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政策动态 | 住建部长署名发文解析城市发展顶层思路,成都房贷“商转公”新政落地(10.13-10.19)
克而瑞地产研究· 2025-10-20 02:02
Core Viewpoint - The article emphasizes the need for high-quality urban development and the implementation of new urban infrastructure to enhance resilience, aligning with the evolving requirements of urbanization in China [2][3][4]. Group 1: Urban Development Strategies - The Ministry of Housing and Urban-Rural Development (MOHURD) and nine other departments have jointly issued an action plan to promote new urban infrastructure construction from 2025 to 2027, focusing on digital, networked, and intelligent urban infrastructure to improve risk prevention and governance capabilities [2][3]. - The MOHURD Minister Ni Hong highlighted the importance of adapting to new urban development trends, emphasizing a shift from rapid growth to stable development and from large-scale expansion to quality enhancement [3][4]. Group 2: Financial Stability and Policy Measures - The People's Bank of China (PBOC) has stated the need to balance economic growth and risk prevention, exploring the expansion of macro-prudential and financial stability tools to manage financial risks effectively [4]. - The article notes that local governments have increased the frequency of market stabilization policies, particularly in housing provident fund policies, with several cities implementing measures to support homebuyers [5][6]. Group 3: Local Policy Developments - In the past week, 14 provinces and cities have released market stabilization policies, with significant changes in housing provident fund policies, such as Chengdu's new "commercial to public" loan policy and unlimited loan amounts for recent graduates in Guilin [5][6]. - The article mentions that cities like Yunnan and Chongqing are focusing on innovative urban renewal strategies and have set goals for significant progress in urban renewal actions by 2027 [6][7].
前海时代·尊府新品样板房开放,盛启时代湾居想象
Ge Long Hui· 2025-10-19 00:49
10月18日,深铁前海时代・尊府全新创意美学样板房正式开放。项目自面世以来屡创销售佳绩,今年两次推售均呈现高去化率的态势,市场反响热烈。此次 新品样板房开放,不仅是深铁"好房子"理念的实体呈现,更以前海高品质湾居生活为样本,推动区域居住体验迈入新阶段。 今年以来,项目两次推售均保持高去化率,稳居深圳市场热销榜前列,充分印证市场对前海桂湾区位价值与深铁"府"系产品力的高度认可。此次尊府加推新 品为建面约215-295㎡大平层,从空间布局、功能细节到生活场景全面优化。外立面以香槟色与高级灰撞色,营造沉稳时尚气质;3梯2户配置保障私密与便 捷。 户型设计精准回应家庭需求:建面约255㎡B户型拥有270度环幕视野,四房格局配中西双厨;建面约215㎡C户型以奢阔横厅与超广角阳台拓展空间,双主卧 套间满足家庭成员独立舒适需求。 项目细节处处用心:艺术归家大堂融合金属与石材,营造仪式感;全球设计团队操刀,呼应"世界湾居"审美。周边万象前海、前海卓悦INTOWN、山姆旗舰 店、壹方汇等多个商圈、还有桂湾公园等生态资源,以及南山实验集团前海港湾学校、哈罗国际学校等教育配套,实现生活资源咫尺汇聚。(学区划分以教 育主管部门公布的 ...
