跨界合作

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当传统酿造与国际盛会美妙交融,五粮液服贸会续写“和美”新篇
Xin Jing Bao· 2025-09-12 08:20
Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) is being held in Beijing, with Wuliangye (000858) participating as the "Global Partner" and "Designated Wine" for the third consecutive year, showcasing its commitment to innovation and consumer engagement in the evolving market landscape [1][2][9]. Group 1: Event Participation and Experience - Wuliangye has set up indoor and outdoor exhibition halls at the Shougang Park, utilizing an immersive experience model that combines product tasting, intangible cultural heritage interaction, and fun activities to attract visitors [1][2]. - The exhibition features two narrative storylines: one focusing on Wuliangye's international journey over the past 110 years, and the other showcasing the evolution of its products from the first to the eighth generation [2][3]. Group 2: Product Innovation and Youth Engagement - The newly launched 29° Wuliangye "Crush on You" has quickly gained popularity, appealing to younger consumers with its modern branding and collaboration with celebrity spokesperson G.E.M. [3][6]. - Wuliangye is actively pursuing product innovation, including the introduction of low-alcohol beverages to cater to younger demographics and international markets, enhancing its appeal among diverse consumer groups [6][7]. Group 3: Cultural Integration and Brand Strategy - Wuliangye emphasizes its cultural heritage and craftsmanship through various interactive experiences, showcasing the unique brewing techniques and historical significance of its products [3][5]. - The company is integrating its "He Mei" culture into its branding strategy, participating in high-profile international events and promoting its products through cultural and artistic collaborations [8][9]. Group 4: Market Position and Future Outlook - Wuliangye ranks 73rd in the 2025 Global Brand Value 500 list, maintaining a strong brand strength index of AAA+ [9]. - The company aims to leverage platforms like CIFTIS to further its internationalization efforts and contribute to the global service trade landscape [9].
金融助力企业协同创新发展大会举办,嘉宾热议跨界合作
Bei Jing Ri Bao Ke Hu Duan· 2025-09-12 02:34
中共北京市委金融工作委员会委员、北京市地方金融管理局副局长王颖表示,此次大会对促进政银企协 跨界合作具有重要意义。北京作为创新活力之城,正着力建设国际科技创新中心,已形成多个万亿级和 千亿级产业集群;作为开放合作之城,积极推动"一带一路"合作和产业深度融合;作为金融要素集聚之 城,金融业一直是北京的重要支柱产业,有力支撑经济高质量发展。期待各方携手探索金融赋能实体经 济的新模式,共同推动经济金融高质量发展。 北京城建集团有限责任公司国际事业部总经理罗伟、联想中国方案服务业务群禾木咨询总监方伟分别发 表主题演讲,围绕企业全球化发展路径、新一轮全球化浪潮的内涵,以及在新发展格局下金融系统如何 以高质量服务助推科技创新、助力企业协同创新等议题展开深入探讨。 活动中,5家北京银行服务的专精特新企业依次登台路演,集中展示了企业在前沿领域的最新研发成果 与创新产品。在与会嘉宾的共同见证下,北京银行发布了"人工智能+"服务计划,"算力贷"、"京智避 险"、北银金科璇玑Data Agent金融产品等专项金融服务方案,推出了京帆协同创新平台机制,与北京 市建筑设计研究院股份有限公司、北京新发地企业管理有限公司、中荷人寿保险有限 ...
欢乐家携手"奶龙":水果罐头跨界焕新,引领年轻化消费新潮流
Zheng Quan Shi Bao· 2025-08-27 02:12
Core Insights - The collaboration between Huanlejia and the popular IP "Nailong" aims to launch a new canned peach product, targeting the younger demographic and expanding growth opportunities in the canned fruit industry [1][4] - Huanlejia is innovating by integrating emotional value and scene-based consumption into its products, transforming canned goods from mere storage items to emotional products [2][3] Product Quality and Production Process - Huanlejia sources all raw materials from three key regions: Linyi in Shandong, Zaoyang in Hubei, and Dangshan in Anhui, ensuring high-quality fruit with rich aroma [2] - The company employs a highly automated production line that minimizes the time from raw material input to canning to under 4 hours, preserving the nutritional value and freshness of the fruit [2] - The product adheres to low sweetness and minimal additives, avoiding preservatives to meet health-conscious consumer demands [2] Market Trends and Consumer Behavior - Traditionally viewed as a cost-effective and long-lasting household item, canned fruit is being redefined for younger consumers who prioritize emotional and experiential consumption [2][3] - The collaboration introduces themes such as "full of peach energy," "family sharing," and "healing solitude," expanding the use of canned fruit as a leisure snack and emotional companion [2] Industry Implications and Future Outlook - Huanlejia's approach is shifting the canned food industry from functional value to emotional value, providing new growth strategies for the sector [3][4] - The company has maintained the top sales position in the canned fruit market for eight consecutive years (2015-2023), leveraging product quality, distribution channels, and brand strength [4] - The cross-industry collaboration is expected to inject long-term growth momentum into the canned fruit category, promoting healthy industry development [4]
做医疗健康领域的创新尖兵
Ren Min Ri Bao· 2025-08-24 22:40
