未来，基于"好房子"建设标准，应该如何形成相匹配的产业链，如何依托产业链尽可能降低成本、保证一定的利润比例，是摆在房地产企业面前的一道难 题。 智通财经记者 | 白帆 自5月1日住房和城乡建设部发布的国家标准《住宅项目规范》（下称"新规范"）正式落地实施之后，市场对"好房子"带来的影响感受愈发明显。一些中介在 推广负责的项目之际，也拼命将其与"好房子"的标准相关联，购房者也逐渐熟悉"好房子"的建设标准，购买动力有所增强。 在"好房子"政策的带动下，以规模扩张为主导的大开发模式成为过去式，以购房者为核心的服务型开发模式则是行业主旋律。但在政策带动市场的背 后，"好房子"的建设成本同样成为行业最为关注的议题之一。 "好房子"要怎么建？ 从今年两会期间的讨论到5月起新规范正式落地实施，无论是各地政府还是房地产企业，都把建设"好房子"当成未来房地产项目的销售"秘笈"，就连一些已 经开盘的项目，也紧急按下暂停键，重新规划设计，赶上"好房子"的第一班车。 与此同时，"好房子"建设的风潮也吹进了老旧房子的市场。5月20日，国新办举行新闻发布会，介绍《关于持续推进城市更新行动的意见》有关情况，部署 推进好房子、好小区、好社区 ...

报告还强调，南康家具产业的成功经验为全国传统产业转型升级提供了宝贵借鉴，也为推动"好房子"建 设提供了有力支撑。 本次发布会还举行了"南康绿色家具品牌联盟"启动仪式，标志着南康家具产业向绿色化、标准化、国际 化迈出了重要一步。(完) （文章来源：中国新闻网） 南康区被誉为"中国实木家居之都"，在推动家具产业绿色化、智能化方面取得了显著成效。中共赣州市 南康区委副书记、南康区人民政府区长李赣兴表示，南康家具产业以"0苯0甲醛"油改水技术为突破口， 实现了从传统"制造"向"智造""绿造"的跨越。通过政府引导、技术支撑、龙头示范和市场驱动，南康家 具产业集群去年总产值突破2800亿元，成为当地经济的重要支柱。 清华大学五道口金融学院研究员岳安欣发布了《中国南康绿色家居产业首发经济研究报告》。报告指 出，首发经济通过技术创新、资源配置优化和产业链赋能，为南康家具产业的绿色转型提供了强大动 力。南康区政府通过财政补贴、金融支持和技术突破等措施，正推动着1200多家家具企业的绿色转型， 实现了显著的环保成效和经济效益。 在当前房地产市场转型升级的关键时期，"好房子"理念已成为行业发展的核心方向，良好的居住品质成 为当下撬 ...

Core Insights - Huafa Co., Ltd. achieved an annual sales milestone of over 10 billion yuan in Zhuhai, becoming the first real estate company in the Guangdong-Hong Kong-Macao Greater Bay Area to reach this figure in a single city [1][5] - The company's success is attributed to a comprehensive recovery in the Zhuhai real estate market and its strong market presence, with a market share increase from 45% at the end of 2024 to 61% in Q1 2025 [1][3] Sales Performance - Huafa's sales in Zhuhai are driven by multiple projects rather than a single standout, with nine major projects leading the sales [2] - Key projects include Huafa's Hengqin project, which sold 2 billion yuan in Q1, and Huafa Bay Xiyi, which achieved sales of approximately 1.86 billion yuan [2][3] - The company recorded significant sales across various segments, including luxury and affordable housing, demonstrating its ability to cater to diverse market needs [3][4] Market Dynamics - The Zhuhai real estate market saw a 30.64% year-on-year increase in transaction volume in Q1 2025, driven by improved demand from both local and Hong Kong-Macao buyers [1][3] - Policy changes, such as reduced down payment ratios and lower mortgage rates, have stimulated housing demand, positioning Zhuhai as a new investment destination for Hong Kong-Macao residents [3][4] Strategic Initiatives - Huafa has implemented a "Good House" strategy, focusing on quality and innovation in housing development, which has been well-received in the market [4][5] - The company has also introduced an "old-for-new" housing exchange service to facilitate upgrades for existing homeowners, further enhancing its market appeal [4] Long-term Vision - Huafa's achievements reflect its commitment to long-term growth and collaboration with the city of Zhuhai, aligning with the broader development goals of the Greater Bay Area [5]

