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经济日报文章:文旅惠民不是打价格战
Jing Ji Ri Bao· 2025-08-07 00:21
Core Viewpoint - The article emphasizes that cultural tourism benefits should not merely focus on price reductions but rather on enhancing overall value and experience for both residents and tourists [1][2]. Group 1: Policy and Implementation - Xi'an has introduced a 60 yuan annual unlimited access card for the city wall, with 17 entry points now open, transforming the experience from a single-point visit to a circular exploration [1]. - The increase in entry points allows for better integration of the city wall into urban life, creating a "one-hour micro-vacation circle" that includes nearby parks and local cuisine [1]. Group 2: Broader Trends in Cultural Tourism - The article notes a nationwide trend of ticket price reductions, with various cities implementing innovative practices to enhance accessibility and integration of cultural sites into daily life [2]. - Examples include Nanjing's city wall access via public transport cards, Beijing's removal of barriers along the central axis, and Fuzhou's creation of a "pocket museum" linking historical sites [2]. Group 3: Concept of Value in Cultural Tourism - True cultural tourism benefits should focus on creating a seamless experience that integrates scenic spots into the daily routines of residents and tourists, rather than just reducing ticket prices [2]. - The article argues for a shift from viewing cities as one-time attractions to seeing them as repeatable experiences that foster shared enjoyment among locals and visitors [2].
文旅惠民不是打价格战
Jing Ji Ri Bao· 2025-08-06 22:01
Core Insights - The article emphasizes that the recent tourism policies in Xi'an, such as the 60 yuan unlimited access card and the opening of 17 entry points to the city wall, have received positive feedback from citizens and tourists. However, it also highlights the challenges faced by visitors, including congestion and long wait times, suggesting that merely reducing ticket prices does not equate to true benefits for the local economy and community [1][2]. Group 1 - The introduction of 17 entry points to the Xi'an city wall transforms the experience from a "single-point sightseeing" to a "circular roaming," integrating the city wall into urban life and transportation [1]. - The article argues that true tourism benefits should focus on reducing overall costs for residents and tourists, rather than just lowering ticket prices, to enhance long-term satisfaction [1][2]. - The concept of "value over price" is introduced, suggesting that effective tourism policies should prioritize the experience and accessibility of attractions rather than engaging in a price war [2]. Group 2 - Various cities, including Nanjing and Beijing, are implementing innovative practices to enhance urban tourism, such as integrating historical sites into daily commuting routes and making them more accessible to residents [2]. - The article advocates for a shift in perspective, viewing cities as repeatable experiences rather than one-time attractions, which can lead to a more sustainable tourism model that benefits both locals and visitors [2].
外卖行业告别“价格战”转向“价值战”
Huan Qiu Wang Zi Xun· 2025-08-06 06:14
Core Insights - The takeaway from the articles is that the food delivery industry is transitioning from a "price war" to a "merchant value war," focusing on supporting small and medium-sized restaurants to enhance their growth and service quality [1][3]. Group 1: Industry Transition - The food delivery industry is moving away from "burning money" and towards high-quality development, as evidenced by a new support plan for small and medium-sized merchants [3]. - Major food delivery platforms have collectively committed to resisting malicious subsidies and unfair competition, signaling a shift in competitive logic [3]. - The new support plan aims to help restaurants avoid harmful competition and focus on improving product and service quality [1][3]. Group 2: Support Initiatives - The latest initiative includes a financial support plan that will provide up to 50,000 yuan per store, with an expected coverage of over 100,000 restaurants by the end of the year [1]. - Since the launch of the initial support plan in December, over 300,000 restaurants have benefited, with nearly half reporting significant increases in order volume [1]. Group 3: Competitive Landscape - Platforms are now focusing on building differentiated competitive advantages through merchant ecosystems and user experiences [4]. - One platform has reported a doubling of restaurant orders in county areas, indicating successful market penetration and support for small merchants [4]. - Another platform is investing 10 billion yuan to recruit partners for signature dishes, aiming to enhance service quality and attract consumers [5]. Group 4: Future Outlook - Analysts suggest that the competition in the food delivery industry will increasingly revolve around multi-dimensional value comparisons, including merchant support, digital empowerment, supply chain integration, and service quality [5]. - The industry is expected to evolve towards a healthier and more sustainable direction, with platforms needing to innovate in service and supply differentiation [5].
