不过，尽管苹果官网加入国补，但电商平台的 "叠加优惠" 仍更具价格竞争力。比如京东、天猫等平台 通过 "国补+平台券+以旧换新" 组合拳，部分机型优惠超过了2000元。 此次苹果官方下场接入国补，更深层的原因还是来自市场竞争压力。数据显示，2025年第一季度，苹果 在中国智能手机市场份额同比下滑10%至13.7%，被华为反超。同期，小米、OPPO等品牌通过国补叠加 "店补" 策略，实现销量翻倍增长。苹果官网接入国补后，可缩小与本土品牌的价格差距，尤其是在 4000-6000元中端市场。该价位段国补后有望直接争夺中端换机用户。 自2024年8月，国务院发布《关于加力支持大规模设备更新和消费品以旧换新的若干措施》以来，对手 机、电脑等数码产品一直实施最高15%的补贴。截至2025年6月，全国已有29个省份落地国补政策，累 计拉动消费超7761.8万台设备。 6月24日，苹果官网正式上线国家补贴政策，仅限AppleStore在线商店（北京收货地址）及零售店（上 海）。根据苹果公司的政策，北京地区用户购买指定iPhone、iPad、Mac等产品可享受最高2000元补 贴，用户通过 "京通" 小程序领取补贴券后，官网下 ...

"上半年国补的资金用完，卖车更难了。" 当汽车销售小王手机弹出"国补暂停"弹窗的那一刻，一场关于"国家补贴取消"的恐慌如野火般在汽车经销商中蔓延。小王告诉《汽车公社》：国补暂停 后，买车优惠力度没之前大，消费者不会选择在这个时候买车，让他和销售同行们感到无比焦虑。 然而，正当小王表达了对卖车的担忧仅仅几天后，国家发改委的一纸通报彻底扭转了他糟糕的心情--1380亿中央资金正加速奔赴地方和各大4S店。 国家发改委、财政部等部委最新回应明确，2025年国家消费品以旧换新补贴政策将持续至12月31日，剩余1380亿元中央资金将在三、四季度分批下达，确 保政策平稳落地。 原来，此前部分地区出现所谓的补贴"断供"，是中央资金按季度分批拨付机制下的正常衔接空窗，因为首批资金耗尽才遭遇"补贴暂停"提示。但眼下国家 发改委的一纸通报，无疑让人吃下一颗定心丸。 至此，通过阶段性调整后，今年高达3000亿的消费补贴，正以精准节奏分四批下达——前两批1620亿已于一、二季度强力注入市场。至于剩余的1380亿资 金，将作为精准投放的关键弹药，在7月与10月两个月份分两批直达地方。 当我把这则利好消息转发给小王时，他的开心溢于言表，笑 ...

Core Insights - The "National Subsidy" policy for replacing old consumer goods remains unchanged, with a total of 300 billion yuan allocated for the year, and 1,620 billion yuan already distributed in two batches [1][2] - The implementation of the subsidy has led to a significant increase in sales, surpassing last year's total sales figures, with retail sales in May reaching 36,748 billion yuan, a year-on-year growth of 6.5% [2] - Structural issues have emerged during the subsidy implementation, including uneven regional distribution and rapid consumption rates, prompting a dynamic adjustment of the policy framework [2][3] Group 1: Policy Implementation - The "National Subsidy" program includes three funding sources: long-term special government bond funds, local matching funds, and additional local funds based on implementation progress [1] - As of now, approximately 50% of the annual subsidy funds have been utilized, with expectations for June's subsidy spending to exceed 50 billion yuan, potentially reaching 70% of the total for the first half of the year [2][3] Group 2: Challenges and Adjustments - The rapid consumption of funds has led to concerns about market order, with instances of arbitrage and misleading pricing practices emerging, particularly in the automotive and home appliance sectors [2][3] - The government is shifting from broad stimulus measures to more refined controls, including simplifying the subsidy application process and implementing a "subsidy quota warning system" to monitor fund consumption dynamically [4] Group 3: Future Considerations - The challenge lies in transitioning from short-term market support to long-term mechanisms, as the fiscal pressure increases with the depletion of the subsidy pool [5] - The policy aims to promote sustained consumption and industry transformation, but the effectiveness of market-driven growth and the pace of industrial upgrades will be tested as fiscal support diminishes [5]

