辣条拌面创新融合速食拌面与辣条，以辣椒粉和成的面饼打底，搭配定制辣条风味酱，并加入一整包12 克卫龙经典辣条，旨在打造"面、酱、辣条"一体的三重爽辣体验。 这款产品背后，是白象持续推进年轻化战略的缩影。旗下子品牌"大辣娇"自2006年起便专注"辣"赛道， 已累计全国热销超45亿份，并先后打造了小龙虾拌面、牛油麻辣火锅面等多个爆品，其明星产品白象大 辣娇经典火鸡拌面，因更适合中国人口味，一经上市，便稳居国产火鸡面市场首位，累计销量已突破10 亿份。 在辣椒成为年轻人饮食文化新符号的当下，白象与卫龙推出的"辣条拌面"迅速走红社交媒体。 近日，国货品牌白象食品与卫龙官宣合作，并推出首款联名产品"辣条拌面"。新品以白象旗下专注于中 国地道辣味美食的子品牌"大辣娇"为主体，创新融合速食拌面与辣条，搭配定制辣条风味酱，打 造"面、酱、辣条"一体的三重爽辣体验。新品一经推出即在社交媒体引发热议，电商平台销量火爆。 辣条拌面的爆红并非偶然。在Z世代消费趋势中，"情绪价值"正成为商品的关键吸引力。《2024中国青 年消费趋势报告》显示，近三成年轻人愿意为"情绪疗愈"而消费。为「快乐」买单，不只是随时随地主 打陪伴的玩偶，还有最 ...

Core Viewpoint - The recent revision of the "Regulations on Strict Economy and Opposition to Waste by Party and Government Agencies" has significantly impacted the white liquor industry, particularly in reducing government-related consumption, which now accounts for less than 5% of the market [2][3]. Industry Impact - The initial market reaction to the new policy saw a short-term decline in liquor stocks, but the actual impact on sales is limited due to the high marketization of the industry and a stable brand landscape [3][4]. - The white liquor market is primarily driven by business and civilian consumption, with the industry facing challenges such as overcapacity and inventory issues rather than direct policy impacts [3][4]. Strategic Adjustments - Companies are advised to focus on civilian consumption scenarios, targeting markets such as weddings and other celebrations, while also enhancing their e-commerce strategies to reach consumers effectively [5][6]. - The shift towards e-commerce should involve breaking traditional distribution models and viewing e-commerce as a core channel rather than a supplementary one [6][7]. Consumer Trends - The industry is experiencing a trend towards younger consumers who are gravitating towards lower-alcohol beverages and new drink options, necessitating a cultural approach to engage this demographic [6][11]. - Companies should innovate in product offerings, emphasizing taste and health attributes, and consider developing smaller, more accessible products to attract younger audiences [11][12]. Internationalization Challenges - The internationalization of white liquor remains primarily within the Chinese community abroad, with future growth requiring a dual approach: leveraging national influence and adapting products to local tastes [12]. - The industry must learn from successful international beverage models, such as Japanese sake, to effectively penetrate non-Chinese markets [12]. Future Outlook - The white liquor industry is at a crossroads, with expectations for a recovery in the premium liquor segment by the end of 2025, driven by brand resilience and evolving consumer preferences [10]. - A focus on quality and innovation will be essential for the industry to navigate the current adjustment phase and achieve sustainable growth [12].

