Core Viewpoint - The new consumption patterns in China are steadily growing, with emerging models like instant retail and live-streaming e-commerce showing rapid development, indicating a significant shift in consumer behavior [1] Group 1: Online Retail Growth - From January to November, the online retail sales of physical goods increased by 5.7% year-on-year, outpacing the total retail sales of consumer goods by 1.7 percentage points [1] - Online retail now accounts for 25.9% of the total retail sales of consumer goods, highlighting its growing importance in the market [1] Group 2: Emerging Consumption Trends - Digital consumption, green consumption, and health-oriented consumption are becoming new hotspots, playing an increasingly significant role in supporting and leading overall consumption trends [1] - The retail volume of new energy vehicles in the passenger car market has maintained rapid growth during the same period [1]

人民财讯12月15日电，国家统计局新闻发言人、总经济师、国民经济综合统计司司长付凌晖在国新办新 闻发布会上表示，新型消费稳步成长，引领作用日益显现。即时零售、直播电商等消费新模式快速成 长，线上消费、新兴消费发展向好。1—11月份，实物商品网上零售额同比增长5.7%，增速快于社会消 费品零售总额1.7个百分点，占社会消费零售总额的比重达到25.9%。数字消费、绿色消费、健康消费日 益成为消费新热点，对消费的引领和支撑作用日益显现。1—11月份，全国乘用车新能源车市场零售量 保持了较快增长。 ...

商务部、中国人民银行、金融监管总局近日联合印发《关于加强商务和金融协同 更大力度提振消费的通知》（以下简称《通知》），强化商务和金融系统 协作，引导金融机构聚焦消费重点领域加大支持力度，助力提振和扩大消费。 《通知》提出，扩大服务消费。结合家政、住宿餐饮、文体娱乐、教育、旅游、养老托育等重点服务消费发展趋向和特点，创新金融产品和服务，更多嵌入 消费场景、融入消费生态。用好用足服务消费与养老再贷款，激励引导金融机构在自主决策前提下加强对接服务，积极向服务消费领域和养老领域经营主体 发放贷款；建立健全重点企业、项目和活动推介机制，主动向金融机构推送。对此，首都经济贸易大学经济学院教授、博士生导师郝宇彪建议，重点针对服 务消费与养老消费领域加大支持力度，除针对消费者出台优惠措施外，还应该从供给端针对相关企业发展需求强化相关财政支持政策和结构性货币政策支持 力度，以提升供给与需求的匹配度，促进国民经济循环畅通。 《通知》还提出，因地制宜推动新型消费发展，按照风险可控、商业可持续原则，积极探索金融支持首发经济、绿色消费、健康消费、数字消费、"人工智 能+消费"、"IP+消费"等消费新业态新模式的有效举措，提供更具多样性 ...

商务部网站12月14日消息，商务部办公厅、中国人民银行办公厅、金融监管总局办公厅发布《关于加强 商务和金融协同 更大力度提振消费的通知》，针对深化商务和金融系统协作、加大消费重点领域金融 支持、扩大政金企对接合作三个方面，提出11项具体举措。 要 点 速 览 鼓励有条件的地方运用数字人民币智能合约红包提升促消费政策实施质效 适当减免汽车以旧换新过程中提前结清贷款产生的违约金 培育新型消费。因地制宜推动新型消费发展，按照风险可控、商业可持续原则，积极探索金融支持首发 经济、绿色消费、健康消费、数字消费、"人工智能+消费"、"IP+消费"等消费新业态新模式的有效举 措，提供更具多样性、差异化的金融服务。引导金融机构与社交电商、直播电商等开展合作，开发适应 互联网特点的业务模式。支持金融机构加强与实体零售、电商平台合作，扩大"一站式"金融服务。在依 法合规、风险可控的前提下，合理适度扩大客户范围，下沉服务"长尾"客户，增强可获得性和便利度。 支持金融机构、大型企业在依法合规的前提下，探索扩大消费积分应用。 用好用足服务消费与养老再贷款 扩大知识产权、科技成果等无形资产质押融资服务 积极探索金融支持首发经济、绿色消费 ...

