Core Points - The "Digital Commerce Promotes Agriculture and Celebrates Harvest" e-commerce live streaming competition was launched in Shaoguan City to enhance local agricultural products and promote e-commerce as a means to support rural development [1][9] - The competition attracted 20 local e-commerce live streaming teams and established a dedicated product library featuring Shaoguan's specialty agricultural products [3][9] Group 1 - The event was organized by multiple local government departments, including the Municipal Bureau of Commerce and the Municipal Agricultural and Rural Affairs Bureau, and was held at the Zhou Tian E-commerce Town [3][9] - During the 3-hour competition, the total number of sales reached 6,345, generating a total sales revenue of 387,500 yuan [8][9] - The competition showcased the natural beauty, industrial growth, and cultural richness of Shaoguan through product introductions and storytelling by participants [6][8] Group 2 - The judging panel consisted of experts from various e-commerce bases and associations, evaluating participants based on their live streaming performance, sales data, and interaction effects [8] - The competition aims to discover outstanding live streamers and integrate high-quality Shaoguan agricultural products for better promotion and sales across the country [9]

Core Insights - The company, Shanxi Fenduxiang E-commerce, is collaborating with Alibaba to enhance the sales of high-quality agricultural products from Luliang through e-commerce platforms [2][3] Group 1: Company Overview - Shanxi Fenduxiang Agricultural Development Co., Ltd. is an integrated agricultural enterprise involved in seed breeding, large-scale planting, processing, and sales [2] - The e-commerce division focuses on leveraging the internet to expand the market reach of Luliang's agricultural products [2] Group 2: E-commerce Strategy - The company targets the "out of village into city" demand for agricultural products by diversifying sales channels, including traditional and live-streaming e-commerce [2][3] - It collaborates with major e-commerce platforms such as Taobao, JD.com, Pinduoduo, and Douyin to cater to varying consumer preferences across different regions [2] Group 3: Marketing and Branding - The company emphasizes storytelling in marketing to highlight the unique attributes of local products like Luliang small grains and Fenyang millet, aiming to build a strong brand presence [3] - A multi-dimensional sales matrix is constructed to enhance customer purchasing power and avoid low-price competition [3] Group 4: Logistics and Operations - An automated logistics system has been established to ensure seamless integration between e-commerce backend and shipping processes, reducing errors in delivery [3] - The company collaborates with multiple logistics providers to adapt to different shipping needs, ensuring quick and safe delivery of agricultural products [3] Group 5: Future Outlook - The company aims to continue optimizing its operational model and seeks partnerships to explore new pathways for high-quality agricultural development [4] - The mission is to promote Luliang's local specialties nationwide, enhancing farmers' income and expanding their sales channels [4]

Core Viewpoint - The 2025 Farmers' Harvest Festival in Dingxiang County, themed "Celebrating Agricultural Abundance, Enjoying a Better Life," showcased local agricultural achievements through diverse activities, including product exhibitions, cultural performances, and live streaming sales [2] Group 1: Agricultural Product Exhibition - The event featured over 20 local specialty agricultural products, such as handmade vinegar, Dingxiang steamed meat, yellow baked cakes, glutinous corn, freeze-dried hawthorn, and hawthorn mooncakes, attracting many consumers [4] - The exhibition area also included renowned Shanxi products like Qinzhu yellow millet, Wutai mushroom sauce, Shenchi sesame oil, and Lvliang sea buckthorn juice, enhancing product variety to meet diverse consumer demands [4] Group 2: E-commerce Integration - To expand sales channels and enhance brand influence, a live streaming room named "Celebrating Harvest Together" was created, where hosts promoted Dingxiang specialty products, highlighting their production processes and quality features [6] - The live stream incorporated limited-time discounts aligned with the festival theme, generating significant orders and achieving a dual-channel sales strategy of "exhibition + e-commerce" [6] Group 3: Cultural Activities - In addition to product exhibitions, the festival featured folk performances such as yangge and gongs and drums, vividly showcasing Dingxiang's rich folk culture [8] - The atmosphere was lively, with crowds enjoying specialty foods while celebrating the harvest festival [8] Group 4: Future Development - The festival not only provided a platform for showcasing high-quality agricultural products but also stimulated rural consumption vitality [10] - Dingxiang County's rural e-town will continue to leverage platform advantages to promote deep integration of "e-commerce + specialty industries," enhancing rural revitalization through regular live streaming and brand cultivation [10]

