跨界合作
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跨界合作显优势 前11个月我国汽车产销量双超3100万辆
Xin Lang Cai Jing· 2025-12-12 00:57
中国汽车工业协会昨天(11日)发布数据显示:11月份,我国汽车月度产量首次超过350万辆,创历史 新高。今年前11个月,我国汽车产销量均超过3100万辆,同比增长均超过10%。其中,今年前11个月, 我国新能源汽车产销量均接近1500万辆,同比增长均超过30%。在出口方面,新能源汽车出口231.5万 辆,同比增长1倍。今年以来,我国具备组合驾驶辅助系统的乘用车新车销量不断攀升。记者从工业和 信息化部了解到,这类乘用车新车销量市场渗透率已超过60%。数字背后,凸显出传统制造业车企与信 息通信科技企业跨界合作的优势。(央视) ...
今年以来,国航新开、复航12条国际航线
Bei Jing Ri Bao Ke Hu Duan· 2025-12-05 06:58
在出行生态领域,国航分别与一汽大众、理想汽车达成"航空+车企"跨界合作,用户在国航APP专属页 面购车后,日常驾驶车辆即可累积"凤凰知音"里程,更可享受金卡会籍的专属权益。在文化生态领域, 国航携手央视打造"空中路演厅",联名故宫推出《云端上的故宫》机上安全视频,并与瑞幸咖啡共创空 中咖啡体验。目前,国航已携手百余家合作伙伴,覆盖金融、文旅、电商、出行、酒店、通信、餐饮等 多个领域。 机队方面,截至目前,国航所在的中航集团机队规模达到983架,其中宽体机154架,国产民机42架。航 线网络方面,国航通达至全球1150余个目的地,开通"一带一路"相关航线73条,搭建起推动全球互联互 通的空中桥梁。 国航联合多个领域合作伙伴发布一系列跨界合作成果。在数字生态领域,国航推出"凤凰知音"31周年礼 遇核心产品——数字资产,成为国内首批实现航空核心权益"可收藏、可使用、可交易"的航司。该权益 体系依据会员等级进行匹配,2025年12月每周六乘坐指定航班、指定舱位的会员可尊享保级航段、最高 20000非定级里程及专属纪念礼品。 转自:北京日报客户端 12月5日,中国国际航空股份有限公司在"国航+"生态主题发布会上披露,今 ...
车企跨界保险业再添新案例
Zheng Quan Ri Bao· 2025-12-04 02:14
近日,原北京盛唐保险经纪有限公司正式更名为丰田保险经纪(北京)有限公司(以下简称"丰田保险经 纪"),标志着又一车企正式进入我国保险行业赛道。业内人士认为,这将影响传统车险业务格局,也是 市场需求与产业升级的必然趋势。未来,车企与险企的合作有望进一步深化。 付一夫表示,近年来新能源车险市场增速远超行业整体水平,而保险牌照是车企布局这一增量市场的核 心抓手。 付一夫进一步表示,丰田汽车入局保险中介市场后将释放多重价值。首先,可依托旗下车型的核心技术 参数,为新能源车量身设计适配保险产品,并借助车主资源与经销商网络,将保险服务融入购车流程, 降低获客成本的同时提升用户投保便捷性;其次,凭借车辆技术优势及车主驾驶行为、车辆状态等动态 数据,定制差异化车险等特色产品,实现风险精准评估与理赔效率优化;此外,联动丰田金融服务,构 建"购车—融资—保险—售后"一站式服务体系,完善用户全生命周期服务。 保险牌照几近"标配" 近年来,车企布局保险领域的热情持续高涨,多家车企通过直接申请、收购等方式拿下保险公司牌照或 保险中介牌照,保险牌照已逐渐成为新能源车企的"标配"。 2025年10月份,北京法巴天星财产保险股份有限公司获批 ...
一财主播说 | 京东“国民好车”遭遇退单潮 三方协同机制遭遇大考 拿快消品逻辑运营汽车大宗消费?
Di Yi Cai Jing· 2025-12-03 08:17
近日,广汽、宁德时代与京东三方联合推出的"国民好车"埃安UT super出现部分首批订单退订情况,引 发市场关注。风波核心争议之一是"消失的天窗"。有消费者表示,下单时部分宣传页面显示配备天窗, 但后续披露信息中却无此项。对此,广汽集团方面致歉,称天窗图片是内容审核失误导致。其次,电池 租赁方案的里程限制引发用户不满。这款车最初宣传电池月租399元,但用户支付定金后得知每月有 3000公里基础里程限制,超出部分需按0.2元/公里计费。此外,开票城市限制导致补贴无法领取也是一 大问题。据悉,该车需要在京东线上下单,发票仅能选择上海、广州开具,这使得其他城市用户无法享 受本地旧车报废补贴。针对一系列问题,三方12月1日组织用户恳谈会,回应争议并明确退款政策:11 月9日至23日支付定金且未完成定制的用户可无条件退款;11月24日起下单的用户享有48小时"犹豫 期"。三方合作出现如此纰漏,核心问题还是协同机制的缺失。分工方面,京东负责线上渠道,广汽负 责生产与线下网络,宁德时代提供电池技术,但服务衔接不足导致用户问题被"踢皮球"。第二,宣传物 料审核失误显然是低级错误,说明发售准备工作不足,客服培训不到位。用快消品 ...
