当一碗包罗百味的"沙拉"，跨越山海叩醒异国的味蕾；当一场关于爱与自由的诘问，借由潮汐传来 清晰的回响。7月2日-3日，由大麦Mailive出品、大麦"当然有戏"自制的话剧《杂拌、折罗或沙拉》纪念 版在日本东京江户川综合文化中心上演，超2000位观众齐聚现场，共同见证中国原创力量亮相国际戏剧 舞台。 话剧《杂拌、折罗或沙拉》纪念版由张慧编剧并执导，由马卓君、张懿曼、蒋奇明、伍蓝莹（按出 场顺序）联袂出演，为2024年大麦"当然有戏"在厂牌首部自制话剧《杂拌、折罗或沙拉》首演三周年之 际推出的特别纪念版本。通过三个气质迥异的故事，作品书写出三重不同况味，并由此串联起人们对于 一个时代的共同记忆和生命思考。大麦数据显示，2024年10月-2025年2月，纪念版曾在中国5城的16场 巡演场场售罄，共吸引了超1.7万观众观演。 出色的市场表现和用户口碑也让东京率先向剧目敞开了怀抱。为吸引更多日本观众走进剧场，此次 东京公演不仅在内容上融入了一些日本元素，在呈现上也特别增配了日文字幕，并在第三个故事的多媒 体设计中嵌入日文。 除《杂拌、折罗或沙拉》外，大麦"当然有戏"与《魔幻时刻》、《六个说谎的大学生》等日本知名 IP也 ...

最近几年，中国咖啡市场的赛道可以说是相当内卷，瑞幸、库迪、manner、幸运咖是你方唱罢我登场，就在最近瑞幸杀入美国市场的消息传来，杀入了世界 咖啡文化的大本营，瑞幸究竟是想干啥？ 一、瑞幸杀入美国市场？ 首先，这些年，伴随着咖啡文化的普及，中国咖啡市场已经经历了从无到有的迅速发展，并且进入了竞争白热化的状态。随着城市化进程的加快以及消费者 生活方式的改变，越来越多的人开始接受并喜爱上这种提神醒脑的饮品。特别是在年轻一代中，咖啡不仅是一种日常饮品，更成为了一种社交工具和生活态 度的象征。这导致了各大品牌纷纷进入中国市场，包括国际巨头星巴克、Costa等，也催生了像瑞幸、库迪、manner这样的本土新兴品牌。然而，随着市场 竞争的加剧，各品牌之间的价格战、营销战愈演愈烈，如何寻找新的增长点成为了摆在各家咖啡企业面前的普遍难题。 据21世纪经济报道的消息，近日，瑞幸咖啡在美国纽约曼哈顿百老汇大道755号、第六大道800号的首批两家门店正式开业。 据瑞幸美国APP公布的菜单显示，其饮品价格在3.45美元（约合人民币24.7元）至7.95美元（约合人民币57元）之间。其中美式咖啡4.45美元（约合人民币 31.9元） ...

Core Insights - The conference highlighted the increasing trend of Chinese companies expanding overseas, with significant opportunities and challenges arising from global supply chain restructuring and geopolitical tensions [2][4] - Experts discussed the importance of brand building and business growth in emerging markets, emphasizing the need for localized strategies and understanding consumer behavior [2][8] Group 1: Emerging Market Opportunities - Emerging markets such as Southeast Asia, the Middle East, and Latin America are seen as key growth areas for Chinese brands, with specific countries like Vietnam, Indonesia, and India showing promising growth rates [8][10] - The panelists noted that consumer purchasing habits in these regions are evolving, necessitating a deeper understanding of local market dynamics and preferences [12][18] - The logistics and supply chain landscape in emerging markets presents both opportunities and challenges, with a focus on local partnerships and infrastructure development [11][23] Group 2: Localization Strategies - Successful market entry requires a deep understanding of local consumer needs and preferences, with a strong emphasis on localized marketing and product adaptation [25][49] - Companies are encouraged to build local teams and operations to enhance brand recognition and trust among consumers [20][26] - The importance of a long-term strategic plan for brand development in new markets was emphasized, with a focus on sustainable growth and local engagement [30][49] Group 3: Challenges and Competitive Landscape - The ongoing U.S.-China trade tensions have raised barriers to entry in certain markets, but they also present opportunities for brands to differentiate themselves through quality and innovation [31][38] - The competitive landscape in the U.S. remains robust, with high consumer demand, but brands must adapt to changing market conditions and consumer expectations [42][44] - The need for compliance with local regulations and understanding the competitive dynamics in target markets is critical for success [43][44] Group 4: Best Practices for Brand Expansion - Companies are advised to conduct thorough market research to identify target demographics and tailor their offerings accordingly [48] - Building a strong online presence through independent platforms is essential for maintaining brand identity and customer relationships [51] - The panelists highlighted the importance of avoiding price wars and focusing on value creation to establish a strong market position [53]