(作者为华中科技大学同济医学院附属同济医院党委书记,本报记者田豆豆采访整理) 《 人民日报 》( 2025年08月25日 05 版) 随着脑机接口、人工智能、物联网等新技术的持续进步,医疗领域的创新突破也在不断涌现。过去无法 解决的医疗难题、难以攻克的疑难杂症,有望随着新技术、新疗法的应用而逐步找到突破口。而医院, 尤其是具备较强科研实力和高水平人才队伍的研究型医院,既有能力推动医疗科技创新,又深度参与医 疗实践,更了解患者需求,应当担负起医疗健康领域创新尖兵的角色与责任,以科技之光点亮民生答 卷。 推动研究型医院开展科技创新,需要形成鼓励科研、促进科研成果转化的体制机制。比如,重塑科研评 价体系,鼓励从临床一线挖掘科研选题,真正对接医疗实践、契合诊疗需求;完善知识产权保护、成果 转化管理办法,搭建产学研用一体化平台;加速科研管理关口前移,遴选项目建立转化储备库,对于有 潜力转化的科研成果,提供资金、技术、专利、推介等多方面支持。健全制度机制,鼓励大家转变思 维,把科研与诊疗结合起来,才能激发创新活力,结出更多能够落地、真正造福病患的创新果实。 绝大多数医疗健康领域科技创新,不是靠单打独斗得来的,往往需要跨界 ...
五粮液:投资者建议与广州酒家合作推白酒月饼,董秘致谢
Xin Lang Cai Jing· 2025-08-22 09:07
董秘回答(五 粮 液SZ000858): 尊敬的投资者,感谢您的建议! 投资者提问: "新禁酒令"将加速白酒行业转型,但跨界合作也是不错的选择,广州酒家是知名的主营月饼的上市公司,请公司与广州酒家合作推出白酒月饼,五粮液白酒加广酒五仁月饼,五加五等于十,十全 查看更多董秘问答>> 免责声明:本信息由新浪财经从公开信息中摘录,不构成任何投资建议;新浪财经不保证数据的准确性,内容仅供参考。 ...
闲置公交变身移动美食站 长沙生态动物园前这辆“咖啡巴士”很吸睛
Chang Sha Wan Bao· 2025-08-17 10:07
Group 1 - The core idea of the article is the launch of the "KFC Happy Coffee Bus," a collaboration between Changsha Public Transport Group and KFC, marking a significant step in cross-industry cooperation between public transport and the food service sector, enhancing urban service innovation [1][3][10] Group 2 - The "KFC Happy Coffee Bus" transforms idle buses into mobile food stations, showcasing efficient resource utilization by repurposing public transport assets and human resources, thus creating new business opportunities for both companies [3][5] - The operational model involves modifying the bus interiors to meet food safety standards while retaining the bus's original structure, allowing for a compliant and functional mobile dining space [5][10] Group 3 - The bus features a playful design with animal themes, appealing to families and children, and includes a spacious service window for customer interaction [5][7] - On the opening day, popular items included American coffee and spicy chicken wings, indicating strong consumer interest and engagement [7] Group 4 - A collaborative initiative called the "Park Passport" was launched, allowing customers to collect stamps at themed KFC restaurants and the mobile food station, enhancing the overall visitor experience [9] - The operational hours of the nearby shuttle service to the zoo were extended to accommodate visitors, further enriching the urban tourism experience [9] Group 5 - The partnership is seen as a model for resource complementarity, reducing operational costs while enhancing public service capabilities, thus promoting sustainable development and consumer engagement [10] - Future plans include expanding this model to other tourist attractions and commercial areas in Changsha, aiming to make the "KFC Happy Coffee Bus" a new urban service icon [10]
“听见炮火”、拥抱华为,汽车央国企如何蹚过转型深水区
第一财经· 2025-08-15 06:15
Core Viewpoint - The article discusses the recent reforms and integration efforts among China's state-owned automotive enterprises, particularly in response to the rapid growth of the new energy vehicle (NEV) market, highlighting the need for efficiency and collaboration with technology companies like Huawei [3][4][6]. Group 1: Industry Trends - The penetration rate of new energy vehicles in the market increased to 45% from January to July 2025, indicating a significant shift in consumer preferences towards NEVs [3]. - The automotive industry is undergoing a transformation where traditional competition dynamics are shifting from "big fish eating small fish" to "fast fish eating slow fish," necessitating quicker adaptation by enterprises [4]. Group 2: Reform Initiatives - Major state-owned automotive companies are focusing on three key reform characteristics: enhancing efficiency by integrating R&D, product, and marketing; increasing collaboration with ICT companies; and maintaining a dual approach of independent R&D and joint ventures [3][4][6]. - The State-owned Assets Supervision and Administration Commission (SASAC) plans to implement separate assessments for NEV businesses of major state-owned automotive companies, emphasizing technology, market share, and future development [6]. Group 3: Company-Specific Developments - Dongfeng Motor Group has integrated its brands into Dongfeng Yipai Technology, aiming to streamline operations and improve decision-making efficiency [7]. - GAC Group is restructuring its marketing and R&D processes to enhance product development and align with user demands, while also focusing on reducing operational costs [8]. - Changan Automobile is pursuing a dual strategy of independent innovation and collaboration with global automotive firms, while also investing in smart technology solutions [9]. Group 4: Collaboration with Technology Firms - State-owned automotive companies are increasingly collaborating with Huawei and other ICT firms to enhance their technological capabilities, with projects focusing on joint development and marketing strategies [10][11]. - GAC Group has established a new company, Huawang Automotive, in partnership with Huawei, aiming to create high-end smart NEVs, with the first model expected to launch in 2026 [10][11]. Group 5: Future Outlook - The ongoing reforms and collaborations are expected to enhance the competitiveness and profitability of state-owned automotive enterprises, leading to improved operational efficiency and market positioning [13].
