Group 1 - In May, new RMB deposits exceeded 2 trillion, while new RMB loans were nearly 620 billion, indicating a disparity in growth between deposits and loans due to changes in financial institutions' asset diversification and financing structures [1] - The "Guzi economy" has rapidly exploded, with the Taotian toy industry achieving a market share of 70% during the first phase of the 618 shopping festival, significantly surpassing last year's performance [1] - Micron has confirmed the discontinuation of DDR4 production, with expectations of severe shortages in the coming quarters, particularly affecting the PC and data center sectors [1] Group 2 - The search volume for "LABUBU" on the Xianyu platform surged by 1000% month-over-month, indicating a strong demand for rental services of LABUBU figurines [2] - Multiple counterfeit LABUBU factories in Dongguan have ceased operations, likely due to increased copyright enforcement [2] - Minsheng Securities' chief strategist, Miao Yiling, has left the company, marking a significant change in the firm's research leadership [3] Group 3 - China Pacific Insurance reported a total premium income of 227.169 billion for its two subsidiaries in the first five months, with a year-on-year growth of 10.2% for life insurance [6] - Goldway plans to repurchase shares worth between 100 million to 150 million, with a maximum repurchase price set at 53 yuan per share [11] - Nanjing Julong intends to invest 130 million in a new production project for special materials, aiming for an annual output of 40,000 tons [10] Group 4 - A strategic research collaboration between Stone Pharmaceutical Group and AstraZeneca has been established, with potential earnings exceeding 5 billion from milestone payments and royalties [7] - The China Securities Regulatory Commission has approved the registration application for Jiangxi Aifenda's IPO on the Growth Enterprise Market [6] - Xizi Elevator has appointed Gao Feng as the new chairman following the passing of the previous chairman [4][5]

Core Viewpoint - The incident involving the hotel using hospital bed linens highlights systemic hygiene management issues within the hotel industry, revealing supply chain management vulnerabilities and quality control deficiencies [1][2][3]. Group 1: Incident Overview - A guest at the Atour Hotel in Hangzhou discovered bed linens with a hospital logo, leading to an admission of fault by the hotel and an apology from Atour Group [1]. - The hotel has taken immediate actions, including closing the affected location, replacing 4,440 pieces of linen, and permanently blacklisting the laundry supplier [1][3]. Group 2: Industry Hygiene Issues - The hotel industry has faced multiple hygiene scandals, indicating a broader issue with cleanliness standards across various types of accommodations [1]. - The cross-contamination risk between hospital and hotel linens is significant, as both may be laundered by the same facilities, leading to potential health hazards [2]. Group 3: Recommendations for Improvement - To rebuild consumer trust, the hotel industry must enhance transparency regarding linen sourcing, cleaning frequency, and inspection results [2][3]. - Hotels should implement a real-time monitoring system to proactively identify hygiene issues before they escalate into public crises [3]. - Key actions for hotels include establishing strict contracts against mixed laundering, digitizing cleaning processes, and linking management performance to hygiene standards [3].

要闻提示 NEWS REMIND 1.3倍薪资挖人！曝京东"偷袭"飞猪携程去哪儿，转战酒旅平台 2.国内新势力车企毛利率一览：赛力斯第一，小米第二 3.长安、东风合并暂停，前者汽车业务成独立央企 4.王兴兴获新职务！首任杭州市具身智能产业联盟轮值理事长 5.小鹏、华为联合发布"追光全景"抬头显示系统，首搭小鹏G7 6.摩根士丹利：特斯拉具备"军工DNA"，有望成为国防科技巨头 7.高通已做好与苹果"分手"的准备！没有新合同也没关系 8.OpenAI创始人被解雇闹剧被改编成电影：暂命名为《人工智能》 今日头条 HEADLINE NEWS 3倍薪资挖人！曝京东"偷袭"飞猪携程去哪儿，转战酒旅平台 近日，有媒体爆料，京东正加速布局"酒店 + 机票"业务领域，且动作频频。据悉，京东正以3倍薪资从飞 猪、同程、携程等知名在线旅游平台挖掘相关人才。目前，京东酒旅出行业务已在小程序平台发布招聘信 息，涵盖产品经理、后端开发、航空运营、运营等多个关键岗位，为业务的开展积极储备人才力量。 在招聘要求方面，以酒旅业务系统架构师这一岗位为例，招聘要求中特意标注携程、美团等业内知名企业 从业者优先，尤其青睐有某块业务技术架构从0到1 ...