Core Viewpoint - The company is undergoing a strategic transformation focusing on offline expansion, product innovation, supply chain upgrades, and brand rejuvenation to meet evolving consumer demands and establish itself as a new benchmark in the retail industry [1][2][4] Group 1: Strategic Transformation - The company has initiated a strategic upgrade over the past two years, emphasizing a "big product, milestone, sustainability" development strategy while optimizing its business structure and introducing self-operated sales formats [2] - The company has shifted from an open authorization model to an invitation-based franchise model, enhancing control over distributors and the supply chain [2] Group 2: Offline Expansion - The company has accelerated its offline channel development, opening its first brand pop-up store in Shanghai in December 2024, focusing on its light luxury product line [3] - The company plans to establish flagship stores, themed experience stores, and community center stores as part of its core direction for strategic transformation in 2025 [3] Group 3: Financial Performance - In 2024, the company achieved a revenue of 3.358 billion yuan, representing a year-on-year growth of 24.75%, and continued this positive trend with a revenue of 729 million yuan in the first quarter of 2025 [3] Group 4: Brand Value Creation - The chairman emphasized that the essence of retail is to continuously create value, aiming for each store and product to become a "trust pivot" for brand value, encouraging repeat purchases from consumers [4]

Core Insights - The collaboration between domestic brands White Elephant and Wei Long to launch spicy noodle snacks has gained significant popularity among young consumers, reflecting a trend towards "spicy consumption" among the Z generation [3][4][11] - White Elephant's strategy focuses on creating products that resonate with Chinese culinary culture, particularly in the spicy food segment, which has seen a growing demand [12][13] Group 1: Product Innovation - The spicy noodle product combines elements from both brands, featuring a unique blend of spicy noodles, spicy sauce, and spicy snacks, enhancing the overall taste experience [6][7] - White Elephant has successfully launched several popular products in recent years, including classic turkey noodles and chicken soup noodles, which have collectively sold over 10 billion and 30 billion units respectively [13][14] Group 2: Targeting Young Consumers - The partnership with Wei Long is part of White Elephant's broader strategy to engage with younger consumers, leveraging social media to create buzz and emotional connections through nostalgic flavors [9][11] - The brand has previously initiated campaigns aimed at young consumers, such as the "Spicy Breather" campaign and collaborations with popular games, further solidifying its appeal to this demographic [15][18] Group 3: Marketing and Consumer Engagement - White Elephant emphasizes interactive marketing strategies over traditional advertising, focusing on consumer experiences and engagement through social media and immersive events [16][19] - The brand's approach to product development is driven by consumer insights, allowing it to create products that meet the evolving tastes and preferences of its target audience [12][19]

证券代码：002695 证券简称：煌上煌 江西煌上煌集团食品股份有限公司 投资者关系活动记录表 编号：2025-001 不同包装形态产品等，推动手撕酱鸭单品成为消费者尤其是年轻消费群 体的"网红新品"。三是通过运用营销中台会员系统能力和社群运营管 理，实现公域(外卖到家、到店团购)获客导入会员中心，构建完整的会 员运营体系，提升品牌会员忠诚度，促进终端门店新零售业绩增长。 6、国家政策刺激消费，公司有什么措施和行动来推进落实？ | | 特定对象调研 □分析师会议 | | --- | --- | | 投资者关系活动 | 媒体采访 业绩说明会 | | 类别 | 新闻发布会 路演活动 | | | 现场参观 | |  | 其他 江西辖区上市公司 2025 年投资者集体接待日 | | 参与单位名称及 人员姓名 | 参与"江西辖区上市公司 年投资者集体接待日活动"的投资者 2025 | | 时间 2025 | 年 月 日 5 21 14:30-17:00 | | 地点 | "全景•路演天下"网站（http://rs.p5w.net/）、微信公众号：全景财经、全 | | | 景路演 APP | | 上市公司接 ...

