Group 1 - The article discusses the emergence of "old brands" that exhibit arrogance and a lack of understanding towards younger consumers, leading to negative public perception and potential business decline [1][11] - Characteristics of "old brands" include a paternalistic attitude, centralized decision-making, reliance on traditional media, and a disconnect from new consumer trends [3][4][7][10] Group 2 - "Old brands" often operate under a mindset of superiority, believing they need to educate consumers rather than engage with them [4][11] - The decision-making process in these brands is often dominated by a single authoritative figure, leading to a lack of diverse perspectives and potential misjudgments [6][10] Group 3 - Many "old brands" fail to adapt to the current consumer landscape, which has shifted towards a buyer's market with diverse and personalized demands [7][10] - The article emphasizes the need for brands to adopt a service-oriented mindset, prioritizing consumer engagement and feedback over traditional marketing approaches [12][14] Group 4 - Transparency and sincerity are crucial for modern brands, as consumers increasingly reject brands that exploit information asymmetry [16][21] - Successful brands like Xiaomi demonstrate the importance of open communication and consumer involvement in decision-making processes [21][22] Group 5 - The article concludes that the downfall of "old brands" stems from their failure to evolve from a centralized, authoritative model to a decentralized, collaborative approach that values consumer input [28]

9月24日上午消息，今日，白象食品官宣王一博为品牌代言人。作为拥有28年发展历程的国民品牌，白 象此次携手王一博，不仅将"白象中国面"的发展战略推上新高度，更让旗下"汤好喝""大辣娇""香菜 面"等广受市场好评的产品，借势代言热度再度引爆社交平台。 官宣当天，白象食品同步在微博、抖音、小红书等全社交平台释出合作信息及品牌 TVC，"一起厚 积'博'发，共赴全新征程，共享料更足、味更浓的中国好面！"王一博及其工作室也同步联动发声。 为提升此次合作"排面"，白象食品还在上海总部大楼打造"痛楼"，位于山东的11亩香菜田也被打造 为"痛田"，引发全网热议。 此次合作的高热度，源于双方多重契合。白象食品1997年创办于河南，深耕28年始终以贴近消费者需 求、坚守品质为核心，积累了深厚的国民口碑；王一博出生于1997年河南洛阳，作为青年一代中具有广 泛影响力的代表，王一博以其专注梦想、不忘初心、热爱生活的正面形象，深受年轻群体喜爱与认可。 而"同乡"身份让双方更易引发大众情感共鸣。 此外，王一博"爱香菜"的个人特质早已出圈，成为大众熟知的记忆点；白象"香菜面"作为近年现象级创 新大单品，正是品牌洞察消费者喜好的代表产品。 ...

Core Viewpoint - The company, HLA, is planning to issue shares overseas (H-shares) and list on the Hong Kong Stock Exchange to enhance its global strategy, accelerate overseas business development, and improve its international brand image while addressing challenges in its performance and transformation [3][4]. Group 1: Financial Performance - In the first half of 2025, HLA reported revenue of 11.566 billion yuan, a year-on-year increase of 1.73%, but net profit decreased by 3.42% to 1.580 billion yuan [4][5]. - The company's revenue structure shows that offline revenue accounted for 79.46% (8.929 billion yuan) while online revenue made up 20.54% (2.308 billion yuan) [4][5]. Group 2: Challenges and Transformation - HLA faces challenges in brand perception, with its main brand experiencing a revenue decline of 5.86% to 8.395 billion yuan in the first half of 2025, leading to concerns about brand aging and consumer disconnect [6][7]. - The company is attempting to attract younger consumers through new brand initiatives and marketing strategies, but faces significant hurdles due to entrenched consumer perceptions of its products as outdated [6][7]. Group 3: Market Competition and Expansion - The men's apparel market in China is projected to grow, with retail sales reaching 561.65 billion yuan in 2023 and expected to rise to 568.75 billion yuan in 2024, driven by increasing consumer demand for personalized and high-quality products [8][9]. - HLA is expanding its overseas presence, with 111 stores abroad and a 27.42% increase in overseas revenue to 206 million yuan in the first half of 2025, focusing on markets in Southeast Asia, Central Asia, the Middle East, and Africa [9].