近几年来，房地产市场逻辑发生改变，好房子建设潮流中，产品力成为未来市场的核心竞争力，置业者更愿意为真实 可感的品质买单，这也是一些新楼盘走热的重要逻辑。 坐落于西红门板块的壹品兴创·元启，在"五一"小长假期间收获了不错的市场表现，且近段时间以来都维持了较高人 气。而元启"吸睛"的核心，是开发商不惜成本的主动升级。据了解，面向全新的好房子建设标准，元启项目以六大维 度的产品升级，重塑居住体验，彰显责任企业的诚意与实力。 自我更新 正面应对"好房大考" "好房子"概念提出后，受到了全社会的共同关注，也得到了行业的积极响应。为了给好房子建设提供标准参考，近半 年来相关文件陆续发布，包括《北京市高品质商品住宅设计导则（试行）》《北京市平原多点地区"好房子"规划管理 相关技术要点（试行）》（以下简称《技术要点》）等。 其中，《技术要点》明确提出了按需设置封闭阳台或开敞阳台、丰富居住空间形式、增配邻里共享公共空间、提升建 筑立面品质等内容，让好房子更为具象化。 这些标准的提出，反映的是居住需求的升级和生活方式的转变。有业内人士表示，这些内容是能让置业者真实感知的 具体改变，在长久居住中，也能给业主带来实实在在的实惠。 （ ...

Group 1 - The real estate sector experienced a strong rally on May 19, with stocks such as Huaxia Happiness, *ST Rongkong, and Jiuding Investment hitting the limit up [1] - Huaxia Happiness, a leading industrial new city operator, reported a stock price increase of 9.89% and a market capitalization of approximately 121.147 billion [2] - *ST Rongkong, primarily engaged in real estate development, saw a stock price rise of 5.02% with a market cap of around 9.87 billion [2] Group 2 - The National Bureau of Statistics indicated that the real estate market is stabilizing, with a narrowing decline in residential sales prices across various cities [3] - The land market has shown positive trends, particularly in key cities, with residential land premium rates reaching 19% in the first four months of the year, significantly higher than the 6% for the entire previous year [3] - The new residential project standards implemented on May 1 focus on safety, comfort, and sustainability, setting new construction benchmarks [4] Group 3 - Analysts suggest that the housing market is transitioning from quantity to quality, with expectations for more favorable fiscal and monetary policies to stimulate demand for better housing [5] - The emphasis on selling existing homes is expected to reduce risks for buyers and enhance market confidence, pushing developers to improve housing quality [6] - The current market phase indicates a recovery in land prices and new home prices in core cities, presenting good investment opportunities [6]

Core Insights - The opening of Tangshan Chengfa Group's real estate brand exhibition hall on May 18, 2025, marks a significant milestone in the company's brand strategy upgrade in urban construction and quality living [2] - The exhibition hall aims to lead a new trend in quality housing in Tangshan, emphasizing safety, comfort, sustainability, and intelligence in residential offerings [2] Group 1: Event Overview - The event attracted a total of 123 visitors, including 83 clients, 20 media representatives, and 20 peers from the real estate industry, fostering a diverse exchange atmosphere [4] - Major media outlets such as Toutiao, Douyin, Kuaishou, and local newspapers provided extensive coverage, enhancing the event's visibility and impact [6] Group 2: Brand Presentation - The event featured a multi-dimensional format of "explanation + experience + interaction," showcasing the development achievements of Tangshan Chengfa Group [8] - Key projects like Chengfa Xinglin Garden and Chengfa Wenlan Garden were highlighted, detailing their planning, design concepts, and community culture [8] Group 3: Immersive Experience - The exhibition hall provided an immersive experience, illustrating the company's decade-long contributions to urban development and showcasing future living scenarios with smart home systems and eco-friendly environments [11] - The event served as a platform for deep interaction between Chengfa Group employees and external guests, enhancing the brand's approachability and social recognition [14]

付凌晖表示，下阶段，要认真贯彻落实党中央、国务院决策部署，积极主动适应房地产市场供求关系发 生重大变化的现实，强化政策协同发力，持续加大"好房子"建设供应力度，积极推动城市更新行动和保 障房建设，加快构建房地产发展新模式，更好满足人民群众美好居住的需求，促进房地产市场平稳健康 发展。 房地产库存和新开工有所改善。随着房地产销售回暖，房地产企业商品房库存减少，开工建设出现改 善。4月末，商品房待售面积比3月末继续减少，连续两个月减少。1-4月份，全国房屋新开工面积同比 降幅比1-3月份收窄0.6个百分点。（闻辉） 【环球网财经综合报道】5月19日，在国新办新闻发布会上，国家统计局新闻发言人、国民经济综合统 计司司长付凌晖介绍2025年4月份国民经济运行情况，房地产方面，4月份，房地产市场交易和价格基本 稳定，部分一、二线城市交易活跃度有所提升。 此外，房价运行总体稳定。从环比来看，4月份，70个大中城市中，一、二线城市新建商品住宅销售价 格环比持平，三线城市略有下降。从同比来看，4月份，70个大中城市中，各线城市的商品住宅销售价 格同比降幅继续收窄。其中，一、二、三线城市新建商品住宅销售价格同比分别收窄0.7、 ...