以“短期让利”换“行业话语权”式价格战 本质是低效消耗战
Nan Fang Du Shi Bao· 2025-08-04 23:17
Core Viewpoint - The article discusses the rise of "involutionary competition" in various industries, emphasizing the need for regulatory measures to address the inefficiencies and negative impacts of price wars, particularly in the platform economy [5][6][23]. Group 1: Definition and Characteristics of Involutionary Competition - "Involutionary competition" is characterized by low-price strategies leading to a race to the bottom, resulting in decreased profit margins and stagnation in industry development [8][9]. - This form of competition is marked by low-quality homogenization, price wars, and short-term behavior, ultimately harming the overall value of the industry [8][9]. Group 2: Price Wars and Their Implications - Price wars, while appearing beneficial in the short term, can create a "bubble market" through capital subsidies, leading to unsustainable competition [10][12]. - The phenomenon of sacrificing profits for market survival is driven by market pressures, strategic goals, and the allure of short-term gains [9][10]. Group 3: Regulatory Framework and Legal Measures - New regulations, including amendments to the Anti-Unfair Competition Law and the Price Law, aim to provide tools for comprehensive governance of involutionary competition [11][14]. - The revised laws will prohibit platforms from forcing merchants to sell below cost, thereby preventing market disruption and protecting fair competition [12][14]. Group 4: Transition from Price Competition to Value Competition - The article advocates for a shift from price wars to value-based competition, emphasizing the need for a collaborative approach involving government policy, industry self-regulation, and corporate innovation [20][21]. - This transition is seen as essential for breaking the cycle of low-price, low-quality competition and fostering a healthier market environment [21][23].
外卖巨头集体告别价格战!美团、饿了么、京东同日发声抵制恶性竞争
Sou Hu Cai Jing· 2025-08-02 04:21
Core Viewpoint - The takeaway from the articles is that the food delivery industry in China has transitioned from a "price war" to a "value war," with major platforms like Meituan, Ele.me, Taobao Shanguo, and JD.com collectively announcing a commitment to resist unhealthy competition and focus on service and quality instead [1][4]. Group 1: Industry Transition - The prolonged subsidy war has led to significant negative impacts on merchants, riders, and consumers, with extreme promotional activities like "0 yuan purchase" and "1 cent purchase" severely squeezing profit margins [2][4]. - Regulatory intervention played a crucial role in this transition, as the State Administration for Market Regulation held discussions with major platforms to enforce compliance with antitrust laws and fair competition practices [1][2]. Group 2: New Strategies and Initiatives - The platforms have outlined specific measures to shift towards a "value war," including commitments to not sell below cost, ensuring merchants' pricing autonomy, and focusing on service and quality rather than just price [4][6]. - Adjustments in subsidy models have been made, with some cities moving from extreme discounts to more sustainable offers, enhancing merchants' revenue share to over 60% [4][6]. Group 3: Positive Market Response - Following the announcement of the new strategies, stock prices for Meituan, Alibaba, and JD.com saw significant increases, indicating positive market sentiment towards the industry's transformation [1]. - The second quarter of 2025 showed an increase in user repurchase rates, further validating the effectiveness of the industry's shift towards sustainable practices [9]. Group 4: Future Outlook - Platforms are implementing long-term plans to foster high-quality development, such as Taobao Shanguo's goal to cultivate 100,000 digital demonstration merchants within three years and Ele.me's green packaging subsidy fund [9]. - The focus on improving delivery efficiency and service quality is becoming a new competitive edge, with various platforms investing in technology and rider rights protection [9].