Group 1 - The core message emphasizes the importance of integrity and diligence among young officials, comparing integrity to a stable bridge that enables endless possibilities [1] - The "Clean Guizhou · Youth Integrity Promotion Team" was launched to educate young officials in key positions across six sectors, reaching over 660 participants [1] - Various presentations were made by members of the provincial promotion team, using themes such as "Building a Clean Heart" and "Learning from Cases" to instill ideals and maintain integrity [1] Group 2 - The initiative aims to strengthen the integrity education of young officials, with a focus on preventing corruption and maintaining discipline [2] - The "Clean Guizhou · Guizhou Youth Says" micro-course competition has been organized for four consecutive years, integrating excellent video materials into training for party members and officials [2] - A total of 58 promotional events have been conducted across the province, reaching over 9,600 young officials [2]

非遗主题集市汇聚汉服、绒花、丝网花、布料、首饰等商品，吸引了许多年轻人。游园打卡游戏中 融入了非遗技艺，玩家可以体验"清水丝绵"剥茧技艺、缫丝、织布，了解从抽丝剥茧到丝绸织造的过 程。 "国丝汉服月"活动现场。 中国丝绸博物馆供图 中国丝绸博物馆馆长季晓芬介绍，"国丝汉服节"已经连续举办八届，今年升级为"国丝汉服月"。6 月，将在哈萨克斯坦阿斯塔纳举办汉服主题活动。 在"雅士沙龙"环节，多位专家学者围绕"传统纺织技艺的数字化保护、非遗技艺在当代服饰设计中 的应用创新、年轻群体与传统手工艺的对话路径"三大议题展开对话。"银瀚论道"邀请多位国家级非遗 代表性传承人分享经验心得。 "国丝汉服月"配套展览"不负古人不负卿——从《长安的荔枝》影视服饰设计说起"，探讨当下影视 剧如何利用传统文化资源进行守正创新。"汉服之夜"再现了《长安的荔枝》剧中的唐风服饰，并展示了 多家汉服研究团队的作品，观众可以看到宋代"影金绣"复原，还有融合夹缬、绞缬、苏绣等非遗技艺的 服饰。 本报电（博文）近日，2025"国丝汉服月"系列活动在中国丝绸博物馆开幕。本届"国丝汉服 月"以"天工霓裳"为主题，旨在展现汉服文化的深厚底蕴与非遗技艺的独 ...

Core Viewpoint - The Chinese liquor industry is currently undergoing a period of adjustment, influenced by changes in consumer behavior and economic conditions, leading to a focus on inventory reduction and product innovation among major liquor companies [2][3]. Group 1: Industry Overview - The liquor industry is in a "three-period overlap" phase, experiencing deep adjustments due to macroeconomic cycles, industry cycles, and individual company/product cycles [2]. - Major liquor companies are facing slowed or declining performance growth, with Wuliangye's 2024 revenue reaching 89.175 billion yuan, a year-on-year increase of 7.09%, and net profit of 31.853 billion yuan, up 5.44% [2]. - Luzhou Laojiao's 2024 revenue and net profit grew by 3.19% and 1.71% respectively, while other companies like Shede Liquor reported significant declines in performance [2]. Group 2: Inventory Management - Major liquor companies have improved inventory levels after implementing strict supply control measures, with Wuliangye reporting low social inventory levels for its eighth-generation product [1][4]. - Wuliangye's sales performance has remained stable, with online sales increasing by 30% year-on-year, and overall market prices continuing to rise [4]. - Yanghe Co. emphasized the importance of inventory reduction as a key focus moving forward, while Luzhou Laojiao reported that its channel inventory is currently manageable [5]. Group 3: Strategic Goals - Guizhou Moutai has set a revenue growth target of 9% for 2025, reflecting a more cautious approach compared to previous years [3]. - Wuliangye aims to align its revenue growth with macroeconomic indicators for 2025, moving away from previous aggressive growth targets [3]. - Luzhou Laojiao's 2025 operational plan focuses on steady progress rather than aggressive growth, indicating a shift in strategy [3]. Group 4: Consumer Trends - The industry is witnessing a shift towards younger consumers and lower-alcohol products, with Luzhou Laojiao noting that nearly 50% of its revenue now comes from lower-alcohol products [6]. - Luzhou Laojiao plans to enhance the quality of its lower-alcohol products and target the "Z generation" through innovative marketing strategies [6]. - Wuliangye is also focusing on the younger consumer market, planning to accelerate the development and promotion of its lower-alcohol products [7].

