Core Viewpoint - The article highlights the launch of Xiaomi's high-end products, including the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra car, emphasizing the company's strategy to penetrate the high-end market and enhance its product ecosystem [1][2][4]. Group 1: Smartphone - Xiaomi 15 Ultra - The Xiaomi 15 Ultra is positioned as a flagship in imaging technology, featuring a new 1-inch main camera and a 200MP super telephoto lens, with a starting price of 6499 yuan [1][5]. - The device boasts significant upgrades in night photography, display, performance cooling, battery life, and communication systems, aiming for a breakthrough in the 6K+ ultra-high-end market over the next five years [1][6]. - Xiaomi has established a strong presence in the 4-6K yuan price segment and aims to compete directly with Apple in terms of products, services, and ecosystem [1][4]. Group 2: Automotive - Xiaomi SU7 Ultra - The Xiaomi SU7 Ultra is priced at 529,900 yuan, targeting the luxury car market with a focus on performance, technology, and luxury features [2][17]. - The car has received 248,000 sales orders for 2024, with 135,000 units expected to be delivered, indicating strong market demand [2][17]. - It features a maximum power of 1548PS, advanced smart driving capabilities, and a luxurious interior, aiming to redefine standards in the automotive industry [2][18][20]. Group 3: IoT and Home Appliances - Xiaomi has launched multiple IoT products, including smart home appliances and laptops, focusing on high-end market penetration and AI integration [3][8]. - The new product line includes the Xiaomi Buds 5 Pro and various smart home devices, emphasizing performance upgrades and AI applications for seamless device interconnectivity [3][13][14]. - The company is committed to a comprehensive high-end strategy across all product categories, with the central air conditioning system marking its entry into the pre-installation market [3][16]. Group 4: Investment Outlook - Xiaomi is recognized as one of the top three global smartphone manufacturers and the largest AIoT smart hardware platform, with a positive outlook on its growth potential across various business segments [4][4]. - The company is expected to benefit from its high-end smartphone strategy, IoT business expansion, and robust internet services, with projections for revenue growth in the coming years [4][4].

Core Viewpoint - Xiaomi is strategically positioning itself in the high-end automotive market, differentiating its approach from its smartphone business, which initially focused on cost-effectiveness and performance [2][11]. Group 1: Xiaomi's Automotive Strategy - Xiaomi's first electric vehicle, the SU7, launched at a starting price of 214,900 yuan, quickly gained popularity due to its design and performance, achieving 135,000 deliveries in 2024 and a staggering order volume of 248,000 units [6][7]. - The recent launch of the SU7 Ultra, priced at 529,900 yuan, has further solidified Xiaomi's entry into the luxury car segment, with over 10,000 orders placed within two hours of its release [3][10]. - Xiaomi's automotive strategy is characterized by a focus on high performance and technology, with significant investments in R&D, including a 10 billion yuan commitment to develop the SU7 [6][12]. Group 2: Market Positioning and Competition - The automotive market is highly competitive, with Xiaomi aiming to establish a strong brand presence by leveraging high-performance vehicles to attract consumer attention, similar to strategies employed by established brands like Tesla [8][9]. - Xiaomi's approach contrasts with traditional methods where companies typically launch high-end models first before introducing lower-priced options, indicating a unique market entry strategy [8][9]. - The company is targeting the luxury market segment, specifically the price range of 200,000 to 500,000 yuan, which is crucial for achieving both sales volume and profit margins [12]. Group 3: Technological Innovation and Brand Image - The SU7 Ultra's performance, including a 0-100 km/h acceleration time of 1.98 seconds and a lap time that surpasses Porsche, highlights Xiaomi's commitment to technological excellence [3][10]. - Xiaomi's focus on building a high-end image is supported by its technological advancements, such as the development of a self-researched electric motor capable of 27,000 RPM, which sets a new industry standard [6][10]. - The successful launch of the SU7 Ultra marks a significant step in Xiaomi's high-end strategy, aiming to shift consumer perception from a value-oriented brand to a premium automotive manufacturer [12][14].

作 者丨雷晨 编 辑丨张伟贤，江佩佩 视 频 丨许婷婷 王炸来了！ 2月2 7日晚间，小米召开"史上最高端"发布会，带来两款旗舰产品——小米1 5 Ultr a和小米SU7 Ultr a。 值得注意的是，发布会结束不久，小米汽车官微便透漏，小米SU7 Ultr a，1 0分钟大定突破6 9 0 0台。 有 业 内 人 士 对 2 1 世 纪 经 济 报 道 记 者 表 示 ， " 此 次 发 布 会 不 仅 是 产 品 的 展 示 ， 更 是 小 米 高 端 化 战 略 的 重 要 一 步 。 从 6 k+ 的 手 机 到 8 0 万 豪 车 ， 再 到"米家全家桶"智能生态产品，小米正全方位进军高端市场。" 小米S U 7 U lt r a发布，定价5 2 . 9 9万元 令 围 观 者 兴 奋 的 是 ， 小 米 SU7 Ult r a 的 最 终 售 价 公 布 为 5 2 . 9 9 万 元 起 ， 相 比 去 年 1 0 月 公 布 的 8 1 . 4 5 9 万 调 低 了 近 3 0 万 。 而 小 米 1 5 Ult r a 则 是 6 4 9 9元起，"不涨价"。 雷军表示，小米的使命是：哪 ...