海尔空调联合主办人居健康大会,牵头组建创新联盟
Quan Jing Wang· 2025-10-18 08:56
Core Insights - The fourth China Human Settlements Health Conference was successfully held in Beijing, co-hosted by the China Building Materials Market Association, the China Health Management Association, and Haier Air Conditioning [1][3] - Haier's Vice President and General Manager of Air Industry, Song Yujun, emphasized the importance of good air quality in creating good homes, advocating for collaboration to advance industry progress [1][5] - The establishment of the Health Home Industry Innovation Alliance aims to promote the development of the health home industry through standard setting, technological innovation, industry collaboration, market promotion, and talent cultivation [3][5] Group 1 - The global trend of extreme climate is increasing, leading to a rise in demand for home renovations and improved housing, with the concept of "good homes" included in the government work report for the first time [5] - The Health Home Industry Innovation Alliance's formation is timely and will be a key initiative in promoting industry collaboration and implementing the "good home" policy [5] - Haier Air Conditioning brings its innovative practices in the whole-house air sector into the alliance, offering customized solutions that accurately understand user habits and environmental changes [5][6] Group 2 - Haier's innovative solution includes "one brain, two breakthroughs, and N scene-based customizations," upgrading from traditional temperature and humidity control to a whole-house AI smart health air expert [6] - Haier is developing a new household light-storage direct-drive heat pump air conditioning energy management system, integrating photovoltaic, energy storage, and heat pump technologies for a comprehensive smart living experience [6] - The construction of an open and collaborative industrial ecosystem is crucial for Haier Air Conditioning in promoting the "good home" and healthy living environment initiatives [6]
多地整治新房偷面积
盐财经· 2025-10-17 11:25
Core Viewpoint - The article discusses the issue of "stealing area" in the real estate sector, where developers manipulate building area calculations to increase usable space, leading to safety concerns and regulatory scrutiny [5][6][7]. Group 1: Complaints and Issues - A complaint was received regarding a real estate project in Beijing, alleging that the developer converted balconies into bedrooms, exceeding the allowable area [4][5]. - The practice of enclosing balconies to increase usable area is common, but it raises safety and compliance issues, as it often does not meet structural and fire safety regulations [5][6]. Group 2: Regulatory Response - Regulatory bodies in major cities like Guangzhou, Beijing, Shanghai, and Chengdu are tightening regulations on building area calculations to curb the "stealing area" practices [7][19][22]. - New regulations have been introduced to limit the allowable area for balconies and other architectural features, aiming to ensure compliance with safety standards [19][22][23]. Group 3: Market Trends - The trend of high usable area rates has been increasing, with some projects advertising rates exceeding 120%, which is considered "super high" [11][12]. - The competitive advantage of high usable area projects is evident, as they are marketed as offering better value, but this has led to market distortions affecting both new and second-hand property prices [14][17]. Group 4: Shift Towards Quality Housing - There is a growing emphasis on quality housing, with policies encouraging developers to focus on overall project quality rather than just maximizing usable area [18][23]. - The article suggests that the focus on "good housing" will lead to a more sustainable and quality-driven real estate market, moving away from the numerical games associated with high usable area rates [23].
回归“好房子” 多地整治新房“偷面积”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-17 00:55
Core Viewpoint - The article discusses the issue of "stealing area" in real estate development, where developers illegally increase usable space by modifying balconies and other areas, leading to safety concerns and regulatory scrutiny [1][2][3][4]. Group 1: Complaints and Safety Concerns - A complaint was received regarding a real estate project in Beijing, alleging that the developer converted balconies into bedrooms, exceeding the allowable area [1]. - The complainant emphasized that such modifications pose serious risks to housing safety [2]. - The practice of enclosing balconies to increase usable space is common, but it must comply with weight-bearing, fire safety, and insulation standards [2][3]. Group 2: Industry Practices and Trends - Developers often utilize methods like enclosing balconies, modifying bay windows, and creating high ceilings to increase usable area without changing property rights [3][5]. - The trend of high usable area rates has been rising, with some projects advertising rates exceeding 120%, which is considered "super high" [6]. - In first-tier cities, high usable area projects are more competitive, as they enhance design space and product value [7][8]. Group 3: Regulatory Responses - Regulatory bodies in major cities like Beijing, Shanghai, and Chengdu have begun to tighten regulations on construction practices to curb "stealing area" [11][12]. - New regulations limit the allowable area for balconies and other features, aiming to ensure compliance with safety and planning standards [12][13]. - The shift towards regulating "stealing area" practices indicates a return to the focus on quality housing rather than just high usable area rates [4][13]. Group 4: Market Implications - The pursuit of high usable area has led to increased competition and has negatively impacted the pricing of existing homes [10]. - The emphasis on high usable area has created a perception of value, but it may mislead consumers regarding the quality and safety of the housing [9][10]. - The article suggests that the focus on "good housing" should prioritize overall quality and sustainability rather than just numerical metrics like usable area [13].
