Core Viewpoint - The article discusses the rise of new consumption trends focusing on emotional value and self-satisfaction, highlighting the strong performance of related stocks and the emergence of multiple tenfold stocks in the market [1][3]. New Consumption Trends - New consumption is characterized by a shift from traditional needs to emotional and personalized experiences, with a focus on "self-satisfaction" rather than just material consumption [3][4]. - The new consumption sector includes emotional and spiritual consumption such as trendy toys, cultural tourism, IP, pets, and medical beauty, as well as a focus on high cost-performance ratio [3][4]. Market Performance - As of May 26, the new consumption index (995013) has seen a cumulative increase of 15.79% this year, outperforming the traditional consumption index (801273) [1]. - Recent strong performance in the new consumption sector includes beauty products, snacks, IP trendy toys, and the pet economy, which have attracted significant market attention [6]. Investment Opportunities - The new consumption sector is seen as having clear growth logic and strong performance, attracting both traditional and new funds [7]. - The current market environment, including government policies aimed at stimulating consumption, is expected to support the growth of new consumption companies [7][8]. Future Outlook - The article suggests that while the new consumption narrative is gaining traction, there may be risks of market volatility and potential bubbles in some newly listed companies [8]. - Investment strategies should balance traditional and new consumption opportunities, focusing on structural changes and consumer behavior shifts [10][11]. Key Focus Areas - Future investment in new consumption should target emotional consumption, cost-performance, and international expansion, with a focus on identifying quality companies in these segments [10][11]. - The article emphasizes the importance of adapting to generational changes in consumer preferences and the potential for new brands to emerge in the market [11].

Core Viewpoint - The new consumption sector is gaining traction in the capital market, driven by trends such as emotional value and self-consumption, leading to significant stock performance and the emergence of multiple tenfold stocks [1][5]. New Consumption Trends - New consumption is characterized by supply-driven demand, focusing on opportunities that emerge from economic development and changing consumer preferences, particularly in emotional and quality-price ratio consumption [3][6]. - The rise of new consumption is attributed to younger consumers, particularly Generation Z, who prioritize individual experiences and quality over mere affordability [6][10]. Market Performance - The new consumption sector has shown strong performance, with notable stocks like Pop Mart reaching new highs and others like Old Puhuang and Mixue Ice City experiencing significant gains after their Hong Kong listings [5][8]. - The current market interest in new consumption is fueled by strong fundamentals and rapid earnings growth of related companies, attracting both traditional and new capital [9]. Investment Strategies - Investment in the consumption sector requires a balanced approach, focusing on both traditional and emerging consumption opportunities, with an emphasis on identifying alpha opportunities in niche markets [11][12]. - A "barbell strategy" is recommended, targeting high-growth areas in emotional and spiritual consumption while also securing stable cash flow from essential consumer goods [12][13]. Future Outlook - The new consumption sector is expected to continue benefiting from policy support, consumption upgrades, and technological innovations, with a potential for valuation recovery as the macroeconomic environment stabilizes [9][10]. - There is a recognition that while emotional and self-consumption trends will persist, their forms will evolve with generational changes, necessitating ongoing exploration and adaptation [10].

奢侈品"越涨越买"法则失灵了？ 近日，法国奢侈品牌香奈儿发布2024年财报，自2020年疫情期间门店关停以来，香奈儿首次出现营收与利润双 双下滑的情况。 从股价表现来看，今年以来，多家国际奢侈品牌巨头股价接连下跌，截至5月25日，开云集团、LVMH集团年 内股价跌超20%，普拉达港股年内股价跌超13%。 香奈儿营收首次下滑 近日，法国奢侈品牌香奈儿发布2024年财报。2024年，香奈儿全年营收同比减少5.3%，降至187亿美元（约合 人民币1347亿元）。营业利润和净利润分别下滑30%和28.2%，分别降至44.8亿美元和34亿美元。 财报显示，按地区分，香奈儿包括中国在内的亚洲市场销售额下降9.3%，美洲市场下滑4.3%，欧洲市场销售 收入则增长了1.2%。 此前除了2020年受疫情影响出现收入下滑，香奈儿自2017年首次对外发布业绩报告至2023年，年销售额均呈增 长状态。 对此，首席财务官Philippe Blondiaux表示，美国市场面临着相当困难的宏观经济环境，但公司仍看好其长期潜 力。同时，香奈儿计划在中国市场继续扩大销售网络，2025年将在中国再开设15家精品店，包括南京、成都等 城市。 为应 ...