对话王先林:“内卷式”竞争本质是低效消耗战,破坏行业生态
Nan Fang Du Shi Bao· 2025-07-31 14:02
Core Viewpoint - The article discusses the rise of "involutionary competition" in various industries, particularly in the platform economy, and the regulatory response to mitigate its negative effects through new laws and regulations [1][4][19]. Summary by Sections Involutionary Competition and Price Wars - Involutionary competition is characterized by low-price strategies leading to a race to the bottom, resulting in decreased profit margins and industry stagnation [5][6]. - Price wars, while appearing beneficial in the short term, can create long-term risks and harm the industry ecosystem, as seen in recent high-subsidy practices by food delivery platforms [4][8]. Market Dynamics and Strategic Considerations - Companies engage in price wars as a strategic choice to gain market share, often sacrificing profits for survival in a highly competitive environment [6][7]. - The phenomenon is exacerbated by market homogeneity and the pressure to maintain short-term profits, leading to a "prisoner's dilemma" where individual rational choices result in collective irrational outcomes [7][8]. Legal Framework and Regulatory Changes - New amendments to the Anti-Unfair Competition Law and the Price Law aim to curb malicious price competition and promote a shift from price wars to value competition [10][11]. - The revised laws introduce stricter regulations against below-cost pricing and coercive practices by platforms, aiming to protect smaller businesses and ensure fair competition [12][13]. Challenges in Implementation - Identifying below-cost pricing poses challenges due to hidden and dynamic costs in the platform economy, necessitating more precise regulatory measures [14]. - A multi-faceted governance system is required to ensure the effective implementation of these new regulations, combining legal frameworks, industry self-regulation, and technological support [15][16]. Future Directions for Competition - The transition from price competition to value competition is essential for sustainable industry growth, requiring collaboration among government, industry, and enterprises [17][19]. - It is crucial to distinguish between legitimate competition driven by innovation and harmful involutionary practices, ensuring that regulatory measures do not stifle healthy market dynamics [18][19].
“外卖大战”,谁是赢家?
Sou Hu Cai Jing· 2025-07-22 03:01
Core Viewpoint - The recent resurgence of the food delivery price war is reshaping the underlying logic of China's consumer market, transitioning from planned consumption to instant consumption, creating a trillion-level blue ocean market [2][4]. Group 1: Industry Dynamics - Multiple food delivery platforms are offering large, no-threshold red envelopes or coupons, with some products even available for "0 yuan purchase," intensifying the competition [2]. - The food delivery industry, previously thought to be stagnant, is experiencing a dramatic shift from "unable to compete" to "fighting fiercely," leading to system crashes and overwhelming order volumes for merchants [2][3]. - The competitive strategies seen in the food delivery sector echo those from the shared economy era, where price wars led to market consolidation among a few major players [3]. Group 2: Economic Implications - The current price war raises questions about the sustainability of profits, as the apparent benefits for merchants, delivery riders, and consumers may not be long-lasting [4]. - The influx of "0 yuan free orders" has caused operational challenges for small businesses, leading to increased order volumes but reduced profit margins, forcing some to temporarily close [4][5]. - The shift from "price wars" to "value wars" is seen as essential for the industry's transformation, emphasizing the need for a more sustainable and equitable business model [6][7]. Group 3: Future Outlook - The outcome of the ongoing competition among internet giants in the food delivery space remains uncertain, with potential for either market monopolization or significant exits from the industry [7]. - A successful transition to a more balanced ecosystem requires recognizing the value of all stakeholders, including delivery riders and merchants, rather than relying solely on aggressive subsidies [6][7].
10116家!连云港“胖东来”时代来了?
