以下文章来源于正商参阅 ，作者枫叶 正商参阅 . 原《政商参阅》，做价值的传播者！连续两届获评胡润年度影响力财经自媒体、21世纪经济报道年度传 播力财经自媒体、新浪财经、经济观察报年度影响力财经自媒体、新榜年度社会关注新媒体荣誉奖等。 作者：枫叶 来源：正商参阅（ID：zhengshangcanyue） 宝马 5 系 ，曾是多少中产心中的"白月光"。 可惜，其高贵的价格一度让爱车人士望而却步。 如今，曾高悬于豪华车云端的宝马 5 系，以跌破 29 万的历史冰点价掀起巨浪。 曾经让众多车迷只能在梦中拥有的它，如今竟出现价格跌破 29 万的惊人情况，最便宜的 525Li M 运动套装车型，裸车底价低至 29.3 万元。 是的，新能源大势下，宝马也不再端着了， 5 系祭出 29 万的"白菜价"。 结果却是， 以前买不起宝马，现在看不上宝马。 当双肾格栅阻隔的不再是价格门槛，当绅士座驾褪去三分傲气，这场由新能源冲击、库存压力与 市场厮杀催生的车市风暴，正将无数中产的宝马梦照进现实。 圆梦还是持币观望？竟然成了他们一时间最头疼的难题。 也许，答案就藏在理性与欲望的天平之间。 01 随着车企价格战的持续酝酿，越来越多的合 ...

Core Viewpoint - The automotive industry is witnessing a shift towards "megawatt supercharging" and "intelligent driving equality," with companies like BYD, Huawei, and Zeekr entering the market. However, challenges remain in implementing megawatt-level charging stations due to high costs and long construction periods [2][3]. Company Developments - CATL reported a revenue of 84.705 billion yuan in Q1 2023, a year-on-year increase of 6.18%, with a net profit of 13.963 billion yuan, up 32.85%. The gross margin was 24.4%, showing growth both year-on-year and quarter-on-quarter [3]. - CATL launched the "Shenxing" ultra-fast charging battery in 2023, the first large-scale production battery using lithium iron phosphate material, capable of 4C charging. In 2024, the "Shenxing PLUS" battery will achieve an equivalent charging rate of 6C, with peak rates reaching 12C to 15C [2]. Market Trends - The demand for energy storage batteries is increasing, particularly in emerging markets like the Middle East and Australia, driven by renewable energy and AI data centers. CATL has secured significant energy storage projects in these regions [3]. - CATL plans to build 1,000 battery swap stations this year and has formed partnerships with Sinopec, NIO, and Didi to enhance battery swapping services, which are seen as a cost-effective solution for consumers [2]. Competitive Landscape - The U.S. market for energy storage primarily relies on lithium iron phosphate batteries, with Japanese and Korean battery manufacturers like LG and Panasonic expected to ramp up production only after 2026. The new tariffs are shared between energy storage companies and U.S. end-users [4].

一场规划好的"技术攻势"，关键的句号却留下了个"小遗憾"。 过去两个月里，比亚迪掀起了一波波"开年攻势"，也在前几个节点上取得了相当成功的传播。 以微信指数为例，可以明确看到"比亚迪"关键词在2025年"刷"出了三个小峰值，分别对应"智驾平权"、"灵鸢无人机"、"兆瓦闪充"三个关键技术发布会。但 很可惜，第四个小箭头对应的、上周举办的、作为这波攻势"收官战"的"汉L、唐L发布会"却没有获得前几次重点技术发布会类似的热度。 究其原因，"不火"主要归结于两方面：关税战转移了公众的关注焦点；此前的其他品牌智驾事故对比亚迪此前积累的市场声势造成了负面影响。 传播哑火是一时的，如何让这两款"箭在弦上不得不发"的新品真正获得市场认可并取得佳绩，更长久地挑战着比亚迪。 汉L、唐L：专门打造的"关键产品" 之所以将"汉L"和"唐L"定位为"关键产品"，第一层原因在于它们承担着比亚迪主品牌强力冲击中高端市场、发起新一轮攻势的重要使命。 近一年的比亚迪的微信指数走势，四个箭头分别对应比亚迪"开年攻势"的四个关键节点 但从2024年中开始，比亚迪的产能扩张策略正在发生显著调整。在国内市场，产能建设的步伐明显放缓，与此同时，比亚迪将 ...