Core Viewpoint - Xiaomi's recent stock surge brought its market capitalization close to 1.5 trillion HKD, briefly making its founder Lei Jun the richest person in China, although this title quickly changed hands again due to stock price adjustments [1][2]. Product Launch and Strategy - Xiaomi is set to hold a significant product launch event featuring two flagship products: the Xiaomi 15 Ultra and the Xiaomi SU7 Ultra, marking a pivotal step in its high-end market strategy [3][4][5]. - The Xiaomi 15 Ultra is a culmination of five years of high-end exploration, featuring a 1-inch main camera and a Leica 200MP super telephoto lens, alongside advanced communication technologies [8][12]. - The Xiaomi SU7 Ultra, priced at 814,900 CNY, boasts impressive performance metrics, including a maximum horsepower of 1548PS and a 0-100 km/h acceleration time of just 1.98 seconds, positioning it against high-end supercars [8][12]. Market Position and Valuation - Xiaomi's stock price rose over 4% to 58.7 HKD per share, reaching a historical high and reflecting a significant valuation shift in the market [14]. - Lei Jun's wealth is primarily derived from Xiaomi Group, the "Kingsoft system" listed companies, and Shunwei Capital, with an estimated total wealth nearing 440 billion CNY [14][15]. - The company's valuation logic is evolving from a reliance on smartphone sales to a diversified business model that includes IoT, electric vehicles, and internet services, enhancing its growth potential [15][16]. Future Outlook - Xiaomi's ongoing investments in AI and electric vehicles are expected to open up broader opportunities for long-term growth, despite short-term stock price volatility [17].

坚持"以技术换量"。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，追觅扫地机器人日前获得"中国高端扫地机器人市场销额行业第一"认证。 根据 渠道数据显示，追觅扫地机器人在 2023-2024 两年累计线上监测渠道5000元以上销售额排名第一 。 目前，追觅科技旗下产品已经覆盖100余个国家和地区，包括中国、美国、德国、法国、韩国等，全 球线下实体门店入驻已超5500家，在全球市场累计服务超过2100万家庭。 事实上， 自成立伊始， 追觅科技 就 坚持高端化 的 战略，坚持"以技术换量" ——追觅科技始终坚 持以技术作为核心驱动力，这也是行业保持高增长的核心。追觅科技一方面坚持技术全包围，将行业 已有技术做到最好;另一方面坚持研发创新，打造真正能满足消费者需求的革新性产品，不断引领行 业发展。 截至2024年9月30日，追觅科技全球累计申请专利达6004件，已累计获得授权专利2637件。在技 术应用领域，追觅科技持续创新扫地机器人仿生多关节机械手、智能换拖布系统、仿生机械臂、自升 降全景激光雷达、洗地机 100°C 沸水自清洁、主动式防缠毛、吸尘器 ...

Investment Rating - The report maintains a "Buy" rating for Xiaomi Group with an updated target price of HK$52.00, reflecting a P/E ratio of 38.5 times the adjusted EPS for 2025 [2][6][21]. Core Insights - The report anticipates strong performance in Q4 2024, with revenue expected to exceed RMB 100 billion for the first time, reaching RMB 105 billion, a year-on-year increase of 43% [4][14]. - Key growth drivers for 2025 include national consumption subsidy policies, expansion in electric vehicle (EV) production capacity, and the monetization of CEO Lei Jun's personal brand [5][19]. - The report emphasizes that Xiaomi's strong financial performance from 2024 to 2025 marks the beginning of a structural growth phase rather than a cyclical recovery peak [5][21]. Financial Summary - Revenue projections for Xiaomi are as follows: - 2024E: RMB 361.95 billion - 2025E: RMB 444.69 billion - 2026E: RMB 487.60 billion - Adjusted net profit estimates are: - 2024E: RMB 25.96 billion - 2025E: RMB 31.62 billion - 2026E: RMB 38.52 billion [7][18][24]. Segment Performance - Smartphone revenue is projected to reach RMB 206.99 billion in 2025, with a year-on-year growth of 9% [16]. - IoT and lifestyle products are expected to generate RMB 121.74 billion in 2025, reflecting a 18% increase [16]. - The electric vehicle segment is forecasted to grow significantly, with revenues projected at RMB 76.19 billion in 2025, marking a 136% increase [16]. Adjustments and Forecasts - The report revises revenue forecasts upward by 2%-5% for 2024-2026, driven by higher expectations for IoT and EV segments [5][18]. - Adjusted net profit forecasts have been increased by 4%-21% for the same period, with a projected CAGR of 22% from 2024 to 2026 [5][18]. Valuation - The updated target price reflects a 53% increase from the previous target of HK$34.00, based on a higher adjusted net profit estimate of RMB 316.24 billion for 2025 [6][19]. - Xiaomi's current trading price shows a slight discount compared to Apple, despite faster revenue and profit growth [6][19].