Financial Performance - The company has distributed a total cash dividend of 1.736 billion CNY since its listing, maintaining a stable profit distribution plan to enhance shareholder returns [3][8] - In 2025, the company has already distributed 285 million CNY in dividends [5] Shareholder Concerns - Investors inquired about the lack of share buyback plans despite having idle cash, to which the company stated that any future buyback plans would be disclosed in accordance with regulations [2][3] - The company acknowledged the impact of macroeconomic factors and market risks on stock prices, emphasizing the importance of investor awareness regarding these risks [5][8] Strategic Initiatives - The company aims to enhance its brand image and market share through internationalization, high-end positioning, and a multi-brand strategy [4][9] - Plans include optimizing marketing management, improving store layouts, and increasing brand promotion efforts to drive revenue growth [6][9] Market Positioning - The company is focused on maintaining a high-end market position while adapting to changing consumer preferences, particularly targeting younger demographics [4][9] - The introduction of new brands and expansion into high-end shopping centers are part of the strategy to capture market share from competitors [4][9] Digital and E-commerce Strategy - The company reported a 71.82% year-on-year increase in e-commerce revenue for the first half of 2025, with an e-commerce gross margin of 77.87% [7] - Efforts are being made to enhance online channel layouts and improve customer shopping experiences through collaborations with e-commerce platforms [7][9] Operational Challenges - Concerns were raised about the company's inventory management, with a high inventory-to-revenue ratio indicating potential inefficiencies [6][9] - The company is committed to optimizing inventory turnover and improving resource allocation to enhance operational efficiency [6][9]

Core Viewpoint - Yimin Group maintains stable rental rates and occupancy levels in key commercial areas, while focusing on brand rejuvenation and digital transformation to enhance competitiveness in the face of online retail challenges [1] Group 1: Property Performance - The occupancy rate and rental prices of the company's properties have remained stable compared to last year, showing no significant changes [1] Group 2: Business Transformation - The company aims to seize market opportunities by enhancing brand youthfulness and diversity, and increasing customer experience [1] - A strategic goal has been established to revitalize traditional brands and improve core market competitiveness through a phased approach [1] - The company will implement tailored strategies for each brand, fostering a brand linkage mechanism to explore and promote brand cultural connotations [1] Group 3: Digital Economy Strategy - In response to the booming digital economy, the company plans to leverage major online platforms to reshape its competitive advantage [1] - Brands under the company, such as Gujin Clothing, Tianbao Longfeng, and Xingguang Photography, will utilize various mainstream platforms to release product content, aiming to attract consumers with engaging content and enhance interaction [1]

Core Viewpoint - The collaboration between Wuliangye and the Golden Panda Awards represents a strong union of brand and cultural values, showcasing the essence of Chinese liquor and its cultural significance on a global stage [3][10]. Group 1: Event Overview - The second Golden Panda Awards took place in Chengdu on September 12-13, attracting over 2.53 million viewers and featuring participation from numerous celebrities [1][3]. - The awards received submissions from 126 countries and regions, totaling 5,343 works, with foreign entries accounting for 73.2% [5]. Group 2: Wuliangye's Participation - Wuliangye, as a global strategic partner of the Golden Panda Awards, showcased its high-end product range, including classic Wuliangye and the newly launched commemorative liquor designed by renowned sculptor Wu Weishan [7][8]. - The event featured unique cocktails and dishes that highlighted the integration of Chinese liquor culture with local culinary traditions, enhancing the cultural experience for attendees [10]. Group 3: Marketing Innovations - Wuliangye has been actively expanding its marketing reach, participating in high-profile events like the Boao Forum and the APEC Business Leaders Summit, and recently announced a partnership with FIFA for the 2026 World Cup [12][13]. - The brand's value has risen, ranking 73rd in the 2025 Global Brand Value 500 list with a value of $27.778 billion, reflecting its strong market presence and brand strength [13]. Group 4: Product Innovations - Wuliangye introduced a new low-alcohol product, 29° Wuliangye, targeting younger consumers with a modern design and marketing approach, including a partnership with singer G.E.M. [15][16]. - The Chinese liquor industry is experiencing growth, with exports increasing by 7.4% in volume and 30.9% in value in the first half of the year, indicating a positive trend in international demand [16].

家族遗产争夺战尚未平息，宗馥莉又有新动作。日前，有消息称，由宗馥莉主导的宏胜饮料，或启用新品牌"娃小宗"。 9月13日，网上流出一则关于杭州娃哈哈宏辉食品饮料有限公司的内部文件——《关于开展2026销售年度经销商沟通工作的通知》。其中提到，"自娃哈哈 集团创始人离世后，公司一直努力推进解决各项历史相关遗留问题"。为维护"娃哈哈"品牌使用的合规性，公司决定从2026年新的销售年度起，更换使用 新品牌"娃小宗"。 上述内部文件还提到，在现行股权架构下，"娃哈哈"商标的使用，须获得娃哈哈集团全体股东的一致同意，否则任何一方均无权使用。公司将持续与相关 股东就"娃哈哈"商标使用事宜保持积极沟通。 另据最新流出的完整版通知，该文件落款主体除了杭州娃哈哈宏辉食品饮料有限公司外，还包括浙江娃哈哈食品饮料营销有限公司、杭州宏胜营销有限公 司、拉萨宏胜营销有限公司、杭州恒晖信息科技有限公司、杭州迅尔城通商贸有限公司、杭州恒泽食品饮料有限公司等6家公司，落款时间是9月12日。 天眼查资料显示，上述7家公司均由宏胜饮料集团有限公司间接控制。 | 大眼管 | | 都在用的商业查询工具 | 查公司 查考板 音关系 查风险 | | | ...