商务部网站12月14日消息，商务部办公厅、中国人民银行办公厅、金融监管总局办公厅发布《关于加强 商务和金融协同更大力度提振消费的通知》，针对深化商务和金融系统协作、加大消费重点领域金融支 持、扩大政金企对接合作三个方面，提出11项具体举措。 要 点速览 鼓励有条件的地方运用数字人民币智能合约红包提升促消费政策实施质效 加快推动个人消费贷款业务发展 培育新型消费。因地制宜推动新型消费发展，按照风险可控、商业可持续原则，积极探索金融支持首发 经济、绿色消费、健康消费、数字消费、"人工智能+消费"、"IP+消费"等消费新业态新模式的有效举 措，提供更具多样性、差异化的金融服务。引导金融机构与社交电商、直播电商等开展合作，开发适应 互联网特点的业务模式。支持金融机构加强与实体零售、电商平台合作，扩大"一站式"金融服务。在依 法合规、风险可控的前提下，合理适度扩大客户范围，下沉服务"长尾"客户，增强可获得性和便利度。 支持金融机构、大型企业在依法合规的前提下，探索扩大消费积分应用。 适当减免汽车以旧换新过程中提前结清贷款产生的违约金 用好用足服务消费与养老再贷款 扩大知识产权、科技成果等无形资产质押融资服务 鼓励商家、 ...

我国是食药用菌大国，也是世界上野生菌资源最丰富的国家之一。在2025年全国第十三届（福州）药用 真菌学术研讨会上，中国食用菌协会会长高茂林表示，时下人们更注重健康饮食，科技进步推动食药用 菌从鲜食向高附加值产品转型，进一步拓展其在大健康产业中的应用空间。 如何深挖食药用菌产业价值、开拓发展新空间？记者就此进行了采访。 加强种质资源挖掘 福建古田大桥镇，在银耳栽培技术观摩会上，由太空归来的菌株开出的朵朵白花，日前揭开了神秘面 纱。 2023年5月30日，古田银耳Tr21芽孢作为航天育种搭载实验项目的出发菌株，随神舟十六号载人飞船升 入太空。在历经5个月遨游之后，通过宇宙射线、微重力、高真空等太空特殊环境的综合作用，成功实 现"改头换面"。经两年反复栽培，新菌株表现出优良特性，今年3月，银耳新品种"HT108"正式成为食 用菌航天育种新品种。 "新品种不仅在外观上有独特的特性和优势，而且营养成分更加丰富。"福建农林大学生命科学学院副院 长孙淑静介绍，与传统银耳相比，新菌株的朵型圆整紧致，耳片厚实内卷，平均产量较目前主栽品种可 提高10%；总酚、黄酮含量提高了一半以上，粗多糖含量高，既适宜工厂化袋式栽培，也适合用作 ...

一、行业概述 山梨醇（Sorbitol/山梨糖醇）是一种六元糖醇，化学式为C₆H₁₄O₆，由葡萄糖的醛基还原为羟基形成， 属于多元醇类化合物。天然存在于梨、桃、苹果、葡萄等水果及蘑菇、海带、菠菜等蔬菜中，也可通过 化学合成（如葡萄糖催化氢化、电解氧化法）或生物发酵法制备。 山梨醇化学性质 二、行业产业链 内容概况：中国山梨醇行业现处于成熟发展期，兼具规模优势与技术竞争力。2024年，中国山梨醇行业 市场规模约为75.36亿元，同比增长6.92%。这一扩张态势主要得益于健康消费趋势的强力驱动——下游 应用场景随消费者健康需求升级持续扩容。具体而言，在食品领域，山梨醇作为低热量甜味剂与保湿剂 的功能属性被深度挖掘，其添加量在饮料、烘焙制品及乳制品中呈刚性增长；医药领域则依托其作为辅 料及治疗载体的稳定性能，需求保持稳健上行；日化领域更因其在护肤品、牙膏中作为保湿剂与增稠剂 的高渗透特性，成为推动行业扩容的关键增量市场。 相关上市企业：华康股份（605077） 相关企业：山东南山铝业股份有限公司、武汉普世达生物科技有限公司、中粮糖业控股股份有限公司、 北控水务集团有限公司、江苏恒瑞医药股份有限公司、中国石油化工股份 ...

