [13][14]. - A spontaneous online movement emerged with hashtags like Keep4o and Save4o, where users voiced their frustrations across various social media platforms, demanding the return of GPT-4o [4][7]. - OpenAI was compelled to apologize and restore GPT-4o to appease the outraged user base, indicating the significant emotional investment users had in the previous model [8][9]. Group 2: Emotional Value in AI - The incident underscores the importance of emotional value in AI products, suggesting that emotional connections can serve as a competitive advantage that is difficult to replicate [9][16]. - Research indicates that users are more likely to trust and engage with AI that demonstrates empathy and positive emotional responses, reinforcing the idea that emotional intelligence is crucial for long-term user relationships [11][18]. - The backlash against GPT-5 illustrates that even a technically superior AI can be rejected if it fails to meet users' emotional needs, emphasizing that productivity is not the sole measure of AI value [16][24]. Group 3: Implications for AI Companies - The GPT-5 controversy serves as a warning for AI companies about the necessity of considering user emotions and relationships when implementing product changes [9][20]. - There is a growing recognition that AI companionship is a legitimate and pressing need, with future applications likely to focus more on emotional support and personal connection [18][19]. - The incident raises questions about the trustworthiness of AI companies and their decision-making processes, suggesting that transparency and user communication are essential to maintain user loyalty [20][22].
情绪经济崛起:6亿中国人如何为孤独买单
Sou Hu Cai Jing· 2025-08-11 10:41
Group 1 - A notable consumer trend is emerging where individuals are increasingly willing to spend on "emotions," leading to high prices for seemingly trivial items and a large market for intangible needs [1][3] - The consumption in the "土味爽剧" (local flavor short dramas) sector has reached 50.4 billion, surpassing the 42.5 billion spent by young people on movies, indicating a shift in spending patterns among different demographics [3] - The rise of single individuals and the elderly population, which together account for approximately 600 million people in China, is driving a new consumption phenomenon focused on personal spending [3][8] Group 2 - The formation of the single population is closely linked to changes in production methods and social structures, where marriage has shifted from a production tool to a consumption burden, leading to a unique consumption logic that prioritizes emotional spending [4] - As basic living costs decrease, more funds are being allocated to sectors that promote happiness, such as the pet economy and virtual companionship, which are emerging as new economic growth points [5] - The elderly population, now with retirement funds and free time, is engaging in various hobbies and interests, reflecting a significant shift in their consumption behavior towards emotional fulfillment [8] Group 3 - The emergence of "emotional value" as a third type of value, alongside use value and exchange value, highlights the psychological satisfaction derived from products, indicating a shift in consumer priorities [8] - The rise of the emotional economy is supported by changes in economic foundations, the independence of 600 million consumers, and advancements in technology such as big data and algorithms [8] - The market's role in providing solutions for emotional needs raises questions about societal progress, suggesting that while not perfect, it offers a means for individuals to cope with modern loneliness [9]
中国现在的正在上演的诡异经济
Sou Hu Cai Jing· 2025-08-11 04:55
Core Viewpoint - The article discusses the emergence of a new consumer behavior in China driven by emotional spending, particularly among the single population and the elderly, highlighting a shift from traditional consumption patterns to those focused on emotional value [5][30]. Group 1: Demographic Changes - The single population in China has reached 240 million, expected to exceed 300 million next year, while the population aged 60 and above has surpassed 310 million, together accounting for nearly half of China's population [5][6]. - These demographics represent the first generation of Chinese individuals who can spend money independently, breaking away from traditional family financial obligations [6][8]. Group 2: Shifts in Consumption Patterns - The article identifies a significant transformation in consumption logic, where essential living expenses are minimized while spending on emotional products has surged [9][10]. - The pet economy has reached 279.3 billion, projected to exceed 360 billion next year, driven by the emotional bonds people form with their pets in a high-pressure society [11][12]. - The rise of the "one-person economy" is noted, with products and services tailored for single individuals becoming mainstream, reflecting a shift in lifestyle [13]. Group 3: Emotional Value in Consumption - The concept of "emotional value" is introduced as a new form of value that transcends traditional economic measures, focusing on the psychological satisfaction derived from products [18][20]. - The article emphasizes that the current consumer landscape is characterized by a demand for emotional fulfillment, with spending on seemingly irrational items serving as a means to achieve psychological balance [30][32]. Group 4: Economic Implications - The silver economy has surpassed 12 trillion, expected to approach 50 trillion next year, representing 12% of GDP, indicating a significant market opportunity akin to the real estate boom [26]. - The article suggests that the emotional economy is not just a commercial opportunity but also a profound social transformation, reflecting the complexities of modern life and individual isolation [27][34].