Workflow
跨界
icon
Search documents
旺旺集团首个咖啡店在上海开业
Ge Long Hui· 2025-06-02 01:52
Group 1 - Wangwang's sub-brand Bond Coffee opened its first offline store in Shanghai on August 8, 2023, located near the Guilin Road subway station [2] - The store design incorporates green from coffee beans as the brand color, and the product features a unique coffee made from discarded coffee fruit peels, which is low in caffeine and suitable for caffeine-sensitive consumers [2] - Bond Coffee, established in 1998, has seen steady sales growth for six consecutive years since being acquired by Wangwang in 2018, with plans to open 100 stores in three years [2] Group 2 - Many luxury brands, including MIKIMOTO, Dior, and Louis Vuitton, have entered the coffee industry, primarily for brand exposure and customer engagement [3] - Wangwang's recent financial performance shows positive growth, but it has not yet returned to the revenue and profit levels of its peak in 2013, indicating a need for new growth avenues [3] - The coffee industry has shown signs of fatigue in 2023, with a decline in the number of new store openings among chain coffee brands, reflecting a downward trend in the market [3][4] Group 3 - The coffee market is experiencing a "survival of the fittest" scenario, with several chain coffee brands closing numerous stores, indicating increased competition and challenges for new entrants like Wangwang [4]
大黑河端午节龙舟赛精彩纷呈
Nei Meng Gu Ri Bao· 2025-06-02 00:49
Group 1 - The first Dahei River Dragon Boat Festival was held in Hohhot, attracting over 10,000 citizens and tourists, with more than 50 teams and 600 participants competing [1] - The event featured various cultural performances, including lion dances, folk music, water stunts, and fire rescue drills, creating a festive atmosphere [1] - In addition to the dragon boat races, the festival included interactive activities such as on-site educational sessions led by national-level dragon boat referees, allowing citizens and tourists to experience dragon boating firsthand [1] Group 2 - The event was organized by the Hohhot Municipal Government and aimed to promote cultural heritage and facilitate exchanges, integrating the unique cultural characteristics of Northern Inner Mongolia [2] - The festival is part of a broader initiative to create a cross-border cultural tourism IP that combines ecology, folklore, and sports, enhancing tourism growth through event-driven engagement [2] - This initiative aligns with the "Singing and Traveling in Inner Mongolia" cultural tourism campaign, aiming to develop a new cultural brand for Hohhot and promote high-quality development of the regional cultural tourism economy [2]
腾讯音乐:2024年华语数字音乐白皮书.
Sou Hu Cai Jing· 2025-06-01 03:09
Core Insights - The report titled "2024 Chinese Digital Music White Paper" by Tencent Music Research Institute focuses on the overall landscape and trends of the Chinese digital music industry, showcasing industry dynamics and transformations through data insights, industry trends, cross-industry cases, and work reviews [1]. Group 1: Global and Chinese Market Data Insights - The global music market revenue is projected to grow from $70.7 billion in 2023 to $76.2 billion in 2024, with live performances remaining the largest revenue source at 46.1% [2][28]. - In China, recorded music revenue increased by 9.6% year-on-year, with online music paying users reaching 180 million, and Tencent Music's paying users rising to 121 million, reflecting a growing willingness to pay and improved service quality [2][34]. - The production of Chinese new songs surged to 1.351 million in 2024, driven by AI technology, while the number of long-tail songs (annual plays <1000) doubled, indicating intensified market competition and content diversification [2][45]. Group 2: Industry Core Trends - "County Narrative" has emerged as a focal point for creation, with local culture becoming a significant theme, as seen in works like "Factory" by Henan's rap artist, which resonates with societal issues [3]. - The "Silver Economy" is shifting from passive consumption to active participation, with the over-60 population exceeding 300 million, showcasing their potential in cultural consumption through events and user-generated content [4]. - The music festival market is experiencing intensified competition, with differentiation becoming crucial through unique artist lineups and cross-industry collaborations [5]. Group 3: Cross-Industry Cases - The game music for "Black Myth: Wukong" integrates diverse musical elements, showcasing the role of music in interactive storytelling and enhancing game promotion [6]. - Duolingo's music courses utilize gamification to lower barriers to learning instruments, achieving 3 million daily active users within six months [7]. - Innovative marketing strategies in live performances, such as the integration of nature and music festivals, demonstrate the potential of live music as a marketing medium [8]. Group 4: Annual Works and Industry Value Outlook - The white paper highlights the top ten artists, songs, and albums of the year, with notable performances from artists like Zhou Shen and Wang Sulong, indicating a balance between popularity and professionalism in music [9]. - The future challenges for the industry lie in embracing cross-industry thinking to break down barriers and adapt to technological changes while balancing content quality and commercial value [9].
