Core Viewpoint - The establishment and growth of the Intangible Cultural Heritage (ICH) Inheritance Association at Hunan Railway Technology Vocational College has successfully combined traditional cultural practices with modern educational initiatives, benefiting both students and the community [1][3][4]. Group 1: Association Formation and Development - The ICH Inheritance Association was founded after a faculty member discovered a student's unique paper-cutting skills, which were influenced by their family's heritage [3]. - Initial challenges included a small membership and limited influence, but the association grew as students engaged in creating and sharing their works [3]. Group 2: Community Engagement and Impact - The association has expanded its activities beyond the campus, participating in public welfare and rural revitalization projects, such as teaching handicrafts to children with autism and contributing to community mental health initiatives [4]. - Over a thousand students have joined the association, which has utilized online platforms to promote and sell their handmade ICH products, thus integrating cultural heritage with economic development [4].

Group 1 - The core viewpoint emphasizes low-cost entrepreneurship in agriculture and rural revitalization, advocating for light asset, low investment, and low operation innovation as a viable path for success [2] - The article recommends 100 low-cost entrepreneurial projects, particularly in the fields of specialty planting, agricultural processing, agricultural services, rural e-commerce, and leisure agriculture [2][4] - The article highlights the importance of finding sales channels before starting an agricultural venture, stating that over 80% of agricultural startups are based on farming projects that require quick and effective sales of products [8] Group 2 - In the ecological agriculture sector, the investment estimate ranges from 30,000 to 50,000 yuan, with a profit margin of 30%-50% and an annual return rate exceeding 40% [3] - The ecological breeding industry requires an investment of 10,000 to 20,000 yuan, with a profit margin of 30% for meat chickens and 50% for eggs [3] - The courtyard economy requires an investment of 5,000 to 10,000 yuan, with a gross profit margin of 60%-70% [3] Group 3 - The food processing industry requires an investment of 80,000 to 100,000 yuan, with a profit margin of 45% [5] - The traditional craft sector requires an investment of 20,000 to 30,000 yuan, with a gross profit margin of 70% [5] - The agricultural service sector requires an investment of 50,000 to 80,000 yuan, with a profit margin of 55% [5] Group 4 - The article advises against borrowing money for entrepreneurship, emphasizing that debt can lead to failure in agricultural ventures [9][11] - It suggests starting small and validating ideas with personal funds before scaling up [12] - The importance of seeking advice and learning from others in the entrepreneurial journey is highlighted, encouraging participation in relevant circles for feedback [15]

5月11日-13日，由平安集团、中华社会救助基金会、中国青少年发展基金会、《艺术与设计》杂志社等联合主办的"千 年非遗 时尚赋新"——2025妈妈的针线活年度焕新计划在深启动。在为期三天的活动中，来自柯尔克孜族、蒙古族、 苗族、独龙族、瑶族、傈僳族等10个民族的18位非遗传承人代表齐聚深圳，与深圳的时尚设计师、行业专家及公益组 织代表，共话中国千年非遗之美，探索非遗发展新路径。 平安集团党委书记胡剑锋出席"妈妈的针线活"公益项目座谈会，并与18位非遗传承人围绕各民族技艺传承的实践经 验、跨界融合创新、代际传承机制等核心议题展开深度研讨。他表示，每一件非遗产品都能成为文化传承的载体，平 安集团立足于传承民族传统文化，通过创建非遗跨界融合的新场景，构建"公益+商业"可持续生态，创新乡村振兴的 产业帮扶新模式，让"妈妈的针线活"成为乡村振兴、非遗公益领域的示范项目，成为中国文化的国际名片。 现代时尚助力传统非遗换新升级 11日下午，在"千年非遗 时尚赋新"——2025妈妈的针线活年度焕新计划启动仪式上，来自玛丝菲尔集团的设计师，以 多元化的苗族风格服装，精心策划了"走进苗，回到苗"主题活动分享，模特们身着融合传统非 ...

Core Insights - The article highlights the investment strategies and successes of the company, Bo Yun Tong Zhou, in various sectors, showcasing its market insight and decision-making capabilities over the past decade [1] Group 1: Cultural and Creative Investments - The company has invested in a Hanfu store that emphasizes handmade production and traditional design, successfully combining online and offline sales, leading to a steady increase in market share and annual sales [3] - Investment in traditional hand-cut paper art has transformed it into a cultural commodity, with a professional design team creating diverse products that cater to different consumer needs, resulting in increased market share and international sales [4] Group 2: Consumer Services - The children's photography business focuses on innovative styles and high service quality, utilizing professional photographers and advanced equipment, leading to high local recognition and increasing annual performance [6] - The investment in a chestnut four-fruit soup shop maintains traditional recipes while ensuring high-quality ingredients, with plans for expansion into a chain brand, enhancing market influence [7] Group 3: Human Resources and Technology - The university student labor dispatch project connects high-quality graduates with businesses, providing training and career guidance, resulting in a growing reputation and increasing revenue in the human resources market [9] - The investment in a smart project for a bank incorporates AI and big data to enhance service efficiency and customer experience, leading to reduced operational costs and improved market competitiveness [10] Group 4: Future Outlook - The company plans to continue focusing on customized cultural products and intangible cultural heritage projects, aiming to develop unique products that meet consumer demands and promote cultural transmission [12] - The company emphasizes innovation, collaboration, and mutual benefit in its investment approach, aiming to create value for entrepreneurs and investors while contributing to industry development [12]

