Core Insights - The article highlights the integration of sports events with tourism and local culture by Guangzhou Lingnan Group, aiming to enhance visitor experiences during the 15th National Games and the Special Olympics [1][2] Group 1: Event and Tourism Integration - Lingnan Group leverages its resources in the cultural and tourism industry to create innovative products and services that combine event attendance with local experiences [1] - The company has launched a "Travel with the Event" tourism product that includes tickets to rare events and integrates local landmarks, cultural experiences, and regional cuisine [1] - Since November, the company has successfully organized travel groups for various sports events, marking the beginning of a peak travel period for spectators [1] Group 2: Culinary Experience - The concept of "Culinary Delights at the National Games" is emphasized, with hotels offering themed dishes that highlight seasonal ingredients and local flavors [2] - Notable offerings include "Cantonese Peking Duck" and "Eight Min Family Banquet," which aim to satisfy visitors' culinary desires while showcasing Cantonese culture [2] - Hotels are enhancing the event atmosphere with themed decorations and providing fitness facilities to extend the excitement of the games into the guests' daily experiences [2] Group 3: Ticket-Based Promotions - Lingnan Group has introduced a ticket stub benefits program, allowing visitors to redeem discounts on accommodations and dining by presenting their event tickets [3] - This initiative aims to activate the "ticket stub economy" and enhance the overall spectator experience [3] - The company plans to continue developing a comprehensive service model that connects event attendance, dining, accommodation, and consumer experiences [3]

Core Insights - The 2025 King of Glory Professional League (KPL) annual finals attracted over 60,000 spectators at the National Stadium, showcasing the growing popularity of esports events in urban areas [1] - The Aoyao business district is leveraging the event to boost regional consumption through initiatives like "ticket root economy," "second venue," and "cultural linkage," creating a multi-faceted consumer experience [1] Group 1: Event and Audience Engagement - The KPL finals tickets sold out in just 12 seconds, indicating high demand for esports events [3] - For fans unable to secure tickets, the "second venue" concept was implemented, allowing viewing at over 10 locations, including shopping centers and hotels, creating a festive atmosphere [3][5] Group 2: Hospitality and Accommodation - Hotels in the vicinity tailored "ticket + accommodation" packages, offering discounts and extended check-out times, significantly increasing occupancy rates [9][11] - The North Star Crown Hotel reported full occupancy from November 6 to 8, highlighting the positive impact of esports events on local hotel businesses [9] Group 3: Consumer Experience and Promotions - Fans could enjoy exclusive discounts at over 200 restaurants and retail brands by presenting their event tickets, enhancing the overall consumer experience [11][12] - The "King of Glory Fan Bus" provided complimentary transport and snacks for fans, ensuring a seamless experience from viewing to dining and accommodation [7]

本报（chinatimes.net.cn）记者张蓓 见习记者 陈炳衡 北京报道 这个冬季，从北国冰原到南国花城，从川剧唱腔到迪士尼狂欢，中国文旅市场正在上演一场别开生面 的"热力盛宴"。 悠扬的高腔在四川德阳会场响起，名家一个眼神引来满堂喝彩，川剧的艺术魅力在这一刻鲜活绽放。10 月29日至11月2日，德阳市2025川菜川剧文化周在罗江精彩上演，原汁原味的川剧惠民演出、特色民俗 表演与充满活力的大学生消费节同步推出，吸引众多市民踊跃参与。 而这仅仅是今冬全国各地火热文旅市场的一个缩影。从内蒙古的"歌游内蒙古·欢乐冰雪季"到广州的"暖 冬消费季"，从上海迪士尼的"奇幻冬日季"到西安华清宫的"冰火《长恨歌》"，这个冬天的文化旅游活 动异彩纷呈，消费市场热度持续攀升。 10月4日，中华环保联合会农业生态环保乡村振兴专业委员会副秘书长赵丙政，对《华夏时报》记者表 示，目前年轻游客已经成为文旅市场的核心消费群体，在我以往的项目中，也会重点考虑能让青年人互 动起来、HIGH起来的场景空间。以往舞台只属于专业鼓舞表演者，巡游也只是装扮好的演员一圈圈地 绕场例行公事。而随着国内很多热门文旅项目的良性发展，表演类和巡游类项目的 ...

