（来源：团结报） 转自：团结报 □ 张洪祯 社会建设，建好用好国家文化公园、基层文化场馆等阵地，同时依托互联网平台，扩大优质文化资源的 覆盖面，让文化成果更多更公平惠及全体人民，不断提升人民群众的文化获得感与幸福感。 推进文化与科技深度融合，是激发文化创新活力的关键路径。全会提出要"推进文化和科技融合，推动 文化建设数智化赋能、信息化转型，发展新型文化业态"。在数字化浪潮席卷之下，出版传媒行业正经 历深刻变革，传统业态与新兴技术的碰撞融合，既是挑战更是机遇。2024年，我参与完成的民进中央 《关于发展生成式人工智能加强出版业前沿技术应用的提案》，荣获"民进中央2024年度参政议政成果 二等奖"，这份荣誉不仅是对我工作的肯定，更印证了科技赋能文化创新的时代价值。在调研过程中， 我深入走访多家出版机构、科技企业，既看到了生成式人工智能在内容创作、编辑校对、个性化推送等 环节的应用潜力，也发现了技术落地过程中存在的版权保护、内容质量把控等痛点问题。为此，提案中 明确提出要建立健全出版业AI技术应用规范、加强复合型人才培养、完善知识产权保护机制等建议， 力求为出版业数字化转型扫清障碍。这正是对全会"完善文化管理体制和 ...

Core Insights - Coca-Cola China is launching a series of activities for the 2026 Lunar New Year, aiming to achieve both brand value and market share growth through cultural innovation and product collaboration [2] - The company emphasizes "localized market operations" and "core consumption scenario-driven growth" as part of its global strategy, with the Chinese market identified as a key area for resilience and structural opportunities [2] - The focus on the Lunar New Year as a significant consumption period is intended to leverage emotional connections and drive sales, positioning the brand for long-term engagement in festive consumption [2][3] Group 1 - The 2026 Lunar New Year limited edition fireworks cans integrate traditional cultural elements, reinforcing the brand's connection to Chinese New Year culture [3] - This cultural innovation strategy aims to enhance market performance during the festive period and build a more sustainable growth foundation in China [3] - Coca-Cola China is enhancing its operational capabilities through multi-brand collaboration and integrated supply chain management to meet the peak demand during the New Year [3][4] Group 2 - The company is coordinating multiple brands, including Coca-Cola, Sprite, and Costa Coffee, to cover various consumption scenarios such as family gatherings and social visits [3] - By employing differentiated product positioning and unified festive marketing, Coca-Cola China aims to improve channel efficiency and cross-selling capabilities [3] - On the supply side, Coca-Cola China is leveraging systematic operational advantages and collaborating with three major bottling partners to ensure stable market supply during the festive season [4]

Core Insights - Coca-Cola China officially launched its 2026 New Year series activities with a fireworks event in Chongqing, emphasizing the theme "Let’s Celebrate Together" to enhance consumer engagement during the Spring Festival [2][4] - The Spring Festival is a crucial consumption period in China, and Coca-Cola aims to strengthen its brand connection with this holiday through cultural expressions and product innovations [2][7] Group 1: Cultural and Product Innovation - Since 2022, Coca-Cola China has been integrating traditional Chinese culture into its product offerings, including zodiac-themed packaging and the introduction of fireworks elements in its products [4] - For the 2026 Year of the Horse, Coca-Cola China will launch a limited edition New Year fireworks can featuring traditional auspicious symbols, combining modern beverage marketing with traditional craftsmanship [4] Group 2: Multi-Brand Strategy - Coca-Cola China leverages its multi-brand portfolio, including Coca-Cola, Sprite, Minute Maid, Fanta, and Costa Coffee, to cover various consumer needs during the Spring Festival [4] - Each brand tailors its activities to specific consumption scenarios, ensuring a comprehensive approach to meet diverse consumer demands during the holiday [4] Group 3: Supply Chain and Market Strategy - Coca-Cola China has established a robust supply chain by collaborating with three major bottling partners and 46 factories nationwide to ensure stable product supply during the Spring Festival [6] - The company will initiate a "Market Impact Week" before the holiday to engage directly with consumers and gather market insights for future product planning [6] Group 4: Long-term Market Commitment - With over 40 years in the Chinese market, Coca-Cola aims to deepen its connection with local consumers by continuously innovating products and services tailored to their needs [7] - The brand seeks to become an indispensable part of the Chinese Spring Festival, revitalizing traditional celebrations and injecting new energy into the consumption market [7]