Core Insights - The global hardware and electromechanical industry is facing unprecedented opportunities and challenges due to profound changes in the global economic landscape [1] - China's hardware and electromechanical products export exceeded $350 billion in 2023, accounting for nearly 30% of global trade [1] Market Overview - The global hardware tools market is projected to exceed $580 billion by 2025, growing at an annual rate of 4.5% [1] - The recovery of the global market post-pandemic is uneven, with significant regional demand differentiation [2] Developed Markets - Traditional markets like Europe and the U.S. are increasingly demanding high-precision, intelligent, and environmentally friendly products, with green manufacturing and low-carbon standards becoming essential entry barriers [3] Emerging Markets - Regions such as Southeast Asia, the Middle East, and Africa are experiencing strong demand for basic hardware tools, construction machinery, and energy equipment due to accelerated industrialization [4] Supply Chain Dynamics - China's complete industrial system and cost advantages make it a preferred choice for international buyers, although competition from Southeast Asia is rising [5] Key Strategies for Breakthrough - Companies need to accurately identify target markets and align differentiated products and technological upgrades with market demands, leveraging international exhibitions for resource connections [6] Competitive Landscape - China leads in global exports of hardware and electromechanical products, particularly in electric tools, construction hardware, and mechanical parts, recognized for its manufacturing cost advantages [7] - However, challenges include insufficient technological innovation and weak brand influence, with low-cost advantages being challenged by emerging economies [7][9] Transformation Trends - Leading companies are accelerating the adoption of intelligent production and digital marketing, while small and medium enterprises are focusing on specialization in niche markets [10] Policy and Support - National policies, such as the Belt and Road Initiative and RCEP, are providing strong support for the internationalization of the hardware and electromechanical industry [12] - Local support in regions like Ningbo includes tax incentives and foreign trade subsidies to assist companies in going global [13] Exhibition Economy - International exhibitions, such as the 2025 Ningbo Hardware and Electromechanical Import and Export Fair, play a crucial role in showcasing technology and expanding international markets [18] Future Directions - The future growth of the hardware and electromechanical industry will focus on three main areas: intelligent upgrades, green transformation, and service extension [16][17] - The industry must embrace global opportunities through technological innovation and international cooperation to transition from scale expansion to value enhancement [22]

Core Insights - The export volume to the Dubai market has increased by over 50% compared to the same period last year, indicating strong customer demand in the Yiwu market [1] - The number of clients from countries involved in the Belt and Road Initiative has grown by over 30% year-on-year, reflecting the market's expansion [1] - Yiwu is transitioning from a "source of goods" to a "brand upgrade," driven by fashion, internationalization, and digitalization [1][5] Group 1: Market Dynamics - The integration of online and offline sales has created a robust ecosystem for small commodity trade in Yiwu [1] - The influx of tourists and increased foot traffic in Yiwu International Trade City has led to a surge in retail sales, particularly during the summer season [3] - The rise of IP-driven products has transformed ordinary goods into popular items, with significant sales growth in categories like anime-themed merchandise [3][4] Group 2: Sales Innovations - The "live streaming" sales model has gained traction, with thousands of "walking broadcast" hosts operating in Yiwu, enhancing product visibility and sales [4] - Data indicates that by April 2025, approximately 70% of businesses in the Yiwu accessories sector will engage in live e-commerce [4] - Yiwu's total import and export volume is projected to exceed 600 billion yuan in 2024, marking an 18.2% year-on-year increase [4] Group 3: Brand Development - Yiwu merchants are increasingly focusing on brand cultivation and expansion, with significant investments in brand identity and storytelling [5][7] - The establishment of the first "Chenming Accessories" store in South Korea marks a strategic move towards global brand presence [6] - The number of effective trademark registrations in Yiwu reached 218,000 by the first quarter of 2025, reflecting a growth of 8.77% [7]