金秋九月，秋高气爽，在位于川滇交界、金沙江畔的凉山州会东县，迎来了软籽石榴丰收上市的旺季。以往藏于深山的"甜蜜果实"，如今正借助电商网络， 源源不断地运往全国，完成从枝头到餐桌的"甜蜜跨越"。 果农丰收（会东融媒供图） 走进会东县山源商贸有限责任公司的石榴分拣打包仓库，机器运转声与工人的忙碌身影交织成丰收的乐章。工人们手眼并用地挑选果实、套袋装箱、粘贴快 递单，每个环节都有条不紊。据了解，该仓库每天需 50名左右工人协作，每人日均收入可达300至400元，让村民在家门口实现了增收。数据显示，当前该 仓库每日可发出石榴约6000多件，重量约5至6万斤，按照这一节奏，今年该公司软籽石榴通过电商渠道的总发货量预计将突破200万斤。 "我们前后考察了两三年，最终选定会东石榴，就是看中了它的独特优势。"四川天府菜篮子供应链管理有限公司产品总监李翊华表示，会东石榴的核心竞争 力在于"自然成熟"，这里的石榴采摘期更靠后，果子能在枝头充分积累糖分，口感更清甜；加上当地交通便利，合作农户热情配合，为规模化销售打下了基 础。 此次合作中，四川天府菜篮子供应链管理有限公司联合凉山州农投公司，采用"天府菜篮子 + 凉芯农品"双品牌模 ...

Core Points - The "Moli Xiang Yue Yun Gou Heng Zhou" Jasmine Culture Festival live event will be held from September 27 to 28, focusing on "cloud-based assistance for farmers" to enhance the production and sales chain and support rural revitalization [1] Group 1 - The event is organized by the Hengzhou Municipal Government and aims to showcase local products through live streaming, featuring well-known local hosts and a professional team from Shenzhen for high-quality audiovisual experiences [1] - The event will highlight eight types of traditional jasmine tea, jasmine dairy products, and personal care sets, providing consumers with opportunities to purchase these products at discounted prices [1] - The live streaming will take place at Jasmine Flower Square and China Jasmine Garden, with viewers able to access the event via Douyin and various host channels [1] Group 2 - The collaboration with Guangxi SF Express will leverage logistics advantages to ensure efficient delivery of local products, enhancing the overall consumer experience [1] - The event serves as a practical exploration of e-commerce's role in supporting farmers and aims to promote Hengzhou's local products to a national audience [1]

Core Viewpoint - The Gansu Tianshui chili pepper, particularly from the Gangu County, has gained popularity due to its unique quality and the rising demand driven by the success of Tianshui spicy hot pot, leading to significant growth in both production and sales [9][12]. Group 1: Production and Quality - Gangu County has a long history of chili pepper cultivation, benefiting from deep, organic-rich soil and suitable climate conditions, resulting in a unique product that is thick-fleshed and aromatic without being overly spicy [7]. - This year, the area dedicated to chili pepper cultivation has expanded from 56,000 acres to 120,000 acres, marking an increase of 114.3% [9]. - The local agricultural practices have improved, with the introduction of 15 intensive seedling bases that produced over 160 million high-quality seedlings, ensuring the quality of the chili peppers from the outset [5]. Group 2: Market Demand and Sales - The market demand for Gangu chili peppers has surged alongside the popularity of Tianshui spicy hot pot, with an expected yield of 270,000 tons from the 120,000 acres of chili fields this year [9]. - The chili pepper industry has diversified its product offerings, expanding from a single chili powder to over 80 varieties across seven major categories, including chili sauce and oil-splashed chili, to meet diverse market needs [14]. - Sales strategies have evolved, with a strong emphasis on e-commerce and live streaming platforms, allowing Gangu chili peppers to reach consumers directly from farms and processing facilities [16]. Group 3: Economic Impact - The chili pepper industry in Gangu County has become a significant driver of local economic growth, with the total industrial output value exceeding 1.1 billion [11]. - The processing of chili peppers has also seen advancements, utilizing traditional methods like stone grinding to enhance flavor and quality, contributing to the overall value chain [14].

