同时，面对全国烤鱼市场的竞争，烤匠的核心差异化在于对产品挖掘与创新。冷艳君强调，基于川渝的 地域优势，烤匠团队深入烤鱼发源地调研，并围绕麻辣烤鱼在口味、产品，以及器皿上进行了系统性升 级，以产品创新构建护城河。 北京商报讯（记者 张天元）作为中国国际服务贸易交易会的重磅常态化活动，2025北京餐饮产业高质 量发展会议5月29日在北京国际饭店圆满举办。本届会议以"寻路餐饮消费力"为主题，齐聚政府部门、 餐饮领军企业、行业专家及技能大师，共商首都餐饮产业提质升级路径。 会上，烤匠麻辣烤鱼创始人冷艳君表示，烤匠创立于2013年12月，11年来深耕川渝市场，坚持直营模 式。在进入北京前，品牌在川渝地区的直营门店已达70家。2024年9月，经过近一年的市场调研筹备， 烤匠正式进京，首店落户合生汇，随后于2025年1月和4月相继在西直门凯德、朝阳大悦城开出二店和三 店。 进入北京市场后的烤匠门前总是大排长龙，表现远超团队预期，但也受到黄牛倒号及饥饿营销质疑的困 扰，为此，烤匠也在不断优化排队规则并带领团队进行了复盘。冷艳君透露，超出预期的核心在于光顾 的消费者中老顾客占比近60%，与川渝地区持平。这得益于烤匠在川渝深耕1 ...

｜2025年5月22日星期四｜ NO.1 第二十一届文博会5月22日在深圳开幕 5月22日，第二十一届中国（深圳）国际文化产业博览交易会（以下简称文博会）将盛大开幕。本届文博会首次设立人工智能展区， 汇聚了60余家人工智能领域企业参展，覆盖机器人、无人机、智能眼镜、智能耳机等前沿领域，集中展示AI技术如何重塑文化产业 的形态与边界。 点评：当前深圳正打造"人工智能先锋城市"，在此次展会上展示的人工智能领域产品，也将让观众感受到深圳的科技魅力。 NO.2 2024年深圳民营企业增超10万户 据"深圳发布"微信公众号5月21日消息，2024年，深圳市民营企业数量超260万家，增长10万户以上。其中，7家深圳民企入围世界500 强，27家上榜中国民企500强，40家成为广东省民企100强。 点评：深圳始终把优化营商环境作为"一号改革工程"，近年不断推出改革举措，推动市场化、法治化、国际化营商环境持续优化。 NO.3 广东餐饮连锁化率达31.7% 据金羊网5月21日消息，第16届CRE广州餐博会近日开幕，会上发布的报告显示，中国餐饮连锁化率去年达到22%，预计今年将突破 24%。而广东餐饮连锁化率更是高达31.7%， ...

中国上市公司网/文 安井食品集团股份有限公司(股票代码：603345)近日宣布，公司已正式获得中国证监会出具的《境外发 行上市备案通知书》，获准发行不超过59,521,400股境外上市普通股并在香港联合交易所主板上市。这 一重要进展标志着公司国际化战略取得实质性突破，为未来发展打开更广阔的空间。 本次H股上市备案获批，是安井食品发展历程中的重要里程碑。根据备案通知书，公司将在12个月内完 成境外发行上市工作。值得注意的是，此次获批仅是对公司境外发行上市备案信息的确认，后续还需获 得香港证券及期货事务监察委员会和香港联合交易所等相关监管机构的批准。 作为中国速冻食品行业的领军企业，安井食品此次赴港上市具有多重战略意义： 展望未来，随着消费升级和餐饮连锁化趋势持续，速冻食品行业将迎来更广阔的发展空间。安井食品凭 借其完善的产品矩阵、强大的研发能力和全覆盖的销售网络，有望在行业集中度提升的过程中进一步扩 大领先优势。公司表示将以此次上市为契机，持续提升产品品质和创新能力，为全球消费者提供更优质 的产品和服务。 作为中国速冻食品行业的绝对龙头，安井食品2023年以6.2%的市场份额位居行业第一。公司在速冻调 制食品市 ...