Core Viewpoint - The company is expected to achieve a net profit attributable to shareholders of 8.5-10 billion yuan in Q1 2025, reflecting a year-on-year increase of 86.0% to 118.9% and a quarter-on-quarter decrease of 43.4% to 33.4% [1][2] Group 1: Performance Highlights - The company anticipates a net profit of 9.25 billion yuan for Q1 2025, which represents a year-on-year growth of 102.5% and a quarter-on-quarter decline of 38.4% [2] - The company sold 1.001 million vehicles in Q1 2025, marking a year-on-year increase of 59.8% and a quarter-on-quarter decrease of 34.3%, with profit growth outpacing sales growth due to an increase in export sales and enhanced economies of scale [2] - Export sales reached 206,000 units in Q1 2025, a year-on-year increase of 110.5% and a quarter-on-quarter increase of 72.7%, accounting for 20.6% of total sales, up 5.0 percentage points year-on-year [2][3] Group 2: International Expansion - The company is accelerating its overseas expansion, with plans to establish factories in Brazil, Uzbekistan, Hungary, Turkey, and Indonesia, aiming to boost exports and capitalize on growing demand in regions like Turkey, Brazil, and Europe [3] - The growth in export sales is supported by increased real demand in overseas markets and the deployment of roll-on/roll-off ships [3] Group 3: Technological Advancements - The company launched the Ocean series of intelligent driving models, making advanced driving features accessible at a price point starting from 70,000 yuan, with intelligent driving model orders accounting for 25%-30% of total orders [4] - The company is positioned to accelerate the democratization of intelligent driving technology, potentially influencing other automakers to follow suit [4] Group 4: High-End Product Strategy - The year 2025 is identified as a significant year for high-end products, with the launch of the Tengshi N9, a large SUV priced between 389,800 to 449,800 yuan, expected to enhance overall profitability [5] - The flagship models Han L and Tang L are set to launch in April 2025, featuring advanced intelligent driving systems and rapid charging technology, which are anticipated to drive the brand's high-end positioning [5] Group 5: Financial Projections - The company forecasts revenues of 1,014.12 billion yuan in 2025, with a net profit of 58.115 billion yuan, and expects earnings per share (EPS) to reach 19.12 yuan [6][8] - The projected price-to-earnings (PE) ratios for 2025, 2026, and 2027 are 17, 15, and 13, respectively, indicating a favorable outlook for the company's financial performance [6][8]

Investment Rating - The report maintains a "Recommended" rating for the company [4][7]. Core Views - The company is expected to achieve a net profit attributable to shareholders of 85-100 billion yuan in Q1 2025, representing a year-on-year increase of 86.0% to 118.9% [2][4]. - The company's vehicle sales reached 1,001,000 units in Q1 2025, a year-on-year increase of 59.8%, with export sales significantly contributing to profit growth [2][3]. - The company is accelerating its overseas expansion, with plans to establish factories in Brazil, Uzbekistan, Hungary, Turkey, and Indonesia, which is expected to enhance profitability [3][4]. - The launch of high-end models is anticipated to drive sales and profitability, with the Tengshi N9 and flagship models equipped with advanced driving systems [4]. Summary by Sections Financial Performance - The company forecasts a net profit of 92.5 billion yuan for Q1 2025, a year-on-year increase of 102.5% and a quarter-on-quarter decrease of 38.4% [2][4]. - The projected revenue for 2025-2027 is 1,014.12 billion yuan, 1,237.23 billion yuan, and 1,477.25 billion yuan respectively, with net profits of 581.2 billion yuan, 670.9 billion yuan, and 741.7 billion yuan [4][6]. Sales and Market Expansion - The company’s export volume reached 206,000 units in Q1 2025, a year-on-year increase of 110.5%, contributing to a 20.6% share of total sales [2][3]. - The introduction of smart driving models is expected to enhance market competitiveness, with orders for these models accounting for 25%-30% of total orders [3][4]. Product Development - 2025 is identified as a significant year for high-end product launches, with models like the Tengshi N9 and flagship vehicles featuring advanced technology [4]. - The company is leveraging its data advantages to promote smart driving accessibility, potentially transforming the automotive landscape in China [3][4].

比亚迪（002594.SZ）系列点评二十六 业绩表现亮眼 出海、智驾、高端化多重成长 2025 年 04 月 09 日 事件概述：公司发布 2025Q1 业绩预告，2025Q1 公司预计实现归母净利 85- 100 亿元，同比+86.0%至+118.9%；环比-43.4%至-33.4%。以中枢值计算， 2025Q1 公司归母净利 92.5 亿元，同比+102.5%，环比-38.4%。 ➢ 出口占比提升+规模效应加强 业绩表现亮眼。2025Q1 公司预计实现归母 净利 85-100 亿元，同比+86.0%至+118.9%；环比-43.4%至-33.4%。以中枢值 计算，2025Q1 公司归母净利 92.5 亿元，同比+102.5%，环比-38.4%。2025Q1， 公司汽车销量 100.1 万辆，同比+59.8%，环比-34.3%，盈利增速高于销量增速， 预计主要受益出口销量占比提升及规模效应加强，2025Q1 出口销量 20.6 万辆， 同比+110.5%，环比+72.7%；占比 20.6%，同比+5.0pct；腾势/仰望/方程豹销 量 3.3/0.05/1.9 万辆，占比 3.3%/0.1%/1.9%，合计 ...