Core Viewpoint - Both Shanxi Fenjiu and Gujing Gongjiu are focusing on national expansion while maintaining strong positions in their respective home markets, with an emphasis on penetrating lower-tier markets and enhancing brand appeal among younger consumers [2][4]. Group 1: National Expansion Strategies - Shanxi Fenjiu's revenue from markets outside Shanxi is projected to exceed 62% in 2024, with a faster growth rate compared to its home province, adding 598 new distributors outside Shanxi [2][5]. - Fenjiu is targeting the southern markets, particularly in the Yangtze River Delta and Pearl River Delta, by refining channel strategies and focusing on core distributors [3]. - Gujing Gongjiu has achieved a national coverage rate of over 70%, with a 6:4 revenue structure between domestic and provincial markets, aiming to create scale in provincial markets [3]. Group 2: Youth Engagement and Product Strategy - Fenjiu is launching a "Young Fenjiu" initiative starting in 2025, focusing on seven aspects of youth engagement, including product aesthetics and cultural expression [4]. - Gujing Gongjiu is implementing a "White Liquor+" strategy, enhancing consumer experiences and developing innovative products to cater to younger demographics [4]. - Gujing Gongjiu continues to focus on a mid-to-high-end strategy, expanding its product range to meet diverse consumer price preferences [4]. Group 3: Market Conditions and Future Outlook - Both companies have refrained from setting specific growth targets for the upcoming year, citing a shift from rapid growth to structural growth in the industry [5]. - The white liquor industry is facing challenges such as oversupply, high inventory, and intense competition, leading to a consensus on slower growth [5]. - Fenjiu holds approximately one-third market share in the clear aroma segment but currently has no plans for major asset restructuring or acquisitions [5].

Group 1: Industry Overview - The yellow wine sector has gained significant market attention, with companies like Kuaijishan and Guyuelongshan reaching near all-time high stock prices, indicating a potential restructuring of the industry's volume and price logic [1] - The overall growth of the yellow wine sector has outpaced that of the white wine sector this year, with Kuaijishan's market capitalization surpassing several white wine companies [1] - The consumption scenarios are steadily upgrading, starting from the Jiangsu, Zhejiang, and Shanghai regions and gradually expanding to the national market [1] Group 2: Company Strategies and Developments - Guyuelongshan's high-end product strategy has shown good progress, with the Guoniang series selling over 40,000 boxes in 2024, and the company plans to further optimize its product structure [2] - The company is implementing a controlled quantity and price strategy to maintain product quality while focusing on mid-tier products that have high market acceptance [2] - Guyuelongshan aims to enhance its online sales through a young consumer-focused product lineup, including innovative combinations like coffee yellow wine and sparkling yellow wine [2][9] Group 3: Cost Management and Efficiency - Guyuelongshan is accelerating its relocation and capacity evolution, with a new industrial park set to be fully operational by August, which is expected to reduce production costs by 5% and logistics costs by 5% [4] - The company has implemented a personalized cost reduction plan, targeting a decrease in raw material costs by over 2.5% by winter 2025 [4] Group 4: Market Position and Future Goals - Guyuelongshan holds a 90% market share in the Shanghai restaurant channel, but its market share decreases further south, indicating a need for strategic growth in these areas [8] - The company has set a revenue growth target of 6% and a net profit growth target of 3% for the year, adjusting its goals in response to the overall downward trend in the liquor industry [10] - The company plans to gradually increase prices based on operational costs and market trends, with a focus on maintaining a healthy inventory level among distributors [11][14] Group 5: Young Consumer Engagement - Guyuelongshan is actively targeting younger consumers with innovative product combinations and marketing strategies, aiming to sell 180,000 boxes of new products by October [9] - The company is focusing on low-alcohol and low-sugar products to cater to the preferences of younger consumers while maintaining traditional offerings [9]