Core Viewpoint - The 16th CRE Guangzhou Catering Expo highlighted the sustainable development of the catering industry in the Guangdong-Hong Kong-Macao Greater Bay Area, supported by government policies and market trends [1][2]. Group 1: Market Trends and Consumer Behavior - The catering market in the Greater Bay Area is expanding, driven by strong consumer purchasing power and policy support, leading to a diversified development pattern centered around Cantonese cuisine [2][3]. - Consumers in the Greater Bay Area are categorized into four groups: "Z Generation," middle-to-high-income individuals, Hong Kong and Macao consumers, and urban seniors, each exhibiting unique consumption preferences that drive innovation in the catering industry [3][5]. - The "Z Generation" shows a shift towards health-conscious dining, preferring balanced meals with lower calories, indicating a need for catering businesses to adapt their offerings [5]. Group 2: Economic Performance and Growth Projections - Guangdong's catering revenue is projected to reach 5.9 trillion yuan in 2024, with a year-on-year growth of 2.5%, outpacing the province's overall retail growth by 1.7 percentage points [5]. - The catering industry in Guangdong has consistently accounted for over 10% of the national total, maintaining a leading position in the market [5]. Group 3: Industry Dynamics and Capitalization - The trend of chain operations and capitalization is prominent in the catering industry, with the chain rate in Guangdong reaching 31.7%, significantly higher than the national average of 22% [8]. - A total of 17 catering enterprises headquartered in the Greater Bay Area have successfully gone public, with the Hong Kong stock market being a preferred choice due to its favorable conditions for the industry [9][10]. - The financial health of listed catering companies shows challenges, with nearly half experiencing low cash flow, necessitating improvements in financial management and operational strategies [9]. Group 4: Investment Opportunities - The sectors attracting investment in the Greater Bay Area include group meals, fast food, snacks, and tea drinks, with group meals expected to increase their market share from 14% in 2023 to 22% in 2024 [10].

Core Insights - The report indicates that the chain restaurant rate in China has shown a stepwise increase over the past seven years, reaching 22% in 2024 and expected to exceed 24% in 2025 [2] - In the Greater Bay Area, the chain restaurant rate is significantly higher at 31.7%, indicating a trend towards chain and capitalized operations in the industry [2] - The report highlights the diverse development of the restaurant market in the Greater Bay Area, driven by strong consumer capacity, policy support, and regional integration [2][3] Industry Trends - A total of 17 restaurant companies headquartered in the Greater Bay Area have successfully gone public, with over 32 nationwide listed on the Shenzhen and Hong Kong stock exchanges [3] - The Hong Kong stock market is particularly attractive for restaurant companies due to its higher tolerance for the industry, efficient listing processes, and abundant overseas capital resources [3] - The report anticipates that more restaurant companies will choose Hong Kong as their preferred listing destination due to the increasing regulatory strictness in the A-share market [3] Investment Focus - The sectors of group meals, fast food, snacks, and tea drinks are attracting significant attention from investment institutions [3] - From 2019 to 2024, group meals, fast food, snacks, tea drinks, prepared dishes, healthy food/light meals, restaurant supply chains, and coffee have been identified as the seven hot investment areas in the Greater Bay Area [3] - The proportion of group meals, fast food, and snacks is expected to rise from 14% in 2023 to 22% in 2024, while tea drinks will increase from 10% to 20%, maintaining their positions as the top two sectors in financing events [3] Digital Transformation - Digital transformation is becoming a key strategy for enhancing competitiveness in the Greater Bay Area restaurant industry [4] - The integration of digital tools helps restaurants manage the entire supply chain process, from raw material procurement to inventory management and order processing [4] - Data analytics and smart customer service are utilized to understand market trends and consumer preferences, enabling personalized marketing strategies and enhancing customer loyalty [4]

中新社广州5月15日电 (记者郭军)毕马威中国联合广东省餐饮服务行业协会、深圳市烹饪协会，15日在 广州发布《2025年餐饮企业发展报告》(下称《报告》)称，在大湾区餐饮市场中，连锁化和资本化成为 行业发展的显著趋势。 《报告》指出，中国餐饮连锁化率在过去七年中呈现阶梯式上升态势，2024年达到22%，预计2025年将 突破24%，而广东餐饮连锁化率更是高达31.7%。连锁化趋势推动餐饮企业将品牌建设、标准化管理及 品质把控作为核心竞争力，从而为消费者提供更稳定、可靠的餐饮服务。 同时，大湾区餐饮企业积极拥抱资本化，通过上市等资本运作手段加速扩张。截至目前，已有17家总部 在大湾区的餐饮企业成功上市，全国有超32家餐饮企业在深交所、港交所成功上市。 《报告》称，当前，聚合城市化进程、大众消费崛起、连锁经营模式创新等因素，中国餐饮行业成长为 全球第二大餐饮消费市场。而大湾区作为中国开放程度最高、经济活力最强的区域之一，其餐饮消费市 场凭借政策红利、经济韧性及消费活力，成为全国餐饮发展的风向标。 《报告》对大湾区餐饮市场的消费者划分为"Z世代"年轻人群、中高收入人群、港澳"北上"消费人群以 及都市银发人群四类典型 ...

报告标签：社会服务、连锁餐饮、餐饮品牌 2025年3月 中国连锁餐饮行业市场洞察| 2025/03 www.leadleo.com 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经头豹 研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名 称之外的其他分支机构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 Q1：中国连锁餐饮行业发展现状如何？ ◼ 在中国餐饮行业整体格局中，当前仍以非连锁的独立餐厅为主体，呈现出高度分散的市场特征。 尽管近年来餐饮连锁化趋势逐渐增强，但从市场占有率来看，自营连锁餐厅仍处于相对弱势的地位。中餐作为世界上最为复 杂的饮食体系之一，其菜品种类繁多、口味多样且制作工艺精细，这些特征在一定程度上加剧了标准化管理与规模化复制的 难度。此外，中国消费者的饮食偏好呈现出快速变化的趋势，传 ...