【导读】宗馥莉主导的宏胜饮料，或启用新品牌"娃小宗" 见习记者 夏天 家族遗产争夺战尚未平息，宗馥莉又有新动作。日前，有消息称， 由 宗馥莉主导的 宏胜饮 料 ， 或启用新品牌"娃小宗" 。 9月13日，网上流出一则关于杭州娃哈哈宏辉食品饮料有限公司的内部文件—— 《 关于开展 2026销售年度经销商沟通工作的通知 》 。其中提 到， "自娃哈哈集团创始人离世后，公司 一直努力推进解决各项历史相关遗留问题"。 为维护"娃哈哈"品牌使用的合规性，公司决定 从2026年新的销售年度起，更换使用新品牌"娃小宗"。 公司机密★ 关于开展 2026 销售年度经销商沟通工作的通知 坑宏 f| 通知 [2025] 17 号 各省销售分公司: 公司即将进入 2026 销售年度,为了有序推进经销商的合同续签, 公司要求各省投前与经销商就新的销售年度合作愈感进行为通摸排工 作。 特此通知 杭州娃哈哈宋辉尔吕饮料有限公司 上述内部文件还提到，在现行股权架构下,"娃哈哈"商标的使用，须获得娃哈哈集团全体股 东的一致同意，否则任何一方均无权使用。公司将持续与相关股东就"娃哈哈"商标使用事宜 保持积极沟通。 关于开展 2026 销售年度 ...

家族遗产争夺战尚未平息，宗馥莉又有新动作。日前，有消息称，由宗馥莉主导的宏胜饮料，或启用新品牌"娃小宗"。 9月13日，网上流出一则关于杭州娃哈哈宏辉食品饮料有限公司的内部文件——《关于开展2026销售年度经销商沟通工作的通知》。其中提到，"自娃哈哈 集团创始人离世后，公司一直努力推进解决各项历史相关遗留问题"。为维护"娃哈哈"品牌使用的合规性，公司决定从2026年新的销售年度起，更换使用 新品牌"娃小宗"。 上述内部文件还提到，在现行股权架构下，"娃哈哈"商标的使用，须获得娃哈哈集团全体股东的一致同意，否则任何一方均无权使用。公司将持续与相关 股东就"娃哈哈"商标使用事宜保持积极沟通。 另据最新流出的完整版通知，该文件落款主体除了杭州娃哈哈宏辉食品饮料有限公司外，还包括浙江娃哈哈食品饮料营销有限公司、杭州宏胜营销有限公 司、拉萨宏胜营销有限公司、杭州恒晖信息科技有限公司、杭州迅尔城通商贸有限公司、杭州恒泽食品饮料有限公司等6家公司，落款时间是9月12日。 天眼查资料显示，上述7家公司均由宏胜饮料集团有限公司间接控制。 | 大眼管 | | 都在用的商业查询工具 | 查公司 查考板 音关系 查风险 | | | ...

北京商报讯（记者 刘一博 冯若男）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新 消费场景、深度挖掘消费潜能的重要力量。9月14日，作为深蓝智库年度论坛系列活动，以"寻找老字号 消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 博物馆对北京老字号创新的推动作用是多维度且深刻的，它远不止是一个展示历史的"陈列室"，更是一 个激活品牌、连接未来、赋能创新的核心引擎。 北京一得阁墨业总经理白冰在圆桌对话环节中表示，一得阁创立于1865年，今年正值160周年。近年 来，北京市致力于将北京打造成博物馆之城，一得阁博物馆想要打造成为一个小而精的场所，通过博物 馆宣传一得阁的品牌历史以及中国文房四宝文化。事实上，老字号博物馆与传统博物馆不同，老字号博 物馆除了发掘背后文化的同时，也聚焦技艺传承。这一过程本身就是商业生命力的延续。 博物馆成为老字号传统文化与技艺传承重要抓手的同时，也借助持续创新不断撬动商业发展。白冰指 出："老字号创新是非常重要的课题，近年来一得阁通过挖掘品牌深度以促进消费力提升。一得阁近年 来也在尝试各种创新方式让年轻人回到书桌前。我们深刻挖掘自身品牌故事，并在博物馆中将一个个故 ...