Group 1: Federal Reserve and Economic Outlook - The Federal Reserve has paused interest rate cuts for four consecutive meetings, maintaining the federal funds rate target range at 4.25% to 4.5% [1] - There is a division among Federal Reserve officials regarding future rate cuts, with some supporting two cuts this year while others oppose them [2] - Market expectations suggest that the Federal Reserve may restart rate cuts in September, influenced by the impact of tariffs on macroeconomic data [1][2] Group 2: Foreign Investment in China - The profits of foreign-invested industrial enterprises in China are projected to increase from 1.6 trillion yuan to 1.8 trillion yuan from 2019 to 2024, with profit margins leading the national average [3] - High-tech sectors are expected to account for 43.7% of foreign investment in manufacturing by 2024, with foreign enterprises nearing 50% of high-tech product exports [3] - China's policies to stabilize foreign investment are aimed at enhancing confidence and attracting quality resources, which will invigorate domestic economic growth [4] Group 3: National Subsidy Policies - A total of 138 billion yuan in central funding will be distributed in batches in the third and fourth quarters to support consumption upgrades, despite some regions temporarily halting subsidy programs [5] - The "old for new" consumption policy has expanded to include more product categories, with the special national bond funding increasing from 150 billion yuan to 300 billion yuan this year [5] - The suspension of subsidies may lead to a decline in consumer spending, as seen during the "618" shopping festival [6] Group 4: Market Trends and Company Developments - The secondary market for Labubu collectibles has seen a significant price drop, with average transaction prices halving from 2279.7 yuan to 1181.3 yuan due to pre-sale strategies [7] - Texas Instruments announced a historic investment plan of over 60 billion USD to build seven chip factories, focusing on analog and embedded processing chips [9][10] - Audi has reversed its plan to stop developing and selling internal combustion engine vehicles, acknowledging market differences in the transition to electric vehicles [13][14]

Group 1 - The total scale of central government subsidies for this year is 300 billion yuan, funded through the issuance of ultra-long-term special bonds [1][7] - As of May 31, 2025, the five major categories of consumer goods for the old-for-new policy have driven sales of 1.1 trillion yuan, with approximately 175 million subsidies issued directly to consumers [4] - The old-for-new policy has significantly boosted sales in various sectors, with retail sales of home appliances and audio-visual equipment, communication equipment, cultural and office supplies, and furniture increasing by 53%, 33%, 30.5%, and 25.6% respectively in May [4] Group 2 - The increase in consumer spending in May was attributed to factors such as the "May Day" and "Dragon Boat Festival" holidays, early promotions for the "6.18" shopping festival, and the expansion of the old-for-new policy to include digital products [2][3] - Some regions, such as Guangxi and Xinjiang, have had to suspend local old-for-new subsidy policies due to rapid depletion of allocated funds [7] - Experts suggest that while the old-for-new policy has been effective, its marginal utility may be decreasing as durable goods like home appliances and cars are affected, indicating a need for potential expansion of the subsidy scope [8]

Group 1 - The 618 shopping festival this year is described as the "most difficult ever," with a long duration of 39 days, starting on May 13, which is 7 days earlier than last year [1] - Consumer enthusiasm for the event has declined, with many expressing confusion and disappointment over the promotional strategies and perceived lack of real discounts [1][11] - The overall online retail growth has slowed, with the proportion of online retail sales of physical goods dropping from 27.6% in 2023 to 26.8% in 2024, and further down to 24.5% in the first five months of this year [4] Group 2 - Major platforms have reported mixed results, with Tmall seeing a 24% year-on-year increase in the number of brands achieving over 100 million yuan in sales, while JD reported over 100% growth in the number of users placing orders [5][6] - The national subsidy policy has expanded this year, covering more categories, including kitchen appliances and consumer electronics, which has driven sales growth in these areas [6][7] Group 3 - The shift in consumer behavior has led merchants to reassess the value of major promotions, with reports of low expectations and high return rates affecting inventory decisions [20][21] - The live-streaming e-commerce sector, once a significant growth driver, is now facing challenges, with top influencers like Li Jiaqi experiencing controversies and reduced activity [23][26][28] - The overall market for live-streaming e-commerce is nearing saturation, with growth rates declining sharply from 600% in 2018 to just 15% recently [27][29]

618 作为老牌的年中购物节，今年可以算是超常待机（5月13日就开始了），并在京东、天猫等平台交出了亮眼的答卷：京东订单用户翻倍、总订单量超22 亿，天猫453个品牌销售额破亿创新高……然而，光鲜数据背后难掩消费者兴奋度下滑的隐忧。 分析师表示，虽然延长销售期可能有助于今年618期的整体销售额增长，但更长的节日和电子商务平台的全年折扣抑制了对此类活动的兴奋。 幸而，两大新引擎为本次618"续命"——国家补贴（国补）切实降低了3C家电购买门槛，刺激了需求；而"即时零售"的爆发，则满足了当下消费者对"便捷生 活的极致追求，带来了新增量。 "国补"提气 今年，国家延续并扩围消费品以旧换新政策，覆盖品类从家电延伸至手机、平板、智能手表等3C数码产品，单件补贴比例最高达20%，并通过电商平台实现 快速落地。京东、淘宝、抖音等平台成为政策主要承接方。 其中，特别是针对家电、电子产品的国补政策，直接降低了消费者购买这些商品的实际支付价格。有效地刺激了需求，拉动了市场。 5月13日，京东集团发布了2025年第一季度业绩，该季度总营收3011亿元人民币，超过了2894.4亿元的市场预期，同比增长15.8%，而去年同期增速为7% ...