"以前觉得预制菜就是速冻饺子，现在居然有宝塔肉、松鼠桂鱼这类硬菜！"在北京某超市，市民王阿姨 的感慨颇具代表性。如今的预制菜早已突破传统品类局限，这一变化背后，是预制菜行业的技术升级与 品类拓展。近日，安井食品（603345）集团股份有限公司（以下简称安井食品）与郑州千味央厨 （001215）食品股份有限公司（以下简称千味央厨）先后发布2024年年报，其中冷冻菜肴相关业务数据 备受瞩目。 安井食品全年营业总收入达151.27亿元，同比增长7.70%，其速冻调制食品与速冻菜肴制品两大核心品 类表现亮眼，分别实现营收78.39亿元、43.49亿元，增长率达11.41%和10.76%。千味央厨2024年整体业 绩承压，营业收入18.68亿元，同比下滑1.71%。但冷冻调理菜肴类及其他产品却逆势上扬，实现销售收 入1.42亿元，同比增长273.39%。 冷冻菜肴制品的营收增长与餐饮连锁化趋势有紧密的关系。我国餐饮行业的连锁化进程持续加速，红餐 产业研究院整理的数据显示，全国连锁化率从2020年的15%稳步上升至2024年的22%，并预计在2025年 进一步提升至24%左右。安井食品年报中指出，中国餐饮连锁化率仅为成熟 ...

近日，广州遇见小面餐饮股份有限公司向港交所递交招股书，冲刺"中式面馆第一股"，这一消息犹如一 颗石子投入平静的湖面，激起了层层涟漪。 从2014年宋奇在广州开出第一家街边小店，到如今站在资本市场的门口，遇见小面的每一步都踩在了餐 饮变革的鼓点上。它以重庆小面为切口，融合快餐效率与川渝风味，凭借标准化体系、数字化布局以及 对市场的敏锐洞察，在竞争激烈的面馆赛道中脱颖而出。 一个东北人在广东开了一家重庆小面店，要IPO了。 遇见小面的IPO之路，不仅是品牌的高光时刻，更是整个面类快餐行业发展的缩影，它背后折射出的是 中国餐饮连锁化、资本化的深刻变革，以及无数创业者对传统小吃现代化的探索与追求。 冲刺"中式面馆第一股" 近日，广州遇见小面餐饮股份有限公司，遇见小面，向港交所递交招股书，拟香港主板IPO上市。 这个如今要冲刺"中式面馆第一股"的企业故事，要从一位东北80后讲起。 时间回到2010年，宋奇从香港科技大学硕士毕业后进入香港麦当劳营业部，一年后回到广州加入百胜中 国开发部，积累了运营、选址经验后，在2012年开了一家饺子店。然而，从饺子馆到茶餐厅，前两次创 业并不顺利。偶然间，宋奇在一档综艺上听到"重庆小面 ...

Core Viewpoint - The company "Yujian Xiaomian" has submitted its IPO application to the Hong Kong Stock Exchange, marking a significant step in its expansion plans after previous media reports indicated intentions for an IPO as early as January of the previous year [1]. Financial Performance - Revenue for Yujian Xiaomian from 2022 to 2024 is projected to grow from RMB 418 million to RMB 1.154 billion, reflecting a compound annual growth rate (CAGR) of 66.2% [3][4]. - The net profit is expected to shift from a loss of RMB 35.973 million in 2022 to a profit of RMB 60.7 million in 2024 [3][4]. Expansion Strategy - The company plans to use the funds raised from the IPO for expanding its restaurant network, enhancing technology and digital systems, brand building, strategic investments in upstream food processing companies, and general corporate purposes [1]. - Yujian Xiaomian has significantly increased its store openings, with a target of 120 new stores in 2024, following a net increase of 82 stores in 2023 [7][8]. Market Position - Yujian Xiaomian has established itself as the largest operator of Sichuan-Chongqing style noodle restaurants in China, with a notable presence in first-tier cities and transportation hubs [5][11]. - The company has adopted a dual strategy of self-operated and franchised stores, although it remains primarily self-operated, with franchise revenue showing only a 16.35% increase [9][10]. Competitive Landscape - The company faces intense competition in the restaurant sector, particularly in Hong Kong, where it aims to open 100 stores, despite challenges such as high rental and labor costs [13][17]. - Yujian Xiaomian's pricing strategy in Hong Kong is positioned as affordable compared to local tea restaurants, but it still competes in a saturated market [15][18]. Future Outlook - The company aims to leverage its supply chain advantages from mainland China to reduce operational costs in Hong Kong and attract price-sensitive consumers [18]. - The expansion into Hong Kong is seen as a way to enhance brand visibility and revenue, although the profitability of this move remains uncertain [15][18].