2025年，健康消费从理念到实践的渗透正进一步深化。人们越来越强烈感受到，健康消费已经从"可选 需求"全面升级为日常生活的"基础配置"。其核心驱动力，不再是疾病发生后的被动应对，而是提早规 划和主动执行的健康投资。 社会老龄化，年轻人"脆皮化"，公众对健康风险的感知愈发敏锐。这份投资不仅为抵御疾病，更是在不 确定性中重获身体掌控感、情绪安定感与生活稳定感。投资策略崇尚主动、日常与科学，消费实践则注 重理性，追求"性价比"与"质价比"的平衡。 在健康产品/服务流通渠道中，电商平台已成为主流，在某些细分领域更是成为绝对主导。电商平台不 仅是消费者购买行为发生的场域，也是当下健康消费需求和趋势变化灵敏的感知器。 基于京东健康的消费大数据，本报告试图探讨2025年健康消费的四个关键趋势，揭示当下健康消费市场 的新风向。 趋势一：从"银发专属"到"全龄刚需"，从"缺了再补"到"日常必备"，健康产品正在重塑全民膳食结构。 如超重与失眠。数据显示，我国成年居民超重肥胖率超50%，睡眠障碍人群超3亿。因此，国家卫健委 于2024年启动"体重管理年"，2025年"儿科和精神卫生服务年"强调增开睡眠门诊。在市场需求与政策倡 导下 ...

Core Insights - Health consumption is evolving from an optional demand to a basic necessity in daily life, driven by proactive health investment rather than reactive measures to illness [1] - The aging population and increased health risk awareness among younger generations are key factors influencing this shift [1] - E-commerce platforms, particularly JD Health, are becoming the primary channels for health product distribution, reflecting changes in consumer behavior and preferences [1] Trend 1: Reshaping Dietary Structure - Health products are transitioning from being age-specific to essential for all age groups, emphasizing daily necessity over reactive supplementation [2] - The "Healthy China 2030" strategy is driving a wave of health consumption focused on nutrition, with a significant portion of health product buyers being young parents [3] Trend 2: Rational Consumption and Trust - Consumers are increasingly focused on product ingredients and efficacy, seeking targeted solutions for sub-health issues like obesity and sleep disorders [6] - The sales of sleep aid products have surged, particularly among younger consumers, indicating a shift towards evidence-based health solutions [7] Trend 3: Home Health Management - The demand for professional medical devices and home care services is rising, driven by an aging population and chronic disease management needs [8] - JD Health reports significant growth in home health monitoring devices, reflecting the increasing importance of user-friendly and effective health management tools [9] Trend 4: Emotional and Experiential Health Needs - There is a growing trend for health products to not only provide health benefits but also enhance sensory experiences and emotional well-being [12] - The market for health-related products is diversifying, with an increase in female consumers in traditionally male-dominated categories, indicating a shift in societal perceptions of health and wellness [14]

Core Insights - The 2026 global consumer market is experiencing diversification and transformation, focusing on four core dimensions: health, personalization, intelligence, and sustainability [1] Group 1: Health Consumption Trends - Health consumption is on the rise, covering various scenarios such as diet, exercise, and wellness, with a notable preference for natural ingredients and functional products [1] - The demand for fitness-related categories is growing rapidly, with wearable devices and nutritional supplements gaining popularity [1] Group 2: Personalization and Emotional Consumption - Personalized and emotional consumption is becoming mainstream, with consumers increasingly valuing unique designs, customized services, and emotional resonance [1] - Niche brands and original design products are rising quickly due to their differentiated advantages, with styles like "cute" and "national trend" gaining widespread attention [1] Group 3: Intelligent Consumption - AI technology is deeply integrated into consumer scenarios, enhancing product innovation and user experience, with smart home appliances and beauty tools seeing increased penetration [1] - Digital functionalities are improving convenience and precision, driving significant upgrades in consumer experiences [1] Group 4: Sustainability in Consumption - The concept of sustainable consumption is gaining traction, with products made from eco-friendly materials, circular designs, and low-carbon production being favored by consumers [1] - Consumers are increasingly considering brands' environmental and social responsibilities in their purchasing decisions [1] Group 5: E-commerce and Market Dynamics - Cross-border e-commerce is thriving, accelerating global consumer connectivity, with platforms like Amazon becoming key channels for brands to reach international markets [1] - Different consumer segments, such as the elderly focusing on wellness and younger generations on trendy consumption, show strong growth potential in niche markets [1] Group 6: Integrated Consumer Experience - The integration and efficiency of consumer experiences are becoming competitive keys, with brands optimizing supply chains and enhancing service responsiveness to increase consumer loyalty [1]