于寻常处发掘不寻常的可能(纵横)
Ren Min Ri Bao· 2025-08-12 22:29
Group 1 - The article highlights the transformation of local challenges into opportunities for green development, particularly through the utilization of wind energy in Tianjin's Jinghai District, which generates significant tax revenue for the area [1] - The local government has successfully turned the adverse effects of strong winds, which previously damaged agricultural facilities, into a new economic driver by investing in wind power [1] - The narrative emphasizes the importance of perspective and adaptability in overcoming challenges, suggesting that what may seem like a disadvantage can be leveraged for growth and innovation [1] Group 2 - The article discusses the innovative approach taken by the Zhangguizhuang sewage treatment plant in Tianjin, which has implemented a "self-generated, surplus electricity online" model, saving over 20 million yuan in electricity costs [2] - It illustrates how companies can identify and exploit potential opportunities within their limitations, turning weaknesses into strengths that can drive development [2] - The case of Tianjin Saixiang Technology Co., Ltd. is presented, showcasing how the company has expanded into the medical device sector by leveraging its expertise in electromechanical control systems and chips, thus exploring new markets and products [2]
滴滴升级会员体系 实现酒店餐饮等跨界会员权益互通
Ge Long Hui· 2025-08-12 04:36
Core Viewpoint - Didi has upgraded its membership system, introducing five categories of benefits and over twenty membership privileges, expanding from transportation to travel, covering a comprehensive range of "eating, staying, and traveling" life scenarios [1][6][15] Group 1: Membership Benefits - The upgraded membership offers users access to various privileges including discounts on rides, hotel memberships, and dining experiences through partnerships with brands like Hilton, Atour, Huazhu, and Haidilao [1][6] - Users can match hotel memberships and receive corresponding benefits such as room discounts, free breakfasts, room upgrades, and late check-outs [6][9] - Didi members can redeem exclusive dining benefits at Haidilao, including fast-track service and special dining privileges [6] Group 2: User Experience Enhancements - All Didi users can accumulate mileage points to redeem membership benefits from levels V1 to V8, enhancing their ride-hailing experience [7][12] - The "Fast Response" benefit allows users to access a dedicated channel for quicker ride requests, saving over 200 minutes annually for V8 members [7][9] - Didi provides "No Cancellation Fee" and "Rapid Compensation" benefits to protect users from unexpected charges and enhance their travel experience [9] Group 3: Promotional Offers - Didi members can receive monthly free ride vouchers worth up to 300 yuan during the upgrade period, with different packages available for various membership levels [10][14] - The new "Surprise Voucher Package" offers weekly promotions across multiple services, catering to diverse user needs such as cycling, car rentals, and ticket purchases [10] - V7 and V8 members can enjoy free cycling privileges each month, promoting convenient and eco-friendly short-distance travel [10] Group 4: Future Developments - Didi plans to gradually build a comprehensive membership system that collaborates with more brands and integrates various life scenarios, aiming to create a diverse and high-value membership ecosystem [15]
新央企董事长拜访华为
Shang Hai Zheng Quan Bao· 2025-08-10 14:57
Group 1 - Changan Automobile Group Chairman Zhu Huarong visited Huawei's founder Ren Zhengfei to discuss industry competition and future market dynamics, receiving targeted guidance for Changan and Avita brands [2][5][8] - Avita Technology, co-owned by Changan and CATL, reported a significant sales increase of 178% year-on-year in July, with over 10,000 units sold for five consecutive months [5][7] - Changan plans to break traditional boundaries of automotive manufacturing, aiming to build an ecosystem with user engagement and scenario integration capabilities [7][8] Group 2 - Other automotive companies, including Dongfeng Motor, are also deepening their collaboration with Huawei, focusing on technology integration and market expansion [9][11] - Dongfeng's new company, Dongfeng Yipai Automotive Technology, is entering a deeper collaboration phase with Huawei, integrating their teams for comprehensive cooperation from R&D to market [11] - Industry experts note that collaboration with giants like Huawei and CATL is becoming essential for automotive companies amid the transition to electrification and smart technology [12]