2025-06-19 10:43:25 作者：狼叫兽 突发！多省国补按下"暂停键"，真相是…近期，重庆、江苏、广东等地消费者在京东等平台申领家电、数码"国补"时，发现页面提示"活动升级中""额度用 竭"甚至通道关闭！重庆李女士反映："云闪付补贴页面直接显示'首批额度用尽'！"郑州、沈阳、佛山等地消费者同样遭遇，#国补暂停#话题冲上热搜。官方 紧急辟谣：国家发改委与财政部明确回应，国补政策未终止！全国统一截止时间仍是2025年12月31日！当前暂停仅为阶段性调整，7月将全面重启。 首先,划重点!手机数码国补的领取方法是:京东APP搜「手机省500」或「数码省2000」国补直接立减2000元,家电国补的领取方法是:京东APP搜「家电省 2000」领取。 一定要先领,名额有限! 秘诀:先在app搜一下上面的口令,以后每天点历史搜索记录就可以! | 类目 | | 详情 | 补贴额度 | | --- | --- | --- | --- | | 家电补贴 | 补贴范围 | 冰箱、洗衣机、电视、空调、电脑、热水器、家 | 0 15-20% 产品补贴金额 | | | | 用灶具、吸油烟机、微波炉、净水器、洗碗机、 | | | ...

Group 1 - The core viewpoint of the article emphasizes the successful integration of national subsidy policies with e-commerce platforms, particularly through the "Sell Out National Subsidy" live broadcast event organized by Taobao Live, aimed at stimulating consumer spending [1][2][10] - The national subsidy policy has expanded its coverage from 8 to 12 categories, with a total fiscal investment of 300 billion yuan, allowing consumers to receive up to 20% subsidies on smart home appliances and a maximum subsidy of 6,000 yuan for certain products [2][4] - The live broadcast event attracted over 3 million viewers and generated nearly 10 million yuan in sales, showcasing the effectiveness of combining national policies with e-commerce strategies to enhance consumer engagement and purchasing power [4][5] Group 2 - The success of the "Sell Out National Subsidy" live broadcast reflects the strong driving force of the national subsidy policy, with significant sales figures reported across various categories, including home appliances and digital products [4][5] - The event highlighted a shift in consumer demand from basic functionality to quality enhancement, with a growing interest in smart, healthy, and environmentally friendly home appliances, indicating a transformation in consumer preferences [7][8] - The collaboration between Taobao Live and leading brands demonstrates a successful model for leveraging digital platforms to facilitate the implementation of government policies and stimulate market activity, ultimately benefiting both consumers and businesses [10][11]

多位专家表示，个别地区补贴暂停是短期的、暂时的、阶段性的，不排除追加财政资金预算，确保相关 政策有序实施。 有关部门称，正指导地方平稳有序使用"国补"资金。 近期，多地传出以旧换新"国补"暂停或者调整的消息。据《人民财讯》6月18日消息，国家相关主管部 门就"国补"下一步计划回应称，今年国家安排3000亿元超长期特别国债资金支持消费品以旧换新，目前 已向地方下达了共计1620亿元资金，剩余资金将有序下达。2025年的消费品以旧换新政策将全年实施， 有关部门正指导地方平稳有序使用"国补"资金，推动政策发挥更大效能。 部分地区的国补"升级"界面 国补政策即国家补贴政策，是国家为支持特定产业发展、促进消费等而实施的财政补助和优惠。2025年 主要围绕"大规模设备更新"和"消费品以旧换新"展开，其中安排超长期特别国债3000亿元支持消费品以 旧换新。 据媒体此前报道，从六月开始，重庆、江苏、广东等地的国补有类似"升级"的暂停情况，引发网友讨 论。 在重庆，云闪付App页面直接提示"27类补贴资金已使用完毕"，无法申领消费券；江苏电商平台的国补 页面则显示"活动升级中，无法使用"；广州、佛山等地也暂停了家装厨卫折扣券发 ...