车企跨界保险业再添新案例
Zheng Quan Ri Bao· 2025-12-02 16:21
降低市场开拓成本 近日,原北京盛唐保险经纪有限公司正式更名为丰田保险经纪(北京)有限公司(以下简称"丰田保险 经纪"),标志着又一车企正式进入我国保险行业赛道。业内人士认为,这将影响传统车险业务格局, 也是市场需求与产业升级的必然趋势。未来,车企与险企的合作有望进一步深化。 天眼查APP信息显示,丰田保险经纪是丰田金融服务(中国)有限公司的全资子公司,而后者隶属于丰 田汽车株式会社(以下简称"丰田汽车")旗下核心板块——丰田金融服务株式会社。 丰田保险经纪官网显示,依托股东资源并凭借广泛的业务布局,该公司致力于为丰田及雷克萨斯经销商 及零售和机构客户提供丰富多元的保险产品,涵盖零售客户车险、库存融资财产险、大客户车险,以及 其他特色非车险等。 丰田汽车为何选择借道现有保险中介机构入局?苏商银行特约研究员付一夫对《证券日报》记者表示, 其一,当前监管层对保险牌照审批比较严格,通过收购现有公司可快速获取全国性经营资质及既有分支 机构网络,大幅缩短市场准入周期;其二,能直接承接标的公司的业务基础与客户资源,有效降低市场 开拓成本,依托成熟框架快速启动业务;其三,契合车企长期战略需求——保险作为连接用户的关键入 口, ...
【忠阳车评】车圈“争抢”华为现象值得研究
Jing Ji Ri Bao· 2025-11-28 23:11
Core Insights - The 23rd Guangzhou Auto Show has highlighted the intense competition among car manufacturers to partner with Huawei, showcasing a significant shift in the automotive industry towards embracing Huawei's technology solutions [2][3] - Huawei's strategy focuses on not manufacturing cars but rather assisting car manufacturers in creating better vehicles through various collaboration models, including component supply and full-stack solutions [2][3] Group 1: Huawei's Role in the Automotive Industry - Huawei has established partnerships with over 10 car manufacturers, resulting in more than 30 mass-produced models, covering price ranges from 150,000 to 1,000,000 yuan [3] - The company aims to have over 80 models collaborating with Huawei's technology by 2026, positioning itself as a key player in the smart automotive sector [3] - The automotive industry is undergoing a transformation towards smart vehicles, necessitating collaboration with technology firms like Huawei to enhance innovation and development [3][4] Group 2: Technological Advancements and Market Impact - Huawei's technology encompasses all areas of smart vehicle development, including cloud, connectivity, and intelligent driving systems, which are crucial for modern automotive solutions [4] - The rapid delivery of Huawei's products, achieving over 1 million units in just 43 months, demonstrates its significant impact on the market and its ability to drive profitability for partner brands [4][5] - Cross-industry collaboration between ICT companies and traditional automakers is essential to reduce redundant investments and improve efficiency in the long-term automotive development cycle [5]
以雕塑艺术镌刻时代印记(侨界关注)
Ren Min Ri Bao Hai Wai Ban· 2025-11-28 22:48
Core Viewpoint - The article highlights the artistic journey and contributions of Zhou Xiaoping, a Chinese-German sculptor, emphasizing her role in creating public sculptures that reflect urban memories and cultural identity [4][8]. Group 1: Artistic Background and Education - Zhou Xiaoping developed an early interest in art, particularly in sculpture, and pursued formal education at Shanghai University, where she was one of the first students in the sculpture department [5]. - Her experiences during a trip from Dunhuang to Tibet inspired her first significant sculpture, which was later showcased in a major exhibition [5]. - After working in Shanghai, she sought further education in Germany, where she learned advanced techniques in steel sculpture and contemporary art concepts [6]. Group 2: Major Works and Contributions - Since 2003, Zhou has created over 80 large-scale urban sculptures across various Chinese cities, focusing on the idea that sculptures serve as vital carriers of urban memory [8]. - Notable works include "Sweet Watermelon," which symbolizes the selflessness of Shanghai residents during the Expo preparations, and "New Healthy Horizon," which enhances public space safety through artistic design [8][9]. - Her sculpture "Steel Butterfly" represents the transformation of a former steel factory into a park, reflecting the community's nostalgia and adaptation to change [9]. Group 3: Public Engagement and Philosophy - Zhou emphasizes the importance of public art being accessible and engaging, as seen in her interactive sculptures like "Listening to Water," which transforms industrial elements into art that resonates with the public [10]. - She believes that public art should not only be aesthetically pleasing but also functional and relatable, as demonstrated in her works that invite public interaction [10]. - Zhou's recent projects focus on finding artistic value in everyday objects, conveying messages of joy and freedom through her creations [10]. Group 4: Collaborative Initiatives - In 2014, Zhou initiated a cross-disciplinary project called "Sculpture + Painting," collaborating with contemporary artists worldwide to document and archive artistic expressions [11]. - She has also contributed to art education, noting a shift towards gender balance in art programs, reflecting broader societal progress [11].
