报告导读： 干发喷雾是一种专门为了快速干燥头发而设计的产品，主要用于临时缓解头发油腻问题，给在无法或不方便洗头时的人群提供短期的解决方案。其工作原理 与爽身粉非常类似，含有的烷烃类成分将控油成分和调理剂均匀喷洒在头发上，控油成分吸走头发上的油脂，调理成分则在发丝上形成保护膜，让头发看起 来更蓬松、有光泽。随着居民可支配收入的增加，消费者对个人护理产品的需求不断升级，对头发护理的重视程度也日益提高。干发喷雾作为一种快速便捷 的护发解决方案，其市场需求不断提高。据统计，2024年中国干发喷雾行业市场规模为13.56亿元，同比上涨3.90%。从竞争格局来看，干发喷雾行业竞争格 局呈现出多元化的特点，国际品牌与本土品牌并存，市场竞争较为激烈。国际知名品牌如Batiste碧缇丝、KLORANE康如、资生堂专业美发等品牌在干发喷 雾市场中占据重要地位。但近几年，国产品牌也在干发喷雾市场中崭露头角，如诗裴丝Spes。 基于此，依托智研咨询旗下干发喷雾行业研究团队深厚的市场洞察力，并结合多年调研数据与一线实战需求，智研咨询推出《2025-2031年中国干发喷雾行 业市场现状调查及产业趋势研判报告》。本报告立足干发喷雾新视角， ...

国庆中秋长假再次展现出中国消费市场的巨大潜力，中国正在从"生产大国"向"消费大国"稳步迈进。中 国离消费大国还有多远？从"量"上看，已然不远；从"质"上看，仍在途中。抵达的快慢，取决于我们改 革的深度、开放的广度、创新的力度。 国际经验表明，人均GDP超过1万美元后，消费升级将持续推进，而我国人均GDP已连续两年稳定在1.3 万美元以上。政策层面，我国坚定实施扩大内需战略，加快培育完整内需体系，近年来消费对经济增长 的贡献率持续提升。供给侧结构性改革深入推进，一批具备全球影响力的中国品牌正在崛起。国庆中秋 假期，服务体验类消费、绿色智能商品、国潮消费成为主要亮点，正是消费市场从规模扩张向质量提升 转型的生动写照。 一个被称为"消费大国"的国家，不仅是消费总量大，它更是一个结构性和质量性的概念，指向的是一种 经济增长由国内消费特别是居民消费驱动的发展模式。从国际经验看，消费大国的最终消费支出占国内 生产总值的比重较高，通常持续稳定在60%以上。而且，消费结构高度优化，服务消费占据主导地位； 拥有成熟、创新和开放的消费环境，能够孕育出具有全球影响力的品牌，成为全球消费趋势的重要策源 地之一。当面临外部经济冲击时， ...

内容概要：情趣器具是帮助人们享受健康性生活的正常工具。早期，由于社会观念较为保守，情趣器具 销售主要依赖隐蔽的线下门店，消费者购买时往往表现得十分谨慎。近年来，随着社会的发展和进步， 人们的思想观念逐渐开放，尤其是年轻一代消费者，他们对性健康和情趣用品的态度更开放、科学，对 情趣器具的需求更为旺盛，促使情趣器具市场规模不断扩大。技术进步与创新设计也为行业发展注入了 新活力，企业不断推出更符合消费者需求的产品。2024年，我国情趣器具产量达到19.29亿套，需求量 达到14.78亿套，市场规模达到1247.58亿元；预计2025年我国情趣器具产量将达到19.75亿套，需求量将 达到15.04亿套，市场规模将达到1278.32亿元。 上市企业：爱侣健康(835587)、桔色股份[837125]、春水堂[839466] 相关企业：厦门海豹他趣信息技术股份有限公司、爱侣健康科技股份有限公司、常州春水堂健康科技股 份有限公司、深圳市有幸科技有限公司、温州网趣电子商务有限公司、广州雷霆暴风健康产业科技有限 公司、中山市金三模特道具有限公司、深圳市夏奇实业有限公司、东莞鼎富塑胶制品有限公司、上海醉 清风健康科技股份有限公司 ...