Core Viewpoint - The real estate sector has emerged as a new focus for market speculation, with significant gains in real estate ETFs, indicating a shift in investor interest towards this industry [1][3]. Group 1: ETF Performance - The real estate ETF fund (515060) and real estate ETF (512200) both saw half-day increases of 1.72% and 1.7% respectively, leading the market [1][3]. - The real estate ETF (512200) has a large scale of 4.739 billion units, with a half-day trading volume of 161 million yuan, tracking the CSI All Share Real Estate Index [3]. - The real estate ETF (159768) recorded a half-day increase of 0.76%, with a scale of 1.265 billion units and a trading volume of 17.1127 million yuan, tracking the CSI Mainland Real Estate Theme Index [6]. - The real estate ETF (159707) experienced a half-day increase of 0.68%, with a scale of 859 million units and a trading volume of 14.8376 million yuan, tracking the CSI 800 Real Estate Index [9]. Group 2: Market Dynamics - The "de-inventory" strategy in the real estate sector is primarily driven by a reversal in supply-demand dynamics and declining sales data, leading to an oversupply of commercial housing and an extended inventory clearance cycle [3]. - Anticipation of more proactive fiscal and monetary policies, along with new policies aimed at improving housing quality, is expected to further stimulate and release demand for improved housing, supporting stable industry development [3]. Group 3: Major Constituents of Indices - The top five constituents of the CSI All Share Real Estate Index include leading companies such as Poly Developments (10.13% weight), Vanke A (9.17% weight), and China Merchants Shekou (6.43% weight) [4]. - The CSI Mainland Real Estate Theme Index also features major companies like Poly Developments (14.80% weight), Vanke A (14.20% weight), and China Merchants Shekou (14.16% weight) [7][10].

Core Viewpoint - The event "Life's Answer - 2025 China Resources Land Good House Model Launch and Zhenlu Product Release" emphasizes the importance of respecting local culture and addressing customer needs, showcasing a new product line "Zhenlu" that aims to provide high-quality living solutions in Haidian District [1][8]. Group 1: Product Strategy - China Resources Land's product strategy is centered around the "Three Goods and Twelve Advantages," which includes good community, good product, and good service, with twelve key scenarios identified to enhance living experiences [5]. - The "Good House" concept is rooted in customer-centric design, aiming to create ideal living environments that resonate with contemporary needs and preferences [7][17]. Group 2: Local Insights and Customization - The "Zhenlu" product line is developed based on extensive research into the living needs of Haidian residents, integrating local cultural elements and modern lifestyle demands [10][12]. - The design process involved deep engagement with over 360 families to ensure that the product meets practical and emotional needs, resulting in a highly customized living experience [10][12]. Group 3: Functional and Aesthetic Integration - "Zhenlu" focuses on functional aesthetics, creating spaces that cater to various family dynamics, including dedicated learning environments for children and social spaces for parents [12][15]. - The project incorporates advanced acoustic solutions and smart home technologies to enhance comfort and convenience, reflecting a shift from traditional luxury to practical functionality [15][17]. Group 4: Market Positioning - The launch of "Zhenlu" positions China Resources Land as a leader in high-end residential development, responding to the evolving demands of urban living in Haidian [1][17]. - The initiative aims to redefine high-end housing by integrating rational functionality with aesthetic appeal, thereby setting a new standard for urban residential projects [17].

Core Viewpoint - The concept of "Good House" is becoming a significant trend in Beijing's real estate market, with government support accelerating its implementation and influencing market dynamics [1][22]. Group 1: Government and Policy Support - "Good House" was first mentioned in the government work report in March, and the Ministry of Housing and Urban-Rural Development released national standards for it, effective from May 1 [1]. - Beijing's housing authority emphasized the acceleration of "Good House" construction in its 2025 housing development plan [1]. - The initiative is currently piloted in suburban areas but is gradually impacting the core districts of Beijing [1]. Group 2: Project Highlights - The first "Good House" project in Shijingshan, Shougang Jingyue Chang'an, boasts a starting usable area ratio of 85%, potentially reaching 97%, significantly enhancing living space compared to traditional products [3][12]. - The project features innovative designs, such as a three-bedroom layout in an 85㎡ unit, catering to modern living habits [3]. - Shougang Jingyue Chang'an incorporates advanced design elements, including a 270° view window and a spacious kitchen, optimizing the use of space [5][11]. Group 3: Community and Lifestyle Enhancements - The project includes community features like an elevated public space, enhancing social interaction and providing recreational areas for residents [9][19]. - The design adheres to the new residential project standards, which require a minimum ceiling height of 3 meters, improving light and ventilation [11]. - Shougang Jingyue Chang'an integrates smart home solutions, enhancing the living experience through technology [11][12]. Group 4: Market Positioning and Future Trends - The emergence of "Good House" is expected to redefine the real estate market, creating a clear distinction between high-quality and lower-quality housing products [22][23]. - The project is positioned to offer high value at a competitive price, with expected unit prices between 60,000 to 65,000 yuan per square meter, appealing to buyers looking to upgrade their living conditions [20]. - The shift towards "Good House" products may lead to a decline in demand for older properties, as buyers seek modern, high-quality living spaces [22][24].