多地整治新房偷面积
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-16 14:45
Core Viewpoint - The article discusses the issue of "stealing area" in the real estate sector, where developers illegally increase usable space by enclosing balconies and other areas, leading to safety concerns and regulatory scrutiny [1][11]. Group 1: Complaints and Issues - A complaint was received regarding a real estate project in Beijing, where the developer allegedly converted balconies into bedrooms, exceeding the allowable area and compromising safety [1]. - The practice of enclosing balconies to increase usable space is common, but it violates regulations that require compliance with safety and structural standards [1][11]. Group 2: Regulatory Response - Major cities like Guangzhou, Beijing, Shanghai, and Chengdu have begun to strengthen regulations on construction practices to curb "stealing area" [2][18]. - New regulations in Chengdu limit the increase in area to a maximum of 1.5% and set strict guidelines for balcony and window designs [15][18]. Group 3: Market Trends - The trend of high usable area rates has been rising, with some projects advertising rates exceeding 120%, which is considered "super high" [7][10]. - The competitive advantage of high usable area projects is evident, as they are perceived to offer better value, leading to increased sales despite potential safety risks [10][13]. Group 4: Industry Implications - The focus on high usable area has led to a competitive environment where traditional pricing strategies are no longer sufficient [10][13]. - The push for "good housing" emphasizes quality over mere area metrics, indicating a shift in industry standards towards sustainable and quality living spaces [19].
多地整治新房偷面积
21世纪经济报道· 2025-10-16 14:08
Core Viewpoint - The article discusses the issue of "stealing area" in the real estate sector, where developers manipulate building area calculations to increase usable space, often at the expense of safety and compliance with regulations [1][2][4]. Group 1: Complaints and Issues - A complaint was received regarding a real estate project in Beijing, where the developer allegedly converted balconies into bedrooms, exceeding the allowable area and compromising safety [1]. - The practice of enclosing balconies to increase usable area is common, but it violates regulations that require compliance with safety standards [1][4]. Group 2: Regulatory Response - Regulatory bodies are increasingly addressing the issue of "stealing area," with cities like Guangzhou, Beijing, and Chengdu implementing stricter guidelines to ensure compliance in real estate projects [2][11][13]. - New regulations in Chengdu limit the projection area of balconies and require stricter adherence to height and area calculations [11][13]. Group 3: Market Trends - The trend of high usable area rates, often exceeding 120%, has become a selling point for many real estate projects, particularly in competitive markets [5][7]. - The pursuit of high usable area rates has led to a decline in the prices of existing homes, as new projects with inflated area calculations exert downward pressure on the market [9]. Group 4: Industry Implications - The focus on high usable area rates has resulted in a competitive environment that prioritizes quantity over quality, leading to potential safety risks and regulatory violations [8][10]. - The article emphasizes the need for a shift towards quality housing, aligning with national policies advocating for sustainable and high-quality residential development [10][12].
整治新房“偷面积”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-16 13:20
Core Viewpoint - The article discusses the ongoing rectification of the "good housing" policy in response to complaints about illegal construction practices in the real estate sector, particularly the phenomenon of "stealing area" by developers to increase usable space without adhering to regulations [1][3][4]. Group 1: Issues with Current Practices - A complaint was received regarding a real estate project in Beijing where developers converted balconies into bedrooms, exceeding the allowable area [1][2]. - The practice of enclosing balconies to increase usable area is common, but it violates safety and regulatory standards, leading to potential risks for homeowners [2][3]. - Developers often promote projects with exceptionally high usable area ratios, sometimes exceeding 120%, which raises concerns about compliance and safety [3][6]. Group 2: Regulatory Response - Major cities like Guangzhou, Beijing, Shanghai, and Chengdu are implementing stricter regulations to curb the "stealing area" practices, including new guidelines on construction standards [3][11]. - Recent regulations in Chengdu limit the increase in usable area and set strict requirements for balcony and window designs to ensure compliance [11][12]. - The regulatory environment is shifting towards promoting quality housing rather than merely high usable area ratios, indicating a return to the essence of the "good housing" policy [17]. Group 3: Market Implications - The trend of high usable area ratios is creating competitive pressure on both new and existing properties, leading to a decline in prices for second-hand homes [10][9]. - Developers are motivated to "steal area" due to intense competition in the housing market, which has led to a focus on maximizing usable space as a primary selling point [6][8]. - The article highlights that the push for high usable area ratios has resulted in a distorted market, where the focus on quantity over quality is becoming increasingly problematic [9][10].