Core Viewpoint - The article highlights the revival of traditional craftsmanship in Gansu Province, particularly through the efforts of young artisans who blend ancient techniques with modern creativity, making cultural heritage accessible and relevant in contemporary society [1][12]. Group 1: Youth Engagement in Traditional Crafts - Young artisans like Yang Zhilei are using their creativity to transform ancient skills such as Ba'an waist knife forging and Hezhou brick carving into modern cultural expressions that resonate with today's audience [1][6]. - The involvement of youth in these traditional crafts is revitalizing the cultural heritage, allowing it to thrive in the modern context [1][12]. Group 2: Preservation of Traditional Techniques - The Ba'an waist knife, a significant cultural artifact with over 800 years of history, is being preserved through the efforts of artisans like Ma Gzhuma, who is committed to teaching the craft to a new generation, breaking traditional barriers of knowledge transfer [3][5]. - Ma Gzhuma's initiative to open a workshop for apprentices, including women and youth from various ethnic backgrounds, demonstrates a proactive approach to preserving this craft [3][5]. Group 3: Innovative Approaches to Craftsmanship - Yang Zhilei has adapted his brick carving techniques for educational purposes, using softer materials like clay to teach children, thus fostering interest in traditional crafts among the younger generation [8][10]. - The Mud Sculpture Club at Gansu Modern Vocational College is integrating local stories into their creations, showcasing a modern interpretation of traditional techniques and winning national recognition for their innovative projects [10][11]. Group 4: Cultural Significance and Community Impact - The revival of these crafts is not just about preserving techniques but also about embedding them into the daily lives of the community, making them relevant and appreciated in contemporary culture [12]. - The article emphasizes that these efforts contribute to a vibrant cultural landscape where traditional skills are celebrated and shared, moving beyond mere artifacts to living expressions of culture [12].

Core Viewpoint - The transformation of bookstores in Fujian reflects a shift from traditional models to innovative cultural spaces that blend literature, service, and emotional connection, contributing to the revival of physical bookstores in the digital age [1][2] Group 1: Cultural Innovation and Development - The 20th National Congress of the Communist Party emphasized the need to stimulate cultural innovation and promote socialist culture, positioning Xinhua Bookstore as a key player in this cultural landscape [1] - The innovative development of Xinhua Bookstore is crucial for disseminating advanced culture, building a reading society, and promoting nationwide reading initiatives [1] Group 2: Unique Bookstore Experiences - Bookstores in Fujian have evolved into cultural beacons, making rich cultural symbols like boat politics, Zhuzi philosophy, and Puxian intangible heritage accessible and relatable [1] - These bookstores provide spaces for youth dreams and preserve memories of old towns, creating a unique cultural atmosphere [1] Group 3: The Role of Physical Bookstores - In an era dominated by electronic reading, physical bookstores offer irreplaceable experiences, such as the tactile sensation of turning pages and the warmth of human interaction [2] - Bookstores serve as cultural hubs, connecting reading, creative culture, and community events, allowing visitors to engage deeply with literature [2]

Group 1 - The core viewpoint emphasizes the importance of culture in nurturing the spirit and moral character of the nation, reflecting the new changes in people's cultural needs and its significance for advancing cultural construction in the new era [1][2] - The Chinese Communist Party recognizes the role of culture in enhancing the ideological and spiritual state of the people, with a focus on cultural confidence and the promotion of mainstream values [1][2] - The need to build a strong socialist ideology that unites the people and enhances their cultural identity is highlighted, drawing from traditional Chinese culture to foster a proactive spirit among the populace [2][3] Group 2 - The promotion of a prosperous socialist culture is essential, with an emphasis on creating a people-centered cultural environment that meets diverse spiritual and cultural needs [3] - Cultural innovation and creativity are identified as central to driving cultural prosperity, with reforms aimed at liberating and developing cultural productivity [3] - The importance of producing culturally significant works that resonate with the people and reflect contemporary Chinese values is stressed, aiming to enrich the public's aesthetic and moral outlook [3]

Core Viewpoint - The National Radio and Television Administration has initiated a month-long campaign to regulate "AI-modified" videos, focusing on content that distorts classic literature, historical themes, and revolutionary figures, raising concerns about the boundaries of AI video innovation [1] Group 1: Regulatory Actions - The campaign targets videos that undermine mainstream values or present vulgar content, particularly those based on the Four Great Classical Novels and other significant cultural works [1] - The initiative has sparked widespread public attention and discussion regarding the implications of AI-generated video content [1] Group 2: Cultural Impact - The alteration of classic characters and narratives poses risks to cultural identity and the values they represent, particularly affecting minors during their formative years [1] - The preservation of traditional culture and its core values is emphasized, advocating for a balance between innovation and respect for cultural heritage [1] Group 3: Legal Considerations - There is a pressing need for legal frameworks to address copyright issues related to AI-generated content, as many creators lack awareness of copyright laws [1] - The article highlights the importance of establishing clear standards for the use and modification of existing content to prevent infringement while allowing for reasonable creative reinterpretation [1] Group 4: Future Directions - The article suggests that AI technology can enhance cultural education and engagement, such as through interactive museum experiences and digital representations of historical figures [1] - It calls for video platforms to take responsibility for content moderation and for regulatory bodies to enforce compliance, promoting high-quality AI video creation while curbing harmful content [1]