Investment Rating - The report recommends a "Buy" rating for several key companies in the textile and apparel sector, including Anta Sports, Steady Medical, and Bosideng, among others [12][36][37]. Core Insights - Amer Sports reported a strong performance in Q1 2025, with revenue growth of 23% year-on-year to $1.473 billion, driven by significant growth in the Asia-Pacific region [1][17]. - The Technical Apparel segment, led by the Arc'teryx brand, saw a revenue increase of 28% to $664 million in Q1 2025, with a notable profit margin improvement [2][21]. - The Outdoor Performance segment, centered around the Salomon brand, achieved a 25% revenue growth to $502 million, benefiting from new store openings and strong direct-to-consumer (DTC) sales [3][26]. - The Ball & Racquet segment, featuring Wilson, experienced a 12% revenue increase to $306 million, with a long-term growth forecast of low to mid-single digits [4][29]. - The report highlights the resilience of the sportswear sector, projecting a revenue growth of 15% to 17% for Amer Sports in 2025, with specific segments expected to outperform [1][17]. Summary by Sections Amer Sports Performance - Q1 2025 revenue increased by 23% to $1.473 billion, with regional growth of +12% in the Americas, +43% in Greater China, +12% in EMEA, and +49% in Asia-Pacific [1][17]. - Adjusted gross margin improved by 3.3 percentage points to 58%, and adjusted operating profit margin rose by 4.9 percentage points to 15.8% [1][17]. - Net profit for Q1 2025 was $135 million, a significant increase from $5 million in Q1 2024 [1][17]. Technical Apparel - Revenue for the Technical Apparel segment grew by 28% to $664 million in Q1 2025, with an adjusted operating profit margin of 23.8% [2][21]. - Direct-to-consumer sales increased by 31%, while wholesale revenue grew by 22% [2][21]. - The Asia-Pacific region led growth, followed by Greater China [2][21]. Outdoor Performance - The Outdoor Performance segment's revenue rose by 25% to $502 million, with an adjusted operating profit margin of 14.7% [3][26]. - DTC sales surged by 68%, driven by new store openings in Greater China and Asia-Pacific [3][26]. - The Americas region's performance was stable, primarily due to the divestiture of the Enve business [3][26]. Ball & Racquet - Revenue for the Ball & Racquet segment increased by 12% to $306 million, with an adjusted operating profit margin of 6.6% [4][29]. - The growth was supported by strong sales in racquets, golf products, and apparel [4][29]. - Long-term revenue growth is expected to be low to mid-single digits [4][29]. Industry Outlook - The report emphasizes the importance of focusing on companies with strong fundamentals and quality brands, anticipating performance recovery and valuation improvement in 2025 [5][34]. - The sportswear sector is expected to benefit from government policy support and increased participation in sports activities [5][34].

Group 1 - The 2025 Fund High-Quality Development Conference was held in Shenzhen, focusing on new paths for the high-quality development of the fund industry, gathering top experts and leaders from academia, private equity, and brokerage firms [1] - Zhang Yuxiang, a fund manager from Penghua Quantitative Investment Department, discussed the characteristics of new consumption, emphasizing the importance of product positioning, new channels, and precise targeting of consumer demographics [3] - New consumption trends are driven by self-indulgent and emotional spending, with significant growth in performance expected in 2024 and Q1 2025, often exceeding market expectations [3] Group 2 - New consumption aligns with the preferences of younger consumers, indicating a structural shift in consumption patterns that is likely to persist over the long term [3] - Traditional sectors, such as gold and jewelry, can also be redefined as new consumption if they adopt new positioning, channels, and models, reflecting the evolving consumer landscape [3]

Core Insights - The "Global Brand China Online 500 Strong" list for Q1 2025 was released, with Apple ranking first, followed by Huawei and Xiaomi in second and third place respectively. Among the top 10 brands, 7 are domestic brands [1] - The research utilized consumer big data from e-commerce platforms like Taobao and Tmall, analyzing metrics such as traffic, search terms, transaction amounts, member transactions, and store ratings to create a comprehensive scoring model for brands [1] - Key drivers for brand growth identified include product innovation, scene segmentation, and "self-consumption" trends, with a significant percentage of Chinese consumers willing to pay more for innovative products and special experiences [1][2] Brand Characteristics - Emerging brands are focusing on precise scene positioning and exhibit significant product innovation capabilities, with 36 out of the fastest-growing 100 brands showcasing a clear "product innovation + scene focus" characteristic [2] - "Self-consumption" is becoming mainstream, with brands in personal care, gaming, and pet products catering to individual emotional experiences, exemplified by brands like Kérastase and domestic pet food brand MaiFuDi [2] - There is a high overlap between high-growth brands and those favored by consumers aged 18 to 24, indicating that attracting younger consumers is translating into brand growth [2] Market Trends - As market maturity increases, consumers are seeking more refined functional needs, making it difficult for single, mass-market products to meet diverse scene requirements. Product innovation around segmented scenes is crucial for differentiation and brand longevity [2] - The demand for self-value expression among users is rising, prompting brands to provide emotional connections and personalized experiences to win consumer favor [2]