国车国茶跨界携手 安溪铁观音茶文化活动走进中国一汽
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-23 00:54
转自:新华财经 新华财经长春11月23日电(田宇)"驾享国车 品鉴国茶"安溪铁观音茶文化主题活动在吉林省长春市中国第一汽车集团有限公司举办,近2000名嘉宾代表齐 聚一堂,共赴工业文明与农业文明的跨界对话,奏响民族品牌协同发展的新篇章。 活动现场,安溪铁观音制茶大师为一汽员工现场展示"做青""包揉"等核心工艺,通过沉浸式冲泡讲解,让大家直观感受中华茶文化的精妙内涵。活动还同步 举行了安溪铁观音体验店证书颁发、2025年秋季茶王赛颁奖等环节,并设置趣味抽奖,为一汽劳模、工程师及优秀员工代表送上茶礼,以国茶之敬意礼赞大 国工匠精神。 编辑:王菁 吉林省工信厅一级巡视员、吉林省企业联合会常务副会长张毅在致辞中指出,此次活动是民族汽车工业第一品牌与中国茶叶第一品牌的深度交流与合作共 赢。他希望双方以此次活动为契机,在品牌共创、市场共享、文化共传等领域拓展合作空间,让"国车+国茶"的跨界营销模式结出丰硕成果,为两地产业升 级注入强劲动能。 安溪县委副书记、县茶业管理委员会主任叶睿葆表示,安溪铁观音凭借得天独厚的生长环境和精湛的传统制作技艺,富含多种营养成分,不仅是中国好茶的 代表,更在大国茶叙外交中频频亮相、发挥示范引 ...
华润体系再赋能白酒业务:万象生活来帮忙卖酒了
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-20 07:52
Core Insights - China Resources Beer has initiated a strategic partnership with China Resources Vientiane Life to expand its sales of liquor products, particularly focusing on the residential, office, shopping center, and industrial park sectors [1][4] Group 1: Partnership Details - The partnership aims to leverage the extensive customer base of China Resources Vientiane Life, which serves over 2 million households and 200 office buildings nationwide, providing a significant market for China Resources' liquor products [3] - The collaboration will focus on two main areas: developing customized liquor products and enhancing marketing efforts through integrated online and offline resources [4] Group 2: Market Context - The liquor industry is facing pressure for deeper adjustments in demand, prompting companies to explore new sales channels for growth [4] - Other liquor companies, such as Guotai Liquor, have also partnered with property management firms to enhance customer reach and create additional revenue streams [5] Group 3: Strategic Timing - The decision to leverage property management customer resources for liquor sales comes after a period of internal restructuring within China Resources, aligning the interests of its various business units [6] - Previously, China Resources' liquor products primarily relied on traditional distribution channels, but the new strategy aims to directly engage high-end customer segments [6]
淄博琉璃跨界解锁文化新韵
Da Zhong Ri Bao· 2025-11-11 02:17
Core Insights - The collaboration between Xiaomi and Zibo Liuli has brought traditional craftsmanship into modern technology, allowing ancient art to reach a wider audience through smartphone screens [1] - The rise of micro-dramas as a new medium for promoting Zibo Liuli culture has been significant, with the series "Liuli Qiyuan" achieving high viewership shortly after its release [2] - The integration of technology and traditional art forms is seen as a pathway for cultural preservation and innovation, appealing to younger generations [3] Group 1: Collaboration and Cultural Integration - The "Liuli" art exhibition in Zibo showcases the fusion of traditional craftsmanship with modern design, featuring works that reflect Confucian culture and natural symbols [1] - Xiaomi's partnership aims to make intangible cultural heritage more accessible, transforming smartphone screens into platforms for cultural appreciation [1] Group 2: Micro-Dramas and Audience Engagement - The micro-drama "Liuli Qiyuan" has gained significant popularity, entering the top four of the drama rankings shortly after its premiere, indicating a successful strategy for cultural dissemination [2] - The production involved extensive research and collaboration with over 50 artisans to ensure authenticity, enhancing the narrative's connection to traditional craftsmanship [2] Group 3: Future Directions and Youth Engagement - Young artisans like Sun Qiye are exploring contemporary aesthetics in their work, bridging the gap between traditional art and modern tastes, thus attracting a younger audience [2] - The Zibo Liuli Museum is committed to exploring diverse integration paths for intangible cultural heritage, including technology and tourism, to enhance the cultural landscape of Shandong [3]