“高龄大牌”重生之“年轻化”:乐高与耐克联手,盯上年轻人和宠物的钱包
Mei Ri Jing Ji Xin Wen· 2025-05-31 09:50
Core Viewpoint - The collaboration between LEGO and Nike aims to merge sports and creativity, targeting children and addressing growth challenges faced by both companies in their respective markets [2][4][5]. Group 1: Collaboration Details - LEGO and Nike's global partnership will launch this summer, featuring immersive experiences and co-branded products to inspire children's enthusiasm for sports and creativity [2][4]. - The first co-branded product, the LEGO® Nike Dunk sneaker building set, is set to be released on July 1 [4]. - The collaboration includes not only product offerings but also global offline events and community interactions [4]. Group 2: Market Context - Both LEGO and Nike are experiencing growth anxieties due to increasing competition from new brands in their sectors, such as ANTA and Bubble Mart [2][5]. - The toy market is becoming increasingly competitive, with Bubble Mart's success in the "潮玩" (trendy toys) segment posing a challenge to traditional brands like LEGO [5][12]. - The Chinese pan-entertainment market is projected to reach nearly 2 trillion yuan by 2024, with a compound annual growth rate (CAGR) of approximately 14% [5]. Group 3: Consumer Trends - The number of adult LEGO buyers has increased by 65% since 2012, expanding LEGO's audience [5]. - The collaboration is seen as a strategy to attract new consumer groups by leveraging Nike's sports appeal and LEGO's family-oriented products [5][6]. - The emotional connection and shared community between brands are crucial for building future brand loyalty among children and teenagers [6]. Group 4: Financial Performance - LEGO reported record revenue and profit in 2024, with a 13% year-on-year increase to 74.3 billion Danish kroner (approximately 78.6 billion yuan) [12]. - Despite LEGO's success, competition remains fierce, with Bubble Mart's new building block brand also gaining traction in the market [12][13]. Group 5: Broader Industry Trends - The pet economy is emerging as a new growth avenue for sports brands, with Nike and Adidas launching pet-related products [10][11]. - The convergence of trendy toys, sports, and the pet economy reflects a new competitive landscape in the consumer market [11][13]. - Traditional brands are redefining their growth strategies through cross-industry collaborations, emphasizing emotional connections and category integration [13].
第二届山西城市体育活动周暨首届晋中市体育消费季启动
Sou Hu Cai Jing· 2025-05-30 09:37
5月29日晚,2025第二届山西城市体育活动周暨"怡然见晋中"首届晋中市体育消费季启动仪式在晋中天 美杉杉奥特莱斯购物广场举行。省体育局党组书记、局长赵雁峰,晋中市委副书记、市长刘星,省商务 厅二级巡视员赵军旗,省文化和旅游厅二级巡视员张卫东出席。省体育局党组成员、副局长李春茂,晋 中市副市长梁艳萍致辞。 活动现场,领导和嘉宾参观体育市集展区,体验智能健身器材,了解晋中天美杉杉奥特莱斯购物广场促 销活动和体育品牌店销售情况。晋中市体育运动学校武术队表演中华武术,榆次区花园路小学进行《我 爱你中国》柔力球表演,左权代表队带领精彩的《桃花红杏花白》健身花戏表演,晋中学院合唱团等演 唱《到晋中来找我》《向阳而行》《花开中国》。 第二届山西城市体育活动周暨"怡然见晋中"首届晋中市体育消费季是2025年全省体育产业重点工作内容 和体育赛事"进景区、进街区、进商圈"重要活动之一。本次活动旨在深入贯彻落实中共中央办公厅、国 务院办公厅印发的《提振消费专项行动方案》,进一步聚焦省委、省政府关于"激发消费潜能"决策部 署,主动融入全省高质量发展大局, 以"扩大体育消费"为目标,大力发展体育赛事经济,以赛事"流 量"促进经济"增 ...