字节跳动新加坡员工食用云海肴提供的食物中毒事件迎来最新进展。 《每日经济新闻》记者了解到，不同于过去为了生计出海的被动改良，如今的餐饮品牌更多倾向于保留 原汁原味的中国风格。这就意味着，这些品牌不仅要向国外远派国内的厨师，还要隔几天就空运食材到 海外，这不仅大大提高了成本，对于一家餐饮企业的抗风险能力和经营能力也提出了更大的挑战。 据智通财经报道，7月2日，新加坡国家法院庭审显示，云海肴首席执行官(CEO)吕志韬当庭代表公司认 罪，为2024年字节跳动新加坡员工集体食物中毒事件承担法律责任。控方指控云海肴两项罪名成立，分 别为违反《环境公共卫生 <食品销售法> 》及违反《环境公共卫生(食品卫生)条例》。案件将延期至7月 17日宣判。 近两年来，中国餐饮企业掀起了新一轮出海热潮，据一份公开统计数据，截至2024年6月底，有32个中 国餐饮品牌已经进军新加坡，共经营着184间门店。云海肴在新加坡出现的"中毒事件"，也为中国餐饮 企业的出海敲响了警钟。新加坡为公司出海第一站云海肴未来何去何从？ 根据公开信息，去年7月底，字节跳动新加坡办公处疑发生集体食物中毒事件，多名员工在食堂吃了中 式自助午餐后身体不适，至少60 ...

Core Insights - The Digital Economy Going Global International Cooperation Forum was held in Beijing, where the Beijing Outbound Innovation Service Base signed agreements with 16 leading companies, totaling over 10 billion [1] - The Beijing Outbound Base aims to integrate resources and provide comprehensive services to support digital economy enterprises in exploring international markets and technological innovations [3][4] Group 1: Economic Growth and Infrastructure - By 2024, Beijing's digital economy is projected to exceed 2.2 trillion yuan, with over 2,400 AI companies and core industry revenues surpassing 300 billion yuan [3] - The city leads the nation in infrastructure development, including 5G, IPv6, and industrial internet [3] Group 2: Strategic Initiatives and Collaborations - The establishment of the Beijing Outbound Base is part of a national strategy to enhance the global competitiveness of digital economy enterprises [3][4] - A project was signed with UNDP and other governmental bodies to create a global digital economy innovation hub, aiming to align with sustainable development goals [4] Group 3: Service Offerings and Business Models - The Beijing Outbound Base offers eight integrated services, including policy support, overseas promotion, and compliance assurance, to facilitate global expansion for enterprises [4][5] - Seven core outbound business models were introduced, including technology, platform, and brand outbound, with 20 companies recognized as exemplary cases [5] Group 4: International Cooperation and Networking - The Digital Economy Outbound International Cooperation Alliance was launched, comprising 24 domestic and international business associations and Fortune 500 companies [4][5] - The alliance aims to establish service standards and share best practices for international cooperation in the digital economy [5]

7月4日，茶咖日报的主要内容有： 专家：郭瑾一自称出海是抢钱，瑞幸在纽约开店要很大勇气 睿见Economy7月4日消息，2025 DEMO WORLD开放式创新大会于7月3日-4日在上海举办。中欧国际工 商学院会计学荣誉退休教授苏锡嘉谈及企业出海东南亚的教训时表示，瑞幸在纽约开店要很大勇气。 苏锡嘉透露，瑞幸咖啡首席执行官郭瑾一曾表示，公司在国内开店是"捡钱"，在海外开店则是"抢钱"。 他解释说，因为西方国家已经有很长期的咖啡文化，对当地品牌已经形成认知。瑞幸咖啡想要改变人家 的品牌习惯太难了。对比而言，中国的茶饮走出去，就相对容易。 同时，JDE Peet's还明确了一系列规划，包括：简化投资组合与组织模型；提高运营效率和生产力；实 现5亿欧元净成本的节约，且超过一半的节约额在2027年底前完成；计划将节约成本的50%投入到具有 高潜力的增长项目及关键能力提升上，其余50%用于增强盈利能力；同时，通过新的增长途径扩大公司 的全球影响力。 "当然，再难，你该走的路还是得走。"苏锡嘉感慨，最近瑞幸在纽约开了两家门店，"在这种寸土寸金 地方，你开出咖啡馆，这是要多大的勇气？" 不过他也强调，企业做到一定规模，就必 ...