Core Viewpoint - The automotive market in the first quarter of 2025 showed signs of recovery driven by the "two new" policies, with significant sales growth from both new energy vehicle manufacturers and traditional automakers [2][5]. Group 1: Sales Performance - In Q1 2025, BYD achieved a total sales volume of 1,000,800 units, marking a year-on-year increase of 59.81% [5]. - Traditional automakers like SAIC Group and Changan Automobile also reported positive growth, with SAIC's sales reaching 944,900 units (up 13.3%) and Changan's at 705,200 units (up 1.89%) [4][6]. - New energy vehicle sales were particularly strong, with companies like Geely and Chery showing significant increases, with Geely's sales up 48% and Chery's up 17.1% [7][8]. Group 2: New Energy Vehicle Trends - New energy vehicles are becoming a critical factor for traditional automakers, with BYD leading the market and planning to achieve annual sales of 5.5 million units in 2025, including over 800,000 units in overseas markets [5][6]. - The competition among new energy vehicle manufacturers is intensifying, with companies like Xpeng and Li Auto also reporting substantial growth in deliveries, with Xpeng's sales increasing by 331% [10][12]. Group 3: Market Dynamics and Pricing Strategies - The price war in the automotive market has shown signs of cooling, with fewer models undergoing significant price cuts compared to previous months [15][16]. - The average price reduction for new vehicles in early 2025 was around 30,000 yuan, with electric vehicles seeing an average price drop of 39,000 yuan [16][17]. - New energy vehicle manufacturers are focusing on value-added strategies rather than direct price cuts, emphasizing features like intelligent driving capabilities [17][18].

专题：新浪财经上市公司研究院 出品：新浪财经上市公司研究院 作者：昊 4月3日晚，赛力斯发布3月产销快报，当月新能源汽车销量为18805辆，同比下降32.19%，其中赛力斯汽车销量为14827辆，同比下降45.66%；1-3月新能源汽 车累计销量54552辆，同比下降42.47%，其中赛力斯汽车累计销量45135辆，同比下降46.31%。 值得注意的是，4月1日，各车企陆续晒出3月销量成绩单，但鸿蒙智行和问界一改传统惯例，均未在当日发布销量数据。 2024年，搭乘华为品牌东风，赛力斯实现销量、收入和利润大幅增长。不过，进入2025年后，公司连续三个月销量接近腰斩，问界M9、M7和M5全线大 跌，与其它新势力品牌形成鲜明反差。 而与此同时，问界的直接竞争对手理想3月和一季度销量却仍在上升。由于性价比不足以及华为与其它车企合作面的扩大，赛力斯的"华为光环"似乎已逐渐 褪色。 更令人担心的是，近几年赛力斯已四次定增，累计融资达217亿，然而2024年负债率仍继续升至87%的新高，其中应付款高达685亿，同比增长127%，大量 占用供应商资金。一旦销量逆转并延续下滑趋势，赛力斯和问界的资金链风险或将暴露。 赛力斯已宣 ...

Group 1 - The concept of "Universal Intelligent Driving" has become a key term in the automotive market this year, with many manufacturers targeting lower-priced models to make intelligent driving technology more accessible [2] - Consumers' perceptions of intelligent driving technology vary, with some expressing excitement about its capabilities while others remain skeptical, particularly regarding its reliability in lower-end vehicles [3][4] - The introduction of intelligent driving systems in lower-cost vehicles is seen as a significant advancement, with companies like BYD managing to reduce the cost of such systems to around 4,000 yuan, making them more widely available [6][7] Group 2 - The availability of intelligent driving features in mid-range vehicles is viewed as a marketing strategy, raising questions about the actual functionality and safety of these systems [5][8] - There is a concern that the push for "Universal Intelligent Driving" may lead to cost-cutting measures that could compromise the quality of automotive components, ultimately affecting vehicle safety [8] - The automotive industry is witnessing a shift towards higher levels of intelligent driving technology as manufacturers aim to meet consumer demand and enhance safety features [7]

Core Insights - The domestic "new car manufacturing" sector is undergoing a reshuffle, with sales dynamics changing significantly in March 2025, as new players vie for market share [1][3] - Li Auto's sales have been surpassed by Leap Motor, which achieved a monthly sales record of 37,000 units, while AITO's sales have dropped over 40% year-on-year, pushing it out of the top tier [1][3] Sales Performance - AITO's sales have seen a significant decline, with Q1 2025 sales dropping by 46.31% year-on-year, and March sales falling by 45.19% to approximately 13,700 units [3][5] - The M9 model, which is a key product for AITO, has also experienced a drop in sales, with January and February 2025 sales at 12,500 and 5,242 units respectively, compared to over 16,000 units in late 2024 [5][6] Competitive Landscape - The high-end SUV market is becoming increasingly competitive, with AITO facing challenges from rivals like Li Auto's L9 and NIO's ES8, as well as new entrants [6][7] - The trend of "intelligent driving" and price wars is reshaping the domestic electric vehicle market, with AITO's unique selling proposition of "Huawei Intelligent Driving" losing its exclusivity as competitors adopt similar technologies [7][8] Market Trends - The market is shifting towards more affordable electric vehicles, with predictions indicating that models priced between 150,000 and 250,000 yuan will capture about 60% of the market share by 2030 [6][9] - The competitive landscape is evolving, with companies like BYD and Xpeng also entering the lower price segments, intensifying competition for AITO [8][9]