Sou Hu Cai Jing· 2025-07-18 14:32
Core Insights - The retail industry in Lianyungang is experiencing a transformation from merely selling products to offering experiences, with local supermarkets like Jiadefu and Baozhen leading the charge [4][5][9] - The number of active supermarkets in Lianyungang has increased significantly from 7,235 to 10,116 over five years, indicating a robust growth trend in the sector [4][5] Group 1: Industry Transformation - Lianyungang supermarkets are adopting new design models inspired by leading companies like Pang Donglai and Hema Fresh, focusing on enhancing consumer engagement [5][9] - The shift in consumer demographics is evident, with the average shopper now aged between 25 and 45, prompting supermarkets to adjust their product offerings to cater to younger tastes [7][9] - The introduction of "convenience corners" and enhanced customer service features is transforming supermarkets into lifestyle hubs rather than just shopping venues [9][11] Group 2: Competitive Landscape - The competition among supermarkets has intensified, evolving from price wars to value-based strategies, where customer experience and service quality are paramount [11][12] - The density of supermarkets in Lianyungang is high, with over 10 supermarkets per square kilometer in key areas, making customer retention critical [11][12] - The rise of online retail is challenging traditional supermarkets, but they are leveraging their strengths in fresh produce and immediate service to maintain relevance [11][12] Group 3: Future Outlook - The transformation initiated by Jiadefu and Baozhen is expected to gradually influence the entire region, although the pace may vary across different areas [12][14] - The penetration of popular products and modern shopping concepts into county markets is changing consumer habits, indicating a shift towards a more integrated shopping experience [14] - Future supermarkets in Lianyungang may evolve to offer a wide range of services, from food purchases to family activities, embedding themselves into daily life [14]
乐见平台经济破“卷”重生
Jing Ji Ri Bao· 2025-07-01 22:10
Core Viewpoint - The recent revision of the Anti-Unfair Competition Law aims to curb "involutionary competition" in the platform economy, which has led to unsustainable low prices and compromised product quality [1][2][3] Group 1: Involutionary Competition - Involutionary competition is characterized by platforms engaging in price wars to attract users, resulting in reduced product quality and increased pressure on merchants [1][2] - The law prohibits platform operators from forcing merchants to sell products below cost, signaling a shift towards rational competition [2][3] Group 2: Sustainable Low Prices - Sustainable low prices in the health market should be achieved through legitimate means such as technological innovation, economies of scale, and supply chain optimization, ensuring reasonable profits for merchants and real benefits for consumers [1][3] - The revision of the law is not aimed at banning low prices but at eliminating the distortion of price signals caused by involutionary competition, allowing merchants to focus on improving product quality [3]
【独家专访】对话蛋挞超级大单品背后的创始人:全球蛋挞未来最大B端品牌也许是我们
东京烘焙职业人· 2025-06-25 08:30
Core Insights - Zhongbei Egg Tart is a key player in the egg tart market, focusing on high-quality products and innovation, aiming to become a benchmark in the tart category [1][4][42] - The company has a unique product development model that combines scientific research with baking applications, creating a strong competitive advantage in the Chinese baking industry [3][43] Market Position - The retail scale of the egg tart market in China is nearly 30 billion, with Zhongbei holding over 70% market share in the high-end segment [4][8] - Zhongbei's annual production capacity has surpassed 1 billion tarts, indicating a strong operational scale [8] Target Market and Strategy - Zhongbei focuses on a specific market segment, targeting clients who prioritize product quality and supply chain stability, rather than competing on price [9][12] - The company has established partnerships with major brands, providing them with high-quality egg tarts that significantly boost their sales [13][16] Product Quality and Innovation - Zhongbei emphasizes high-quality raw materials, using imported wheat flour, butter, and New Zealand milk, which contributes to higher production costs but ensures superior product quality [19][20] - The company has developed unique tart liquids and introduced innovative products like recoverable frozen egg tarts, showcasing its commitment to R&D [21][22][24] R&D and Competitive Edge - Zhongbei invests over 3% of its sales in R&D, positioning itself in the top tier of the industry for research investment [24] - The company maintains a two-generation technology reserve, allowing for rapid product iteration and innovation, with an average of 18 months for new product launches [26] Future Outlook - The company plans to expand its product offerings and explore new applications, such as collaborations with beverage brands and incorporating functional ingredients [27][34] - Zhongbei aims to enter international markets, starting with South Korea and Singapore, by 2025, reflecting its ambition to globalize its brand [42] Business Model and Distribution - Zhongbei has established its own cold chain logistics system to ensure product quality during distribution, prioritizing efficient delivery methods [29][30] - The company is exploring flexible cooperation models with distributors to adapt to changing market dynamics [31][32]