借“龙”生财传非遗
Jing Ji Ri Bao· 2025-05-30 08:08
经济日报记者 刘兴 端午节即将到来,各种赛龙舟活动已在多地接连上演。位于江西乐安河畔的万年县梓埠镇,是远近 闻名的龙舟小镇。在这里,不仅端午赛龙舟的历史悠久,龙舟制造技艺也传承了数百年。 从走村串户的传统手工匠人到现代化产业园的标准化生产,从地域性民俗符号到年产值超过3000万 元的产业集群……梓埠镇的龙舟产业在传统文化与市场经济碰撞中,从传统走向现代,从本土走向国 际。近日,记者走进这座宝藏小城,探寻其如何实现借"龙"生财。 农历四月的乐安河畔,梓埠镇唯美龙舟制造厂内,几十艘龙舟摆放于此。从空中俯瞰,一溜长龙, 着实壮观。 从走村串户到规模生产 梓埠镇唯美龙舟制造基地负责人陶心根忙得不可开交,他今年接到200多艘龙舟制造订单,基地的 工匠们正加班加点赶制。 "樟木作底、杉木为舷,榫卯结构不用一根铁钉。"在万年县亮船文化发展有限公司,老工匠李明亮 一边俯身用墨斗在杉木板上弹划基准线一边介绍,纯手工制造龙舟需经历选材、破板、定型、组装等20 多道工序,耗时半个月才能完工。 李明亮15岁学木匠,2000年开始专攻龙舟制作,最初只是周边县临时聘请的工匠,按天结算工资。 如今,他的技艺已成为梓埠龙舟产业的"金字招牌" ...
人人都是AI歌王!加多宝亚洲新声联名系列产品正式亮相
Zhong Guo Shi Pin Wang· 2025-05-30 07:18
六大音乐主题产品,承包年轻人的情绪标签 这个夏天,国民凉茶品牌加多宝正在掀起一场音乐风暴。近日,加多宝宣布与亚洲首档跨国歌手文化交流音乐综艺《亚洲新声》达成跨界合作,推出加多宝 亚洲新声联名系列产品。此次联名不仅以六大主题设计诠释Z世代个性态度,更通过"夺罐AI歌王"的科技互动玩法,打造从味觉到听觉的沉浸式体验,加多 宝作为《亚洲新声》独家冠名商,在推动亚洲音乐文化交融的同时,进一步展现出以非遗凉茶为代表的中华传统养生文化在新时代的传承与融合! 此次加多宝亚洲新声系列联名产品以"嗨唱热辣一夏,燃动年轻力量"为核心理念,推出炽热之声、律动之声、天籁之声、欢乐之声、魅力之声、优美之声六 大主题。外观设计结合《亚洲新声》节目元素,采用手绘插画风格,将"邮轮舞台""麦克风"等音乐符号与加多宝经典外观融合,展现出新声代歌手沉浸演 唱、享受音乐的状态。 每一款联名产品都是旋律与情感的视觉化表达:呐喊姿态诠释Z世代沸腾生命力的"炽热之声",演绎街头文化自由不设限的"律动之声",沉浸演唱诉说理想 向往的"天籁之声",明快色彩绽放快乐哲学的"欢乐之声",悠然音波勾勒从容自信的"魅力之声",传统与现代共鸣融合"优美之声"。六大主 ...