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival will take place from May 28 to June 3, showcasing the integration of Chinese and Italian intangible cultural heritage, marking the 55th anniversary of diplomatic relations between China and Italy [1][39]. Group 1: Event Highlights - The event will feature a "Tianfu Elegance: Intangible Cultural Heritage Market," where Sichuan's intangible heritage projects will be displayed alongside traditional Italian crafts, creating a dialogue between the two cultures [4][31]. - Interactive experiences will be available, allowing attendees to engage with heritage practitioners, such as pottery making with Zhou Decai and iron spoon forging with Zhou Guangxing [11][13]. - An ecological art installation titled "Mask Adventure" will be presented, combining bamboo art with Italian-themed panda designs, offering a unique sensory experience [14]. Group 2: Performances - The festival will host performances that blend Sichuan Qingyin with Italian bel canto, showcasing the musical richness of both cultures [15][20]. - Traditional Chinese performances, such as ancient shadow puppetry and Liu's ancient magic tricks, will be featured alongside Italian swing dance, creating a festive atmosphere [16][25]. - Attendees will have the opportunity to interact with performers and participate in heritage-themed games [29]. Group 3: Exhibitions - The festival will include a section dedicated to the dialogue of intangible cultural heritage techniques, highlighting the craftsmanship of traditional Chinese wooden architecture and Italian stone wall construction [31]. - A culinary segment will present a comparison of traditional dishes from both cultures, such as Xinjiang naan and Neapolitan pizza, emphasizing the shared culinary heritage [37]. - The event is positioned as a significant cultural exchange, aiming to foster mutual appreciation and understanding between Chinese and Italian civilizations [39].

Core Viewpoint - The company,潮宏基, is navigating a competitive jewelry market by focusing on differentiation, targeting young consumers, and integrating traditional culture with modern aesthetics [1][2][4]. Differentiation as Core Competitiveness -潮宏基 has established itself as a unique brand since its inception in 1997, focusing on original design and the modern application of intangible cultural heritage [2]. - The demand for jewelry among young consumers has significantly increased, with over 60% purchasing jewelry for self-reward, reflecting a shift from traditional status symbols to personal expression [2][3]. -潮宏基 combines traditional cultural elements with modern aesthetics, launching popular products like the "Flower Silk Candy" series and collaborating with well-known IPs such as Doraemon and Crayon Shin-chan [2][3]. Cultural Empowerment and Emotional Resonance - The company emphasizes that a brand is not just a logo but a cultural legacy and emotional connection, integrating traditional cultural elements into its brand philosophy [4]. - By utilizing emotional marketing,潮宏基 connects deeply with consumers, sharing stories and cultural significance behind its products [4]. - The brand offers a range of products catering to both mass consumers and high-end custom clients, including the "潮宏基|Soufflé" brand for younger audiences and the "Zhen" brand for high-end clientele [4]. Channel Development -潮宏基 is actively expanding its sales channels with a comprehensive online and offline strategy, including the launch of a cloud store system to synchronize offline sales with digital platforms [5]. - The company aims to enhance its digital transformation by leveraging big data and artificial intelligence to better understand consumer needs and improve operational quality [5]. Market Response Strategies Amid High Gold Prices - In response to fluctuating gold prices and uncertain consumer confidence,潮宏基 has implemented strategies to optimize product structure and pricing to enhance market competitiveness [6]. - The company employs various methods such as gold leasing and hedging to mitigate risks associated with gold price volatility [6]. - By continuously innovating product craftsmanship and optimizing costs,潮宏基 aims to maintain product affordability for consumers despite high gold prices [6].