Core Points - The revised national standard for sterilized milk mandates that only raw milk can be used as the sole ingredient for producing sterilized milk, closing the door on reconstituted milk [1][2] - This change aims to ensure the purity and freshness of sterilized milk, aligning with international practices where most developed countries require sterilized milk to be made solely from raw milk [1] Group 1: Industry Impact - The revision of the sterilized milk standard is expected to enhance the quality of dairy products in China and promote high-quality development in the dairy industry [1][2] - The new standard will increase the demand for raw milk, fostering closer ties between dairy companies and farmers, which will help stabilize milk prices and improve farmers' incomes [2] - The average purchase price of raw milk in China has become comparable to the landed and taxed price of imported milk powder, indicating that using raw milk will not significantly impact production costs or retail prices [2] Group 2: Consumer Implications - After the implementation of the new standard, consumers will find it easier to identify pure milk products, as any product labeled "pure milk" must contain 100% raw milk [3] - Reconstituted milk is not entirely banned; it can still be used in the production of formulated and fermented dairy products, provided it is clearly labeled [3] - The update in standards reflects a significant leap in the quality of China's dairy industry, aiming to meet the growing demand for high-quality products among consumers [3]

Core Insights - The tourism sector in Jiangsu experienced significant growth during the National Day and Mid-Autumn Festival holidays, with a daily average increase in visitor numbers and spending of 15.17% and 14.14% respectively compared to the previous year [1] Group 1: Visitor Statistics - A total of 181.91 million visitors were received at 31 A-level scenic spots, marking a year-on-year increase of 21.83% during the holiday period [2] - The city recorded 10.09 billion yuan in tourism spending through UnionPay channels, representing a 22.51% increase year-on-year and accounting for 44.26% of the total inter-city consumption in the industry [1][2] Group 2: Product Diversification - The integration of cultural and technological elements in performances at key scenic spots enhanced visitor engagement, with notable events like "Su Dongpo Meets Bai Niangzi" and "National Trend Challenge" attracting significant audiences [2] - Cultural venues hosted 181 events, serving over 565,700 participants, with small theater performances achieving over 90% occupancy [2] Group 3: Consumer Engagement Strategies - The city implemented various consumer-friendly policies, including extended hours for cultural venues and free or low-cost access to sports facilities, which stimulated tourism spending [3] - Multiple markets and events were organized in popular areas, such as the "Jingji Road" and "Yongan Road" food streets, drawing large crowds [3] Group 4: Service Enhancements - To facilitate transportation for visitors, the city provided free parking at 68 locations and launched customized shuttle services to popular tourist sites [4] - A total of 104 student volunteers participated in tourism service initiatives, while law enforcement conducted inspections to ensure compliance and maintain a smooth holiday experience [4]

Core Insights - The National Day and Mid-Autumn Festival holiday saw 888 million domestic trips, with daily sales in consumer-related industries increasing by 4.5% year-on-year, indicating a robust consumption market driven by diverse demand and quality supply [1] Consumption Trends - Digital products, automobiles, and jewelry experienced significant sales growth, with mobile phone sales up by 18.8%, automobile sales up by 12.6%, and jewelry sales up by 41.1% due to rising gold prices [2] - The trend towards green and smart consumption is evident, with a notable increase in sales of smart kitchen appliances by 167%, projectors by 245%, coffee machines by 181%, and home gaming consoles by 292% [2] Payment and Transaction Data - During the holiday, UnionPay and Wanglian processed 41.552 billion payment transactions amounting to 13.26 trillion yuan, marking increases of 9.523 billion transactions and 1.86 trillion yuan compared to the previous year [3] Tourism Activity - The holiday period saw a record 2.432 billion cross-regional movements, highlighting the vibrant travel activity, with tourism-related service sales increasing by 8.5% year-on-year [4] - There was a significant rise in deep travel experiences, with over 50% more tourists opting for extended stays in the same city [4] Policy Support - The Ministry of Commerce plans to introduce policies to enhance cultural and tourism consumption, including high-quality development in the accommodation sector and integration of rail and tourism [5] - Specialty accommodations, such as unique homestays, saw a 9.7% increase in service sales, while bars and tea houses experienced growth of 28.6% and 7.1%, respectively [5] Accommodation and Service Upgrades - Innovative hotel services, such as packages combining accommodation with museum visits, are emerging as a trend, indicating a shift towards quality improvement in the accommodation industry [6] - The accommodation sector is encouraged to enhance management efficiency and embrace digital transformation to better connect with local tourism resources [6]

Core Insights - The consumption market in Shandong Province is thriving, with a total retail sales of social consumer goods reaching significant figures across 16 cities, indicating robust economic activity and consumer confidence [1][8]. Group 1: Top Cities in Retail Sales - Qingdao leads the list with a retail sales total of 658.45 billion yuan, showcasing the effectiveness of its international consumption center city development [1][7]. - Jinan follows in second place with 521.32 billion yuan, reinforcing its status as a regional consumption hub [1][7]. - Yantai ranks third with 375.75 billion yuan, highlighting the advantages of its marine economy and unique consumption patterns [1][7]. Group 2: Emerging Economic Centers - Linyi, as the center of the Lunan Economic Circle, achieved a retail sales figure of 343.38 billion yuan, driven by its rapid development in trade and logistics [3]. - Zaozhuang surpassed Liaocheng with 119.69 billion yuan, exemplifying successful transformation from a resource-based economy, particularly through its lithium battery new energy industry [5]. - Zibo, with 147.87 billion yuan, is revitalizing its industrial base, leveraging tourism and traditional industries to boost consumption [6]. Group 3: Consumption Trends and Innovations - The rise of live-streaming e-commerce in Linyi has led to a significant increase in transaction volumes, with the Lingi E-commerce Industrial Park achieving over 100 billion yuan in annual transactions [3]. - Zaozhuang's cultural tourism initiatives, including over 160 themed events, have enhanced its night economy and cultural consumption [5]. - The overall consumption landscape in Shandong is characterized by diverse development, with 178,000 above-limit commercial enterprises and numerous smart business districts supporting market growth [8].

