Core Insights - The "Guzi" economy, which focuses on secondary products derived from comics, animations, and games, is gaining popularity among young consumers, particularly Generation Z [1] - This economic model emphasizes emotional value through concepts like "companionship" and "spiritual consumption," attracting significant attention from the youth demographic [1] - Major cities in China are developing two-dimensional consumer landmarks to draw in young shoppers [1] Market Growth - The market size of China's "Guzi" economy is projected to reach 168.9 billion yuan in 2024, representing a growth of 40.63% compared to 2023 [1] - It is expected to surpass 300 billion yuan by 2029, indicating a robust growth trajectory [1] Cultural and Economic Impact - This trend is not only fostering the development of the cultural industry but also injecting new vitality into the consumer market [1]

本文字数：1074，阅读时长大约2分钟 2025.04. 24 国元证券在2024年12月发布的《IP供给与精神消费共振，谷子经济崛起》报告中曾表示，相对"日 谷"，"国谷"购买便捷、价格便宜，国产IP的崛起叠加"国谷"在渠道和价格方面的显著优势共同驱动 导读 ： 国潮风格的谷子，让长期习惯"日谷""美谷"的用户有了惊喜感。 作者 | 第一财经 陈杨园 "谷子经济"的热浪中，"国谷"（中国IP谷子）正突破"日谷"（日本IP谷子）包围，迎来迅速增长。 4月24日，闲鱼发布《2025闲鱼谷子趋势报告》，数据显示，今年一季度，闲鱼谷子交易额创历史新 高，"国谷"交易额反超"日谷"。 从具体IP来看，国产女性向游戏《恋与深空》和手游《第五人格》分别升至闲鱼2025年谷圈IP销量 榜第一和第二，超越去年排名前三的日谷"顶流"《排球少年》《蓝色监狱》和《咒术回战》。 此外，哪吒也成为推动"国谷"增长的重要力量。2025年春节档电影《哪吒之魔童闹海》爆火后，第 一季度，闲鱼哪吒IP谷子销量同比激增2346.2%，中国神话题材的国漫《非人哉》IP谷子量同比涨幅 也达到1003.5%。 游戏产业分析师、产业时评人张书乐对记者分 ...

Core Insights - The "2025 Xianyu Guzi Trend Report" indicates that millet consumption will enter an explosive growth phase in 2024, with annual transaction volume expected to increase by 105% [1] Group 1: Market Performance - In the first quarter of this year, Xianyu millet transaction volume reached a historical high, with domestic IP millet surpassing Japanese millet in popularity, achieving a transaction volume 1.2 times that of Japanese millet [1] - The sales of national style millet on Xianyu surged by 167% in the first quarter [1] - Sales of Nezha IP millet experienced a dramatic increase of 2346.2% [1] Group 2: Consumer Trends - Current millet consumption trends are characterized by a focus on female consumers, youth, high frequency, and rapid growth [1] - The proportion of female consumers increased from 67% in 2023 to 78% in 2025 [1]

每经记者 任飞 每经编辑 彭水萍 近日，广发基金旗下知名基金经理刘格菘管理的6只基金公布今年一季报。从持仓分布来看，依然重点配置在新能源车、电子、锂电、光伏、军工等领域。 值得注意的是，刘格菘本季度调仓幅度较大，各只基金前十大重仓股普遍有所调整，且多数环比去年年底有所减持。 赛力斯、亿纬锂能、北方华创遭减持明显，部分基金新进了天合光能、广东宏大、振华科技等个股。刘格菘总结称，A股市场仍向着技术创新引领的逻辑在 演绎，在行业自律、政策补贴、科技扶持等多方面的支持引导下，行业基本面会回暖向好，市场风格也会逐渐转向业绩驱动。 近日，广发基金旗下知名基金经理刘格菘管理的6只基金公布了今年一季报。总体来看，重仓股普遍遭遇减持，有的环比减持幅度较大，但在配置的方向上 依然延续此前的思路，在新能源车、电子、锂电、光伏、军工等领域布局广泛。 赛力斯、亿纬锂能、北方华创等个股是刘格菘季内主要减持的一些标的。以广发小盘成长为例，Wind统计显示，今年一季度末，亿纬锂能持仓数量为392.45 万股，这一数据比去年年底减少约53.28%。 类似的大比例减仓还有广发双擎升级，北方华创在一季度末的持仓数量降至30.39万股，相比去年年底 ...