对深圳市民和游客而言，这场全运会不仅是一场体育盛事，更是一次全新的消费体验。随着十五运会进 入倒计时，整座城市已洋溢着浓厚的全运氛围。深圳宝安国际机场、深圳湾口岸、深圳北站等交通枢纽 焕然一新，醒目的十五运会和残特奥会巨型宣传牌纷纷亮相，从街头巷尾到商圈大屏，处处可见焕新景 象。 10月30日，"深探全运"媒体采风活动走进深圳宝安国际机场。记者在现场看到，十五运会吉祥物"喜洋 洋""乐融融"萌动亮相，机场沿线也精心布置为"步步皆景"，"深未来·圳青春"主题景观、三角梅瀑布、 全运优先道标识等点亮通行空间，部分飞机更披上十五运会限定涂装，引人注目。 正准备出行的市民李先生在接受记者采访时表示："在机场看到全运宣传，才意识到赛事这么近了。之 前就注意到深圳赛区融入了很多科技元素，比如智能场馆、数字孪生指挥系统，感觉非常酷！"另一位 出行市民李女士也难掩期待："能在家门口看全运会，特别亲切。我自己喜欢跑步和游泳项目，我了解 到游泳项目就在深圳举办，非常期待去现场看明星运动员们的精彩对决！"她还表示，身边不少朋友都 在期待这场体育盛宴。 票根经济释放消费潜力 深圳商报首席记者 吴蕾 11月3日，广东省正式启动"粤享暖 ...

业余球赛，能有多火爆？上周末（11月1日）刚刚落幕的首届江苏省城市足球联赛"苏超"，用数据给出了答案：13个城市，85场比赛，现场观众总数高达 243.3万人次，场均2.86万人次。回顾首届"苏超"历程，它到底产生了什么样的效应，带来了什么样的影响？ "苏超"热度 场均2.86万人现场观赛 0:00 11月1日，首届江苏省城市足球联赛总决赛落下帷幕，自5月10日开赛以来，"苏超"的热度便持续攀升。截至11月1日决赛，85场比赛共吸引现场观众243.3万 人次，场均2.86万人次。"苏超"本身，更是创造了"1元门票，撬动7.3元周边消费"的亮眼成绩。 这股由"苏超"点燃的赛事热情，已迅速辐射至全省。记者了解到，今年1月至9月，江苏全省纳入监测的213项重点赛事，带动客流573.4万人次，拉动消费 35.4亿元。为此，江苏省正式出台了《关于加快发展赛事经济提振体育休闲消费的意见》。该《意见》围绕赛事供给、消费潜力、产业链条等五大方向，推 出了擦亮城市足球联赛品牌、拓展赛事消费场景、加大体育场地设施供给等十七项具体举措，全面激活赛事经济。 尽管在联赛中未能取得好成绩，常州却凭借"苏超"东风，极大地提高了城市知名度。 ...

此外，依托"票根经济"模式，持KPL总决赛门票的观众还可在亚奥商圈享受全域消费优惠。该活动覆盖 区域内数十家高端酒店及超200家餐饮与休闲品牌，北辰荟、新辰里、新奥购物中心、北投奥园1314、 北京工艺美术馆美食街等热门商业项目也同步推出各类促销活动，进一步丰富观众的赛余消费选择。 据了解，在住宿保障方面，北辰洲际酒店、五洲皇冠酒店、五洲大酒店、昆泰酒店、国家会议中心大酒 店等多家高星级酒店，推出"票根+住宿"专属套餐，套餐包含房费优惠、延迟退房、赛后宵夜等服务。 决赛当日，酒店还将推出粉丝专属巴士，观众凭酒店房卡或赛事门票可免费乘坐。 北京商报讯(记者吴其芸)11月5日，北京商报记者从北辰集团获悉，2025年王者荣耀职业联赛(KPL)年度 总决赛将于11月8日在鸟巢举办，届时预计吸引约6万名观众，亚奥商圈新消费创新联盟(以下简称"亚奥 联盟")与腾讯公司及联盟成员单位，围绕"票根经济""第二现场""文化联动""住宿保障"等，推出相应优 惠活动。 ...