Core Viewpoint - The article highlights the vibrant consumption scene during the harvest festival, showcasing the potential of urban and rural markets through various agricultural products and cultural experiences [1][2][4]. Group 1: Agricultural Products and Market Trends - The "Golden Autumn Consumption Season" is a key event celebrating agricultural harvests, running from early September to the end of November, with a theme of "Celebrating Agricultural Harvest, Enjoying a Better Life" [2][4]. - In Shandong, the daily sales volume of seafood reached 100,000 jin (approximately 50,000 kg) during this consumption season, driven by the seasonal demand and the opening of the sea [2]. - Data from Douyin indicates that from September 10 to 19, over 120 million orders of various agricultural products were sold, with a year-on-year increase of 56% in order volume and 47% in transaction value [4]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions aimed at assisting farmers [4]. - The integration of online and offline sales models has provided consumers with diverse choices and revitalized the market, as noted by experts [4]. Group 3: Consumer Demographics and Preferences - There is a growing interest among young consumers in "earthy and beautiful" products, with many young people participating in the consumption season, facilitated by e-commerce and logistics developments [5][6]. - Young consumers prefer online platforms for purchasing agricultural products, with a notable increase in participation from university students [6]. Group 4: Challenges and Solutions in Agricultural Sales - Despite the booming sales, challenges such as inadequate cold chain logistics and market saturation in e-commerce are highlighted, necessitating improvements in infrastructure and technology [7][9]. - Local governments are taking initiatives to enhance the sales channels for agricultural products, such as setting up direct sales points and promoting rural e-commerce [9].

Core Insights - The article highlights the transformation of agricultural product sales through Douyin (TikTok) e-commerce, enabling farmers to sell directly to consumers, thus improving their income and reducing waste [1][9][25]. Group 1: Sales and Market Trends - From September 2024 to September 2025, Douyin e-commerce is projected to sell 10.2 billion agricultural products, averaging 24.48 million packages shipped daily [1][3]. - The sales of agricultural products through Douyin have seen significant growth, with shelf and search scenarios driving sales up by 54% and 95% year-on-year, respectively [3][26]. - The platform has facilitated over 546,000 creators in promoting agricultural products, enhancing market reach and consumer education [27]. Group 2: Case Studies of Successful Farmers - Gao Meng, founder of the "Peach Xiaomeng" brand, transitioned from a pharmaceutical management role to support local farmers, achieving significant sales through Douyin e-commerce [8][9]. - The brand has garnered a loyal customer base, with over 170,000 repeat customers and a 50% repurchase rate, demonstrating the effectiveness of quality assurance and customer engagement [11][13]. - Liang Haiyang, who shifted from furniture to agricultural products, successfully targeted health-conscious consumers, achieving profitability by focusing on niche markets [14][24]. Group 3: Supportive Policies and Cost Management - Douyin e-commerce has implemented various supportive policies, including commission waivers for fresh produce, which have saved businesses significant operational costs [25][26]. - The platform's initiatives have allowed businesses like "Peach Xiaomeng" and "Fengdeng Jiuyue" to save substantial amounts, enabling them to invest in better cold chain logistics and packaging [25][26]. - The introduction of interest-free loans for small agricultural businesses has further supported their growth and operational expansion [25].

