四是乡村消费快于城镇。县域消费持续扩容，下沉市场活力十足。10月份，乡村消费品零售额增长 4.1%，增速比城镇快1.4个百分点；1-10月份，乡村消费品零售额增长4.6%，增速比城镇快0.4个百分 点。 来源：中国新闻网 编辑：郭晋嘉 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 商务部：10月份乡村消费品零售额增长4.1%，增速比城镇快1.4个百分点 中新网11月19日电 据商务部网站19日消息，商务部消费促进司负责人谈2025年10月我国消费市场情 况：10月份，在国庆中秋假期带动下，消费市场保持平稳增长态势，消费潜力持续释放。据国家统计局 数据，当月社会消费品零售总额4.63万亿元，同比(下同)增长2.9%。1-10月份，社会消费品零售总额 41.2万亿元，增长4.3%，增速比去年同期高0.8个百分点。 一是商品消费平稳增长。10月份，商品零售额增长2.8%，以旧换新相关商品销售保持较快增长，其中 限额以上单位通讯器材、文化办公用品、家具零售额分别增长23.2%、13.5%和9.6%。基本生活类商品 消费增长较快，其中粮油食品、服装鞋帽零售额分别增长9.1%和6.3%。升级类商品 ...

人民财讯11月19日电，商务部消费促进司负责人谈2025年10月我国消费市场情况。10月份，在国庆中秋 假期带动下，消费市场保持平稳增长态势，消费潜力持续释放。 一是商品消费平稳增长。10月份，商品零售额增长2.8%，以旧换新相关商品销售保持较快增长，其中 限额以上单位通讯器材、文化办公用品、家具零售额分别增长23.2%、13.5%和9.6%。 二是服务消费增势良好。1—10月份，服务零售额同比增长5.3%，增速比前三季度加快0.1个百分点，比 商品零售额快0.9个百分点。 三是新型消费较快增长。据商务部商务大数据，10月份，重点监测平台智能健康设备销售额增长超两 成，智能穿戴设备销售额增长约4%，部分一级能效家电销售额增长超10%，有机食品销售额增长超 8%。 四是乡村消费快于城镇。县域消费持续扩容，下沉市场活力十足。 ...

一是商品消费平稳增长。10月份，商品零售额增长2.8%，以旧换新相关商品销售保持较快增长，其中 限额以上单位通讯器材、文化办公用品、家具零售额分别增长23.2%、13.5%和9.6%。基本生活类商品 消费增长较快，其中粮油食品、服装鞋帽零售额分别增长9.1%和6.3%。升级类商品消费需求旺盛，其 中金银珠宝、体育娱乐用品、化妆品零售额分别增长37.6%、10.1%和9.6%。 10月份，在国庆中秋假期带动下，消费市场保持平稳增长态势，消费潜力持续释放。据国家统计局数 据，当月社会消费品零售总额4.63万亿元，同比（下同）增长2.9%。1-10月份，社会消费品零售总额 41.2万亿元，增长4.3%，增速比去年同期高0.8个百分点。 四是乡村消费快于城镇。县域消费持续扩容，下沉市场活力十足。10月份，乡村消费品零售额增长 4.1%，增速比城镇快1.4个百分点；1-10月份，乡村消费品零售额增长4.6%，增速比城镇快0.4个百分 点。 二是服务消费增势良好。1-10月份，服务零售额同比增长5.3%，增速比前三季度加快0.1个百分点，比 商品零售额快0.9个百分点。受假期出行需求拉动，旅游咨询租赁服务、交通出行服务、 ...