| 2025年6月5日星期四 | NO.1 哪吒汽车及方运舟新增16则限消令 天眼查深度风险信息显示，近日，哪吒汽车关联公司合众新能源汽车股份有限公司及其法定代表人方运 舟新增16条限制消费令信息，涉及买卖合同纠纷、服务合同纠纷、劳动争议等案件。申请人包括中汽研 汽车检验中心（天津）有限公司等多家企业，执行法院均为桐乡市人民法院。合众新能源汽车股份有限 公司成立于2014年10月，注册资本约28.37亿元，股东涵盖南宁民生新能源产业投资合伙企业等。 点评：哪吒汽车及其法定代表人新增多条限制消费令，反映出合众新能源在合同及劳动争议方面面临法 律挑战。这或许会给公司声誉带来冲击，继而使市场对它未来能否挣脱困境产生忧虑。此外，这一事件 或促使相关汽车行业公司更加强化合同履行的合规管理，以避免类似风险的发生。 NO.2 小鹏汽车与华为宣布战略合作 6月4日，小鹏汽车与华为乾崑智能汽车解决方案分别发布合作预告，双方于6月5日举办发布会。从海报 信息推测，小鹏或采用华为HUD抬头显示技术，首款落地车型可能为小鹏G7。作为技术赋能方，华为 乾崑XHUD 2.0方案搭载自研LCoS芯片与AR构图引擎，亮度达15000nit， ...

Group 1 - The crisis public relations industry is experiencing rapid growth due to advancements in AI, media technology, and increasing global complexities [1][3] - Domestic crisis public relations companies are rising, capturing market share from foreign firms by adapting to local environments and the emergence of domestic brands [3][4] - New "cross-border public relations companies" are entering the crisis PR space, but they often lack the expertise and market share of established firms [4] Group 2 - The latest ranking of crisis public relations companies highlights the top firms, with Zhongtian Public Relations, Edelman, and Ogilvy Public Relations leading the list [6][7] - The ranking criteria have been updated to include real-world case data and the reputation of firms as assessed by executives from listed companies [6][7] - Zhongtian Public Relations is noted for its significant experience and successful management of public relations for major Chinese companies [9] Group 3 - The crisis public relations industry is expected to continue its rapid growth, particularly among large enterprises that are willing to invest significantly in crisis management [12] - There is a growing demand for specialized services such as reputation risk management and crisis training, reflecting the increasing importance placed on crisis management capabilities by large companies [12]

Core Viewpoint - The article discusses the crisis faced by Mercedes-Benz during the launch of the A-Class in 1997, specifically focusing on the moose test incident and how the company turned the crisis into an opportunity for brand recovery and innovation [1]. Group 1: Background and Initial Challenges - The A-Class was launched on October 21, 1997, just three days after its European debut, when it faced a major crisis due to a rollover incident during a moose test conducted by a journalist [2][21]. - The development of the A-Class took four years, with total costs reaching $1.4 billion, including an 18-month marketing campaign costing $115 million [3][17]. - At the time, Mercedes-Benz held a 25% market share in the European luxury car market, facing competition from brands like BMW and Audi [5]. Group 2: Crisis Response and Initial Reactions - Following the rollover incident, the management team was caught off guard, as the A-Class had passed numerous tests prior to the incident [22][25]. - Initial public statements from the company downplayed the incident, which was perceived as arrogant and led to negative media coverage [29][32]. - The stock price of Daimler dropped from $77.18 to $68.50, a decline of over 11% during the crisis [46]. Group 3: Technical Analysis and Solutions - Engineers suggested that the rollover was due to extreme driving conditions and possibly incorrect tire usage during the test [39][40]. - The company proposed to install the Electronic Stability Program (ESP) in all A-Class vehicles to enhance safety, which was a significant innovation at the time [59][67]. - A crisis management team was formed to address the situation, leading to a decision to recall 17,000 A-Class vehicles for modifications [68][70]. Group 4: Marketing and Brand Recovery - Mercedes-Benz launched a new advertising campaign focusing on the moose test, transforming it into a humorous narrative to regain public interest [94][100]. - The company invited journalists to test the modified A-Class, which resulted in positive feedback and helped restore confidence in the vehicle's safety [105][111]. - By February 1998, the A-Class had regained popularity, with pre-orders increasing to 120,000 units, surpassing the initial 100,000 orders [143][144]. Group 5: Long-term Impact and Lessons Learned - The crisis ultimately led to a reevaluation of crisis management strategies within Daimler, emphasizing the importance of proactive communication and technical preparedness for future product launches [139][140]. - The A-Class became a commercial success post-crisis, highlighting the effectiveness of the company's recovery strategies and the resilience of the Mercedes-Benz brand [141][142].

Core Viewpoint - The central government has initiated a special action to address the rampant issue of malicious online rumors targeting companies, particularly in the automotive industry, highlighting the need for a cleaner online business environment [1][8]. Group 1: Rumors and Their Impact - The automotive industry has been plagued by absurd rumors, including claims of electric vehicles leaking oil and design flaws in gear shifts, which have no basis in reality [2][3]. - The spread of these rumors is exacerbated by the use of AI tools to create fake videos and interviews, misleading consumers and damaging brand reputations [3]. - Notable examples include false claims about vehicle safety and health risks, which have led to significant public concern and confusion [3]. Group 2: Corporate Responses - Companies are increasingly resorting to legal measures to combat malicious rumors and protect their reputations, with several firms establishing dedicated platforms for debunking false information [5][7]. - For instance, North Car Group launched a rumor-refuting center, while Xiaomi reported the arrest of individuals involved in organized online smear campaigns [5][7]. - The automotive sector is witnessing a rise in legal actions against black public relations tactics, indicating a shift towards more aggressive defense strategies [5][7]. Group 3: Industry Challenges and Solutions - The prevalence of black public relations is linked to intense competition within the automotive industry, where companies may choose to remain passive while others engage in smear tactics [9]. - The government has recognized the need to address this issue through comprehensive measures, including innovation, market regulation, and industry self-discipline [9][10]. - A collaborative approach involving companies, industry associations, platforms, and regulatory bodies is essential to restore a healthy competitive environment and mitigate the spread of harmful rumors [9][10]. Group 4: Government Initiatives - The recent notification from the Central Internet Information Office outlines specific actions to strengthen oversight and improve the management of online information related to businesses [8]. - Key requirements include enhancing organizational leadership, enforcing platform responsibilities, and optimizing complaint mechanisms to better manage and respond to misinformation [8].