内容概要：近年来，在游戏IP价值释放、国漫产业崛起和Z世代文化认同等多重动能驱动下，中国IP经 济（谷子经济）迎来爆发式增长，正式迈入千亿级产业赛道。2024年作为行业发展的关键节点，被业界 公认为"谷子经济元年"，市场规模突破性达到1689亿元，同比激增40%以上，展现出强劲的发展潜力。 从市场构成来看，已形成以二次元实体衍生品（45%）、IP授权商品（30%）和数字藏品（25%）为支 柱的产业结构，其中国产游戏IP表现尤为亮眼，《原神》《崩坏》等头部作品衍生品贡献超三分之一市 场份额。受益于核心消费群体规模扩大（泛二次元用户达5.03亿）和消费升级趋势，预计到2030年市场 规模将突破3300亿元，未来五年复合增长率稳定在15%左右，标志着我国文化消费进入IP驱动的新发展 阶段。 上市企业：泡泡玛特（09992.HK）、奥飞娱乐（002292.SZ）、华立科技（301011.SZ）、阅文集团 （00772.HK）、名创优品（09896.HK）、腾讯控股（00700.HK）、网易（09999.HK） 相关企业：浙江卡游动漫有限公司、北京乐自天成文化发展股份有限公司、杭州拾尔光年文化创意有限 公司、广州脑动网 ...

Core Viewpoint - The trading card brand Kayo is attempting to go public again after a failed IPO in 2024, facing challenges related to data security and regulatory compliance, while also contending with negative public perceptions regarding its impact on minors [1][11]. Group 1: Company Overview - Kayo's revenue has shown significant growth, with figures of 41.31 billion in 2022, 26.62 billion in 2023, and a projected 100.57 billion in 2024, despite a dip in 2023 due to decreased popularity of its main IP, Ultraman [3][8]. - The company has a high gross margin, with rates of 68.8%, 65.8%, and 67.3% from 2022 to 2024, indicating a profitable business model [8]. - Kayo's IP library has expanded to 70 IPs, with major contributors including Ultraman, My Little Pony, and others, which are crucial for its revenue generation [3][12]. Group 2: Market Dynamics - The trading card market in China has grown from 2.8 billion in 2019 to 13.3 billion in 2023, with a compound annual growth rate of 31.49% [3]. - The primary consumer demographic for trading cards is under 35 years old, with a significant portion being minors, which raises concerns about the company's long-term sustainability [12]. - Competitors like Hitcard and Jicard are gaining traction, with Hitcard securing various IP partnerships and Jicard adopting a dual strategy of introducing and creating original IPs [15][13]. Group 3: Industry Trends - The rise of live-streaming card unpacking has accelerated the popularity of trading cards among younger consumers, creating a new consumption scenario [5]. - The trading card segment is increasingly seen as part of the broader "peripheral economy," which has high profit margins compared to other merchandise categories [8]. - Kayo is diversifying its product offerings beyond trading cards into areas like figurines and stationery, although trading cards remain its primary revenue source, accounting for 81.5% of its income in 2024 [16][15].

Company Overview - KAYOU Limited is a leading company in the pan-entertainment product sector, focusing on IP-based physical products such as toys and stationery [2] - The company has a diverse product range, with collectible card games being its core offering, and is expanding into other categories like figurines and stationery [2] Financial Performance - KAYOU's revenue is projected to grow significantly, with figures of 4.131 billion, 2.662 billion, and 10.057 billion RMB for the years 2022 to 2024, respectively, crossing the 10 billion RMB mark [2] - Operating profits for the same period are expected to be 1.803 billion, 0.831 billion, and 3.707 billion RMB, while net profits show a fluctuation with losses in 2022 and 2024 [2][3] - Adjusted net profits under non-IFRS measures are forecasted to be 1.620 billion, 0.934 billion, and 4.466 billion RMB for 2022 to 2024 [3] Market Position - KAYOU holds a leading market share in the pan-entertainment product industry, with 13.3% overall and 21.5% in the pan-entertainment toy sector, and dominates the collectible card game market with a 71.1% share [2] - The company is also the top player in the pan-entertainment stationery market with a 24.3% share [2] Industry Growth - The pan-entertainment product market in China is expected to grow from 91.9 billion RMB in 2019 to 174.1 billion RMB by 2024, with a compound annual growth rate (CAGR) of 13.6% [4] - The collectible card game segment is projected to grow at a remarkable CAGR of 56.6% from 2019 to 2024, representing 25.8% of the overall pan-entertainment toy market by 2024 [4] IP Dependency - KAYOU has a diverse IP matrix consisting of 70 IPs, but only one is proprietary, raising concerns about reliance on licensed IPs [5][6] - A significant portion of revenue comes from non-exclusive IP arrangements, with 96.0%, 82.3%, and 88.0% of total revenue derived from such products from 2022 to 2024 [6] - The company faces potential risks as 38 IP licensing agreements are set to expire by 2025, necessitating negotiations for renewals [6] Business Structure - The stationery segment has shown impressive growth, increasing from 20.9 million RMB to over 500 million RMB from 2022 to 2024, but remains a small part of overall revenue [7] - KAYOU's performance is heavily reliant on the collectible card game segment, indicating a risk associated with dependence on a single product line [7]