Core Viewpoint - The "Non-Heritage Products Walk on Cloud" e-commerce training event in Yingshisha County aims to empower non-heritage inheritors with digital marketing skills, focusing on integrating traditional crafts with e-commerce to enhance the sustainable development of intangible cultural heritage products [1][5]. Group 1: Training Overview - The training includes systematic teaching on digital marketing techniques such as live streaming and short video marketing, specifically targeting unique local products like Yingshisha pottery and stamped fabric [1][5]. - Professional instructors provided practical guidance on e-commerce fundamentals, user profiling, data integration, and key operational strategies [2][5]. - The training aims to help participants understand the "traffic password" for online sales and will include follow-up support for merchants [2][4]. Group 2: Challenges and Solutions - Despite the initial potential for online sales of local products like Yingshisha knives and pottery, challenges such as lack of marketing experience and operational skills have hindered expected sales outcomes [4]. - Participants were encouraged to bring specific issues encountered during live streaming for real-time analysis and optimization by instructors [4]. - A participant expressed newfound confidence in presenting their products correctly during live streams after receiving training [4]. Group 3: Future Development - The training is organized by the Yingshisha County Cultural and Tourism Bureau, targeting non-heritage project inheritors, local tourism staff, and some live streamers [5]. - The initiative aims to expand sales channels and market space for Yingshisha products, promoting the sustainable development of intangible cultural heritage [5]. - Future plans include creating a comprehensive sales experience that connects production, sales, and consumer engagement [5].

Group 1 - The event at Tianmushan during the May Day holiday showcased a unique cultural experience that blended poetry, intangible cultural heritage, and natural scenery, creating an immersive journey for visitors [1] - Over 1,000 participants engaged in a poetry recitation activity, with the youngest participant being only 5 years old, highlighting the event's appeal across different age groups [1] - The event featured traditional cooking demonstrations, including the making of "huola" and steamed dumplings, emphasizing the importance of traditional culinary techniques in cultural heritage [2] Group 2 - The hands-on craft area attracted over 1,000 visitors daily, where participants created art inspired by Li Bai's poetry, demonstrating the integration of cultural education and creativity [2] - The experience allowed children to connect with the grandeur of the natural landscape, transforming literary appreciation into a deeper cultural confidence [2]

Core Insights - Quanjude Peking Duck has become a representative culinary symbol of Beijing, known for its unique flavor, heritage craftsmanship, and rich cultural background, having a history of over 160 years [1][2]. Ingredient Quality - The unique flavor of Quanjude's Peking Duck is attributed to the high-quality ingredients, specifically the use of Beijing Duck, a breed with over 600 years of history, recognized as a national geographical indication product [2]. - The "Nankou No. 1 Beijing Duck" variety is specifically bred for Peking Duck, meeting the required standards for meat quality, appearance, and fat content [2][4]. Production and Quality Control - Quanjude collaborates closely with Jinxing Duck Industry to ensure that the ducks used are larger and of higher quality than those from competitors, resulting in richer fat content and more tender meat [4]. - The company implements strict quality control measures in the breeding process, utilizing scientific feed ratios and low-density farming to promote healthy growth [4][5]. Traceability and Supply Chain - Since 2008, each Quanjude duck has a unique "ID" that allows consumers to trace its journey from birth to table, ensuring transparency and safety in the food supply chain [5]. - Quanjude has established a direct supply chain for its ingredients, including a partnership for a dedicated green onion supply base in Shandong [5]. Culinary Heritage - Quanjude's roasting technique, which has evolved from historical methods, was recognized as a national intangible cultural heritage in 2008, showcasing the craftsmanship involved in the preparation of Peking Duck [6]. - The cooking process involves multiple steps and meticulous attention to detail, ensuring a rich flavor and appealing presentation [6]. Innovation and Experience - Quanjude continues to innovate, incorporating customer engagement through unique services like "pointing at the duck" and creating visually appealing dishes such as the "Peony Duck" [8][9]. - The company has upgraded its main stores to enhance the dining experience, integrating cultural elements and modern design to reflect the essence of Beijing [11]. Cultural Significance - Quanjude not only serves food but also embodies the cultural heritage of Beijing, with its dishes representing a blend of history and culinary artistry [11].

Core Insights - The company successfully showcased its traditional tiger head shoes and related cultural products at the Paris Expo, leading to significant sales and international interest [1][2] - The revival of traditional craftsmanship in the village has not only preserved cultural heritage but also provided economic benefits to local residents [2] Group 1: Sales Performance - Over 200 cultural products, including tiger head shoes, sold out within four days at the Paris Expo, indicating strong market demand [1] - The sales revenue from tiger head shoes exceeded the total sales of the previous year within just five months of showcasing in various cities [1] Group 2: Cultural Significance - The tiger head shoes are appreciated not only for their craftsmanship but also for their cultural symbolism of good fortune and protection [2] - The company has successfully integrated traditional craftsmanship with modern consumer preferences, enhancing the appeal of its products [2] Group 3: Community Impact - Local villagers are able to earn approximately 100 yuan per day by engaging in the production of tiger head shoes and other cultural items during their free time [2] - The revival of this traditional craft has created a sense of pride and economic opportunity within the community, transforming a once-dwindling art form into a viable business [2]