Core Viewpoint - Shanghai has launched a comprehensive plan to boost consumption, featuring 32 key measures aimed at reversing the decline in retail sales and stabilizing economic growth [2][8]. Group 1: Consumption Measures - The plan includes initiatives to cultivate new types of consumption, such as digital consumption, silver economy, and emotional consumption, reflecting a shift from material needs to emotional value [3][4]. - "Emotional consumption" is highlighted as a significant trend, where consumers prioritize emotional satisfaction over mere functionality, indicating a substantial market potential [4]. - Shanghai's approach to emotional consumption marks a transition in urban consumer behavior from material satisfaction to value realization, supporting the optimization of urban industrial structure [4]. Group 2: Economic Context - In the first quarter, Shanghai's retail sales of consumer goods fell by 1.1% year-on-year, necessitating urgent measures to stimulate consumption [2]. - The average disposable income for Shanghai residents reached 25,766 yuan in the first quarter, a 4.6% increase year-on-year, positioning it as the highest in the country [8]. - The plan emphasizes increasing residents' income and improving employment support, particularly for grassroots workers and small businesses, to ensure consumers have the financial capacity to spend [7][8]. Group 3: Broader Trends - Other major provinces in China are also enhancing consumption policies, focusing on new types of consumption, such as integrating artificial intelligence with consumer experiences [5]. - The overall strategy aims to create a sustainable consumption ecosystem that encourages spending through income growth, quality products, and innovative consumption scenarios [8].

Core Insights - The report highlights the shift in consumption patterns among the "new silver-haired" demographic in China, moving from a frugal approach to a focus on quality and self-indulgence in their spending habits [2][3] - This demographic, primarily consisting of individuals born in the 1960s and 1970s, is characterized by a stable income and a willingness to invest in experiences and products that enhance their quality of life [3][4] Consumption Trends - Travel has become a significant area of interest, with approximately 17.6% of older adults traveling more than three times a year, and 40.8% traveling once or twice a year, reflecting an increased focus on leisure and health [3] - The consumption of beauty and personal care products has also evolved, with a notable interest in high-quality, personalized, and technologically advanced products, as evidenced by the 2024 survey indicating that brands emphasizing safety and quality are gaining traction among older consumers [4] Service and Lifestyle Changes - The report notes a transition in lifestyle philosophies among the new silver-haired group, who are increasingly independent and exploring diverse retirement options, such as high-end retirement communities and smart home care solutions [4][5] - There is a growing trend of "buying time" through service-oriented consumption, with 25% of online grocery orders coming from individuals over 60, and a 36% year-on-year increase in delivery service orders, indicating a preference for convenience [5] Investment Recommendations - The report suggests investing in comprehensive wellness and travel communities that integrate medical and ecological resources to cater to the needs of the aging population [6] - It also recommends focusing on anti-aging medical aesthetics and biotechnology sectors, as well as accelerating the application of smart elderly care technologies to enhance community services and smart home ecosystems [6]

Core Viewpoint - The Shanghai Municipal Government is implementing a special action plan to boost consumption, focusing on the development of original intellectual property (IP) and promoting the integration of digital entertainment IP with manufacturing sectors [1] Group 1: Support for Original IP Development - The government supports the development of original IP to enhance consumer experiences and drive economic growth [1] - There is an emphasis on linking traditional cultural elements, such as classical gardens and unique districts, with contemporary IP like national trend animation and cultural heritage [1] Group 2: Promotion of Themed Cultural Projects - The initiative encourages the creation of themed cultural tourism shows that incorporate unique local IP [1] - Support is provided for the development of health and wellness industries, interest courses, stress relief activities, and pet companionship services [1] Group 3: Enhancement of Night Economy - The plan aims to improve the quality of the night economy by creating distinctive nighttime consumption areas and themed markets [1] - There is a strong push for the development of "night school economy" to attract consumers during evening hours [1] Group 4: Encouragement of Niche and Original Brands - The government is promoting the establishment of niche brands and original designer brands to diversify the market [1] - The initiative also encourages the healthy development of the "two-dimensional economy," which is related to anime and related cultural products [1]

Core Views - The report indicates that the recent 10 basis points reduction in the Loan Prime Rate (LPR) is expected to stimulate consumption and economic recovery, which is favorable for the A-share market [3][9][11] - The market is experiencing a collective rise, driven by consumer policies and the anticipation of the 618 shopping festival, particularly benefiting sectors like beauty care and retail chains [3][9][10] A-share Market Analysis - On May 20, the LPR was lowered for the first time this year, with both the 1-year and 5-year LPR down by 10 basis points, alongside a reduction in deposit rates by major banks, signaling further liquidity easing [3][9][11] - The market showed collective gains on Tuesday, with significant activity in beauty care and retail sectors, reflecting a positive response to consumption policies [3][9][10] - Despite the overall market rise, there is a divergence in high-priced stocks, indicating potential volatility and a continuation of a fluctuating market pattern [4][10] Sector Performance - The beauty care sector saw substantial gains, driven by ongoing government support for consumption upgrades and increasing consumer demand for beauty products [7][9] - Consumer stocks remain active, with food and beverage sectors continuing to perform well, suggesting that domestic consumption will be a key driver for economic recovery in 2025 [7][9] - The cultural media sector is also on the rise, with advancements in AI technology benefiting downstream applications in gaming and media, indicating a positive outlook for these industries [8][9] Investment Strategy - The report advises caution against blindly chasing high-performing stocks and suggests gradually reducing positions in stocks that have seen significant gains [4][5] - It emphasizes focusing on high-quality stocks with stable performance and reasonable valuations, particularly in sectors like technology growth and consumer recovery [4][10] - The report highlights the potential for mergers and acquisitions as a theme for investment, recommending early positioning in stocks with restructuring expectations [4][10]