Core Viewpoint - The "15th Five-Year Plan" emphasizes significantly increasing the resident consumption rate as a primary goal, focusing on expanding domestic demand and promoting consumption through various new proposals [1]. Group 1: Economic Growth and Consumption - The reasonable growth range for China's economy during the "15th Five-Year Plan" is estimated to be between 4.5% and 5.5%, considering the current economic scale and potential growth rate [2][3]. - The plan highlights the need for a flexible approach to economic growth, with a lower limit to ensure employment and a higher limit to prevent inflation and promote structural adjustments [3]. Group 2: Enhancing Resident Consumption Rate - To address the low resident consumption rate, solutions should be sought from both the income and supply sides, including expanding the middle-income group and increasing public service spending [3][4]. - Three key actions are necessary to enhance resident consumption: increasing the share of new consumption types, enriching consumption scenarios, and ensuring the implementation of national policies to stimulate consumption [4]. Group 3: Real Estate and Automotive Markets - The plan proposes removing unreasonable restrictions on automotive and housing consumption, as both sectors have significant economic impacts and can stimulate related industries [5][6]. - The real estate market is expected to see slight growth over the next five years, with its stability being crucial for consumer confidence and financial system stability [7]. Group 4: Role of Consumption, Investment, and Exports - Consumption is projected to play a dual role as both a "ballast" and a "main engine" for economic growth, with expectations that its contribution to GDP growth will exceed 60% [12][13]. - Investment will shift focus from total volume to structural optimization, supporting high-quality development in sectors like high-end manufacturing and technology [13]. - Exports will serve as a stabilizer, maintaining their importance due to China's comprehensive industrial system, despite potential fluctuations [12][14]. Group 5: Service Industry and Market Opening - The emphasis on expanding the service industry as a key area for market opening indicates a strategic shift towards enhancing service sector competitiveness and internationalization [20][21]. - The growing middle-income group and the increasing share of services in GDP highlight the need for improved service quality and management practices to meet consumer demands [21].

Core Points - The "15th Five-Year Plan" emphasizes significantly increasing the resident consumption rate as a primary goal, focusing on expanding domestic demand and promoting consumption [1] - The plan proposes a combination of investments in goods and people, increasing public service spending, and removing unreasonable restrictions on consumption in sectors like housing and automobiles [1][4] Economic Growth Targets - The reasonable economic growth rate for China during the "15th Five-Year Plan" is projected to be between 4.5% and 5.5%, considering the large economic base and potential growth rate [4][5] - The plan aims to align with the long-term goal of achieving a per capita GDP comparable to that of moderately developed countries by 2035 [4] Resident Consumption Rate - To address the low resident consumption rate, strategies should focus on expanding the middle-income group and increasing public service spending to enhance consumer confidence [5][6] - New consumption patterns should prioritize human-centered consumption, with a focus on sectors like the silver economy, infant products, and women's economy [6] Role of Real Estate - The real estate market is expected to experience slight growth over the next five years, with its stability being crucial for consumer confidence and financial system stability [7][8] - The removal of unreasonable restrictions on housing and automobiles is aimed at releasing suppressed consumer demand, which is vital for economic growth [7] Consumption, Investment, and Export Dynamics - Consumption is projected to play a dual role as both a "ballast" and a "main engine" for economic growth, with expectations that it will contribute over 60% to GDP growth [12] - Investment will serve as an "incubator" and "accelerator," focusing on optimizing economic structure and transitioning to high-quality development [13] - Exports will act as a "stabilizer," maintaining their importance despite potential fluctuations, supported by China's comprehensive industrial system [12][13] Service Industry Development - The shift in focus towards expanding the service sector reflects a strategic change, with the service industry expected to drive future economic growth and competitiveness [19][20] - The growing middle-income group and the increasing share of services in GDP highlight the need for improved service quality and international engagement in service management [20]