Group 1 - The exhibition "Third Youth Art Nomination Exhibition" is organized by Rongbaozhai and aims to promote cultural innovation and development in line with the strategic tasks outlined by the 20th National Congress of the Communist Party of China [6][7] - The exhibition will take place from January 10 to January 25, 2026, at the Rongbaozhai Building, with the opening ceremony scheduled for January 10 at 10:00 AM [5] - The event emphasizes the importance of youth in cultural transmission and innovation, encouraging young creators to draw inspiration from traditional Chinese culture while engaging with contemporary societal themes [6][7] Group 2 - The exhibition will feature five main sections: Chinese painting, calligraphy and seal cutting, contemporary art, contemporary design and crafts, and intangible cultural heritage creative products, focusing on both academic depth and public participation [7] - The initiative supports the integration of culture and technology, encouraging the use of artificial intelligence and digital media to expand artistic boundaries and foster new forms of expression [7] - Rongbaozhai has a history of over 350 years and continues to balance academic rigor with market needs, aiming to enhance the cultural subjectivity, creativity, and sense of responsibility among youth [7]

Group 1 - The core viewpoint emphasizes that cultural prosperity is a significant indicator of Chinese-style modernization, and without the development of socialist culture, there can be no socialist modernization [1] - The 20th Central Committee's Fourth Plenary Session highlights the importance of integrating culture with technology to promote cultural construction and develop new cultural formats as a key path to building a culturally strong nation [1][2] - The integration of culture and technology is seen as essential for enhancing cultural supply quality and meeting the growing personalized demands of the public [2][3] Group 2 - The article outlines the basic requirements for activating cultural innovation and creativity, stating that culture is the spiritual foundation of national rejuvenation, while technology is the core driving force for social change [2] - It emphasizes the need for deep integration of culture and technology across various fields to inject strong momentum into the construction of a culturally strong nation [3] - The article discusses the importance of using new technologies like big data, IoT, cloud computing, and AI to preserve and promote traditional Chinese culture, ensuring it remains relevant in modern times [4] Group 3 - The article highlights the role of technology in fostering cultural innovation and creating new cultural formats, urging the cultural industry to leverage opportunities presented by the digital economy [5] - It suggests creating immersive cultural experiences and developing new digital cultural consumption models to enhance public engagement and participation in cultural activities [5][6] - The establishment of a modern public cultural service system that utilizes digital and intelligent means to meet the growing spiritual and cultural needs of the people is emphasized [6][7] Group 4 - The article discusses the importance of enhancing cultural dissemination through technology to improve national cultural soft power, advocating for innovative cultural communication methods in the digital age [8] - It suggests leveraging China's advantages in digital technologies to expand the international influence of Chinese culture, utilizing social media and immersive experiences to engage global audiences [8]

Group 1: Cultural Heritage and Innovation - The integration of digital technology into traditional cultural heritage is enabling Chinese intangible cultural heritage (ICH) to reach a global audience, with various stakeholders working together to promote creative transformation and innovative development [1][3] - Zhang Hanmin, a national-level representative inheritor of the Bai ethnic tie-dye technique, has successfully brought this traditional craft to international markets, emphasizing the importance of innovation and cultural confidence in product development [3][4][6] Group 2: Bai Tie-Dye Technique - Zhang Hanmin has developed over 50 plant dye color cards and more than 40 innovative tie-dye techniques, breaking the traditional color limitations and gaining international acclaim [4][6] - The Bai tie-dye products have expanded from traditional home goods to scarves and cultural creative products, collaborating with international brands to appeal to younger consumers [6][7] Group 3: Dehua Porcelain Industry - Dehua porcelain, recognized as a national intangible cultural heritage, has seen a 50% increase in ceramic flower pot exports in 2025, with the company exporting to over 50 countries and regions [8][9] - The Dehua ceramic industry is undergoing a transformation from traditional OEM to self-owned brands and high-end customization, with a focus on cultural output [10][12] Group 4: International Expansion and Brand Development - Dehua County has actively organized enterprises to participate in international exhibitions, leading to an annual export growth rate of over 10% [10] - The company has registered over 100 patents and trademarks to establish an international brand for its porcelain products, aiming for a deeper cultural exchange and recognition [10][12] Group 5: Cultural Events and Global Outreach - The Yuyuan Lantern Festival, a significant cultural event, has expanded its influence internationally, attracting around 400,000 visitors annually and showcasing Chinese intangible cultural heritage [12][13] - The festival has successfully held events in Paris and Thailand, enhancing cultural exchange and friendship through immersive experiences [14][15]