国庆中秋假期，中国迎来一场规模空前的大迁徙。 交通运输部数据显示，在刚刚结束的中秋国庆8天超级黄金周里，全社会跨区域人员流动量累计24.33亿 人次，日均3.04亿人次，比2024年同期日均同比增长6.3%，创历史新高。日均3.04亿人次，相当于这个 假期，中国每天接近"搬运"一个美国。 这如同一面棱镜，折射出中国消费结构的变迁与市场的韧性、潜力。 当大家在讨论上述数字意味着什么时，应该看到一个更值得关注的现象：中国的消费正在"下沉"，体验 在"上升"。 流动的中国，不只在路上。 数字背后，是人员流动带动消费变化。 某平台数据显示，县域旅游预订单量同比增长51%。江苏东台、浙江海宁、安徽泾县等小众目的地预订 量翻倍增长。 如，有平台的琉璃烧制国庆中秋假期订单环比增长高达270%，评弹增长150%。 数字背后，是城市竞争进入新的维度。 这表明，国人的节假日消费已不仅仅局限于大中城市商圈，消费的活力正悄然向更广阔的市场渗透。 如，在重庆荣昌，国庆前两日游客人数共计57.63万人次，著名景点安陶小镇连续两天客流暴增200%以 上。 为情绪买单、为体验付费，中国人消费逻辑的转变体现得更加明显。 非遗文化走红，亦揭示消 ...

具体来看，铁路客运量累计15396万人次，日均1924万人次，同比增长2.6%；水路客运量累计1166万人 次，日均146万人次，同比增长4.1%；民航客运量累计1914万人次，日均239万人次，同比增长3.3%。 公路人员流动量累计（包括高速公路及普通国省道非营业性小客车人员出行量、公路营业性客运量） 224841万人次，日均28105万人次，同比增长6.6%。其中，公路营业性客运量累计30677万人次，日均 3835万人次，同比增长2.9%；高速公路及普通国省道非营业性小客车人员出行量累计194164万人次， 日均24271万人次，同比增长7.2%。 陕西巨丰投资资讯有限责任公司高级投资顾问于晓明在接受《证券日报》记者采访时表示，今年国庆中 秋假期，公众出行意愿较强，旅游流、探亲流高位叠加，为文旅市场注入了强大动能，有效激活了假日 消费，充分彰显我国经济的蓬勃活力。 大量游客出行，带来了实打实的消费成绩单。 10月9日，"文旅之声"微信公众号发布消息显示，经文化和旅游部数据中心测算，国庆中秋假日8天，全 国国内出游8.88亿人次，较2024年国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿 ...

Core Insights - The National Day and Mid-Autumn Festival holiday saw a total of 2.432 billion cross-regional trips, averaging 304 million trips per day, representing a year-on-year increase of 6.2% [3] - The total box office for films during the holiday period reached over 1.8 billion yuan, indicating a vibrant market and strong consumer spending, reflecting China's transition to high-quality economic development [3] Group 1: Consumer Trends - Chengdu received 28.623 million tourists during the holiday, a 5.3% increase year-on-year, with online and offline consumption totaling 76.75 billion yuan, up 11.0% [3] - The city ranked second in the top 10 travel destinations according to Meituan Travel, and second in popular long-distance destinations according to Ctrip [3] - The holiday period featured over 300 themed activities and unique scenes, with more than 200 promotional events attracting 14.591 million visitors and generating 1.84 billion yuan in consumption [6] Group 2: Experience Economy - The demand for experiential consumption has increased, with significant foot traffic reported at various attractions, such as the flagship store of Mixue Ice Cream in Zhengzhou, which saw over 65,000 visitors in a single day [8] - The focus on enhancing consumer experience is crucial, as evidenced by the popularity of events and activities that provide immersive experiences [9][10] Group 3: Market Diversification - There is a growing trend towards personalized and niche markets, with younger consumers favoring unique experiences over traditional tourist attractions [12] - Events like the World Line Animation Exhibition and the Munich Beer Festival in Chengdu attracted large crowds, showcasing the demand for diverse cultural experiences [12][13] - The emergence of vertical markets catering to specific interests indicates a shift towards more segmented consumer demands, emphasizing the importance of quality and personalization in consumption [13]