习近平总书记指出："扩大内需既关系经济稳定，也关系经济安全，不是权宜之计，而是战略之 举。""十五五"规划建议提出，"以新需求引领新供给，以新供给创造新需求，促进消费和投资、供给和 需求良性互动"。 干字当头、奋发有为，闻名遐迩的"花炮之乡"湖南浏阳市把扩大内需作为关键抓手，多措并举，更好发 挥内需拉动经济增长的主动力和稳定锚作用。 激发消费市场更大活力 "来浏阳，欣赏一场绚烂的烟花。"2023年2月以来，浏阳开展超过140场创意焰火燃放活动，吸引游客近 800万人次，其中外地游客占比达90%以上。 据初步统计，浏阳创意焰火燃放活动拉动消费超200亿元，带动吃、住、行、游、购、娱等消费全链条 增长。今年前10月，浏阳接待游客突破4000万人次，实现旅游花费近410亿元，位列"全国县域旅游综合 实力百强县"。 拓展有效投资空间 晚上，装修一新的浏阳通程商业广场流光溢彩，人气火爆。这家于2009年5月建成开业的商场，一度由 于跟不上消费新需求，门可罗雀。 去年，通程商业广场迎来升级：投资5000万元，改造成一个适合居民赏景游玩、户外休闲、时尚购物的 浏阳河畔城市美好生活中心。"修葺一新的购物环境，和50多家浏阳首 ...

Core Insights - The article emphasizes the importance of China's super-large market advantage as a strategic asset for economic development and modernization [1][5][6] - It highlights the continuous growth of domestic consumption and the shift towards service consumption as key trends in the market [2][3] Group 1: Market Growth and Consumption Trends - China's social retail sales reached 36.5877 trillion yuan in the first three quarters of this year, with a year-on-year growth of 4.5%, accelerating by 1.2 percentage points compared to the previous year [2] - The retail sales of social consumer goods are projected to grow from 39.1 trillion yuan in 2020 to 48.3 trillion yuan in 2024, with an average annual growth rate of 5.5% [1] - Service retail sales are expected to grow by 6.2% in 2024, outpacing goods retail sales by 3 percentage points, indicating a shift towards service-oriented consumption [2] Group 2: New Consumption Patterns - New consumption formats are emerging, integrating experiences such as shopping, exhibitions, and entertainment, enhancing leisure experiences for consumers [3] - Innovative products and cultural items, including traditional clothing and local specialties, are gaining popularity both domestically and internationally [3] Group 3: Strategic Initiatives and Future Outlook - The "14th Five-Year Plan" emphasizes expanding domestic demand as a strategic foundation, focusing on three key tasks: expanding increments, improving efficiency, and ensuring smooth circulation [5][6] - The plan aims to enhance government investment in public welfare and infrastructure, optimize investment structures, and eliminate market barriers to fully leverage the benefits of the super-large market [6] - The eighth China International Import Expo saw a record high in participating enterprises, with intended transaction amounts reaching 83.49 billion USD, reflecting strong market engagement [5]

Core Viewpoint - The State Council has issued an implementation opinion to accelerate the cultivation and opening of application scenarios, marking a systematic deployment at the national level for the first time [1] Group 1: Definition and Importance of Scenarios - Scenarios are defined as specific contexts for the innovative application of new technologies, products, and business models, serving as a bridge between technology and industry [2] - The cultivation of scenarios is aimed at leveraging China's large market and diverse application scenarios to create experimental fields for new technologies and products, thus accelerating their industrialization [2] Group 2: Multi-Party Efforts in Scenario Cultivation - The Ministry of Industry and Information Technology has supported 46 cities in promoting digital and green technologies, and has implemented insurance compensation policies for major technological equipment [3] - Anhui Province plans to establish nearly 300 application scenarios by the end of this year and aims for 1,000 by 2027, focusing on quantum information [3] Group 3: Role of Central Enterprises - Central enterprises are seen as a rich source for scenario supply, providing over 400 pilot services and collaborating with various entities to enhance technological innovation and industrial renewal [4] Group 4: Future Directions and Mechanisms - The Ministry of Science and Technology will focus on key core technology breakthroughs and the efficient transformation of major technological achievements to drive new industrial momentum [6] - The State-owned Assets Supervision and Administration Commission aims to enhance the supply of high-value scenarios and broaden the scope of scenario opening, encouraging participation from various business entities [6] Group 5: Implementation and Coordination - Effective implementation of the opinion requires strengthening collaboration, highlighting key areas, and improving mechanisms to support the establishment of a diverse scenario cultivation system [7]