自"川超"开赛以来，6.6元的票根撬动了数亿元的消费增量。据乐山市文化广播电视和旅游局相关负责 人介绍，主场首战当天，乐山中心城区酒店入住率高达93%，奥体周边多家民宿酒店也一房难求。 10月26日，四川省城市足球联赛川西赛区第六轮比赛在乐山市体育中心打响，乐山味道非常队主场对阵 雅安貊貊队。带着好不容易抢到的"川超"门票，雅安球迷张劲迫不及待赶赴乐山。除了感受赛事氛围， 他还打算顺便来一趟乐山美食之旅。 不光是"川超"。第十届世界传统武术锦标赛、四川省第五届和美乡村健康跑……乐山围绕一系列高水 平、高规格的赛事活动营造"大场景"，有效串联起文旅、制造、服务等产业，构建起一条活跃的赛事经 济产业链。 "线上抢票、线下狂欢"的多元化文旅消费场景正在乐山多地呈现。10月以来，第十届世界传统武术锦标 赛、2025峨眉山越野挑战赛(秋季)、热浪飞行音乐节陆续落地乐山，即将"登陆"的"声之所向 乐山乐 山"群星演唱会更是一票难求。以票根为纽带、以赛事演艺为引擎的消费新生态在乐山持续升温。 以第十届世界传统武术锦标赛为例。赛事期间，全球54个国家和地区的5000余名运动员齐聚峨眉山。当 地在赛场外打造特色产品展区和美食街 ...

Core Insights - The "ticket root economy" in Baoji is effectively integrating various sectors such as commerce, tourism, culture, sports, and transportation to stimulate consumption and boost the local economy [1][3][4] Group 1: Ticket Root Economy Implementation - Baoji has introduced "phase-based ticket roots" and "regular ticket roots" to cover multiple industries and consumer groups, enhancing the inclusivity of the initiative [1] - The initiative has led to discounts and exclusive benefits for consumers holding tickets, with local businesses offering an average discount exceeding 10% [1][4] Group 2: Impact on Local Businesses - The "ticket root economy" has significantly increased foot traffic for participating businesses, with 216 entities involved and a consumption increase of nearly 200 million yuan [4] - Local delicacies, such as Baoji's hand-pulled noodles, have gained popularity among tourists, contributing to increased sales for local restaurants [2][3] Group 3: Future Plans - Baoji plans to continue innovating in activity methods and expanding the application scenarios of the ticket root system, aiming to include more large-scale events and additional merchant collaborations [4]

深秋的光雾山旅游区层林尽染 图片来源：主办方供图 每经记者｜唐元 每经编辑｜官远星 时值深秋，四川巴中光雾山的红叶正当时。盘山公路上，来自外地的车辆络绎不绝。这个曾被贴上"革命老区""秦巴山区"标签的城市，正在书写新的发展故 事。 10月30日，2025（第十届）党媒网站发展论坛在巴中举行，"看万山红遍·赞大好河山"中国红叶黄金走廊联合推介（光雾山站）活动于次日启动。深秋的气 温并未锁住老区的"澎湃"：红叶如霞、地下宝藏、天空梦想……大巴山脉下，记者感受到这座城市的产业"生命力"，亦看到了革命老区，不"老"的底色。 青春不灭的红色 创新红叶经济，发挥"票根"杠杆 2025（第十届）党媒网站发展论坛现场 图片来源：主办方供图 在川陕交界的大巴山深处，每年秋天，光雾山都会被漫山红叶浸染。这抹红色，让人不禁想起九十多年前，同样在这片土地上绽放的青春。 1932年，31岁的徐向前元帅在此运筹帷幄；17岁的少年将军以铁血坚守阵地；12万巴山儿女平均年龄不足20岁，牢记"智勇坚定、排难创新、团结奋斗、不 胜不休"红军训词奔赴战场。 时光流转，曾经的硝烟散去，但红色早已融入这片土地的基因。在"诗意山水，红色巴中"的城市形象 ...

Core Insights - The rise of "ticket root economy" in China is transforming ticket stubs into a means of accessing various city experiences, enhancing consumer engagement and driving economic growth [1][2][6] Group 1: Economic Impact - The Chinese performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, with direct audience spending exceeding 200 billion yuan [2] - During recent concerts in Qingdao, the ticket root economy alliance's 30 member attractions welcomed 110,000 visitors, generating a revenue of 8.5088 million yuan, while 72 hotels achieved a revenue of 22.3758 million yuan, marking a 58% increase in hotel earnings in the surrounding area [4] Group 2: Consumer Engagement - The establishment of the ticket root economy merchant alliance in Qingdao aims to create a seamless consumer experience through "one ticket, multiple experiences," encouraging visitors to explore various local attractions [2][4] - Qingdao has developed six themed travel routes tailored to different demographics, providing a comprehensive service that connects entertainment with tourism [5] Group 3: Broader Applications - The ticket root economy is being adopted in various cities across China, linking events with local tourism and retail, thereby enhancing the overall consumer experience [6] - The concept is seen as an extension of emotional and experiential economies, where ticket stubs serve as a currency for cultural and tourism experiences, fostering local attachment and increasing consumer loyalty [6]