36氪「职场Bonus」（ID：ZhiChangHongLi） 我的校友聚会初体验是在2018年的上海。 与我自己的本科院校毫无关联，一位在荷兰留学过的前同事把我拽去了她的校友会。 "来和我一起多认识点人。"她说。 依稀记得那晚场面闹哄哄。作为一个I人，我在被动中和很多陌生面孔say hi、碰杯，最后竟也逐渐习惯了破冰的"标准化流程"。回到家时，我的通讯录里增 加了某个贸易商会的负责人，一位巴西商人，以及一位至今保持联络的recruiter。 类似的线下活动——workshop、酒会、（别人的）校友会——我在上海作为猎头工作的几年里又去了不少。而来北京转行做媒体人后的几年，经常要面对的 更多是峰会、发布会、论坛这类看上去规格更大、更正式、品牌要素大于社交要素的活动。 在欧美，校友和职场社交文化融入日常。在我曾有幸见证的形式中，有包括烧烤日、美食市集、草坪音乐节、节日联欢等多种形态，酒会是其中相对标配的 一种。一些公司高层和招聘经理也会悄悄出现在现场，很少人能真正一眼认出他们的职场位阶，因此现场交流的距离也更近、更平等。 在写「2025方舟计划」的时候，夏季的这场社交酒会最令我兴奋期待：终于，我们有机会筹办这样 ...

Group 1 - The macroeconomic analysis conference hosted by Peking University HSBC Business School focused on China's economic cooperation opportunities with Southeast Asia and the Middle East in 2025 [1] - The conference gathered over 160 experts from various sectors to discuss the economic situation of China and the Guangdong-Hong Kong-Macao Greater Bay Area in the second quarter of 2025 [1] Group 2 - Southeast Asia is projected to be the fifth-largest economy globally, with a GDP growth rate of 4.8% and export growth of 6.8% in 2024, alongside a 10% increase in foreign direct investment [4] - The Middle East accounts for 5.2% of global GDP and is a significant source of energy imports for China, with strong growth in imports of machinery and vehicles [4] - There is substantial cooperation potential between China and Southeast Asia/Middle Eastern countries in supply chain collaboration, digital economy, artificial intelligence, and energy transition [4] Group 3 - China's economic growth is expected to show a pattern of high growth in the first half and lower growth in the second half of 2025, with an overall target of around 5% for the year [5] - The use of targeted consumption vouchers is aimed at temporarily boosting consumption by increasing disposable income, but long-term strategies should focus on increasing income and reducing leverage [5] - There remains a demand for housing, with current policies favoring the second-hand housing market due to its advantages in availability and cost-effectiveness [5] Group 4 - The Guangdong-Hong Kong-Macao Greater Bay Area is experiencing growth supported by consumption, although there is a need to boost corporate investment confidence [6] - From January to May, consumer policies in Guangdong have shown significant effects, with a 6.79% increase in exports of machinery and electrical equipment [6] - The GDP growth for the Greater Bay Area in the second quarter is projected to be 4.3% [6] Group 5 - Key investment opportunities in the Middle East include agriculture, digital products in service trade, the second-hand car market, and manufacturing enterprises with advanced technology [8] - The population of the UAE is 12.5 million, with over 80% being expatriates, indicating significant opportunities due to the influx of people and capital [8] Group 6 - The global industrial transfer process has accelerated, with a decrease in China's share of U.S. imports and an increase in emerging economies like Bangladesh and India [9] - Strategies for China include focusing on trade negotiations, encouraging companies to explore overseas markets, and developing service trade to reduce trade deficits [9] Group 7 - The relationship between macro and microeconomic factors is crucial, with a focus on how weak private investment can lead to reduced employment opportunities and slower income growth [13] - The balance between domestic market development and international expansion is essential for sustainable growth, as seen in developed economies [13]