● 本报记者 刘英杰 近日，"Z世代"年轻人作为消费主力的"谷子经济"炙手可热，"谷子经济"概念随之受到投资市场的青 睐。Wind数据显示，万得谷子经济概念指数自4月9日以来上涨9.39%。 分析人士认为，"谷圈文化"的崛起，已经成为一股不可忽视的新消费力量，未来将撑起千亿规模市场。 我国目前影视等内容IP的转化率偏低，IP开发及授权的商业链条不够成熟，我国"谷子"产业具备较大潜 力。 "谷子经济"概念股火热 近期，"谷子经济"作为新消费领域的代表受到市场关注。4月17日，A股市场多只"谷子经济"概念股走 强，南京商旅涨停、风语筑涨5.80%、横店影视涨4.67%、宋城演艺涨3.86%。港股市场上，中国"谷子 经济"龙头企业泡泡玛特4月17日上涨3.33%，该股自4月9日以来大涨23.59%。 "谷子经济"中的"谷子"音译自"Goods"，即"商品"，指动画、漫画、游戏等版权作品衍生出的周边产 品。其品类繁多，包括"吧唧"（徽章）、亚克力立牌、挂件、海报、卡片、手办、毛绒挂件等，主要涉 及二次元文化产品，购买这些商品的行为被称作"吃谷"。 艾媒咨询（iiMedia Research）《2024-2025年中国 ...

1 、 《 国内第三款"少女针"获批 》摘要 ■ 继伊妍仕（进口）和塑妍（国产）获得批准后，四环医药旗下渼颜空间科技（吉林）也获批注射用 聚己内酯微球面部填充剂（"少女针"）。 ■ 羟基磷灰石材料早前在市场上以"打擦边球"的方式存在，而今年两款相关产品相继获得批准，标志 着这一材料从灰色地带迈向合规发展。 ■ 新材料如PDRN复合溶液和丝素蛋白凝胶也进入临床阶段，预计未来会成为国内医美市场的新兴竞 争者。 ■ 医美材料品类不断丰富，从传统的玻尿酸、肉毒素到新兴的PLA、PCL、羟基磷灰石、琼脂糖等， 国内注射医美市场正朝着多元化、精细化方向发展。 ■ 随着新材料的普及，消费者对医美效果的需求更加注重"自然"和"长效"，例如羟基磷灰石可维持1-2 年，比玻尿酸的短期效果更符合现代消费者的需求。 ■ 中游机构和企业应注重技术品牌化和场景化品牌输出，结合精准的产品定位和服务，逐步提升消费 者对品牌的信任和认知。 2、 《 固态电池量产"提前" 》摘要 ■ 上汽集团 近日透露，新一代固态电池将于2025年底在全新MG4车型上量产应用，并在2027年实现 全固态电池"光启电池"落地。 ■ 上汽发布的 智己L6 车型将搭 ...

Group 1 - The core viewpoint of the article highlights the significant rise of the "Guzi economy," with Pop Mart's market value reaching a new high of 210 billion HKD and its stock price increasing tenfold since 2024 [1][2] - The "Guzi" refers to merchandise derived from anime, games, novels, and trendy toys, which has gained traction among young consumers, leading to a cultural consumption wave [2][3] - The emotional connection young people have with characters drives the value of "Guzi," as they are willing to pay high prices for items that represent their favorite characters [3][8] Group 2 - The "Guzi economy" is characterized by a growing number of businesses entering the market, with over 2.72 million new registrations in 2024, reflecting a year-on-year increase of over 40% [9] - The market for "Guzi" is projected to reach 168.9 billion CNY in 2024, a 40.63% increase from 2023, and is expected to grow to 308.9 billion CNY by 2029 [8][9] - Despite the growth, many new "Guzi" stores face challenges, including high operational costs, intense competition, and changing consumer behavior, leading to a significant number of store closures [12][13] Group 3 - Major brands like Miniso and Pop Mart are actively participating in the "Guzi economy," with Miniso reporting a 50% increase in sales in the second quarter of 2024 for its anime-related products [18] - Pop Mart's overseas revenue reached 5.07 billion CNY in 2024, a staggering 375.2% increase, indicating a strong international market presence [20] - Both companies are focusing on product innovation and IP collaborations to enhance their market position and cater to the growing demand for "Guzi" products [21][22]