王建军的三度跨界:不自学编程的法学青年,不是好的首席增长官|成为首席官
3 6 Ke· 2025-05-30 07:17
36氪「职场Bonus」(ID:ZhiChangHongLi) 文科生真的能吃到科技创业的红利吗?至少以王建军的经验,这条路能走得通。 王建军,婚礼纪首席增长官。在职场打拼的13年里,他经历过两次创业,在"互联网+房地产"的巅峰时期就职于链家、贝壳,从一线干到管理层,也去过 第一梯队的互联网大厂作为营销一号位带队。 过去的一年对王建军来说很特别。时隔10年,他终于又一次完成了跨界:从房地产走出,进入另一个全新的、每天都在冒出新难题与新成就的业务领域。 还有,他35岁了。 文科生从来不构成限制王建军职业发展的标签。"跨界"这件事,10年前他曾经历两次:第一次是2012年的本地门户网站创业,他当时还在读法律系,为了 抓住人生中第一次遇到的创业风口,他自学了计算机编程和UI/UX设计;第二次是从创业公司的CEO位置辞职,跳进当时如日中天的"互联网+房地产"行 业从一线员工做起。 相比学科之间的壁障,对一位跨界者来说,最重要的其实是"归零"的勇气。 大学创业时,王建军把公司营收做到了百万量级。但随着团队人数近百,人心的管理也成了他的短板,眼见去全国各地的"CEO培训班"学习未见成效,他 果断决定去上市公司中学习经验。 ...
它今天退市!今年第12家!
Guo Ji Jin Rong Bao· 2025-05-29 13:56
Group 1 - The core point of the article is that Jiyuan Holdings Group Co., Ltd. (*ST Jiyuan) will be delisted from the Shenzhen Stock Exchange on May 29, 2025, due to triggering mandatory delisting rules after its stock price remained below 1 yuan for 20 consecutive trading days [1][3] - The company has experienced continuous losses since 2019, with a cumulative net profit loss exceeding 3.2 billion yuan from 2019 to 2023 [3] - Jiyuan Holdings has faced significant goodwill impairment risks, totaling over 1.5 billion yuan from 2019 to 2024, which has directly contributed to its net profit losses [3] Group 2 - The company was originally known as Tonghua Shuanglong Chemical Co., Ltd. and transitioned to the pharmaceutical sector in 2014 through the acquisition of Jinbao Pharmaceutical [3] - Since its rebranding in 2017, the company has aggressively pursued mergers and acquisitions, acquiring over ten companies within three years, leading to a dual business model of "chemicals + pharmaceuticals" [3] - In 2024, the company's revenue declined by 3.69%, and its losses expanded to 439 million yuan [3] Group 3 - As of 2025, a total of 11 companies have been delisted from the A-share market, with *ST Jiyuan being one of them, alongside others like *ST Meixun and *ST Bo Xin [4] - The reasons for delisting include breaches of face value, market value, voluntary delisting applications, and forced delisting due to major violations [4]
15.8亿元跨界并购,竟无业绩承诺?
Guo Ji Jin Rong Bao· 2025-05-29 13:56
时隔半年,友阿股份收购半导体公司的草案出炉! 作为一家曾经冲刺IPO的公司,尚阳通在IPO时期的业绩蒸蒸日上。然而此次"牵手"上市公司,其基本面表现发生了较大变 化…… 业绩下滑75% 据悉,尚阳通聚焦高性能半导体功率器件研发、设计和销售。而友阿股份以百货零售为主要业务,此次并购将构成跨界收 购。 值得一提的是,标的公司尚阳通曾闯关科创板IPO。 上交所官网显示,尚阳通科创板IPO于2023年5月30日获得受理,当年6月22日进入问询阶段,不过2024年7月3日IPO撤单。 IPO终止不足半年,尚阳通便拟借并购曲线上市。 重组草案显示,2023—2024年,尚阳通实现的营业收入分别为67339.36万元、60572.66万元,净利润分别为8270.47万元、 4567.14万元,经营活动产生的现金流量净额分别为-22094.90万元、18352.17万元。 可以看出,尚阳通近两年的业绩波动较大。2024年,标的公司的收入下滑10%,净利润下滑44.78%,经营活动产生的现金 流量净额虽然远超当期净利润,但2023年—2024年累计流出3742万元。 5月27日晚间,湖南友谊阿波罗商业股份有限公司(下称"友阿股 ...