北京楼市“金九银十”热度提升
Bei Jing Wan Bao· 2025-10-16 08:37
Core Insights - The Beijing real estate market is experiencing a resurgence in activity during the traditional peak sales season of "Golden September and Silver October," driven by favorable policies and increased promotional efforts from developers [1][4][8]. New Housing Market - The new housing market has seen a significant increase in both visitor numbers and sales during the National Day and Mid-Autumn Festival holidays, with some popular projects attracting over 100 groups of visitors daily [2][3]. - Major developers like Poly and China Overseas have reported impressive sales figures, with Poly achieving 830 million yuan in sales during the holiday period [2][3]. - High-end projects, such as the Zijing Chenyuan, have also performed well, with sales reaching 5.65 billion yuan on the opening day [2][3]. Quality Projects - The market heat is concentrated in high-quality projects, with the Pu Yuet project in Chaoyang District gaining significant attention due to its unique advantages and design features [3][6]. - The "Good House" policy is gaining traction, emphasizing quality standards in housing construction, which is reflected in the market's growing preference for high-quality products [4][6]. Policy Impact - The "Good House" initiative is being implemented through new regulations that focus on standards, design, materials, construction, and maintenance, aiming to enhance the quality of residential projects [6][7]. - Recent adjustments to housing policies, including increased public housing loan limits and subsidies, are stimulating housing demand [7][8]. Land Market Dynamics - The land market in Beijing is characterized by fierce competition for core plots, with major state-owned enterprises leading the way in land acquisitions [9][11]. - The land transaction volume in September saw a year-on-year increase of 176.34%, reaching 23.586 billion yuan, indicating a robust supply for the peak sales season [10][11]. Market Outlook - Analysts predict that the new supply from land acquired in the first half of the year will support new home sales in core cities in the fourth quarter, with continued opportunities in the "Good City + Good House" concept [12].
房企9月成绩单:超六成销售额环比增长,改善型房源成主力
Bei Jing Shang Bao· 2025-10-16 08:14
Core Insights - The real estate market in September showed signs of stabilization and recovery, driven primarily by the demand for improved housing options [1][9] - A total of 24 real estate companies reported sales data, with 15 companies, accounting for 62.5%, experiencing a month-on-month increase in sales [1] - Differentiated pricing strategies have played a crucial role, with smaller units attracting buyers through competitive pricing, while improved housing options achieved premium pricing [1][9] Sales Performance - Among the 24 companies, Poly Developments and China Overseas Development led with sales exceeding 200 billion yuan in September, at 205.31 billion yuan and 201.73 billion yuan respectively [3] - Other notable companies include China Resources Land and China Merchants Shekou, with sales of 176 billion yuan and 166.98 billion yuan [3] - The sales growth for Poly Developments and China Overseas has been consistent, with both companies reporting month-on-month increases for three consecutive months [3] Market Dynamics - Different tiers of companies are experiencing varied recovery rates, with top-tier firms benefiting from scale advantages and mid-tier firms leveraging popular projects to boost sales [3][4] - Companies like R&F Properties saw a significant month-on-month increase of 132.31% in September due to a low sales base in August [4] - The overall market recovery is supported by strong land acquisition strategies focused on first- and second-tier cities, with a reported 13% year-on-year increase in land sales revenue across 300 cities [5] Land Acquisition Trends - Real estate companies are increasingly concentrating their land acquisitions in core cities, with top 20 cities accounting for 61% of the total land sales revenue [5] - China Resources Land acquired 18 new projects in the first half of 2025, with a total investment of 32.28 billion yuan, primarily in first- and second-tier cities [5] - The supply of quality land has increased, providing more options for developers, as seen in Beijing's recent addition of 22 new real estate projects [6] Product Quality and Market Appeal - The introduction of high-quality housing standards has enhanced market attractiveness, with improved housing options meeting the needs of buyers [7] - Recent policy adjustments in major cities have further stimulated demand, allowing for greater flexibility in purchasing [7] - The sales of improved housing options have surged, with a notable increase in the proportion of larger units sold in major cities [8][9]