Core Viewpoint - Xiaomi is facing a significant trust crisis following a series of negative events, including a car accident and subsequent issues related to its automotive technology, which have raised doubts about its brand reputation and product quality [1][5][12]. Group 1: Product Development and Technology - Xiaomi introduced its self-developed 3nm SoC chip, Xuanjie O1, and the highly anticipated YU7 model during a recent product launch, marking a critical step in its strategy to regain public trust [1][6]. - The introduction of the Xuanjie chip positions Xiaomi as the only Chinese company capable of self-developing a 3nm SoC chip after Huawei's sanctions, potentially shifting public focus from past controversies to its technological capabilities [6][9]. Group 2: Brand Reputation and Public Trust - The recent incidents have severely damaged Xiaomi's brand reputation, with public skepticism about its product quality and marketing claims resurfacing [5][12]. - The company is attempting to rebuild trust through a dual approach of emotional engagement and technical transparency, including public apologies and data disclosures related to the incidents [12][17]. Group 3: Crisis Management Strategies - Xiaomi's crisis response strategy involves a "three-layer response" model, focusing on emotional resonance, factual transparency, and third-party validation to restore trust [14][20]. - In contrast to Gree's approach of diverting attention from its crisis, Xiaomi's strategy emphasizes accountability and long-term commitment to transparency, which aligns with its identity as a technology-driven company [17][20].

如果非要有个答案，说实话，我有一个观点，可以分享。 在一个企业顺风顺水的时候，很难看出公关水平，一个公司和一个人一样，患难见真情，只有跌入低 谷，才能真正考验一家公司的公关纵深，你到底有多少真朋友？朋友越多，做得越好。 如鱼得水的时候，全世界都是你的朋友，万丈深渊的时候，满大街都是你的敌人。 没朋友的原因千千万，有些企业是因为常年不做公关，有些企业是常年公关侧重跑偏，有些企业是常年 只拿钱做事，还有些企业就是店大欺客。 很多人都喜欢问我一个问题，你认为国内哪家公司，现在的公关做得最好？ 别问我了，我一介小卒，不配评价此事，我就是一个误打误撞的行业观察者，各种社群不和谐制造者， 阻碍大家升官发财的讨厌鬼，用陶然的话说，写作目的性极强。 农夫山泉被莫名其妙干了一把，才发现，啊，原来，我没有公关团队，没有媒体朋友；然后钟老爷子把 气撒在张一鸣身上，字节突然发现，啊，原来，我的朋友也没那么多；小米在出了智驾事件之后，突然 发现，啊，原来，很多朋友跑了；京东和美团打起来之后，突然发现，啊，原来朋友是对家的人…… 现在很多企业都喜欢拉自己的媒体群，尤其是车圈，聚集一大批人，然后每日发发红包，丢丢链接，转 转朋友圈和微博， ...

近年来，短视频平台网红与胖东来纠纷不断，相关新闻时常冲上热搜。 近日，胖东来众高管就"柴怼怼"事件集体发声、于东来本人也发布多条图文视频，再次成为舆论焦点。 01 流量时代的"碰瓷经济学" 近年来，胖东来以"中国零售业天花板"的形象出圈，因其极致服务、员工福利等广受关注。胖东来的高知名度，除了吸引公众关注外，也仿佛流量"磁 石"，成为网络"碰瓷"的理想对象。 继网红"两个小段""碰瓷式"投诉翻车后，"柴怼怼"在社交媒体中公开指责胖东来从玉石获取暴利，并贬低其产品质量，一时间成为关注焦点。后来，虽经 市场监管部门的介入，事件真相得以揭示，但是围绕胖东来的舆论纷扰依然不断。 在短视频时代，平台"流量分成+电商佣金"的商业模式，促使部分创作者走向极端，"碰瓷"俨然已成为流量"秘籍"。如今，具备这种"靶向体质"，频频被 各类舆论困扰的，不只有胖东来等企业，但凡具有一定知名度，都可能成为"靶子"。 如今的社交媒体，呈现出互动性与争议性内容驱动流量的特点。无论是明星企业，还是知名博主，只要有话题性，就会成为博取流量的"狩猎"目标。 平台算法偏好争议性内容，无论真假，只要足够"劲爆"，短期内即可吸引大量关注，即使最终被证伪 ...