Core Insights - The State Council has issued a systematic deployment for scene cultivation and opening, marking a significant step in promoting high-quality development through innovative applications of new technologies and products [1][2] Group 1: Definition and Importance of Scenes - "Scenes" are defined as specific contexts for the innovative application of new technologies, products, and business models, serving as a bridge between technology and industry [2] - The cultivation of scenes is seen as a key resource for innovation, facilitating the transformation of technological achievements into productive forces [2] Group 2: Implementation and Support - The Ministry of Industry and Information Technology has supported 46 cities in promoting smart and green technologies, with plans to establish 63 provincial future industry pilot zones [3] - Various provinces, such as Anhui and Guangdong, are actively developing application scenarios, with Anhui aiming to implement nearly 300 scenarios by the end of the year and 1,000 by 2027 [3][4] Group 3: Role of Central Enterprises - Central enterprises are identified as significant contributors to scene supply, with 190 pilot verification platforms providing over 400 services to various sectors [4] - The State-owned Assets Supervision and Administration Commission is encouraging the participation of private and small enterprises in scene construction [5] Group 4: Future Directions and Coordination - The focus will be on strengthening core technology breakthroughs and enhancing the role of enterprises in technological innovation [5] - The implementation of the opinions will require coordinated efforts to expand market access and explore new market configurations for innovative elements [6]

Core Insights - The Guizhou provincial government is implementing measures to stimulate consumer spending and promote economic recovery, as highlighted in a recent press conference [1][4]. Consumer Market Performance - In the first three quarters, Guizhou's total retail sales of consumer goods increased by 3.8%, with retail sales of above-designated size growing by 5.1%, surpassing the national average by 0.2% [4]. - The value added in wholesale and retail, as well as accommodation and catering industries, grew by 5.7% and 5.3%, respectively, also exceeding national averages [4]. Characteristics of Consumption - Strong support for commodity consumption is evident, with significant participation in trade-in programs for automobiles and home appliances, resulting in a total consumption of 49.762 billion yuan [4]. - The province has seen a notable increase in the replacement of automobiles (20.7%) and communication equipment (42.6%) [4]. Service Consumption Potential - A new initiative launched in October aims to enhance service consumption across various sectors, including dining, accommodation, and entertainment, with a focus on quality improvement [5]. - New business formats such as specialty coffee and craft beer have seen rapid growth, with a 52.8% increase in coffee and tea consumption in Guiyang [5]. New Consumption Drivers - The implementation of the "Ten Hundred Thousand" e-commerce development project has led to the establishment of multiple e-commerce demonstration parks and bases, contributing to a 12.6% increase in online retail sales, totaling 104.93 billion yuan [6]. - The launch of the "One Code Guizhou" online exhibition for local liquor aims to boost digital consumption [6]. Consumption Scene Activation - Guizhou has developed 140 commercial districts and 116 pedestrian streets, enhancing the shopping experience and attracting tourists [7]. - Various promotional activities have been organized around key consumption periods, generating over 2 billion yuan in retail and dining consumption [7]. Policy Measures for Consumption Expansion - The provincial government is continuing to promote trade-in programs for consumer goods, with new policies aimed at facilitating automobile replacement and upgrades [8]. - A new subsidy program for purchasing new cars has been introduced, offering financial incentives based on the price of the vehicle [8]. Support for Key Industries - Recent measures have been introduced to support the development of the catering and retail sectors, with specific initiatives aimed at assisting businesses facing challenges [9]. - The government is actively working to implement consumption promotion policies and provide targeted support to the wholesale, retail, accommodation, and catering industries [9].