Core Insights - The article highlights the significant growth of e-commerce in Tongren City, Guizhou Province, with online retail sales reaching 6.961 billion yuan in 2024, marking a 26.2% year-on-year increase, leading the province in growth [1] - The shift in policy from "blood transfusion" to "blood production" is emphasized, focusing on promoting local products through live streaming and reducing reliance on government subsidies [2][4] - The establishment of a comprehensive supply chain and logistics system, including a cloud warehouse model, has significantly reduced logistics costs and improved efficiency for local agricultural products [5][6] E-commerce Development - In 2024, Tongren cultivated 23 e-commerce demonstration enterprises and 6 live streaming demonstration bases, creating thousands of jobs through e-commerce initiatives [4] - The local government has implemented targeted policies, such as financial support for exhibitions and sales, to alleviate burdens on businesses and promote self-sustaining growth [4][5] - The integration of e-commerce with tourism has transformed the sales approach from merely selling products to offering experiences, enhancing the attractiveness of local specialties [11][12] Talent Development - A multi-tiered talent matrix has been established, including training programs for internet marketing specialists and live streaming hosts, with over 3,000 individuals trained since 2024 [9][14] - The collaboration between government, enterprises, and educational institutions has created a sustainable talent pipeline for the e-commerce sector [14][15] - The ongoing training and competitions, such as the rural e-commerce live streaming skills competition, have showcased local talent and generated significant sales [14][16] Challenges and Future Plans - Despite the successes, challenges such as talent retention, product standardization, and brand positioning remain prevalent [16] - The city is developing a high-quality development action plan for live streaming e-commerce from 2025 to 2027, focusing on talent cultivation, supply chain upgrades, and brand innovation [16] - The ambition is to leverage digital tools to enhance agricultural productivity and rural prosperity, aiming for a comprehensive transformation of the local economy [16]

Core Insights - Douyin E-commerce released a white paper showcasing the sales performance of agricultural products and consumer trends over the past year, indicating a significant growth in the sector [1][4][18] Sales Performance - From September 2024 to September 2025, Douyin E-commerce sold a total of 10.2 billion agricultural products, averaging 24.48 million packages shipped daily [1] - The number of merchants selling agricultural products via live streaming increased by 51% year-on-year, with over 5.46 million creators involved in promoting these products [1][10] Consumer Trends - The most popular agricultural products among consumers include nuts, grains, and fruits and vegetables [4] - Consumers from Guangdong, Jiangsu, Zhejiang, Shandong, and Henan are the top buyers, with Guangdong accounting for 10% of total orders [4] - The primary consumer demographic is the post-90s generation, making up 38% of purchases, followed by post-80s and post-60s at 21% and 16% respectively [4] Regional Highlights - Douyin E-commerce has actively supported agricultural products from various regions, leading to significant sales increases for local specialties such as Guangdong lychee (15-fold increase in orders) and Yantai apples [7][8] - The platform's promotional activities have resulted in substantial year-on-year growth in sales for various products, including a 64-fold increase in sales for Shouguang colored peppers [7][10] Merchant Support Initiatives - Douyin E-commerce has implemented several support policies for merchants, including subsidies totaling over 16.5 billion yuan to help reduce operational costs [10][11] - The number of merchants achieving over 1 million yuan in sales increased by 42% year-on-year, with 46,800 merchants reaching this milestone [11] Creator Engagement - Over 5.46 million creators participated in promoting agricultural products, with a 13% increase in the number of rural influencers [14][16] - Notable success stories include a retired teacher who became a prominent seller of Yantai apples and a young farmer who creatively marketed Guangdong lychee [16] Future Outlook - Douyin E-commerce aims to continue enhancing its support for agricultural products and rural development, focusing on high-quality growth and broader market access for local goods [18]